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LG UNVEILS MORE HUMAN-CENTRIC LG UX 4.0
Simpler, More Intuitive and Smarter Mobile Interface Understands Users Better
SEOUL, Apr. 6, 2014 — LG Electronics (LG) today announced that its newest mobile
user interface, LG UX 4.0, will be featured on the upcoming LG G4 to be unveiled at
the end of the month. The upgraded user experience promises to be simpler and more
intuitive and will better understand and respond to the needs of each user.
Since Quick Memo and QSlide were first introduced on the Optimus G in 2012, LG has
introduced major UX enhancements every year with each G Series flagship smartphone:
Version
Main Features
UX 1.0
Quick Memo, QSlide
UX 2.0
KnockON, KnockCode
User Benefit
TM
Efficient management
Greater convenience
UX 3.0
Gesture Shot, Touch & Shoot
Easier and simpler usage
UX 4.0
Camera Manual Mode, Smart Notice
Personalized user experience
Up until now, UX enhancements have generally focused on delivering greater convenience to all users. With the new LG UX 4.0, the focus shifts toward providing more
optimized and intuitive convenience to each individual at every user level for optimal
enjoyment of their LG device.
Simpler and More Intuitive to Use
First of all, LG has created a smoother user experience by simplifying the design of the
user interface and making features simpler to use by eliminating many redundant configuration steps. For example, Quick Shot is a new feature that allows users to take pictures quickly by double-tapping the phone's Rear Key even while the display is off. And
the improved Smart Bulletin automatically aggregates vital information from multiple
apps on the same page for maximum convenience.
A Wider Range of Specialized Choices
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UX 4.0 also gives users a wider range of options based on their own preferences and interests. The new camera offers three user modes — Simple, Basic and Manual — to
meet the needs of all types of photographers, from amateurs to expert shutterbugs. Simple Mode does all the hard work automatically and still delivers great photos. Manual
Mode features a suite of modules and options for full creative control that would impress even the most experienced photographer.
The improved calendar also offers more choices by giving users the ability to select and
organize individual events posted in social media accounts by simply dragging and
dropping appointments. The new calendar allows you to get more done with less typing
by simply touching and gesturing.
Smarter UX That Understands You
The improved Smart Notice on LG UX 4.0 promises to provide more personalized notifications for weather, travel and more by analyzing a user’s daily routine and travel
schedule and combining this information with the user’s lifestyle habits. A user who enjoys a game of hoops may receive a notification that says, “The weather will be mostly
sunny today. It’s the perfect weather to get out and play basketball.”
Another example of greater customization in LG UX 4.0 can be seen in the Gallery,
which can create event-specific albums based on the location and time each photo was
taken. This intelligent customization goes even further with the Ringtone ID, which
automatically composes a unique ringtone for every caller in the user’s favorite contact
list.
“LG UX 4.0 offers simpler, faster and more intuitive ways to use the G4 with both new
and improved features that intelligently accommodate each individual user,” said Juno
Cho, president and CEO of LG Electronics Mobile Communications Company. “We
will continue to better understand our customers so we can continue delivering innovations for a better life through our human-centric approach.”
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile
communications and home appliances, employing 83,000 people working in 119 locations around the world. With
2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the
world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators.
LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics,
please visit www.LGnewsroom.com.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core
technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables
that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximizing inter-device connectivity between a wide
range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit
www.LG.com.
Media Contacts:
LG Electronics, Inc.
Ken Hong
+822 3777 3626
ken.hong@lge.com
www.LGnewsroom.com
LG Electronics, Inc.
Juah Kim
+822 3777 3981
juah.kim@lge.com
www.LGnewsroom.com
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