The International Egg
Commission
89 Charterhouse Street
London
United Kingdom
EC1M 6HR
Phone +44 (0)20 7490 3493
Fax +44 (0)20 7490 3495
Email info@internationalegg.com
Web www.internationalegg.com
The Crystal Egg Award: For Excellence in International Marketing
Entry Guidelines
The Crystal Egg Award is presented to an individual company that demonstrates
successful sales and marketing communication techniques; examples can be used from
any or all parts of the marketing spectrum, including advertising, public relations and
corporate social responsibility initiatives.
The Crystal Egg Award provides a fantastic opportunity to promote egg marketing
excellence and share best practice ideas within our international industry. It is your
opportunity to promote your sales and communication methods and demonstrate your
success to other IEC members.
Entrants for the Crystal Egg Award must provide a 10 minute visual presentation. The
award judges will give marks out of 10 for each of the 6 elements listed below, 0 being
the minimum and 10 being the maximum. The entrant with the highest overall score
will be the winner.
Presentation Guidelines
Presentations for the Crystal Egg Award should provide the following information:
1. Product – Assortment, Availability & Quality
Please give details about the product/s your business sells. Include information about
the variety of products you offer, the availability of these products to customers and/or
consumers, and the quality control programmes you have in place.
2. Promotion of product/business
Give examples of how your business promotes its product offering.
3. Investment
Detail recent investments you have made in your business; these could be in any areas
including production, distribution, marketing, CSR initiatives, personnel.
4. Product sales/business revenue
Please provide figures, showing how your sales & marketing initiatives have provided a
return on investment, increased your product sales or business revenue.
5. Innovation/initiatives
Outline any new business initiatives your company has introduced. These innovations
may be in any area of your business, including product design, packaging, distribution,
promotion, CSR initiatives, personnel.
The Crystal Egg Award: For Excellence in International Marketing
Application Form
IEC company members are invited to submit their entries for this award. Entries will be
judged on a composite set of criteria set out below, and must comply with the
conditions of entry.
Please accept this application for the International
Crystal Egg Award for Excellence in Marketing:
Egg
Commission
Applicant Details
Given Name:
Family Name:
Company:
Position:
Email Address:
Website Address
Telephone Number:
Fax Number:
Postal Address:
Country:
We shall participate in the Competition for Marketing Eggscellence:
Yes
No
We shall require a display table at the conference:
Yes
No
I agree to comply with the competition rules and criteria.
I certify that the company I represent is a current member of the
International Egg Commission.
Signature:
Date:
The Crystal Egg Award: For Excellence in International Marketing
Competition Rules & Criteria
1.
All competition entrants must be fully paid up company members of the International Egg
Commission for that competition year.
2.
Entries will only be accepted if they are submitted by the end of August, prior to the
Annual Marketing and Production conference in September.
3.
Entries will be accepted by mail, fax and email. Completed applications should be returned to:
The Director General, The International Egg Commission, Second Floor, 89 Charterhouse Street,
London EC1M 6HR, England; Fax: +44 (0) 20 7490 3495; Email: julian@internationalegg.com
4.
Competing companies should mount a display of their marketing and promotional techniques at
the conference. Each IEC company entering the Crystal Egg Award is entitled to a FREE display
table which will be located adjacent to the main conference hall. This will be available to set up
from 7.00 am on the first Monday of the conference and must be dismantled by the evening of the
closing Thursday. Please confirm to the IEC office that you will be using your display table.
5.
Competing companies MUST provide a 10 minute visual presentation (DVD, PowerPoint etc) at the
Showcase for Marketing Eggscellence on the Tuesday of the conference, detailing the company’s
successful sales and marketing communication techniques.
Audio-visual equipment will be
available.
6.
Entrants commit not to exceed the given time limit and accept that their presentation will be
stopped by the presiding Chairman in the event of exceeding this limit.
7.
Award Criteria
Presentations will be judged on the following criteria, scoring between 0 (minimum) and 10
(maximum) points per category:
a. Product – Assortment, Availability & Quality
b. Promotion of product / business
c. Investment
d. Product sales / business revenue
e. Innovation / initiatives
Timing:
a. Presentations will only be judged on the first 10 minutes. Any information presented after
the allocated time will not be taken into consideration by the judges. Presentations which
continue beyond the allocated time may be stopped by the Chairman.
8.
Judging Panel
The awards will be judged by a panel nominated by the Chair and Deputy Chairs of the Marketing
Committee, and will consist of a minimum of 4 and a maximum of 5 judges which may include:

Honorary President of the IEC

Chair of the IEC

Chair of the IEC Marketing Committee

Deputy Chairs of the IEC Marketing Committee

Speakers on Marketing Issues at the IEC Conference
Members of the judging panel may not take part in the award competition
9.
In the event that the Entrant is the winner of the competition, the Entrant undertakes to provide a
short article to the IEC by the end of April in the following year to be used by the IEC for
publicising the awards.
10. The decision of the Judges is final.