®
2015 MEDIA KIT
San Diego Magazine reaches more than 635,000 readers each
month across a multi-media platform. We connect our readers
with the content they desire in every format that suits their
lifestyle. They are loyal, engaged and influential. Choose
the channel that works best for your brand and connect
with an audience that only San Diego Magazine can deliver.
SAM WELLS, RENATA STONE, JOSH GREEN
SNAPSHOT
PRINT
Circulation Verification
Council Audit*
ONLINE
Total
readership**
49,684 248,420
Monthly visits*: 240,000+
Average newsstand
efficiency***
Monthly pageviews*: 500,000+
44%
*Google Analytics, September 2014
*June 2014 ** Based on 5 readers per copy ***Based on first half of 2014.
SOCIAL MEDIA
Facebook: 21,000+
Instagram: 4,000+
Twitter: 42,000+
Pinterest: 3,000+
Social Media, September 2014
SIGNATURE EVENTS
• Best of North County Party (April)
• Top Tech Exec Awards (May)
• Best Restaurants Kick-Off Party (June)
• La Jolla Festival of the Arts (June)
• Best of San Diego Party (August)
• Woman of the Year Awards (September)
• Top Doctors Gala (October)
• Latinos Making a Difference (October)
• Exquisite Weddings Launch Parties (May & October)
TOTAL REACH
FOUND CREATIVE STUDIO
63,000
Unique
e-newsletters
subscribers
248,420
Print
readers
635,420+
San Diegans
E-NEWSLETTER SUBSCRIBERS
Best of San Diego This Week
52,000+
Exquisite Weddings
7,600+
Main Dish
53,000+
Destination Hawaii
43,000+
240,000
Online
visitors
71,000
13,000
Charitable Events Registry
4,800+
Social
media
followers
Event
attendees
®
2015 MEDIA KIT
For more info contact Taylor Flores at taylorf@sandiegomagazine.com or 619.744.0501
MULTI-MEDIA PLATFORM
S
an Diego Magazine has developed a platform that connects advertising partners with readers
through print, digital, events, social media and custom publishing. With the potential to reach
more than 635,000 engaged readers each month, your marketing message will go further with
a package that utilizes all these channels.
CUSTOM PUBLISHING
San Diego Magazine will create your custom magazine from the ground up.
Tell us your objectives and we do the rest: from assigning editors and art
directors to creating the content and managing the printing process. We
can also deliver your magazine to San Diego Magazine readers through our
print, online, social media and e-newsletter channels.
®
2015 MEDIA KIT
For more info contact Taylor Flores at taylorf@sandiegomagazine.com or 619.744.0501
DEMOGRAPHICS
READER PROFILE
Age
Age 25-34...........................................................16%
Age 35-44 ........................................................ 24%
Age 45-54 ........................................................ 33%
Age 55-64 ......................................................... 21%
Median Age ...................................................... 46
Gender
Female.............................................................. 65%
Male................................................................... 35%
Marital Status
Married............................................................. 55%
Single................................................................. 45%
Education/Occupation
College educated...........................................
Market demographic - 65%
Graduated college.........................................
Market demographic - 30%
Post-graduate study.....................................
Market demographic - 11%
Executive/Business owner.......................
97%
77%
34%
43%
ENGAGEMENT
Readership Habits
Read the last 3/4 issues.............................. 82%
City regional average - 30%
Average time spent reading...... 56 minutes
Keep the magazine for more than four week
before discarding it ..................................... 59%
Prefer to read print edition
(verses tablet) ................................................. 69%
Actions Taken
Took action as a result of
reading magazine .................................. 95%
City regional average - 68%
Dined at a specific restaurant ................. 86%
Passed magazine
along to someone else............................. 74%
Clipped and saved items of interest....... 49%
Recommended a restaurant/
product/service/store............................. 86%
Visited a specific store................................ 39%
Attended an event........................................ 46%
Visited a specific Web site......................... 60%
Frequently purchase products
or services seen in
San Diego Magazine ................................. 71%
SPENDING POWER
Household Income
Average household income........... $223,000
Greater than $100,000............................... 89%
Market demographic - 14%
Greater than $150,000................................. 75%
Market demographic - 4%
Greater than $200,000............................... 28%
Market demographic - 5%
Net Worth
Average net worth............................$2,147,500
Greater than $500,000................................ 81%
Greater than $1,000,000........................... 60%
Greater than $2,000,000........................... 30%
TARYN KENT
Investment Portfolio
Average value of investments..... $2,025,800
Greater than $250,000............................... 76%
Greater than $500,000............................... 65%
Greater than $1,000,000........................... 50%
Greater than $2,000,000........................... 32%
AT LEISURE
Activities & Entertaining
Attend live theater....................................... 60%
Entertain at home ........................................ 75%
Attend art/antique museum events...... 42%
Gourmet cook................................................ 55%
Attend music/dance performances...... 56%
Visit casinos.................................................... 24%
Attend pro sports events............................ 55%
Play golf............................................................. 31%
Participate in yoga/pilates ........................ 63%
Participate in boating activities.................18%
Hiking .............................................................. 68%
Cycling ............................................................. 30%
Running .......................................................... 39%
Dining
Average meals out per month................... 9.9
Dined at a fine restaurant in past year.. 95%
Dined at a restaurant 10
or more times in past month............... 44%
JET-SET TING
Travel
Average spent on travel
greater than $5,000...................................... 41%
Plan to take a trip/vacation/
cruise in the next 12 months................... 69%
Travel 1-5 times for pleasure.................... 80%
Where do you plan to travel in the
next 12 months?
Las Vegas......................................................... 52%
Arizona.............................................................. 31%
Hawaii............................................................... 50%
Mexico.............................................................. 35%
Palm Springs.................................................. 40%
San Francisco ............................................... 38%
Temecula ........................................................ 32%
REAL ESTATE
Home
Average amount spent on home
remodeling in last year..................... $6,715
Remodeled in past year............................. 50%
Plan on decorating/redecorating
in the next 12 months............................. 48%
Plan on remodeling
in the next 12 months................................... 16%
Home Ownership
Own home...................................................... 89%
Average value of home................. $1,206,000
Own vacation/weekend home................. 25%
Average value of
vacation home..................................... $665,100
*Source: CVC Media Audit, 2014 and MMR Subscriber Study, 2007
®
2015 MEDIA KIT
For more info contact Taylor Flores at taylorf@sandiegomagazine.com or 619.744.0501
San Diego Magazine reaches the
most sophisticated, affluent
consumers in the market.
PLANNING CALENDAR
JANUARY
JULY
Editorial: Innovators/Creatives, Juice
Special Advertising Sections: Private Schools,
Senior Living, Health Watch, Faces of San Diego
Space Deadline: 11/21
Art Deadline: 11/25
Subscribers Receive Copies: 12/19
Editorial: Summer Guide
Special Advertising Sections: Summer in the City,
Casino Guide, Private Schools, Temecula Wine
Country, Top Tech Exec Awards, Best of Ensenada
Space Deadline: 5/22
Art Deadline: 5/26
Subscribers Receive Copies: 6/26
FEBRUARY
AUGUST
Editorial: Fitness Issue, Reasons to Love SD
Special Advertising Sections: BBB Torch
Awards, Spa Profiles, Fitness Profiles
Space Deadline: 12/19
Art Deadline: 12/23
Subscribers Receive Copies: 1/23
Editorial: Best of San Diego
Special Advertising Sections: Senior
Living, Chef Profiles
Space Deadline: 6/26
Art Deadline: 6/30
Subscribers Receive Copies: 7/24
SEPTEMBER
MARCH
Editorial: 100 Things to Do, Fall Arts, Fashion
Special Advertising Sections: Woman of the
Year Awards, Spa Profiles, Destination Hawaii
& San Francisco
Space Deadline: 7/24
Art Deadline: 7/28
Subscribers Receive Copies: 8/21
Editorial: Neighborhoods, Spring Fashion
Special Advertising Sections: Lawyer Profiles,
Community Profiles, Destination Hawaii
Space Deadline: 1/23 Art Deadline: 1/27
Subscribers Receive Copies: 2/20
OCTOBER
APRIL
Editorial: Top Doctors
Special Advertising Sections: Medical
Profiles, Destination Las Vegas
Space Deadline: 8/28
Art Deadline: 9/1
Subscribers Receive Copies: 9/25
Editorial: Get Outside, Best of North County
Special Advertising Sections: Golf Guide,
Medical Profiles, Destination Arizona & Las Vegas
Space Deadline: 2/20
Art Deadline: 2/24
Subscribers Receive Copies: 3/20
MAY
NOVEMBER
Editorial: Beer, Road Trips
Special Advertising Sections: Destination
Hawaii & Desert, Craft Beer Guide
Space Deadline: 3/21
Art Deadline: 3/25
Subscribers Receive Copies: 4/24
Editorial: Mexican Food, My Childhood in SD
Special Advertising Sections: Latinos Making
a Difference, Ski Vacations, Destination Hawaii
& Palm Springs, Luxury Living
Space Deadline: 9/25
Art Deadline: 9/29
Subscribers Receive Copies: 10/30
JUNE
DECEMBER
Editorial: Best Restaurants
Special Advertising Sections: Chef Profiles,
Community Profiles, La Jolla Festival of the Arts
Space Deadline: 4/17
Art Deadline: 4/21
Subscribers Receive Copies: 5/22
Editorial: Best New Restaurants,
Home Entertaining
Special Advertising Sections: Charitable
Giving Guide, Gift Guide
Space Deadline: 10/23
Art Deadline: 10/27
Subscribers Receive Copies: 11/27
®
2015 MEDIA KIT
For more info contact Taylor Flores at taylorf@sandiegomagazine.com or 619.744.0501
CIRCULATION
S
an Diego Magazine’s circulation continues to grow each year across every distribution
channel. Rest assured that your brand’s message is reaching the most engaged readers,
evidenced by vitality on the newsstands, loyal subscribers, distinguished partners and
paid readership.
REACHING AFFLUENT AND LOYAL SUBSCRIBERS
Paid & verified
circulation*
93%
Increase in total
circulation in 2014
DISTRIBUTION LOCATIONS
Renewal rate for
print subscribers
20%
Supermarkets, Drugstores & Foodmarts
Albertsons
Bristol Farms
CVS
Harvest Ranch
Jimbo’s
Ralphs
Rite-Aid
65%
ON THE RISE
Subscribers
Major Bookstores
2012
2014
20,696
26,054
2012
2014
5,515
6,071
Bookstar
Wal-Mart
Target
Costco
Sam’s Club
Smart & Final
Airport
Total Circulation
2012
2014
41,821
49,684
Sources: Palm Coast Data, Kable Media Services, CVC Audit
San Diego International Airport
Private Jets
La Costa Limousine
Hotels
32 San Diego luxury hotels
19 Four & Five Star Tijuana Hotels & CVB’s
93%
Paid & verified
TK
Analyzed
non-paid
B. Dalton
Barnes & Noble
Mass-Market Chains
Newsstand Sales
5.8%
7-Eleven
Sprouts
Stater Bros.
Stumps Market
Vons
Walgreens
Whole Foods
HE
D H
ER
2014 BEST-SELLING ISSUES
ON NEWSSTANDS
E
TOTAL DISTRIBUTION
49,684
1.2%
May
59%
Non analyzed
non-paid
efficiency
*Sources: CVC Audit, June 2014 & Kable Media Services, 2014
®
2015 MEDIA KIT
For more info contact Taylor Flores at taylorf@sandiegomagazine.com or 619.744.0501
April
56%
efficiency
SIGNATURE EVENTS
S
an Diego Magazine produces ten signature events a year entertaining more than 13,000 attendees.
Each event is a powerful opportunity for brands to interact with an audience of highly targeted,
engaged consumers. In addition to our event lineup, San Diego Magazine will also coordinate and
host an instore event at your location.
BEST OF NORTH COUNTY PARTY
April 24, 2015, Park Hyatt Aviara, 6:30-9:30 pm
Estimated attendance: 1,200
EXQUISITE WEDDINGS LAUNCH PARTY
April, TBD, 6:30-8:30 p.m.
Estimated attendance: 250
TOP TECH EXEC AWARDS
May 14, 2015, The Paddock at the Del Mar Fairgrounds, 3:00-7:00 p.m.
Estimated attendance: 1,000
BEST RESTAURANTS KICK-OFF PARTY
June 10, 2015, Pirch, 6:30-8:30 p.m.
Estimated attendance: 350
LA JOLLA FESTIVAL OF THE ARTS
June 20-21 2015, UCSD Warren Field, 11:00 a.m. - 9:00 p.m./5:00 p.m.
Estimated attendance: 7,000
BEST OF SAN DIEGO PARTY
August 21, 2015, NTC Venues at Liberty Station, 6:30-9:30 p.m.
Estimated attendance: 2,000
WOMAN OF THE YEAR AWARDS
September 16, 2015, TBD, 6:00-8:30 p.m.
Estimated attendance: 700
LATINO IMPACT AWARDS
October 14, 2015, TBD, 6:00-8:30 p.m.
Estimated attendance: 300
EXQUISITE WEDDINGS LAUNCH PARTY
E3 PHOTOGRAPHY
October, TBD, 6:30-8:30 p.m.
Estimated attendance: 250
TOP DOCTORS GALA
October 24, 2015, TBD, 6:30-9:30 p.m.
Estimated attendance: 500
®
2015 MEDIA KIT
For more info contact Taylor Flores at taylorf@sandiegomagazine.com or 619.744.0501
ONLINE RATE CARD
SANDIEGOMAGAZINE.COM
Unique Visitors
Average Page Views
240,000+ 500,000+
DISPLAY ADS
1
2
3
Leaderboard
1
728x90 2
Island 300x250
Half Page
300x600
INTERACTIVE ADS
Homepage takeover
Full site ad takeover
3
Example does not reflect actual placement
LIGHTBOX POP UP
600x600 pixels
(desktop/tablet)
300x250 pixels
(mobile)
Have your message front and center
before reaching SanDiegoMagazine.com.
Click through rates average over 5%.
Inventory is limited.
(One pop up per unique visitor per day)
For expanded specs, visit
sdmag.us/digitalspecs
®
2015 MEDIA KIT
For more info contact Taylor Flores at taylorf@sandiegomagazine.com or 619.744.0501
ONLINE RATE CARD
FEATURE ARTICLE SPONSORSHIP
• Prominent logo inclusion throughout feature
• Sponsored content integration
• Video Inclusion (provided by client)
• Bonus 100,000 banner ad impression
• Social Media Support month of feature
View samples:
sandiegomagazine.com/neighborhoodwatch
sandiegomagazine.com/getoutside
SPONSORED CONTENT
• Rotating through all pages of sandiegomagazine.com
• Article page includes 500 words of copy, unlimited photos, hyperlinks to your site, embedded video and social media support
CONTEST PACKAGE
• Landing page on sandiegomagazine.com
• Client chooses information to be collected on entry form
• Ad space in one e-newsletter (56,000 subscribers)
• Lead database
• Social media promotion for contest duration
• Homepage exposure
View sample:
sandiegomagazine.com/contestvip
®
2015 MEDIA KIT
For more info contact Taylor Flores at taylorf@sandiegomagazine.com or 619.744.0501
E-NEWSLETTERS
E-NEWSLETTER RATES*
Title & Content
Distribution
Subscribers
The Best of San Diego This Week
The top things to do in San Diego
(Open Rate: 20%, CTR: 20%)
Weekly
(Thursday)
56,000+
The Main Dish
Local food and restaurant news
(Open Rate: 24%, CTR: 33%)
Monthly
(Wednesdays)
53,000+
Getaways
Exclusive travel offers and inspiration
(Open Rate: 15%, CTR: 5%)
Monthly
43,000+
Exquisite Weddings
Tips and trends for your wedding day
(Open Rate: 18%, CTR: 14%)
Monthly
7,600+
Charitable Events Registry
Upcoming philanthropic events
(Open Rate: 19%, CTR: 15%)
By Request
4,800+
Skyscraper
Display Ad
Banner
Display Ad
1st Position
Sponsored
Content
2nd Position
Sponsored
Content
Dedicated
Blast
Ask for pricing
*Partial distribution to any e-newsletter subscriber list is also available.
E-NEWSLETTER SUBSCRIBER DEMOGRAPHICS*
Majority age range
Majority age range
35-54
61%/39%
Household income over $150k
Homeowners
38%
80%
E-NEWSLETTER AD SPECS
Size
Half Skyscraper
Bottom Banner
Sponsored Content
Dimensions
160x300
728x90 or 650x80
Photo (200x200), 30 words
Premium Sponsored Content
*Source: Rap Leaf Subscriber Study, 2012
®
2015 MEDIA KIT
For more info contact Taylor Flores at taylorf@sandiegomagazine.com or 619.744.0501
PAGE REQUIREMENTS
[A]
[A]
[B]
[B]
2/3 Page
[A] 1/4 Page Horizontal [A] 1/3 Page Horizontal
[B] 1/2 Page Horizontal [B] 1/3 Page Vertical
1/2 Page Spread
1/2 Page Vertical
BORDERS SHOW BLEED ADS.
SPACE
WIDTH X HEIGHT (INCHES)
Full-Page Non-Bleed
2/3 Page
1/2 Page (vertical)
1/2 Page (horizontal)
1/3 Page (vertical)
1/3 Page (horizontal)
1/4 Page
7.25
4.75
3.5
7.25
2.25
4.75
3.5
SPACE
9.875
9.875
9.875
4.875
9.875
4.875
4.875
Spread
Full-Page Bleed
Full-Page Trim
Full Page Live Matter Area
Include InDesignCS5 or lower document, all support files, fonts,
and a high resolution PDF file. Ads can be submitted on Macintosh
compatible CD/DVD, e-mailed to: taylorf@sandiegomagazine.com, or
uploaded to our FTP site.
16.75 x 11
FTP
Instructions can be located at sandiegomagazine.com/ftp. Compress
all files before uploading.
8.4375 x 11
8.187 x 10.75
7 x 9.875
2/3 Page Bleed
2/3 Page Trim
2/3 Page Live Matter Area
File Formats
Files must be native Macintosh. InDesign CS5 or lower; Illustrator
CS5 or lower; or Photoshop CS5 or lower.
5.5 x 11
5.25 x 1 0.75
4.75 x 9.875
1/2 Page Spread Bleed
(create as two separate half page bleed ads.)
Resolution
All images and logos must have a resolution of 300dpi at 100% print size.
16.75 x 5.5
Color
All colors must be CMYK. Total ink density should not exceed 300%.
Pantone colors and metallic ink can be purchased at an additional cost.
8.4375 x 5.5
8.187 x 5.25
7 x 4.25
1/2 Page (vertical) Bleed
1/2 Page Trim
1/2 Page Live Matter Area
4.25 x 11
4 x 10.75
3.5 x 9.875
1/3 Page (vertical) Bleed
1/3 Page Trim
1/3 Page Live Matter Area
2.75 x 11
2.625 x 10.75
2 x 9.75
Full Page
DIGITAL MEDIA
WIDTH X HEIGHT (INCHES)
Spread Bleed
(create as two separate full page bleed ads.)
1/2 Page (horizontal) Bleed
1/2 Page Trim
1/2 Page Live Matter Area
x
x
x
x
x
x
x
Bleed
Bleed size 8.4375 x 11 trimmed at 8.1875 x 10.75. Text and logos must
not extend beyond .625 of an inch from the trim size to avoid live matter trimming off.
Proofs
A high-quality color-match proof must accompany all print-ready
digital ads. San Diego Magazine is not responsible for reproduction
quality if color match poof is not provided.
®
2015 MEDIA KIT
For more info contact Taylor Flores at taylorf@sandiegomagazine.com or 619.744.0501