The Power of Celebrity Endorsements Celebri'es Help Soda Companies Reach Millions The combined social media clout of stars that endorse sugary drinks* = Star Power: Endorsers on Facebook Katy Perry Musician 58.4 Million Followers 382 MILLION TwiEer followers Beyoncé Knowles Musician 51.5 Million Followers 753 MILLION Leo Messi Soccer Player 49.3 Million Followers Pitbull Musician 38.6 Million Followers Facebook ‘likes’ Shameless Plugs on TwiEer Nicki Minaj Musician 34.5 Million Followers 50 Cent Rapper 33 Million Followers Sources: Facebook.com & TwiOer.com (Accessed Oct. 9th, 2013) *This is just a par'al list of celebri'es that endorse sugary drinks An Army of Celebrity Endorsers The beverage industry enlists stars from a variety of professions. Here is a parQal list of celebriQes that have endorsed a sugary drink brand in the last 8 years. Celebrity 50 Cent Sergio Aguero Chris'na Aguilera Akon Melanie Amaro Andrei Arshavin Michael Ballack David Beckham Gretchen Bleiler Mary J Blige Usain Bolt Dacid Boudia Drew Brees Rockne Brubaker Kobe Bryant Robinson Cano Mariah Carey Henry Cejudo Kelly Clarkson Common Misty Copeland Sidney Crosby Danny Davis Landon Donovan Drake Dr Dre Didier Drogba Bob Dylan Marlen Esparza Allyson Felix Salane Flanagan Flava Flave Cee-­‐Lo Green Mia Hamm Calvin Harris Hunter Hayes Thierry Henry Coco Ho Ellergy Hollingsworth Dwight Howard Timm Howard John Isner LeBron James Kerri Walsh Jennings Ken Jeong Derek Jeter Elton John Jimmie Johnson Magic Johnson Shawn Johnson Michael Jordan Ricardo Kaka MaO Kenseth Beyonce Knowles Profession Musician Soccer Musician Musician Musician Soccer Soccer Soccer Snowboard Musician Track & Field Diving Football Figure Ska'ng Basketball Baseball Musician Wrestling Musician Musician Ballerina Hockey Snowboarding Soccer Musician Musician Soccer Musician Boxing Track & Field Endurance TV Personality Musician Soccer Musician Musician Soccer Surfing Snowboarding Basketball Soccer Tennis Basketball Volleyball Comedian Baseball Musician NASCAR Basketball Gymnas'cs Basketball Soccer NASCAR Musician Brand(s) Vitamin Water Pepsi Pepsi Pepsi Pepsi Pepsi Pepsi Pepsi Coca-­‐Cola Pepsi Gatorade Coca-­‐Cola Pepsi Coca-­‐Cola Sprite Pepsi Pepsi Coca-­‐Cola Vitamin Water Coca-­‐Cola Dr. Pepper Gatorade Mtn Dew Gatorade Sprite Dr Pepper Pepsi Pepsi Coca-­‐Cola Gatorade Gatorade Pepsi 7-­‐UP Gatorade Pepsi Pepsi Pepsi Gatorade Gatorade Gatorade Gatorade Coca-­‐Cola Sprite, Powerade Gatorade Coca-­‐Cola Gatorade Pepsi Gatorade Coca-­‐Cola Coca-­‐Cola Gatorade Pepsi Gatorade Pepsi Celebrity Michelle Kwan Frank Lampard Chris Leigh Ted Ligety Jessica Long Eva Longoria Jennifer Lopez Evan Lysacek Peyton Manning Eli Manning Maroon 5 Joe Mauer Misty May-­‐Treanor Keauna McLaughlin Leo Messi Nicki Minaj Alex Morgan Cam Newton Shaquille O'Neal Apolo Ohno David Oliver One Direc'on Chaz Or'z Danica Patrick Paula PaOon Katy Perry Pitbull Amy Purdy Dathan Ritzenhein Paul Rodriguez, Jr Tony Romo Derrick Rose Angela Ruggiero Barry Sanders Ryan Seacrest Shakira Gene Simmons Hope Solo Britney Spears Gwen Stefani George St. Pierre Nigel Sylvester The NFL Jus'n Timberlake Fernando Torres Twitch Dwayne Wade Abby Wambach Lil Wayne Kanye West Will.i.Am Serena Williams Jack Wilshere Tiger Woods Profession Figure Skater Soccer Triathlete Olympic Skiing Paralympic Swim Actress Singer/Actress Figure Skater Football Football Musicians Baseball Volleyball Figure Ska'ng Soccer Musician Soccer Football Basketball Speed Ska'ng Track & Field Musician Skateboarding NASCAR Actress Musician Musician Para-­‐Snowboarding Endurance Snowboarding Football Basketball Ice Hockey Football TV Personality Musician Musician Soccer Musician Musician UFC BMX All 32 teams Musician Soccer Dance Basketball Soccer Musician Musician Musician Tennis Soccer Golf Brand(s) Coca-­‐Cola Pepsi Gatorade Coca-­‐Cola Coca-­‐Cola Pepsi Next Pepsi Coca-­‐Cola Gatorade Gatorade Coca-­‐Cola Gatorade Gatorade Coca-­‐Cola Pepsi Pepsi Coca-­‐Cola Gatorade Soda Shaq Coca-­‐Cola Coca-­‐Cola Pepsi Gatorade Coca-­‐Cola Pepsi Next Pepsi Dr Pepper Coca-­‐Cola Gatorade Mtn Dew Pepsi Powerade Coca-­‐Cola Pepsi Coca-­‐Cola Pepsi Dr Pepper Gatorade Pepsi Pepsi NOS Energy Drink Gatorade Pepsi Pepsi Pepsi Gatorade Gatorade Gatorade Mtn Dew Pepsi Pepsi Gatorade Pepsi Gatorade