ENGLISH
FURTHER
ORAL ACTIVITY
Alan Liu
PART 2: LANGUAGE AND MASS COMMUNICATION
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What is advertising?
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The act or practice of calling public attention to one’s product, service,
need, etc., especially paid announcements in newspapers and
magazines, over radio or television, on billboard, etc. : to get more
customers by advertising. (dictionary.com)
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The action of calling something to the attention of the public especially
by paid advertisement. (Merriam-Webster)
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Advertising (or advertizing) is a form of communication used to
encourage or persuade an audience (viewers, readers or listeners;
sometimes a specific group of people) to continue to take some
new action. (Wikipedia)
INTERESTING PEPSI COMMERCIAL
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http://www.youtube.com/watch?v=40DykbPa4Lc
&feature=related
INTERESTING PEPSI COMMERCIAL
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Techniques used in this commercial:
Bandwagon effect
Wit and humor
Plain folks
Attractive figure (Caterpillar to butterfly)/ Celebrity
Pathos
Slogan
Viral
BANNED PEPSI COMMERCIAL
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http://www.youtube.com/watch?v=LM9rA4LbOM
c
BANNED PEPSI COMMERCIAL
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Techniques used in this commercial:
Controversy
Sensationalism
Shocking
Provocation
Pathos
Superiority
DISCOVERY CHANNEL COMMERCIAL
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http://www.youtube.com/watch?v=8EdaLfJjDuE
&feature=fvst
DISCOVERY CHANNEL COMMERCIAL
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Techniques used in this commercial:
Celebrities
Ethos
Pathos
Hyperbole/Exaggeration
Enthusiasm
BANNED NIKE COMMERCIAL
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http://www.youtube.com/watch?v=RmdOiaPLOus
BANNED NIKE COMMERCIAL
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Techniques used in this commercial:
Slogan
Association
Appeal
Bandwagon effect
Plain folks
Thanks for
listening!