Aquafina Water
Aquafina Water
Parent Company
Pepsi
Category
Water
Sector
Food Products
Tagline/ Slogan
The purest part of you
USP
1/4
Aquafina Water
Aquafina goes through state-of-the-art purification process to give consumers pure water and perfect tas
STP
Segment
For all people seeking hygienic drinking water
Target Group
All age groups Lower, middle and upper class people
Positioning
Pure and great taste of water
SWOT Analysis
Strengths
2/4
Aquafina Water
1.Excellent branding and advertising through TVCs, print ads
2.Excellent distribution and availability at retails, groceries, restaurants, hotels etc
3.Pepsi Brand Name adds more value to it and it has a global availability
4. Available products also include flavor splash, sparkling water
5. Environmental friendly plastic bottle packaging
6. Sponsor of major sporting events
7. Aquafina brand also has skincare, body care and lip care products
Weaknesses
1. Lots of players in the packaged water segment means limited market share
2. Cases of used bottles being refilled by local mafia affects image slightly
Opportunities
1.Leverage successful brand Pepsi
2.Advertise more with benefits of pure water
3.Buy out and acquire competition
4.More tie-ups with hotels, corporates, colleges etc
3/4
Aquafina Water
Threats
1.Threat from other water company competitors
2.Lot of People don’t spend on water or buy local brands
3.Lots of local brands of bottled water
Competition
Competitors
1.Kinley Water
2.Bisleri
3.Manikchand Oxyrich
4/4