Top performing professional having successful track record and hands on experience in business
development, networking with distributors and dealers, product launch and sales promotion. Posse’s
excellent communication, analytical and leadership skills. Delivered consistent contribution to enhance
business and achieve revenue gains in past years.
KEY SKILLS:

SALES /MARKETING

BRAND MANAGEMENT

BUSINESS DEVELOPMENT

DISTRIBUTION MANAGEMENT

STRATEGY PLANNING

PRODUCT PROMOTION/MANAGEMENT
PROFESSIONAL QUALIFICATION:

Post Graduate Diploma in Business Management (FT) from Institute of Productivity &
Management,Gaziabad in 2007.
OCCUPATIONAL DETAILS:
PEPSI FOBO- Varun Beverages Pvt. Ltd, Delhi as Sr. SALES EXECUTIVE (Since Nov 2009)
About Company: Varun Beverages is a division of Jaipuria Group. It is a leading & major Franchise in
South Asia for beverage of 'Pepsi foods ltd'. It commands almost 70% of the Pepsi business in India.
Jaipuria Group is a Rs. 4000cr. (US$ 1 Billion approx.) multi-faceted organization with diverse business
interests in Foods & Beverages, IT, Education, Textiles, Warehousing and Real Estate. The Brand includes
Pepsi, Slice, Montain Dew, Mirinda, 7UP & Aquafina.
Brand: Pepsi, Slice, Mirnda, Mountain Dew,7UP,Aquafina,Twister & My Can etc.
Job Profile:

Consistently achieve sales (Primary & Secondary) of the entire range of products.

Wholesaler & Retailer performance analysis, new Distributor selection and appointment in
underrepresented and weak markets.

Identifying new market opportunities to increase the sales volume.

Ensured that the warm and chilled stock share is more than the competitor in the territory.

Executing the action plan to attain targets, and monitoring the target achievements.

Analysis of flavour wise & pack wise sales YAGO VS MTD &YTD Sales.Areas of concern where
packs and skus’ have not grown, and packs which have contributed maximum to the growth.

Finalizing of distributors claims as per the companies norms.

Organizing promotional activities for increasing the awareness and demand of the product.

To keep track record and analysis of discount sales i.e. discount per case & not to allow discount
to go beyond a fixed limit and budget.

Giving regular feedback and information of our own brand performance as well as competitive
activity in the area.

Leading, Training & Motivating the sales force.

Attending to customer complaints regarding the products.
PEPSI FOBO- Jai Drinks Pvt.Ltd, Delhi as SALES EXECUTIVE (May 2007 – Nov 2009)
About Company: Jai Drinks Pvt.Ltd is division of Jaipuria Group. It is a leading & major Franchise in South
Asia for beverage of 'Pepsi foods ltd'. It commands almost 70% of the Pepsi business in India. Jaipuria
Group is a Rs. 4000cr. (US$ 1 Billion approx.) multi-faceted organization with diverse business interests in
Foods & Beverages, IT, Education, Textiles, Warehousing and Real Estate. The Brand includes Pepsi,
Slice, Montain Dew, Mirinda, 7UP & Aquafina.
Brand: Pepsi,Slice,Mirnda,Mountain Dew,7UP,Aquafina,Twister & My Can etc.
Job Profile:

Consistently achieve sales (Primary & Secondary) of the entire range of products.

Wholesaler & Retailer performance analysis, new Distributor selection and appointment in
underrepresented and weak markets.

Identifying new market opportunities to increase the sales volume.

Ensured that the warm and chilled stock share is more than the competitor in the territory.

Executing the action plan to attain targets, and monitoring the target achievements.

Analysis of flavour wise & pack wise sales YAGO VS MTD &YTD Sales.Areas of concern where
packs and skus’ have not grown, and packs which have contributed maximum to the growth.

Finalizing of distributors claims as per the companies norms.

Organizing promotional activities for increasing the awareness and demand of the product.

To keep track record and analysis of discount sales i.e. discount per case & not to allow discount
to go beyond a fixed limit and budget.

Giving regular feedback and information of our own brand performance as well as competitive
activity in the area.

Leading, Training & Motivating the sales force.

Attending to customer complaints regarding the products.
The Attainments

Always been a Consistent performer with the achievement of 100% or more.

Started the concept of Visipurity drive in Delhi.

Launched Slice,Twister,My can & Aquafina in Delhi.
Professional Achievement:
Successfully Graduated from the PEPSICO Sales Academy Of Excellence – Mar 2009.
SUMMER INTERNSHIP:
Organization
:
Amul Ice creams
Projects Title
:
Retail expansion & analysis of the existing distribution network.
Duration
:
8 weeks.
Location
:
Delhi.
ACADEMIC QUALIFICATION:

Done BBA in Marketing from from RBS, Noida in 2005.

Done 12th from CBSE Board in 2002.

Done 10th from CBSE Board in 2000.
: Microsoft Office.
MAJOR STRENGTH: Highly effective Communication Skills, Strong PR skills, willing to Learn, High
Customer Retention, Ability to Build, Train a team.
DOB
: 01/08/1983
Fathers Name
: Dr. Pramod Kumar Mehrotra
Sex
: Male
Marital status
: Single
Nationality
: Indian.
Languages Known
: Hindi, English.
Hobbies
: Reading books & Travelling.