Malaysian Website Rankings for November 2011
January 30, 2012 – Kuala Lumpur, Malaysia
For the month ending November 2011, Effective Measure and the Malaysian Digital Association
reports the following rankings of websites visited by Internet users inside of Malaysia:
Top 30 International Websites accessed by Malaysians
Rank Site
UB
PV
ASD
APVPS
1
facebook.com
6,853,072
3,757,567,073
37:23
110.43
2
google.com.my
4,913,062
1,214,398,805
17:51
8.28
3
yahoo.com
4,455,072
918,658,304
19:39
9.35
4
malaysia.msn.com
3,985,477
47,540,203
05:58
2.07
5
youtube.com
3,955,747
1,424,998,356
34:52
22.71
6
blogspot.com
3,445,674
393,668,136
18:54
9.84
7
google.com
3,329,937
395,127,805
11:35
8.32
8
wikipedia.org
1,668,275
69,818,862
10:08
7.25
9
maps.google.com.my
1,173,083
14,027,491
05:29
4.27
10
wordpress.com
1,169,777
30,575,752
10:37
7.3
11
shoppinglifestyle.com
1,082,546
2,411,688
00:24
1.29
12
live.com
1,082,147
98,661,248
09:50
6.81
13
translate.google.com.my
1,073,880
24,641,524
05:44
4.44
14
4shared.com
904,407
78,679,870
24:34
21.49
15
blogger.com
696,079
94,740,980
24:45
15.92
16
twitter.com
663,011
48,022,864
14:58
7.95
17
linkwithin.com
517,512
23,576,189
11:02
6.31
18
conduit.com
482,791
40,863,224
09:29
5.12
19
mediafire.com
472,044
28,216,460
11:49
7.7
20
bbc.com
459,369
3,824,410
04:45
3.03
21
microsoft.com
437,323
10,083,333
07:44
8.25
22
mywebsearch.com
434,016
35,635,737
09:44
5.15
23
cnet.com
423,269
7,852,724
11:04
9.31
24
bing.com
416,655
28,547,206
10:57
7.43
…………………………………………………………………………………………………..
This report is generated with data from
Visit Effective Measure at www.effectivemeasure.com
25
scribd.com
398,468
7,417,771
08:31
6.32
26
adobe.com
387,721
5,811,534
10:25
9
27
tagged.com
381,107
541,305,195
47:17
82.36
28
babylon.com
367,880
42,019,168
11:03
5.34
29
plus.google.com
355,480
5,921,509
07:22
4.68
30
about.com
345,559
6,807,957
08:01
10.25
UB: Unique Browsers, PV: Page Views, ASD: Average Session Duration, APVPS: Average Page Views Per Session
Top 30 Local Websites accessed by Malaysians
Rank Site
UB
PV
ASD
APVPS
1
Mudah.my
4,726,596
408,034,780
15:05
21.24
2
thestar.com.my
2,143,884
30,267,200
06:05
4.05
3
Mylaunchpad.com.my
2,094,097
19,381,121
01:57
1.64
4
maybank2u.com.my
1,709,610
67,339,019
08:47
6.33
5
hmetro.com.my
1,681,771
30,178,558
09:15
5.68
6
lowyat.net
1,624,948
48,837,453
12:09
9.24
7
Malaysiakini.com
1,598,276
26,433,443
05:55
3.16
8
airasia.com
1,527,736
10,569,598
04:56
2.4
9
fooyoh.com
1,284,079
12,931,151
05:01
3.46
10
lelong.com.my
1,280,056
24,614,576
09:19
9.21
11
utusan.com.my
1,268,399
17,647,793
06:02
3.95
12
jobstreet.com.my
1,040,316
21,978,446
05:21
7.32
13
kosmo.com.my
1,021,218
18,408,977
07:31
5.51
14
themalaysianinsider.com
973,850
11,428,092
05:43
3.08
15
bharian.com.my
859,426
4,013,134
02:29
1.57
16
cimbclicks.com.my
795,283
19,939,365
03:56
5.25
17
maxis.com.my
705,999
31,174,563
03:34
4.76
18
701panduan.com
648,420
2,009,630
02:29
2.61
…………………………………………………………………………………………………..
This report is generated with data from
Visit Effective Measure at www.effectivemeasure.com
19
iProperty.com Malaysia
627,685
15,985,919
12:05
11.21
20
ohbulan.com
621,195
8,971,203
05:41
4.75
21
myresipi.com
539,314
5,239,345
07:43
4.76
22
groupon.my
510,072
24,766,210
10:03
8.32
23
paultan.org
490,357
4,076,090
03:40
2.88
24
cinema.com.my
489,740
4,988,578
04:42
5.96
25
sinchew.com.my
485,601
6,734,321
06:26
4.14
26
celcom.com.my
484,444
23,097,017
10:43
12.8
27
astro.com.my
471,126
3,730,112
05:26
5.06
28
chinapress.com.my
455,907
9,994,356
08:12
6.12
29
malaysiaairlines.com
434,843
28,679,511
19:42
17
30
anm.gov.my
399,295
26,096,304
13:54
16.41
UB: Unique Browsers, PV: Page Views, ASD: Average Session Duration, APVPS: Average Page Views Per Session
Top 30 Combined Websites (International and Local) accessed by Malaysians
Rank Site
UB
PV
ASD
APVPS
1
facebook.com
6,853,072
3,757,567,073
37:23
110.43
2
google.com.my
4,913,062
1,214,398,805
17:51
8.28
3
Mudah.my
4,726,596
408,034,780
15:05
21.24
4
yahoo.com
4,455,072
918,658,304
19:39
9.35
5
malaysia.msn.com
3,985,477
47,540,203
05:58
2.07
6
youtube.com
3,955,747
1,424,998,356
34:52
22.71
7
blogspot.com
3,445,674
393,668,136
18:54
9.84
8
google.com
3,329,937
395,127,805
11:35
8.32
9
thestar.com.my
2,143,884
30,267,200
06:05
4.05
10
Mylaunchpad.com.my
2,094,097
19,381,121
01:57
1.64
11
maybank2u.com.my
1,709,610
67,339,019
08:47
6.33
12
hmetro.com.my
1,681,771
30,178,558
09:15
5.68
…………………………………………………………………………………………………..
This report is generated with data from
Visit Effective Measure at www.effectivemeasure.com
13
wikipedia.org
1,668,275
69,818,862
10:08
7.25
14
lowyat.net
1,624,948
48,837,453
12:09
9.24
15
Malaysiakini.com
1,598,276
26,433,443
05:55
3.16
16
airasia.com
1,527,736
10,569,598
04:56
2.4
17
fooyoh.com
1,284,079
12,931,151
05:01
3.46
18
lelong.com.my
1,280,056
24,614,576
09:19
9.21
19
utusan.com.my
1,268,399
17,647,793
06:02
3.95
20
maps.google.com.my
1,173,083
14,027,491
05:29
4.27
21
wordpress.com
1,169,777
30,575,752
10:37
7.3
22
shoppinglifestyle.com
1,082,546
2,411,688
00:24
1.29
23
live.com
1,082,147
98,661,248
09:50
6.81
24
translate.google.com.my
1,073,880
24,641,524
05:44
4.44
25
jobstreet.com.my
1,040,316
21,978,446
05:21
7.32
26
kosmo.com.my
1,021,218
18,408,977
07:31
5.51
27
themalaysianinsider.com
973,850
11,428,092
05:43
3.08
28
4shared.com
904,407
78,679,870
24:34
21.49
29
bharian.com.my
859,426
4,013,134
02:29
1.57
30
cimbclicks.com.my
795,283
19,939,365
03:56
5.25
UB: Unique Browsers, PV: Page Views, ASD: Average Session Duration, APVPS: Average Page Views Per Session
……………………………………………………………………………
Latest Insights Into the Emerging Markets
Market Summary:
•
YouTube.com ranked second for number of pages viewed, despite comparatively lower
UB count
Despite ranking fifth among 'International Sites' and sixth in 'Combined Sites' in the month ending
November, YouTube recorded a higher number of page views compared to higher-ranking sites
google.com.my and yahoo.com. This demonstrates the nature of its primary content where the
number of web pages is boosted each time a new video is viewed – each video clicked on counts as
two impression as this action diverts into a new page which displays new ads.
…………………………………………………………………………………………………..
This report is generated with data from
Visit Effective Measure at www.effectivemeasure.com

Facebook audience browse high number of pages over long sessions
Malaysia's 6.8 million Facebook users are extreme browsers, with over 100 pages viewed during an
average session of 37.23 minutes. This suggests that Facebook users are wanting to get quick
updates on their friends or are looking through various photos in albums. Similar to YouTube,
Facebook has a high page count as each photo clicked on counted as one impression.
•
Apple
This month, we look at the popular Apple and its use among the mobile Internet population in South
East Asia. Look out for this data in our press release, “Good Apple: 53% of South East Asia’s eMobile Population Use iPad, iPhone, iPod Touch”.
…………………………………………………………………………………………………..
This report is generated with data from
Visit Effective Measure at www.effectivemeasure.com
Digital Insights 1: Apple Mobile Device
Good Apple: 53% of South East Asia’s e-Mobile Population
Use iPad, iPhone, iPod Touch
Apple mobile devices, especially iPad, widely used across region
SINGAPORE, 12 December 2011 - Effective Measure, the leading provider of digital media planning
solutions in emerging markets, today released data reporting Apple‟s significant market share in
South East Asia (SEA) during the month ending October 2011. The data showed that Apple mobile
devices including iPad, iPhone and iPod Touch are used by 53.1 percent of the SEA e-mobile
population.
Apple SEA Market Share
11.8 million Internet users, attributing to 53.1 percent of the SEA e-mobile population, used leading
Apple mobile devices such as iPad, iPhone and iPod Touch, in the month ending October 2011.
Apple has the greatest market share in Thailand and Singapore, used by over 70 percent of the local
e-mobile population. Apart from Singapore, where iPhone emerged as the most used Apple device
with 37.51 percent share, iPad has the highest usage compared to other mobile devices in all other
SEA countries.
…………………………………………………………………………………………………..
This report is generated with data from
Visit Effective Measure at www.effectivemeasure.com
Apple SEA Market Share
Month Ending October 2011
Source: Effective Measure
SEA Countries
Apple Share (%) of e-Mobile
Users per Country
Thailand
Singapore
Philippines
Malaysia
Vietnam
Indonesia
79.6%
75.8%
69.2%
57.1%
33.7%
10.0%
Top Apple Device and (%)
Share of e-Mobile Population
per Country
iPad – 47.9%
iPhone – 37.5%
iPad – 43.7%
iPad – 34.6%
iPad – 17.1%
iPad – 10.0%
Top Manufacturers of Mobile Devices
In the month ending October, 14.6 million e-mobile users, accounting for 65.7 percent of the SEA emobile population, used mobile devices manufactured by Apple, RIM, Nokia and Samsung.
Blackberry ranked third with 6.9 percent share, while Samsung rounded off the list with a collective
2.6 percent share.
Top Manufacturers of Mobile Devices in SEA
Month Ending October 2011
Source: Effective Measure
Rank
1.
2.
3.
4.
5.
6.
7.
Manufacturer
Type of Mobile Device
Apple
Apple
RIM
Apple
Nokia
Samsung
Samsung
iPad
iPhone
BlackBerry
iPod Touch
Smartphone
Galaxy Tablet
Galaxy Smartphone
Device Share (%) of eMobile Users
32.0%
19.1%
6.9%
1.9%
2.8%
1.4%
1.2%
Notes
Information generated for this document is based on Effective Measure’s mobile data on SEA’s online population
in the month ending October 2011.
The SEA countries measured: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
…………………………………………………………………………………………………..
This report is generated with data from
Visit Effective Measure at www.effectivemeasure.com
Digital Insights 2: Malaysia’s Bargain Travellers
Websites Big on Social Lifestyle Most Popular
Entertainment and social sites featured in Top Ten among bargain hunting
travellers in Malaysia
Top Ten Most Popular Websites with Bargain Hunters in Malaysia
1,655,702
facebook.com
1,303,435
google.com.my
1,138,782
yahoo.com
Mudah.my
1,025,671
malaysia.msn.com
1,023,072
youtube.com - Multimedia - Photo & Video
942,655
youtube.com - Entertainment - Video
941,072
blogspot.com
931,366
google.com
886,573
Mudah.my
725,433
thestar.com.my
715,414
Entertainment and social sites are visited by a
high number of bargain hunting travellers in
Malaysia.
Over one-fifth of the audience in the Top Ten
sites featured are made up of Malaysians who
would often conduct a significant search for
the best bargain.
Top site categories include:
•
Social Network
•
Search Engine
•
Entertainment & Lifestyle
This audience also revealed that they usually
fly economy class and are able to make online
purchase – opening up an opportunity for
businesses to provide content and ecommerce
to the target audience through these wellpopulated sites.
*Effective Measure data based on unique browser count from 01 - 30 November 2011
…………………………………………………………………………………………………..
This report is generated with data from
Visit Effective Measure at www.effectivemeasure.com
Digital Insights: Malaysia’s Travel Site Audience
Above Average Share of Older Adults on Travel Sites
Mobile-savvy adults aged 35+ make up significant audience share on travel
sites in Malaysia
Age Group of Audience on Travel Sites in Malaysia
15-20
6.7%
31.6%
21-30
28.8%
31-40
41-50
51+
18.1%
15.6%
Mobile-savvy older adults were found to make
up a significant share of the audience in travel
sites in Malaysia in December. Over 60% of
the audience in travel sites are made up of
those between the age of 31 and above, with
15.6% being over 50 years old.
Top Three Travel Sites in Malaysia in the
month ending November:
1. airasia.com
62.5%
3. agoda.com
32.1% of the total Travel audience has
indicated that they use their mobile phones to
access the Internet - 4% higher than the
national average across all site categories.
Half of the total audience selected Bahasa
Malaysia as a primary language, followed by
24.6% who selected English as a primary
language.
2. malaysiaairlines.com
*Effective Measure data based on sample size of 36, 682 unique browsers from last available week, 5 – 11
December 2011.
To find out more about your online audience, log in to your Effective Measure at login.effectivemeasure.com.
…………………………………………………………………………………………………..
This report is generated with data from
Visit Effective Measure at www.effectivemeasure.com
Frequently Asked Questions
What is the Methodology used to Obtain Data?
Effective Measure relies primarily on collection of
local website market data through an on-page tag.
This universal JavaScript tag provides the best
coverage of all browser combinations, as it also
includes a backup option for web browsers that do
not support JavaScript on some mobile platforms.
A website tags with Effective Measure by including
this JavaScript code on the footer of all pages in the
site, and then as their visitors browse around the
site each Page View triggers a tracking call to EM,
where cookies for the user are retrieved and set
(when needed), and detailed information about that
particular Page View is recorded into our collection
servers.
This method provides direct measurement of
visitors visitation to a website and is aggregated into
“Verified” statistics for UBs, UVs, Sessions, Page
Views and Duration in the EM Dashboard.
In addition, we recruit a randomly sampled
demographic pool from the users visiting this site by
means of an onsite survey. The invitation for this
survey slides up from the bottom left of a page by
default, and is controlled at an appropriate rate per
website. Once a user accepts the invitation to this
survey and completes the demographic profile, we
can then footprint that user on any site in the
Effective Measure network and present accurate,
highly detailed demographic data in the EM
Dashboard.
Our EM OpenView panel is recruited from these
sampled users, who are invited to install plugin
panel software into their Firefox, Internet Explorer or
Chrome browser. Once they install this plugin, we
append exactly the same tag to each and every
page they visit – thus representing true “hybrid”
measurement, as the measurement methodologies
and code are exactly the same for both tagged and
panel based measurement.
During the month, the selected panel of users who
are selected based on consistency activity for the
month are weighted to account for different
demographic biases, shared computer use, Internet
Cafes and many other factors. These weighted
panelists are then aggregated and scaled to the
Total Internet Population to form a comprehensive
view of the browsing habits of local Internet users.
Why is Demographic Data Important?
Demographic data provides those invested in the
digital media industry with deep market intelligence
that increases the effectiveness of marketing
initiatives.
We are acutely aware that online behaviour should
directly reflect on real-life habits. In comparison to
existing digital audience measurement providers
that typically offer data that is based on either
tagged sites or panelists, we avoid inaccuracy by
minimising estimation.
With our capability to generate in-depth profiling of
the online population on specific tagged websites,
countries or regions, we offer our clients objective,
unbiased intelligence that is of real value.
…………………………………………………………………………………………………..
This report is generated with data from
Visit Effective Measure at www.effectivemeasure.com
How Does Effective Measure Rank Websites?
Effective Measure ranks websites on the number of
Unique Browsers (UB) aggregated. However, we do
not subscribe to the „one size fits all‟ approach. The
Effective Measure dashboard gives users the
freedom to compare our standard measurement
(UB) with Unique Visitors (UV).
We measure the absolute visitors to your site in the
specified date range, according to the Unique
Browser that came to your site. This is the most
accurate methodology.
In general, the Effective Measure numbers are
slightly different from other analytic tools such as
Google Analytics, due to addressing cookie
deletion. Because of this, the absolute monthly
Unique Visitors may be up to 30% lower.
What is UV?
UV is a less accurate representation of website
visitors typically based only on a Third Party
Cookie, that is used by other common providers for
users to compare against.
It is a form of measurement that is a less strict
measure of site visits and includes people without
reliable cookie support in their browser, who may
generate multiple visitor IDs and be over counted.
UV is more in line with other systems, as many do
not scrutinize the level of trust in cookies the same
way Effective Measure does.
Why Should we Trust UB?
Our UB data, using Digital Helix™ tag methodology,
is the most precise representation of Unique
Machines / Browsers accessing Publisher websites
available. Digital Helix™, an industry first, has both
First Party Cookie and Third Party Cookie working
harmoniously to produce unrivalled accuracy in
tagged numbers.
Why do we Rank Sites based on Malaysian Audience instead of Worldwide
Audience?
We rank sites based on a Local Audience instead of
a Worldwide Audience to ensure that our data is the
most relevant to advertisers and agencies keen on
targeting the local market.
However, we offer Worldwide Audience data over
all the categories that we cover in Australia, South
East Asia, Middle East and Africa.
…………………………………………………………………………………………………..
This report is generated with data from
Visit Effective Measure at www.effectivemeasure.com
About Effective Measure
Effective Measure is the leading provider of digital media planning solutions in the emerging markets,
bringing best practice online measurement data to premium publishers, platforms, agencies and
advertisers. Our products and services offer media planners invested in Oceania, South East Asia,
Middle East North Africa and South Africa, a clear insight into the state of the Internet and the evergrowing digital population.
For more information on this topic, or an interview request with our local spokesperson, contact
Effective Measure Marketing Executive, Sheeda Cheng at media@effectivemeasure.com
Keep up to date with our latest news on this and other exciting updates by following us on our official
Twitter page #e_measure now!
- ends -
Issued by: Malaysian Digital Association
For more information on MDA, please visit www.digital.org.my or contact Ms. ShuLing Lau at MDA
secretariat tel: 03-7660 8535 or email shuling@macomm.com.my
MDA office is located at Unit 706, Block B, Pusat Dagangan Phileo Damansara 1, 9 Jalan 16/11 Jalan
Damansara, 43650 Petaling Jaya, Selangor DE, Malaysia.
…………………………………………………………………………………………………..
This report is generated with data from
Visit Effective Measure at www.effectivemeasure.com