An Axia Marketing White Paper Axia Marketing 204 Kent Way West Reading, PA 19611 610-376-0635 www.axia-marketing.com An Introduction to Printmaking By Wendy Kershner, Principal 3/2009 Axia Marketing 1 Contents 3 Introduction 3 Printmaking simplified 3 Intaglio printmaking 4 Brief history: prehistoric cave art to 20th century printmaking 6 Process details and glossary of terms 9 Summary and well-known printmakers Introduction Printmaking simplified ▪ Elementary school potato prints Intaglio printmaking ▪ Etching and engraving Brief history: prehistoric cave art to 20th century printmaking ▪ Prehistoric cave art, 500 BC and the Sumarians ▪ 2nd century through the late 8th century ▪ 15th through the 20th century ▪ Modern cliché Process details and glossary of terms Summary and well-known printmakers 3/2009 Axia Marketing 2 What is Printmaking? Printmaking is one of the traditional fine arts. There are many types of printmaking—silk screen, wood block, linoleum, lithography, etching, engraving, letterpress, etc.—and it is the technique used to produce many everyday items such as newspapers, magazines and books. This white paper provides an overview of the history of printing and the basics of intaglio printmaking as well as an index of printing terms and the printing process. Printmaking simplified The four traditional fine arts are drawing, painting, sculpture and printmaking. Printmaking is the least known and least understood, although the concept of printing is very simple. Think back to elementary school and potato prints. You were given half of a potato, and you either cut into the potato or cut away the potato to make a shape. Then you dipped the potato into paint, or a sponge filled with paint, pushed the potato on a piece of paper and made an impression of your shape. In other words, you were printing! The potato was the “printing plate”, the paint was the “printing ink”, and the mark you made was a “print”. Like potato printing, all printing processes are essentially the transfer of an image from one surface to another. This transfer process creates a flopped or reversed image of the original plate. Different techniques allow multiple layers to be created on a single plate, and multiple plates can also be used to create a single image. With so many variables, there are infinite possibilities and challenges to the creation of a fine art print. Intaglio printmaking The term “intaglio” is used to describe a family of formal printmaking techniques in which images are scratched or incised into a plate. Ink is applied to the surface of the plate and then rubbed off to remove the excess, leaving ink only in the incisions. A piece of damp paper is placed on top of the plate and run through a printing press. The pressure transfers or “pulls” the ink from the recesses of the plate onto the paper. A traditional printing plate is created using thin metal—typically copper and zinc. Historically steel plates have also been used, and the German artist Albrech Dürer even experimented with iron although the weight was prohibitive. Although zinc plates are more common due to the price, copper plates allow for the finest quality lines. Two main techniques for making incisions to the plate are etching and engraving. An etching is a print from a metal plate that is literally “etched” using acid (or what’s called an acid bath) in combination with acid-resist surfaces created by using different grounds. An engraving is a print made from a metal plate where 3/2009 Axia Marketing 3 the marks are made directly to the plate. This is also called line engraving and is similar to the process used for woodcuts and linoleum blocks. For reference, woodcuts and linoleum are relief printed which is the opposite of intaglio printing. The wood or linoleum surface is cut away and the top surface that remains is inked and printed. The wood and linoleum surfaces cannot be wiped as in intaglio, however intaglio plates can be printed in this relief way. A brief history: prehistoric cave art to 20th century printmaking Printmaking has shaped culture in all parts of the world. Originally not considered an art form, it was viewed as a form of communication. It is now highly valued as an artistic medium with unique technical qualities. Engraving can be traced back to prehistoric cave art, with the carving of lines on stones, bones and cave walls. Blowing pulverized pigment around hands placed on a surface was another rudimentary form of printmaking. Both of these early art forms touched on future printing concepts of repeated images, reversed images, transferred images and stenciling. The duplication of images goes back 3,000 years to 500BC and the Sumarians who engraved designs on stone cylinder seals. The seals were pressed into clay and multiple imprints could be made to identify ownership of goods. In the 2nd century AD, the Chinese developed the stone rubbing which is a primitive form of printing. Classic texts and holy images were carved onto huge, stone slabs. Once the lines were made in the stone, damp paper was pressed and molded to the surface so that the paper held the incised lines. Ink was carefully applied to the paper, and the resulting image appeared as white lines on a black background. In the mid-to-late 8th century, the Japanese did wood-block rubbings of Buddhist scrolls and charms. These devotional prints produced crude drawings. This “folk art” focused on education and communication but without any artistic interpretation. In the 15th century, the Germans created playing cards from woodcuts. Cards were popular means of entertainment, printed inexpensively, produced in large quantities and widely distributed. 1446 is the earliest recorded date of a print or engraving. It is believed that intaglio engraving developed from goldsmiths printing impressions of their work to record their designs. At the same time printing techniques were being refined, paper mills were established in several areas of Germany, France and Italy. In 16th century Germany, Albrech Dürer trained as a goldsmith and was known for his craftsmanship and detailed work in his engravings. Throughout Europe, 3/2009 Axia Marketing 4 etching became more popular with artists than engraving because it was a much easier technique to learn. By the mid-16th century, prints became very popular, and they were used for illustrations, topographical surveys and portraits. Renaissance printmakers challenged the restrictions of the standard printing press’ small size. Large-scale woodcuts and etchings began to be printed in multiple blocks and plates on several sheets of paper joined to form a single picture. Some were arranged in long frieze-like sequences, while others were pieced together to emulate monumental murals and tapestries. 1 In the 17th century, Baroque artists shifted their focus from only depicting reality to conveying emotional impact. The famous Dutch artist Rembrandt was considered the Baroque graphic master, known for his intaglio work and primarily his etchings. He created over 300 printmaking plates, and to put the time period in context his 400th birthday would have been in 2006. Around the same time, in the early 1800’s, the Japanese master Hokusai focused on wood block prints and color printing. His most famous print is The Great Wave off Kanagawa. In the late 18th and early 19th centuries, the Spanish artist Goya was one of the leading artists who created an extraordinary range of prints. He’s known for combining aquatint with etching and creating a highly individualistic style. One of best known series of prints was Disasters of War completed in 1810. In the 18th century, art prints were considered originals, and then in the 19th century, there was a shift with artists producing limited editions of their prints and signing their work. 20th century printmaking has played a role in all of the art movements including fauvism, cubism, expressionism, surrealism, abstract expressionism, op art and pop art. And to bring you to the present, you may be familiar with the modern cliché, “Would you like to come up and see my etchings?” The phrase has been traced back to 1937, specifically to a popular radio violinist David Rubinoff as well as to an earlier comedy by Susannah Centlivre, The Man’s Bewitched. In Centilvre’s play, one of the character’s states that there is “a very pretty collection of prints in the next room, Madam. Will you give me leave to explain them to you?” Many people think of Mae West’s famous invitation “come up and see me sometime”, which is a playful reversal of the ‘villain’ enticing the ‘innocent maiden’ to come back to his place with an offer to look at something artistic. 1 Philadelphia Museum of Art, Grand Scale: Monumental Prints in the Age of Durer and Titan, March, 2009, member newsletter. 3/2009 Axia Marketing 5 Process details and glossary of terms Common printmaking tools Etching needles Scrapers—triangular cutting knives Burnishers—flat or oval shaped knives Roulettes—small wheels with handles Techniques Mezzotint: Mezzotint is a process of working directly on the plate, and mezzotint lines are often less deep than etchings or engravings. Plates with shallow or delicate impressions often have a shorter printing life because the lines do not hold up to repeated printings. Some of the mezzotint techniques are dry point (lines, dots and burrs) and stipple, and the tools include mezzotint rockers and roulettes (round metal wheels). Etching: An acid resist ground is applied to a metal plate, and the various grounds are “baked” onto the plate using a hot plate. Soft Ground: Soft grounds allow impressions to be made into the surface of the ground. Materials or objects can be applied to pull off the ground in certain areas to allow the acid to eat into the plate. Hard Ground: A hard ground allows lines to be scratched into the ground to reveal the metal surface of the plate so the acid can eat into the plate. The resulting lines are different than lines marked directly on the plate, and they are usually deeper and tend to last longer. Aquatint: A resin powder is dusted on the plate using cheesecloth bags, a filtering machine or by hand. The coarseness of the particles determines the “screen”, and the acid eats between the particles to create a tonal quality. Hard ground can be used to “block out” or “stop out” certain areas on top of the aquatint. Spray paint is also now being used for aquatints, and the spray paint mist is the acid resist. Acid baths for etching metal plates An acid bath is traditionally called a “mordant”, which is the French term for biting because the acid “bites” into the metal plate. Diluted acids are used—often 6 or 7 parts water to 1 part acid. Ratios can vary, such as 3:1 and 2:2, and the ratio determines the speed and aggressiveness of the etching process. Different acids are used with different metals. Nitric acid is used with zinc plates; ferric chloride and hydrochloric acid are used with copper plates. A feather or similar tool is used periodically to wave the bubbles away to allow the acid to evenly bite the plate. Zinc produces more bubbles than copper, so zinc plates need to be monitored more closely in the acid. Over biting can occur 3/2009 Axia Marketing 6 when the acid leaks under the ground or when a plate is left in the acid too long. After the plate is removed from the acid bath, the acid is rinsed off with water, and the grounds are removed with solvents like turpentine and alcohol that are specific to the ground. Safety goggles and gloves are used, and ventilation is critical in the acid area as well as in all areas of a print studio due to the various chemicals. Non-toxic alternatives for etching such as acrylic polymer ground and photo etching (solar) processes are becoming more common. Paper Handmade paper, composed of cotton and/or linen, is used for pulling prints. The paper is soaked in water for approximately 15 minutes to release the sizing, and the paper is blotted on blotter paper to absorb the excess water. The softened surface helps push the paper into the plate grooves. All printmaking papers have watermarks, and traditional printmaking papers are Dutch, Italian and French. Paper selection is a personal choice, and variations in stiffness, color and texture, give different results in the final print. Plates To prepare a metal plate, if you are working at a size other than the standard sheets, the plate needs to be cut. Next the edges and corners need to be beveled—rounded, filed and polished to prevent the paper from tearing. Different shapes can be created from the metal sheets as part of the creative process. The surface of the metal is cleaned to remove all oils. Plates can be completely reworked at any point—grinding, scraping and polishing—until the image is diminished or eliminated. The tools used are scrapers (triangular cutting knives) and burnishers (flat or oval shaped knives). The back of plate has a protective coating to prevent the acid from eating the back. Ink Printing inks are specially formulated for printing. The consistency can vary from thick to thin and “sticky” or tacky to smooth. Some inks respond best when heated. The selection of ink—the brand of ink and the ink color—is also a personal choice. Inking A tarlatan cloth (which is similar to a heavy cheesecloth that’s been sized) is used to wipe the ink off the surface of the plate but retain the ink in all of the markings. The process involves completely coating the plate with ink using card board “chips” and then wiping it clean with a series of rags making sure that the ink isn’t pulled out of grooves. The initial rags start off very full of ink and then cleaner rags are used so that the surface can be completely cleaned. Extra wiping is done with phone book sheets and a process of hand wiping. The entire 3/2009 Axia Marketing 7 wiping process is variable and can be controlled to create unique prints. The edges of the plate should be clean, and there should be no ink blotches on the final print which can result from too much ink squishing out from the pressure. Printing presses and the printing process The goal is to have enough pressure exerted to push the damp paper into the plate so that the ink can be pulled out of the grooves. A flatbed press with a hand-cranked roller is most commonly used. There are also electric presses which can help keep the amount of pressure even on a large plate, however electric presses are not the norm. An average press is about the size of a small dinner table and weighs in the range of 500 to 1,000 lbs. Three felt blankets of different weights are used between the roller and the press bed—thin, medium and thick. A template or piece of newsprint is put down first, then the inked plate facing up, then the printing paper, and then another piece of newsprint. The blankets are carefully laid down on top of the paper so nothing is shifted. Prints Single prints are called monotypes (solo and unique) and monoprints (unique from a plate). The various stages, trials, states and proofs are numbered and recorded chronologically so the progression of the print can be tracked. Editions are identical prints of the same plate, numbered 1 of 5, 2 of 5, etc. (1/5, 2/5) There is no value change between the prints of an edition, however there will be subtle changes within the prints due to all the variables. Framing Archival mat board is recommended for most framing to preserve the print. Prints are often framed with mats, and prints can also be floated in a frame to show the full print image. Ideally the print is not completely attached to the back surface. Small rice paper tabs are typically used to attach the print to the mat. Traditionally the artist signature is positioned in the right-hand corner below the actual printed image. The title of the print is positioned in the middle, and the edition number, A.P. (artist proof) or other designation is positioned in the lefthand corner. Other intaglio techniques: collographs and chine collé Collograph making is a relatively new print medium developed almost entirely within the last 50 years. The plate-making process involves cutting, gouging, tearing, scraping and sanding the surface to dig into and build up the non-metal base. The critical components of collograph plates are the base and textures as well as adhesives and coatings to seal the plate so that it can be inked and printed. 3/2009 Axia Marketing 8 Chine Collé is used to add color and texture to prints. Thin rice paper is attached to the damp printing paper using rice paste or rice glue. The pressure of the press binds the rice paper to the print, and the image is printed on top of the rice paper. Chine Collé is a layering technique and creates additional levels in the print. Other printing processes: lithography and rotogravure Lithography is another fine arts printing process that uses stone, originally marble, as well as very thin metal plates. The basic principle of lithography is that grease and water repel, and the ink sits on the surface of the plate before being transferred to the paper. Rotogravure, also known as Photogravure, has traditionally been used for newspaper and magazine printing. This “modern engraving” is done electronically with a diamond stylus on steel cylinders with a copper top layer. These cylinders are created to withstand up to a million impressions (or prints) on high speed printing presses. Summary and well-known printmakers By looking closely at original prints, you can often see how the plate was created and what challenges the artist faced. There are many famous printmakers to learn from, although you may think of these artists as only painters or sculptors. 19th Century: Edward Hopper John Sloan Marc Chagall Joan Miro Paul Klee Edgar Degas Mary Cassatt Henri de Toulouse-Lautrec Edvard Munch Henri Matisse Pablo Picasso George Braque Winslow Homer 20th Century: Josef Albers Robert Motherwell Jasper Johns Robert Rauschenberg Jim Dine Roy Lichtenstein Robert Indiana Andy Warhol 3/2009 Axia Marketing 9 Axia Marketing works with organizations who want to re-imagine and streamline their marketing efforts. We balance left brain and right brain thinking, and our specialty is that we both “think and do.” We help our clients think through their needs and then assist them in moving forward in new and sometimes unexpected ways. We’ll help you take a fresh look at your marketing and the way you do business. Please contact Wendy Kershner for further information at Axia Marketing, 610-376-0635, wkershner@axia-marketing.com 3/2009 Axia Marketing 10