doug-ellis-vp-of
doug ellis
1005b n. signal st. ojai, ca 93023 p: 805.640.5578 e: doug@dougellis.com
ABOUT DOUG ELLIS: Manager, VP of Global Marketing
I expand market and mindshare by clearly expressing unique value propositions in strategic, targeted ways and directing people and online processes to track success. I have a gift for compellingly expressing intangibles and I use the Internet to make causes, experiences, and products simply irresistible.
I love using technology to leverage the message of organizations that are making a difference. My passion is combining leadership and multi-‐channel communication strategies to clarify, magnify and multiply the impact of educational, environmental, and nonprofit organizations.
I have over 12 years experience as Marketing Director and Webmaster in corporate, environmental, education, and nonprofit environments. Currently fifteen (and counting) years of e-‐branding, business development, e-‐marketing, integrated marketing, SEO and social media experience for small to mid-‐sized companies. I am an experienced diplomat, director, and bridge between creative and business/technical temperaments.
AREAS OF EXPERTISE
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Brand Building/Leveraging
Market Research
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Search Engine Optimization
Coaching/Training
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Team/Technology Leadership § Recruitment and Retention
Integrated Marketing § Photography
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Marketing Strategy
Budget Planning
Relationship Marketing
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Google Adwords & Analytics
Identity/Vision/Values Creation
Information Architecture
EXPERIENCE
Chief Idea Architect & Client Champion, Dharma Communications [2008-‐now]
Results: successfully branded and launched 25 business and personal websites in five years.
I lead a global team of designers and developers to build mindshare for clients seeking an aligned, holistic approach to managing their digital brand identity. We enable our clients to fully express themselves and engage their online tribes through:
• integrated e-‐branding and e-‐marketing planning and consulting
• photography
• search engine optimization
• social media development
• web design and development
doug ellis
Anderson Ranch Arts Center | Director of Marketing/Communications and Webmaster [2007-‐2008]
Results: 8 customized marketing action plans, new budget, catalog, and www.andersonranch.org
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Directed all public relations and marketing communication initiatives for seven artistic
Program Directors at this $6million/yr. nonprofit.
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Worked with the President, Development Director, and internal and external designers/developers to craft a new graphical identity, workshop catalog, and website.
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Created comprehensive two-‐year, six-‐figure marketing plan, and media allocation/buys to drive enrollments and increase program retention. Enrollments rose 10% in my first year.
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Cultivated and maintained relationships with print, broadcast and electronic media representatives and stakeholders in the local and national arts communities.
Colorado Mountain College | Director of Marketing/Communications [2001-‐2005]
Results: new college-‐wide intranet, won 2005 Gold Medal Award from Admissions Marketing Report
for transforming class schedule publishing process saving 50,000 pages and $20,000 postage/yr.
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Led three-‐person marketing/publications team and freelance graphic designer and nine campus marketing ambassadors to recruit high school, adult, and ESL students to college serving over 25,000 students a year.
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Worked with the Board and Dean of College Relations and Development to plan and manage multiple promotional recruitment initiatives and a $300K+ annual marketing budget.
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Managed all marketing and e-‐marketing for a 12-‐campus, 10,000 sq. mile system including advertising and publication of class schedules, brochures, and development of web sites
(cmcfoundation.org, enews.coloradomtn.edu and www.coloradomtn.edu).
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Launched an internal communications portal at enews.coloradomtn.edu
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Deployed bus and airport display ads, print and website advertising, and touch screen video kiosks in all twelve campus lobbies.
Aspen Research Group, Ltd. | Director of Marketing/Communications & Webmaster [1997-‐2001]
Results: increased product sales by 5-‐10% a quarter for four consecutive quarters, won Advertising
Award from Futures Magazine for the highest ad readership in the industry.
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Directed packaging design, direct mail, web SEO, advertising, and trade show appearances to build market share for Aspen Graphics technical analysis software.
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Managed and maintained the website and online documentation, created fact sheets, tear sheets, a new logo, and other marketing collateral. page 2 of 3
doug ellis
Merrill Lynch | Supervisor, Broker Transfer [1992-‐1997]
Results: directed team of ten representatives to transfer approximately 2,000 accounts totaling $1.4
million into 180 east coast and international branch offices each week.
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Used people skills, phone skills, communication and technical abilities to recruit financial consultants from other brokerage firms to Merrill Lynch.
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Won Special Achievement Award for creating an intranet portal for employees/staff to share information related to transferring accounts.
EDUCATION
MASTER OF SPECIAL STUDIES [1997] Corporate Communication emphasizing Public
Relations/Marketing Writing & Interpersonal Communication. University of Denver.
BACHELOR OF ARTS [1991] Journalism, Technical/Specialized Writing . Colorado State University.
PROFESSIONAL DEVELOPMENT & ASSOCIATIONS
Coaching & Leadership Training: Coaches Training Institute, Head Coach Girls HS Tennis, Institute for
Embodied Wisdom, Shambhala Authentic Leadership Program, Roaring Fork Leadership, Mankind
Project, Sedona Method Coach Training, University of Santa Monica.
Art & Soul: Anderson Ranch Arts Center, Esalen Work Scholar, Rocky Mountain School of
Photography, Sacred Passage Vision Quest.
Memberships: Association of Media Photographers, 1% For the Planet, US Professional Tennis
Association.
PROJECTS, VIDEOS & WRITINGS
• www.dougellis.com
• www.dougellisphotography.com
• www.dharmacommunications.com/
• http://www.vimeo.com/dougellis/videos/
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