Fact Sheet
Profile
Erste Bank Serbia is the oldest financial institution in the
country, established in 1864 as the first savings bank
(Novosadska Stedionica). Today the bank has a network
of 75 branches and 3 corporate centers for SME clients.
In 2005 Novosadska Banka became a member of Erste
Group, which was founded in 1819 as the first Austrian
savings bank. Since 1997, Erste Group has developed
into one of the largest financial services providers in the
eastern part of EU, with approximately 46,000 employees
serving around 16.2 million clients in 2,700 branches in 7
countries (Austria, Czech Republic, Slovakia, Romania, Hungary, Croatia, Serbia).
Strategic positioning

Business approach: We offer the full range of financial solutions and services across the
entire financial cycle of our clients in a “one-stop-shop”: savings, investments, lending,
consulting and advisory. The EU office of Erste Bank Serbia is unique in Serbia and provides
support for small and medium enterprises seeking to access EU funds.

Geographical approach: During the last five years, through intensive investments in
employees, infrastructure and branch network expansion, Erste Bank Serbia has turned from
a regional bank to an institution spanning the whole of Serbia. Additionally, we offer clients
who are active abroad financial services and advisory via the Erste Group subsidiaries across
Central and Eastern Europe.

Client approach: Erste Bank Serbia fosters long-term relationship with clients in all
segments, offering accessible and transparent products as well as personalized consulting
services.
Product offering
August 2015
Erste Bank Serbia in a nutshell

Serves over 360,000 clients

Employs almost 1,000 people

Operates in 75 branches and 3 corporate
centres
Mission
By building long term partnerships we are the “first
choice” Bank for our clients and employees. We
create sustainable value for our clients, employees
and shareholders by providing universal financial
services. Together, we actively contribute to the
development of the local community and society as
a whole, which makes our work sustainable on the
long term.
Vision
The leading Bank of European Serbia
Strategic Goals for 2015

Be the bank of first choice for its customers

Become recognized as a long-term partner of
Serbia’s growing middle class

Continuously increase market shares in key
retail and SME segments
Financial products and services we offer:



Private individuals: We support our clients to fulfil their aspirations while securing their
financial wealth now as well as in the future. We offer all services and products, from housing
financing (mortgages), cash and consumer loans, personal accounts (including specialized
accounts for children and students), credit and debit cards based on the latest technologies,
top Internet banking services, m-banking with new features added on a monthly basis,
investment and savings products, consulting and sale of financial market products.
Management Team
Slavko Carić
President of the Executive Board,
Corporate banking and Treasury
Small and medium-sized enterprises as well as large corporates: To companies, Erste
Bank Serbia offers long-term and short-term financing, investment and savings products,
domestic and international payment operations, letters of credit and guarantees, project
financing, EU-related products, e-banking services, business cards.
Jasna Terzić
Member of the Executive Board,
Retail banking
Municipalities and public sector: The public sector & special finance department within
Erste Bank Serbia provides credit support for the specific needs of the local municipalities as
well as the public sector.
Frank Michael Beitz
Member of the Executive Board,
Risk management
Recent news

24 April – Erste Bank enabled its clients to submit the applications and the documentation
needed for the approval of the most sought after loan products such as credit cards, cash loans
and overdrafts in electronic format. Before providing the documentation the clients can, based on
the information inserted into the calculator, calculate the disposable monthly instalment, as well as set
by themselves the desired fixed instalment amount per credit card, and based on that the card credit
limit as well.

18 May – The first specialised branch of Erste Bank suited to pensioners‘ needs, was opened in
Novi Sad. The way in which the branch operates is adapted to senior fellow citizens‘ needs. The
branch has a separate part dedicated to educating the elderly population.

7 August – In the first half of 2015 the volume of retail and corporate loans increased, and the net
profit amounts to 742 million dinars. “The first half of the year saw solid growth of both retail and
corporate lending, which resulted in a significant increase in operating profit. Until the end of the year
we will continue to focus on further improving our products and services in accordance with the
feedback received from the market, as well as to develop new channels in order to be accessible to our
customers anytime, anywhere“, announced Slavko Carić, CEO of Erste Bank a.d. Novi Sad.
Shareholders’ structure
74%
26%
Erste Group AG
Steiermaerkische Bank und
Sparkassen
Other Erste Group subsidiaries in Serbia
Profile
Erste Group in a nutshell
Founded in 1819 as the first Austrian savings bank, Erste Group went public in 1997 with a
strategy to expand its retail business into Central and Eastern Europe (CEE). Since then
Erste Group has grown through numerous acquisitions and organically to become one of the
largest financial services providers in the Eastern part of the EU in terms of clients and total
assets:
•
The number of customers has increased from 600,000 to approx. 16.2 million in Austria,
Czech Republic, Slovakia, Romania, Hungary, Croatia and Serbia.
•
Erste Group's key business is the retail business, covering the entire spectrum from
lending, deposit and investment products to current accounts and credit cards.
•
Besides the traditional strength in serving private individuals, Erste Group's core activities
include advisory services and support for corporate clients in financing, investment and
access to international capital markets, public sector funding and interbank market
operations.
Products & Services
Customer banking in Central and Eastern Europe
Eastern part of EU
Focus on CEE, limited exposure to other Europe
Retail banking
Corporate banking
Capital markets
Public sector
Focus on local
currency mortgage and
consumer loans funded
by local deposits
Large, local
corporate and SME
banking
Focus on customer
business, incl.
customer-based trading
activities
Financing sovereigns
and municipalities
with focus on
infrastructure
development in core
markets
FX loans only in EUR
for clients with EUR
income (or equivalent)
and where funded by
local FX deposits (HR
& RS)
Savings products,
asset management and
pension products
Potential future
expansion into Poland
Advisory services,
with focus on
providing access to
capital markets and
corporate finance
Real estate business
that goes beyond
financing
Potential future
expansion into
Poland
In addition to core
markets, presences in
Poland, Turkey,
Germany and London
with institutional client
focus and selected
product mix
Building debt and
equity capital markets
in CEE
Any sovereign
holdings are only
held for marketmaking, liquidity or
balance sheet
management
reasons
Interbank
business
Focus on banks
that operate in the
core markets
Any bank
exposure is only
held for liquidity
for balance sheet
management
reasons or to
support client
business
Erste Group's presence
•
•
•
•
•
•
•
•
16.2mn clients
46.000 employees
2.700 branches in 7 countries
EUR 487.2mn net profit
EUR 197.5bn total assets
EUR 14.0bn total equity
EUR 1.5bn operating result
11.6% core tier 1 ratio
(Basel 3; phased-in)
Erste Group's business position
• One of the leading financial providers in
the eastern part of the EU
• Among the TOP 3 banks in our core
markets in CZ, AUT, SK, RO, HU and
HR
• Innovation leader in retail banking in the
home market Austria
Management Board
•
•
•
•
•
Andreas Treichl, CEO
Gernot Mittendorfer, CFO and CPO
Andreas Gottschling, CRO
Peter Bosek, Retail banking
Jozef Síkela, Corporate banking &
Markets
• Petr Brávek, COO
Shareholder structure
*includes voting rights of Erste Foundation, savings
banks, savings bank foundations and Wiener Städtische
Wechselseitige Versicherungsverein.
Listings and index representation
Weighting
(31/07/2015)
Listings
Index
Vienna Stock Exchange
Prague Stock Exchange
Bucharest Stock Exchange
ATX
PX
ROTX
21.12%
19.98%
22.00%
• Public trading via a Level I ADR
programme in the U.S.
• MSCI Standard Index
• DJ Euro Stoxx Banks Index
• FTSEurofirst 300 Index
Ratings
Long-Term
S&P
Fitch
Moody’s
Communication division Erste Bank Serbia, Milutina Milankovica 11b, 11070 Novi Beograd, Serbia
Tel: +381 11 201 5012, Fax: +381 11 201 5075, Mob: +381 60 87 47 499, www.erstebank.rs
BBB+
BBB+
Baa2
Short-Term Outlook
A-2
F1
P-2
Negative
Stable
Stable