Fall Town of Apple Valley Vision 2020 Departmental Implementation Plan Prepared by Flint Strategies 13 2 Table of Contents Goal #1 Public Safety ......................................................................................... 5 1.1 Maintain funding for public safety. .................................................................. 5 1.2 Ensure police staff levels keep pace with population growth. ..................... 5 1.3 Focus on maintaining a safe environment for retail businesses. ................... 6 1.4 Focus on gang control and prevention. ......................................................... 6 1.5 Proactively address blight-related public safety issues. ................................ 7 1.6 Maintain programs for youth in Apple Valley. ................................................ 8 1.7 Engage the community in maintaining public safety.................................... 8 Goal #2 Adequate And Well-Maintained Infrastructure ............................. 10 2.1 Continue to work cooperatively with neighboring jurisdictions and agencies to develop the sub-regional wastewater treatment facility. ...... 10 2.2 Seek to resolve infrastructure issues in North Apple Valley. ......................... 10 2.3 Complete and implement the Watershed Management Plan. ................ 11 2.4 Promote greater public understanding of water resources and other public infrastructure issues through education and outreach. .................... 11 Goal #3 A Thriving Economy ........................................................................... 13 3.1 Focus on job creation and development of a trained workforce. ........... 13 3.2 Develop a comprehensive Business Attraction and Retention Program. 13 3.3 Market the Town of Apple Valley to businesses and entrepreneurs. ........ 15 Goal #4 Transportation .................................................................................... 16 4.1 Complete key transportation projects including the Yucca Loma Bridge, Falchion Interchange and the High Desert Corridor (E-220). ....................... 16 4.2 Achieve a satisfactory level of traffic flow and pavement condition on all Town roadways. ................................................................................................. 17 4.3 Maintain a network of multi-use trails and bicycle paths. ........................... 17 4.4 Support the expansion and enhancement of bus transit service throughout Apple Valley. ................................................................................. 18 4.5 Coordinate with neighboring jurisdictions and regional agencies to seek state and federal funding for transportation projects. ................................. 18 3 4.6 Promote greater understanding of transportation system needs and benefits to Town residents. ............................................................................... 18 Goal #5 Ample Parkland And Diverse Recreational Opportunities .......... 20 5.1 Maintain youth, senior and equestrian recreation programs. .................... 20 5.2 Identify and secure funding sources for parks and recreation facilities and programs. ........................................................................................................... 20 5.3 Partner with other public and private organizations to provide park and recreation facilities and programs. ................................................................. 21 5.4 Develop Apple Valley Golf Course as a self-sustaining facility................... 21 Goal #6 Highest Quality Staff .......................................................................... 22 6.1 Provide a positive work environment. ............................................................ 22 6.2 Provide education and training opportunities to maximize staff utilization, retention and plan for staff succession. .......................................................... 22 6.3 Focus on customer service. ............................................................................. 24 6.4 Regularly audit Council-staff communications and internal staff communications. ............................................................................................... 26 6.5 Promote local volunteerism and civic engagement. .................................. 26 6.6 Focus on work-life balance to retain staff. .................................................... 27 Goal #7 Promote Partnerships ........................................................................ 28 7.1 Allocate resources to connect Town Council members and staff one-onone with decision makers on state and federal levels. ................................ 28 7.2 Actively pursue partnerships with universities and colleges to promote education opportunities in Apple Valley. ....................................................... 28 7.3 Work collaboratively with regional and sub-regional interests to promote economic development. ................................................................................. 29 Goal #8 Revenue Generation ........................................................................ 31 8.1 Encourage all departments to explore and implement viable revenue generating opportunities in both public and private sectors. ..................... 31 8.2 Adopt a private sector business model for providing services. .................. 32 8.3 Explore opportunities for renewable energy in Apple Valley. .................... 33 4 Department Key TM F ED CD CE PW B ENG ERC PR TC HR PI IS AS SD Town Manager Finance Economic Development Community Development Code Enforcement Public Works Building Engineering Environmental and Regulatory Compliance Parks and Recreation Town Clerk Human Resources Public Information Information Systems Animal Services Sheriffs Department 5 Town of Apple Valley Vision 2020: Departmental Implementation Plan Goal #1 Public Safety Objective: Maintain and enhance the high level of public safety in Apple Valley. Strategies: 1.1 Maintain funding for public safety. Town Manager TM 1.1.1 Continue to explore most efficient and effective allocation of fiscal resources to support police services and maintain highest level of public safety. Sheriff’s Department SD 1.1.1 Continue to pursue all available grant funding on a regional, state and federal level to maintain staffing levels and enhance programs. Finance F 1.1.1 Work closely with the Town Manager to access cost of services and ensure best possible fiscal structure for police services. 1.2 Ensure police staff levels keep pace with population growth. Sheriff’s Department SD 1.2.1 Allocate limited human resources to maximize cost efficiency and level of service. SD 1.2.2 Propose increase in staffing levels to support traffic and DUI enforcement. 6 1.3 Focus on maintaining a safe environment for retail businesses. Sheriff’s Department SD 1.3.1 Work collaboratively with the Apple Valley Chamber of Commerce and business owners to identify potential problems and provide proactive support. SD 1.3.2 Continue to offer Crime-Free Business, providing training and site inspections. Code Enforcement CE 1.3.1 Proactively work with local businesses to deter graffiti. 1.4 Focus on gang control and prevention. Sheriff’s Department SD 1.4.1 Implement TAGGERS program, which identifies specific graffiti signatures and links to gangs and/or individual taggers. SD 1.4.2 Seek to increase participation and available support for the Apple Valley Police Activities League. SD 1.4.3 Increase coordination with Parks & Recreation Department. Code Enforcement CE 1.4.1 Utilize TAGGER software to identify gang graffiti and coordinate efforts with local law enforcement agencies. Parks and Recreation PR 1.4.1 Where applicable, apply Crime Prevention through Environmental Design (CPTED) guidelines in the design and operation of parks and facilities. PR 1.4.2 Collaborate with the Police Department to work with neighborhood watch and public safety groups to create an eyes‐in‐the‐park volunteer group who can call to report behavioral or maintenance problems in parks. PR 1.4.3 Evaluate feasibility and functionality of installing camera systems throughout the Park’s system or in parks that show a greater need. 7 1.5 Proactively address blight-related public safety issues. Sheriff’s Department SD 1.5.1 Work collaboratively with Apple Valley Code Enforcement and Community Development Departments to address blight issues related to criminal/gang activity. SD 1.5.2 Reduce calls for service to create proactive patrol time by addressing chronic problem areas. SD 1.5.3 Continue coordination of programs including Crime Free MultiHousing, Crime Free Business, Neighborhood Watch, and Department of Housing regulation compliance. Code Enforcement CE 1.5.1 Obtain more voluntary compliance from banks/realtors on foreclosed properties. CE 1.5.2 Increase participation during community enhancement cleanup events by coordinating efforts with Public Information Officer. CE 1.5.3 Improve communications with residents by coordinating efforts with Public Information Officer. CE 1.5.4 Conduct proactive inspections of foreclosed properties. CE 1.5.5 Conduct proactive property maintenance inspections of rental properties including apartments and single-family homes. Community Development CD 1.5.1 Manage and implement grant funded rehabilitation programs for low-income mobile home parks. Public Information PIO 1.5.1 Coordinate promotion of clean-up days with Code Enforcement to increase public participation. 8 1.6 Maintain programs for youth in Apple Valley. Sheriff’s Department SD 1.6.1 Pursue all available grant funding on a regional, state and federal level to maintain and enhance programs to support the Apple Valley Police Activities League, which provides programs for at risk youth. Parks and Recreation PR 1.6.1 Continue to evaluate the needs of the community to ensure the youth programs are sustainable and serve the community effectively. Animal Services AS 1.6.1 Provides opportunity for juveniles needing court ordered community service hours to learn positive aspects of animal keeping and for continued mentoring by caring Apple Valley Animal Services staff. AS 1.6.2 Continue “Me & My Shadow Program” a mentoring program designed to instill responsible pet-ownership at an early age and provide positive work ethics in our future community leaders. 1.7 Engage the community in maintaining public safety. Sheriff’s Department SD 1.7.1 Provide education programs for the community about crime prevention and safety, working collaboratively with Public Information. Public Information PIO 1.7.1 Serve as Public Information conduit during emergencies. PIO 1.7.2 Work proactively with police services to educate and inform residents and business about public safety issues in the Town. Town Clerk TC 1.7.1 Provide noticing and appropriate document support for public meetings involving public safety. 9 Animal Services AS 1.7.1 Provide education and outreach to residents regarding responsible pet ownership, rabies control, bite prevention, appropriate care and handling of house pets and dealing with wild animals native to the area. 10 Goal #2 Adequate And Well-Maintained Infrastructure Objective: Provide the infrastructure necessary for Apple Valley’s residents and businesses to live and grow. Strategies: 2.1 Continue to work cooperatively with neighboring jurisdictions and agencies to develop the sub-regional wastewater treatment facility. Town Manager TM 2.1.1 Support efforts to facilitate the forming of a management entity for the sub-regional wastewater treatment facility. Engineering ENG 2.1.1 Work collaboratively with High Desert communities and the Victor Valley Wastewater Reclamation Authority and Apple Valley Public Works to provide engineering support for the development of the facility. 2.2 Seek to resolve infrastructure issues in North Apple Valley. Community Development CD 2.2.1 Facilitate the implementation of the North Apple Valley Infrastructure Specific Plan to include Infrastructure Expansion Plan and Financing Alternatives. Engineering ENG 2.2.1 Identify specific infrastructure improvements required, identify funding mechanisms and where appropriate, manage projects. Public Works PW 2.2.1 Complete the rehabilitation of Lift Station AD2B Improvements to maintain capacity. 11 2.3 Complete and implement the Watershed Management Plan. Environmental and Regulatory Compliance ERC 2.3.1 Participate in the Stormwater Prevention Program via the Mojave River Watershed Group developing best management practices to channel stormwater runoff without contaminating the river. Engineering ENG 2.3.1 Implementation of the dry well installation program. ENG 2.3.2 Serve as the Flood Plain Administrator, working with FEMA to manage storm related public hazards within our community. ENG 2.3.3 Continue to work with San Bernardino County Flood Control, Zone 4 to develop a Regional Retention/Detention facility at Tussing Ranch Road and Juniper Road. Parks and Recreation PR 2.3.1 Implement a water efficiency program in compliance with the Updated Model Water Efficient Landscape Ordinance AB 1881, and the Irrigation Association’s Turf and Landscape Best Management Practices. 2.4 Promote greater public understanding of water resources and other public infrastructure issues through education and outreach. Public Works PW 2.4.1 Implement public outreach programs regarding FOG (fats, oils and grease) and appropriate disposal working with Public Information. PW 2.4.2 Implement outreach to businesses regarding FOG programs and other maintenance programs. Environmental Regulatory Compliance ERC 2.4.1 Increase awareness of Household Hazardous Waste programs through outreach efforts coordinated with Public Information. ERC 2.4.2 Promote countywide Property Assessed Clean Energy (PACE) program that allows interested property to finance the installation of eligible 12 renewable energy, energy efficiency, or water efficiency improvements that are permanently fixed to the property. Engineering ENG 2.4.1 Work collaboratively with Public Information and Public Works to provide information about upcoming projects and the future needs of the Town. Information Systems IS 2.4.1 Upgrade the unsupportable video presentation systems in the Town Council Chamber to facilitate reliable and higher quality video for the Town Council meetings, enabling the public to keep informed. 13 Goal #3 A Thriving Economy Objective: Enhance and expand the Town’s economic base. Strategies: 3.1 Focus on job creation and development of a trained workforce. Town Manager TM 3.1.1 Prioritize economic development programs that increase training opportunities for local workforce. TM 3.1.2 Complete annexation of the Golden Triangle area to facilitate opportunities for new businesses. Economic Development ED 3.1.1 Concentrate on industrial, manufacturing, goods movement and other business opportunities that best suit our local workforce. ED 3.1.2 Facilitate funding, planning and installation of infrastructure and utility expansion in the North Apple Valley Specific Plan area. ED 3.1.3 Partner with education, vocation and job training associations to improve quality of workforce, specifically with local colleges and County Workforce Investment Board. ED 3.1.4 Identify potential uses and tenants for high value locations including the corner of Bear Valley and Apple Valley Road and the former, Fountains at Quail Ridge. Finance F 3.1.1 Support economic development by providing forecasting analysis for market trends in the region. 3.2 Develop a comprehensive Business Attraction and Retention Program. Economic Development ED 3.2.1 Enhance lead generation and management program, including responses to requests for information. 14 ED 3.2.2 Expedite site selection, entitlement and permit processes. ED 3.2.3 Explore potential for business attraction via incentivized sales tax revenue sharing program. ED 3.2.4 Explore state and federal “zone” designations to increase investment in local businesses and/or attract new businesses to the area. ED 3.2.5 Establish a brand identity for quality of life and business opportunities in Apple Valley. Community Development CD 3.2.1 Support economic development via the Town’s land use element and entitlement process. CD 3.2.2 Support economic development by providing adequate housing planning for workforce via the Town’s housing element. B 3.2.1 Support economic development efforts by offering timely building inspections, working closely with business owners and developers to facilitate a smooth process. Animal Services AS 3.2.1 Serve as a site for the CALWorks Program to provide job skills training designed to allow participants to become self-sufficient and independent working citizens. AS 3.2.1 Continue to support “Transition Partnership Program”, a school-towork transition program that provides work experience and helps young people become productive members of society in the future. AS 3.2.1 Serve as a site for interns from schools or colleges such as, Westech College and ITT Technical Institute, which allows students to gain work experience and hands-on training in the areas related to their academic programs/degrees/certifications. 15 3.3 Market the Town of Apple Valley to businesses and entrepreneurs. Town Manager TM 3.3.1 Host unique business attraction events and tours to promote Apple Valley as a premier location for commercial and industrial development. Economic Development ED 3.3.1 Continue marketing of “Get a Slice of the Apple” and “Select Apple Valley” brand and update materials. ED 3.3.2 Create and manage social media presence for economic development marketing purposes. ED 3.3.3 Collaborate with Town Public Information Office to leverage and enhance marketing, media and advertising efforts. ED 3.3.4 Attend conferences and other opportunities linking potential companies considering expansion or relocation to the Town. Public Information PIO 3.3.1 Work collaboratively with Economic Development to develop and implement communications programs that support business interests in the community. PIO 3.3.2 Expand opportunities for business engagement through online collaboration tools and e-news. PIO 3.3.3 Facilitate development and implementation of a comprehensive Shop Local program. 16 Goal #4 Transportation Objective: Develop and maintain a comprehensive transportation system. Strategies: 4.1 Complete key transportation projects including the Yucca Loma Bridge, Falchion Interchange and the High Desert Corridor (E-220). Town Manager TM 4.4.1 Support Public Works in the completion of the Yucca Loma Bridge and other major infrastructure enhancements for the Town. Community Development CD 4.1.1 Continue to pursue the future development of the High Desert Corridor with Caltrans District 7 & 8, Los Angeles and San Bernardino Counties, SANBAG Los Angeles Metro, including environmental clearance, approval and design. Engineering ENG 4.1.1 Begin construction of the Yucca Loma Bridge project, the Town’s highest priority in terms of transportation. ENG 4.1.2 Engineering will continue to work closely with Southern California Edison to underground utilities along Yucca Loma Road east of Apple Valley Road, in preparation for the future street improvements of the Yucca Loma corridor project. ENG 4.1.3 Engineering will continue to pursue the future development of the High Desert Corridor with Caltrans District 7 & 8, Los Angeles and San Bernardino Counties, SANBAG Los Angeles Metro, including environmental clearance, approval, design and anticipated construction commencement in 2015. ENG 4.1.4 Receive funding and award contract for structural engineering consultant services to analyze and rehab the existing Bear Valley Road Bridge. ENG 4.1.5 Continue to improve Apple Valley Road at SR18 with plans to develop realignment and re-contour of the intersection, allowing the removal of the split-phase operation, and improve traffic movement in all directions. 17 Economic Development ED 4.1.1 Administer and preserve Successor Agency funding for key capital improvement projects, including Yucca Loma Bridge Corridor project. ED 4.1.2 Provide support for the development of the High Desert Corridor. 4.2 Achieve a satisfactory level of traffic flow and pavement condition on all Town roadways. Engineering ENG 4.2.1 Implement Capital Improvement Projects including pavement management projects. ENG 4.2.2 Explore possible realignment/improvements of Kasoto Road, Rimrock Road and Navajo Road intersections with State Route 18. Public Works PW 4.2.1 Provide ongoing inspection of roadways to ensure appropriate levels of maintenance and safety. PW 4.2.2 Maintain roadway cleanliness and safety via regular street sweeping program. PW 4.2.3 Manage maintenance of Town owned medians and increase aesthetic value. 4.3 Maintain a network of multi-use trails and bicycle paths. Engineering ENG 4.3.1 Implement Capital Improvement Projects including development of new and maintenance of existing trails and bicycle paths. Public Works PW 4.3.1 Provide ongoing inspection of trails and bike paths to ensure appropriate levels of maintenance and safety. 18 4.4 Support the expansion and enhancement of bus transit service throughout Apple Valley. Environmental Regulatory Compliance ERC 4.4.1 Prioritize and complete projects listed on the Victor Valley Transit Authority (JPA) needs assessment report. ERC 4.4.2 Review opportunities for increased efficiency in transit services including consolidation, expansion of services. ERC 4.4.3 Explore viability of new routes to Fort Irwin. 4.5 Coordinate with neighboring jurisdictions and regional agencies to seek state and federal funding for transportation projects. Town Manager TM 4.5.1 Continue to pursue Federal and State grant funding sources for transportation projects, community development and municipal service programs. TM 4.5.2 Explore regional effort to expand and enhance airport facilities and increase options for general aviation. Environmental Regulatory Compliance ERC 4.5.1 Support regional planning efforts by representing Apple Valley on the Victor Valley Transit Authority’s Technical Advisory Committee (TAC). Engineering ENG 4.5.1 Work collaboratively with SANBAG, the regions’ Metropolitan Planning Organization (MPO), and local municipal agencies to secure funding for local and regional transportation projects that benefit Apple Valley. 4.6 Promote greater understanding of transportation system needs and benefits to Town residents. Public Information PIO 4.6.1 Work proactively with Public Works and Engineering to provide information about upcoming projects, initiatives and programs related to transportation in Apple Valley, including specific outreach on bike lanes 19 Town Clerk TC 4.6.1 Provide noticing and appropriate document support for public meetings involving public transportation. 20 Goal #5 Ample Parkland And Diverse Recreational Opportunities Objectives: Maintain the Town’s network of parkland and recreational opportunities. Strategies: 5.1 Maintain youth, senior and equestrian recreation programs. Parks and Recreation PR 5.1.1 Evaluate ongoing programs to ensure that participation warrants their continuation. PR 5.1.2 Develop a formal cost recovery policy for programs, events, and services. PR 5.1.3 Evaluate and implement online registration for programs and services to better serve the community. Public Information PIO 5.1.1 Plan and promote community events throughout the year. 5.2 Identify and secure funding sources for parks and recreation facilities and programs. Parks and Recreation PR 5.2.1 Proactively research grant opportunities and funding sources via coordination with Town Manager’s office and other departments. PR 5.2.2 Continue to effectively use Community Development Block Grant funding to rehabilitate parks and facilities that fall within the Town’s applicable project areas. PR 5.2.3 Explore opportunities for naming rights for facilities PR 5.2.4 Explore opportunities for the development of “Adopt a Park” programs. 21 5.3 Partner with other public and private organizations to provide park and recreation facilities and programs. Parks and Recreation PR 5.3.1 Work collaboratively with assisted user groups and other providers of youth programs to maintain and improve Apple Valley facilities. PR 5.3.2 Search out opportunities to partner with local businesses, nonprofits and other agencies to better provide programming for the community. PR 5.3.3 Partner with local service groups to install a large picnic shelter at Civic Center Park. 5.4 Develop Apple Valley Golf Course as a self-sustaining facility. Town Manager TM 5.4.1 Town Manager will work proactively with the selected management company to ensure profitability of the Apple Valley Golf Course. Finance F 5.4.1 Finance will work proactively with the selected management company to ensure profitability of the Apple Valley Golf Course. 22 Goal #6 Highest Quality Staff Objective: Retain the highest quality Town staff. Strategies: 6.1 Provide a positive work environment. Town Manager TM 6.1.1 Town Manager will provide clear and consistent leadership by holding weekly staff meetings allowing the management team to work collaboratively and proactively to meet Council Goals. TM 6.1.2 Promote collaboration and internal customer service values, supporting cooperation and team building. Human Resources HR 6.1.1 Provide assistance to employees to develop and administer benefits included in the Town’s employment package. HR 6.1.2 Foster a culture that treats every employee equally with the respect and dignity that they deserve. HR 6.1.3 Work with the Employees Activities Committee to plan activities for employees including potlucks, picnics, contests and other team building and/or moral boosters Public Information PIO 6.1.1 Support employee events and contribute to creative direction. PIO 6.1.2 Promote positive news about employees, contractors and Town successes. 6.2 Provide education and training opportunities to maximize staff utilization, retention and plan for staff succession. Town Manager TM 6.2.1 The Town Manager will provide opportunities for management training an interdepartmental coordination as part of staff in service training retreats. 23 Human Resources HR 6.2.1 Develop training programs for supervisors and managers including the fundamentals of supervision, leadership, employee discipline, and human resources. HR 6.2.2 Enhance training programs for new employees. HR 6.2.3 Promote educational opportunities by collaborating with local colleges and universities to provide discounted tuition for employees pursing their degrees. Economic Development ED 6.2.1 Pursue professional development via formal education, and industry and skills training. Building B 6.2.1 Provide educational opportunities for staff to train on latest compliance programs for Building and Safety. Sheriff’s Department SD 6.2.1 Provide opportunities for law enforcement staff to participate in training activities increasing use of technology and crime prevention techniques. Public Works PW 6.2.1 Encourage staff to get appropriate certifications, participate in training opportunities and management academy. PW 6.2.2 Cross-train staff when appropriate to maximize staff utilization. Finance F 6.2.1 Continue to participate in education and training programs supporting best practices in municipal finance. F 6.2.1 Provide training and assistance to all departments to support the development of annual budgets. 24 6.3 Focus on customer service. Town Manager TM 6.3.1 Town Manager’s office will provide specific support and direction regarding internal and external customer service policies. Human Resources HR 6.1.3 Continue to evaluate the processes within the Human Resources Department and look for ways to improve processes and maximize efficiency of department staff and our ability to support our current and potential employees and contractors. Economic Development ED 6.3.1 Respond quickly and efficiently to requests from potential and current businesses. Code Enforcement CE 6.3.1 Maintain a same day response time for health and safety and time sensitive cases related to Code Enforcement. CE 6.3.2 Provide high quality graffiti removal services, matching paint at no charge to property owners. Community Development CD 6.3.1 Approve Project Entitlements Faster than any Other Community in California. CD 6.3.2 Continue to administer CDBG, HOME and Cal HOME grant funds. CD 6.3.3 Proceed with acquiring additional property or existing rehabilitation through the use of Neighborhood Stabilization Program 3 funding for future low income housing projects. Building B 6.3.1 Continue to review, permit and inspect all private and public land development projects faster and more efficiently than any other community in California. B 6.3.2 Maintain a reputation for being the most customer-friendly municipal Building and Safety Division in the High Desert. 25 B 6.3.3 Continue to provide the normal turn-around cycles that are the shortest in the High Desert. B 6.3.4 Continue to promote and provide “Express Plan Check” services for projects and can be approved over-the-counter. B 6.3.5 Maintain the highest availability of Building Official and Building Inspector access to our customers to ensure that customer questions are answered by a skilled professional. B 6.3.6 Maintain the highest level of flexibility when scheduling inspections and field reviews to ensure that all customer needs are met in the quickest and most efficient manner. Town Clerk TC 6.3.1 Complete Review/Modification of the Town’s Records Retention Schedule. TC 6.3.2 Conduct Complete Review of Apple Valley Municipal Code. TC 6.3.3 Organize, track and scan all vital records. TC 6.3.4 Ensure that 90% of citizen’s records requests are responded to within five working days or by the requested deadline. Engineering ENG 6.3.1 Approve Project Entitlements faster than any other community in California. ENG 6.3.2 Continue to review, permit and inspect all private and public land development projects faster and more efficiently than any other community in California. Information Systems IS 6.3.1 Information Systems Department will continue to provide complete operational support to all Town departments for technological needs. IS 6.3.2 Upgrade existing telephony system to ensure efficient, effective connectivity internally and externally and meet the long term needs of the Town. 26 Animal Services AS 6.3.1 Continue best practices in reuniting owners with animals and facilitating pet adoptions. AS 6.3.2 Update all Animal Rescue Organization cooperative agreements to increase placement of shelter animals needing additional time to become adoptable. AS 6.3.3 Expand public education programs that assist residents with responsible pet ownership, including behavior modification. 6.4 Regularly audit Council-staff communications and internal staff communications. Town Manager TM 6.4.1 The Town Manager will ensure that staff at all levels is kept informed regarding Council directives, department programs and other matters of interest. Public Information PIO 6.4.1 Produce and distribute “Council Wrap-Ups” immediately after each meeting, keeping employees informed of important Council actions. PIO 6.4.2 Provide assistance to various departments in marketing and communication plans for town programs and services, including press releases, flyers, ads and other means of outreach. 6.5 Promote local volunteerism and civic engagement. Human Resources HR 6.5.1 Promote opportunities for staff to volunteer in the community. HR 6.5.2 Promote opportunities for community volunteers in Town Departments such as Parks, Animal Services and other departments. Public Information PIO 6.5.1 Expand opportunities for community engagement through online collaboration tools and e-news. 27 PIO 6.5.2 Plan and promote activities celebrating the Town’s Silver Anniversary in 2013. PIO 6.5.3 Plan and promote community events throughout the year, Sheriff’s Department SD 6.5.1 Continue to manage and support Citizens on Patrol and Explorers programs and reserve deputies activities; individual officers who volunteer for public events, concerts and serving warrants at a substantial savings to the Town. Finance F 6.5.1 Work with the Town Manager’s Office and the Public Information Office to explore opportunities to engage the public in the budget process. 6.6 Focus on work-life balance to retain staff. Human Resources HR 6.6.1 Foster a work ethic that includes an appropriate, healthy balance of professional and personal time. 28 Goal #7 Promote Partnerships Objective: Develop meaningful partnerships in both the public and private sectors, increasing opportunities for funding projects and supporting economic development. Strategies: 7.1 Allocate resources to connect Town Council members and staff one-on-one with decision makers on state and federal levels. Town Manager TM 7.1.1 Continue to take an active role in the League of California Cities partnership for the promotion and preservation of local control. Economic Development ED 7.1.1 Advocate for legislation to create and fund state economic development tools and programs. 7.2 Actively pursue partnerships with universities and colleges to promote education opportunities in Apple Valley. Town Manager TM 7.2.1 Support Victor Valley College’s High Desert Economic Summit in May 2014, an opportunity to learn about state economic, indicators, and case case studies. Economic Development ED 7.2.1 Work collaboratively with colleges and universities to increase size and qualifications of local workforce. Town Clerk TC 7.2.1 Implement a new Internship Program in collaboration with local high schools for the Town of Apple Valley Clerk’s Office. 29 7.3 Work collaboratively with regional and sub-regional interests to promote economic development. Town Manager TM 7.3.1 Continue to develop new public agency partnerships and strengthen existing relationships to bolster legislative advocacy efforts and promote regional economic development. TM 7.3.2 Develop funding relationship with the Federal Economic Development Administration and pursue specific economic development grant opportunities. TM 7.3.3 Continue to work towards regional collaboration for economic development supporting High Desert Opportunity. TM 7.3.4 Facilitate the exploration of the development of Apple Valley as a cultural arts destination via public/private partnerships. Code Enforcement CE 7.3.1 Participate in multiagency sweeps in Apple Valley with Adelanto, Hesperia, and San Bernardino County Code Enforcement. Economic Development ED 7.3.1 Support “Opportunity High Desert “and other regional and state economic development marketing initiatives and partnerships. ED 7.3.2 Support Apple Valley Chamber of Commerce and Village Property and Business Improvement District Association. Community Development CD 7.3.1 Along with the County, adopt a complete Development Code for the Town’s Sphere of Influence. Sheriff’s Department SD7.3.1 Continue promoting police/community partnerships with school districts, recreation providers and other to develop solutions to public safety issues. SD 7.3.2 Continue coordination with regional law enforcement agencies such as the SMASH program. 30 SD 7.3.3 Continue coordination with FBI efforts in the region. Information Systems IS 7.3.1 Work with regional agencies to develop GIS data sets to support regional economic development. 31 Goal #8 Revenue Generation Objective: Identify potential revenue streams in both public and private sectors. Strategies: 8.1 Encourage all departments to explore and implement viable revenue generating opportunities in both public and private sectors. Town Manager TM 8.1.1 Continue increasing community event donations and sponsorships to decrease General Fund subsidies. Community Development CD 8.1.1 Explore potential for providing environmental services regarding Joshua Trees to other agencies. CD 8.1.2 Explore potential for providing Multi-Species Habitat Conservation Plan (MSHCP) support and/or training to other municipal agencies. CD 8.1.3 Proceed with acquiring additional property or existing rehabilitation through the use of Neighborhood Stabilization Program 3 funding for future low-income housing projects. Environmental Regulatory Compliance ERC 8.1.1 Develop a revenue generating advertising program using Town bus shelters and bus stops. ERC 8.1.2 Explore potential for expansion of services (organic materials) and/or management of services at the Materials Recycling Facility (MRF). Parks and Recreation PR 8.1.1 Promote and increase usage of the New Town Hall Conference Center. Finance F 8.1.1 Provide support and cost of services analysis for departments to support revenue generation via cost of service recovery. 32 Public Information PIO 8.1.1 Increase underwriting of community events for an overall cost recovery of 60%. PIO 8.1.2 Pursue opportunities for naming rights for some Town facilities. 8.2 Adopt a private sector business model for providing services. Town Manager TM 8.2.1 Continue utilization of contract services model for providing fluctuating service needs for departments. Community Development CD 8.2.1 Ensure cost recovery for all services provided through Community Development via appropriate fees. CD 8.2.2 Utilize contract services to accommodate fluctuating workload and accommodate increase in applications. Parks and Recreation PR 8.2.1 On an ongoing basis, evaluate opportunities to contract services to increase productivity. Finance F 8.2.1 Maintain the Town’s fiscal health and provide adequate resources to fund Town services to the community. F 8.2.2Perform financial responsibilities in accordance with statutory regulations and standards promulgated by professional regulatory agencies. F 8.2.3 Account for the Town’s fiscal activities in an accurate and timely manner within generally accepted accounting principles (GAAP) and other legal requirements. F 8.2.4 Prepare the Town’s financial statements internally. F 8.2.5 Prepare monthly budget status reports within ten days of month end. F 8.2.6 Provide all departments with on-line access to the financial system for report generation purposes 33 F 8.2.7 Assist the Town Manager in preparation of a balanced budget and maintain established operating reserves for contingencies. F 8.2.8 Safeguard the Town’s assets and invest available cash within the limits established in the Town’s adopted investment policy. F 8.2.9 Provide financial services such as accounts payable, payroll, cash receipting, to departments. F 8.2.10 Efficiently provide purchasing services to take advantage of volume discounts and coordinate bidding procedures for all departments. 8.3 Explore opportunities for renewable energy in Apple Valley. Town Manager TM 8.3.1 Identify potential companies with interest in renewable energy facilities and/or opportunities in Apple Valley. Environmental Regulatory Compliance ERC 8.3.1 Work collaboratively with the High Desert Partnership and Southern California Edison to get rebates and develop more energy efficient options and/or renewable energy for the Town. ERC 8.3.2 Work collaboratively with SANBAG to explore a joint solar power procurement process, placement of solar generating facilities on Town properties. ERC 8.3.3 Continue to seek energy alternative options such as Community Choice Aggregation (CCA).