DOWNTOWN
WORKER
PROFILES
1
66 SEGMENTS FORM 14 SOCIAL GROUPS
U1 –
04
07
16
26
29
Urban Uptown
Young Digerati
Money & Brains
Bohemian Mix
The Cosmopolitans
American Dreams
U2 –
31
40
54
Midtown Mix
Urban Achievers
Close-In Couples
Multi-Culti Mosaic
U3 –
59
61
65
66
Urban Cores
Urban Elders
City Roots
Big City Blues
Low-Rise Living
S1 –
01
02
03
06
Elite Suburbs
Upper Crust
Blue Blood Estates
Movers & Shakers
Winner’s Circle
S2 –
08
14
15
17
18
19
The Affluentials
Executive Suites
New Empty Nests
Pools & Patios
Beltway Boomers
Kids & Cul-de-Sacs
Home Sweet Home
S3 –
21
22
30
36
39
Middleburbs
Gray Power
Young Influentials
Suburban Sprawl
Blue-Chip Blues
Domestic Duos
S4 –
44
46
49
52
Inner Suburbs
New Beginnings
Old Glories
American Classics
Suburban Pioneers
C1 –
10
12
13
Second City Society
Second City Elite
Brite Lites, Li’l City
Upward Bound
C2 –
24
27
34
35
41
City Centers
Up-and-Comers
Middleburg Managers
White Picket Fences
Boomtown Singles
Sunset City Blues
C3 –
47
53
60
62
63
Micro-City Blues
City Startups
Mobility Blues
Park Bench Seniors
Hometown Retired
Family Thrifts
T1 –
05
09
11
20
25
Landed Gentry
Country Squires
Big Fish, Small Pond
God’s Country
Fast-Track Families
Country Casuals
T2 –
23
28
32
33
37
Country Comfort
Greenbelt Sports
Traditional Times
New Homesteaders
Big Sky Families
Mayberry-ville
T3 –
38
42
43
45
50
51
Middle America
Simple Pleasures
Red, White & Blues
Heartlanders
Blue Highways
Kid Country, USA
Shotguns & Pickups
T4 –
48
55
56
57
58
64
Rustic Living
Young & Rustic
Golden Ponds
Crossroads Villagers
Old Milltowns
Back Country Folks
Bedrock America
2
SOCIAL GROUP PROFILE
- UNITED STATES HOUSEHOLDS 11%
Landed Gentry
City Centers
10%
Micro-City Blues
10%
Second City Society
9%
Country Comfort
8%
Midtown Mix
8%
The Affluentials
8%
Urban Cores
7%
Middleburbs
6%
Elite Suburbs
5%
Rustic Living
5%
Urban Uptown
5%
Inner Suburbs
4%
4%
Middle America
0%
% of U.S households
115,306,103
2%
4%
6%
8%
10%
12%
14%
3
SOCIAL GROUP PROFILE
- ALLEGHENY COUNTY, PA HOUSEHOLDS 16.0%
Middleburbs
The Affluentials
12.0%
Midtown Mix
12.0%
Inner Suburbs
12.0%
Urban Cores
10.0%
Urban Uptown
7.0%
Landed Gentry
6.0%
City Centers
6.0%
Country Comfort
5.0%
Micro-City Blues
4.0%
Elite Suburbs
4.0%
Middle America
Rustic Living
Second City Society
0%
3.0%
2.0%
1.0%
5%
Middleburbs: The five segments that comprise
Middleburbs share a middle-class, suburban
perspective, but there the similarity ends. Two groups
are filled with very young residents, two are filled with
seniors and one is middle-aged. In addition, this group
includes a mix of both, homeowners and renters as
well as high school graduates and college alums.
With good jobs and money in their jeans, the members
of Middleburbs tend to have plenty of discretionary
income to visit nightclubs and casual-dining
restaurants, shop at midscale department stores, buy
dance and easy listening CDs by the dozen and travel
across the U.S. and Canada.
10%
15%
20%
4
DOWNTOWN & AGH COUNTY
- SOCIAL GROUP PROFILES County (hh = 514,630)
16%
Middleburbs
0%
The Affluentials
12%
0%
12%
Midtown Mix
Inner Suburbs
12%
10%
7%
Urban Uptown
City Centers
Country Comfort
Micro-City Blues
Elite Suburbs
Middle America
Rustic Living
Second City Society
37%
0%
Urban Cores
Landed Gentry
Downtown (hh = 6,764)
50%
13%
100% of Downtown hhs fall into 3 of 14 Social Groups:
6%
0%
6%
0%
U1 –
04
07
16
26
29
5%
0%
4%
0%
4%
0%
Urban Uptown
Young Digerati
Money & Brains
Bohemian Mix
The Cosmopolitans
American Dreams
3%
0%
2%
0%
1%
0%
0%
10%
20%
30%
U3 –
59
61
65
66
Urban Cores
Urban Elders
City Roots
Big City Blues
Low-Rise Living
U2 –
31
40
54
Midtown Mix
Urban Achievers
Close-In Couples
Multi-Culti Mosaic
40%
50%
5
DOWNTOWN
WORKER
PROFILES
6
DOWNTOWN PITTSBURGH – 5 TRACTS
7
PRIZM SOCIAL GROUP PROFILE
- ALLEGHENY COUNTY WORKPLACE 14.3%
Middleburbs
The Affluentials
10.6%
Country Comfort
10.1%
Landed Gentry
9.4%
Inner Suburbs
8.7%
Midtown Mix
7.5%
City Centers
7.0%
Urban Cores
7.0%
Middle America
6.8%
Urban Uptown
6.3%
Micro-City Blues
4.9%
Rustic Living
4.5%
Elite Suburbs
Second City Society
2.4%
0.5%
0%
5%
10%
15%
20%
8
PRIZM SOCIAL GROUP PROFILE
- ALLEGHENY & DOWNTOWN WORKPLACE 14.3%
14.4%
Middleburbs
10.6%
The Affluentials
11.7%
Country Comfort
10.1%
7.0%
Landed Gentry
8.3%
Inner Suburbs
7.9%
9.4%
8.7%
7.5%
Midtown Mix
City Centers
10.8%
7.0%
5.9%
7.0%
Urban Cores
10.2%
Middle America
6.8%
4.3%
6.3%
Urban Uptown
8.9%
Micro-City Blues
3.8%
Rustic Living
3.1%
Elite Suburbs
2.4%
3.1%
4.9%
4.5%
0.5%
0.4%
Second City Society
0%
5%
10%
County
15%
DT Workplace
9
DOWNTOWN COMPARISONS
- DT WORKPLACE VS. DT RESIDENT –
SOCIAL GROUP PROFILES
DT Workplace
DT Resident
14%
Middleburbs
12%
The Affluentials
11%
Midtown Mix
37%
8%
Inner Suburbs
10%
Urban Cores
9%
Urban Uptown
50%
13%
8%
Landed Gentry
The DT Resident population is
comprised of only 3 out of the 14
Social Groups.
6%
City Centers
7%
Country Comfort
However, the DT Workplace
population reflects the larger area
(Allegheny County), and is
represented by all 14 Social
Groups.
4%
Micro-City Blues
3%
Elite Suburbs
4%
Middle America
3%
Rustic Living
0.4%
Second City Society
0%
10%
20%
30%
40%
50%
10
GOLDEN TRIANGLE WORK FORCE
PRIZM SOCIAL GROUPS
Middleburbs
15%
The Affluentials
12%
Midtown Mix
11%
Urban Cores
10%
Urban Uptown
9%
Landed Gentry
8%
Inner Suburbs
8%
Country Comfort
7%
City Centers
6%
4%
Middle America
Micro-City Blues
4%
Elite Suburbs
3%
Rustic Living
3%
0%
Second City Society
0%
5%
10%
15%
20%
11
UPTOWN WORK FORCE
PRIZM SOCIAL GROUPS
Urban Cores
14%
Middleburbs
13%
Midtown Mix
12%
The Affluentials
11%
Urban Uptown
11%
Inner Suburbs
8%
Landed Gentry
8%
City Centers
6%
Country Comfort
5%
4%
Micro-City Blues
Rustic Living
3%
Middle America
3%
Elite Suburbs
0%
3%
5%
10%
15%
20%
12
STRIP DISTRICT WORK FORCE
PRIZM SOCIAL GROUPS
14%
Middleburbs
Midtown Mix
11%
The Affluentials
11%
Urban Cores
10%
Country Comfort
9%
Inner Suburbs
8%
Landed Gentry
8%
Urban Uptown
7%
City Centers
7%
Middle America
6%
Rustic Living
5%
Micro-City Blues
Elite Suburbs
0%
3%
2%
5%
10%
15%
20%
13
SOUTH SHORE WORK FORCE
PRIZM SOCIAL GROUPS
15%
Middleburbs
Midtown Mix
14%
The Affluentials
12%
Urban Cores
10%
Landed Gentry
10%
Inner Suburbs
8%
Urban Uptown
7%
Country Comfort
7%
City Centers
5%
3%
Elite Suburbs
Middle America
3%
Rustic Living
3%
Micro-City Blues
3%
1%
Second City Society
0%
5%
10%
15%
20%
14
NORTH SHORE WORK FORCE
PRIZM SOCIAL GROUPS
12%
Middleburbs
Landed Gentry
12%
Country Comfort
10%
The Affluentials
10%
Midtown Mix
9%
Urban Cores
8%
Urban Uptown
8%
City Centers
8%
Middle America
7%
5%
Inner Suburbs
Rustic Living
5%
Micro-City Blues
4%
Elite Suburbs
3%
1%
Second City Society
0%
5%
10%
15%
20%
15
DOWNTOWN WORK FORCE SUMMARY
- SOCIAL GROUPS % OF EACH TRACT Urban Uptown
10.5%
Golden
Triangle
9.2%
Midtown Mix
12.1%
10.7%
11.3%
13.5%
8.8%
Urban Cores
13.7%
10.2%
10.0%
9.6%
7.8%
Elite Suburbs
2.6%
3.4%
1.5%
3.4%
2.5%
The Affluentials
10.8%
11.9%
10.9%
12.1%
9.8%
Middleburbs
13.4%
14.7%
14.0%
15.0%
12.3%
Inner Suburbs
7.6%
8.0%
8.3%
8.1%
5.3%
Second City Society
.3%
.4%
.1%
.9%
1.0%
City Centers
5.8%
5.7%
6.9%
5.3%
7.5%
Micro City Blues
3.7%
4.0%
3.1%
2.5%
3.8%
Landed Gentry
7.6%
8.2%
7.5%
9.6%
11.8%
Country Comfort
5.3%
6.7%
9.1%
6.8%
9.8%
Middle America
3.2%
4.1%
5.8%
3.1%
7.0%
Rustic Living
3.4%
2.8%
4.6%
2.9%
5.0%
Total
100%
100%
100%
100%
100%
Uptown
Strip
District
6.9%
South
Shore
7.2%
North
Shore
7.6%
16
DOWNTOWN WORK FORCE SUMMARY
- SOCIAL GROUPS % OF ALL TRACTS Urban Uptown
.4%
Golden
Triangle
7.4%
Midtown Mix
.5%
8.6%
.9%
.4%
.4%
10.8%
Urban Cores
.5%
8.2%
.8%
.3%
.4%
10.2%
Elite Suburbs
.1%
2.7%
.1%
.1%
.1%
3.1%
The Affluentials
.4%
9.6%
.9%
.4%
.4%
11.8%
Middleburbs
.5%
11.7%
1.1%
.5%
.6%
14.5%
Inner Suburbs
.3%
6.5%
.7%
.3%
.2%
7.9%
Second City Society
0%
.3%
0%
0%
0%
.4%
City Centers
.2%
4.6%
.5%
.2%
.3%
5.9%
Micro City Blues
.1%
3.2%
.2%
.1%
.2%
3.8%
Landed Gentry
.3%
6.6%
.6%
.3%
.5%
8.3%
Country Comfort
.2%
5.4%
.7%
.2%
.4%
7.0%
Middle America
.1%
3.3%
.5%
.1%
.3%
4.3%
Rustic Living
.1%
2.3%
.4%
.1%
.2%
3.1%
Total
3.9%
80.5%
7.9%
3.1%
4.6%
100%
Uptown
Strip
District
.5%
South
Shore
.2%
North
Shore
.3%
Total
8.9%
17
DOWNTOWN WORK FORCE SUMMARY
- 100% OF EACH SOCIAL GROUPS Urban Uptown
4.6%
Golden
Triangle
82.9%
Midtown Mix
4.4%
79.8%
8.2%
3.9%
3.7%
100%
Urban Cores
5.3%
80.4%
7.8%
3.0%
3.5%
100%
Elite Suburbs
3.2%
85.9%
3.8%
3.4%
3.7%
100%
The Affluentials
3.6%
81.9%
7.5%
3.2%
3.8%
100%
Middleburbs
3.6%
81.5%
7.7%
3.3%
3.9%
100%
Inner Suburbs
3.8%
81.7%
8.3%
3.2%
3.0%
100%
Second City Society
2.7%
78.3%
2.7%
6.2%
10.1%
100%
City Centers
3.9%
78.2%
9.3%
2.8%
5.8%
100%
Micro City Blues
3.7%
83.3%
6.4%
2.0%
4.6%
100%
Landed Gentry
3.6%
79.1%
7.2%
3.6%
6.5%
100%
Country Comfort
3.0%
77.3%
10.3%
3.0%
6.4%
100%
Middle America
3.0%
76.5%
10.8%
2.2%
7.5%
100%
Rustic Living
4.3%
73.6%
11.8%
2.9%
7.4%
100%
Uptown
Strip
District
6.1%
South
Shore
2.5%
North
Shore
3.9%
100%
Total
18
GOLDEN TRIANGLE WORK FORCE
TOP 15 PRIZM SEGMENTS
Domestic Duos
8%
City Roots
7%
Close-In Couples
5%
Pools & Patios
5%
Gray Power
4%
Traditional Times
4%
New Empty Nests
4%
Old Glories
3%
American Classics
3%
Cosmopolitans
3%
Multi-Culti Mosaic
3%
Sunset City Blues
3%
Big Fish, Small Pond
3%
American Dreams
3%
Country Squires
3%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
19
UPTOWN WORK FORCE
TOP 15 PRIZM SEGMENTS
8%
Domestic Duos
City Roots
6%
Close-In Couples
6%
Pools & Patios
5%
Multi-Culti Mosaic
4%
American Classics
3%
New Empty Nests
3%
Cosmopolitans
3%
Old Glories
3%
Gray Power
3%
American Dreams
3%
Big City Blues
3%
Middleburg Managers
3%
Sunset City Blues
3%
Low-Rise Living
3%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
20
STRIP DISTRICT WORK FORCE
TOP 15 PRIZM SEGMENTS
9%
Domestic Duos
City Roots
8%
Traditional Times
6%
Close-In Couples
5%
Pools & Patios
5%
Old Glories
4%
Multi-Culti Mosaic
4%
Sunset City Blues
4%
American Classics
3%
Middleburg Managers
3%
New Empty Nests
3%
Simple Pleasures
3%
Cosmopolitans
3%
Gray Power
3%
3%
Big Fish, Small Pond
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
21
SOUTH SHORE WORK FORCE
TOP 15 PRIZM SEGMENTS
9%
Domestic Duos
City Roots
7%
Close-In Couples
6%
Multi-Culti Mosaic
6%
Pools & Patios
5%
Country Squires
4%
4%
Gray Power
Old Glories
4%
Traditional Times
4%
4%
New Empty Nests
American Classics
3%
Sunset City Blues
3%
Big Fish, Small Pond
3%
3%
3%
Cosmopolitans
American Dreams
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
22
NORTH SHORE WORK FORCE
TOP 15 PRIZM SEGMENTS
7%
Domestic Duos
City Roots
6%
Traditional Times
5%
Middleburg Managers
4%
Country Squires
4%
Close-In Couples
4%
4%
Big Fish, Small Pond
Pools & Patios
4%
New Empty Nests
3%
3%
Multi-Culti Mosaic
Cosmopolitans
3%
Gray Power
3%
American Dreams
3%
3%
Simple Pleasures
3%
Sunset City Blues
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
23
DOWNTOWN WORK FORCE SEGMENTS
- TOP 10 SEGMENTS Golden Triangle
Uptown
Strip District
South Shore
North Shore
Domestic Duos
Domestic Duos
Domestic Duos
Domestic Duos
Domestic Duos
City Roots
City Roots
City Roots
City Roots
City Roots
Close-In Couples
Close-In Couples
Traditional Times
Close-In Couples
Traditional Times
Pools & Patios
Pools & Patios
Close-In Couples
Multi-Culti Mosaic
Middleburg Managers
Gray Power
Multi-Culti Mosaic
Pools & Patios
Pools & Patios
Country Squires
Traditional Times
American Classics
Old Glories
Country Squires
Close-In Couples
New Empty Nests
New Empty Nests
Multi-Culti Mosaic
Gray Power
Big Fish, Small Pond
Old Glories
Cosmopolitans
Sunset City Blues
Old Glories
Pools & Patios
American Classics
Old Glories
American Classics
Traditional Times
New Empty Nests
Cosmopolitans
Gray Power
Middleburg Managers
New Empty Nests
Multi-Culti Mosaic
24
CLARITAS BUSINESS-FACTS DATA
TM
Downtown Work Force Profile
CLARITAS
Business-Facts TM
Base file developed from the
infoUSA / ABI data system
Largest data system in the
business-to-business industry
Over 12 million records
Yellow Pages – White Pages
Business White Pages – Edgar Sec
Co. Web Sites – Annual Reports
State Manufacturer’s Directories
City and Industry Directories
IPO Reporter – NASDAQ Fact Book
County Court House Records
Standard & Poor’s - Other
20 million out-bound telephone
calls made per quarter to verify
Information
Data is modeled monthly and
enhanced through proprietary
Claritas processes
25
2010 DOWNTOWN EMPLOYEE COUNT
Number of Employees By Industry Class & Census Tract
UPTOWN
GOLDEN
TRIANGLE
STRIP
DISTRICT
SOUTH
SHORE
NORTH
SHORE
TOTAL
AGRICULTURE
0
26
142
0
0
168
MINING
0
64
0
0
0
64
CONSTRUCTION
25
698
306
4
408
1441
MANUFACTURING
62
5,714
1,001
30
1,501
8,308
TRANSPORTATION
94
2,484
2,764
44
217
5,603
WHOLESALE
86
459
687
636
93
1,961
RETAIL
260
6,743
2,138
1,703
537
11,381
FINANCE
59
31,158
1,142
413
178
32,950
5,046
38,920
2,038
1,210
2,852
50,066
736
9,242
307
37
4
10,326
6
1,995
2,060
22
19
4,102
6,374
97,503
12,585
4,099
5,809
126,370
SERVICES
PUBLIC ADMIN
MISC
TOTAL
Source: Claritas Inc.
26
DETAIL OF DOWNTOWN’S TOP 4 INDUSTRY CLASSES
2010 Number of Employees in Downtown
Services
Legal Services
Eng, Acct, Research & Mgmt Related Srvcs
Health Services
Business Services
Social Services
Educational Services
Hotels and Other Lodging Places
Membership Organizations
Amusement and Recreational Service
Automobile Repair, Services and Parking
Personal Services
Motion Pictures
Museums, Art Galleries, Zoos, Etc.
Miscellaneous Services
Miscellaneous Repair Services
Total
Retail
15,012
9,226
5,523
5,184
3,657
2,922
2,854
1,713
1,631
661
615
432
281
202
151
50,065
Finance
Insurance Carriers
Security and Commodity Brokers and Service
Depository Institutions
Insurance Agents, Brokers and Service
Real Estate
Holding and Other Investment Offices
Non‐Depository Credit Institutions
Total
Eating and Drinking Places
Home Furniture, Furnishings and Equipment
Food Stores
Miscellaneous Retail
Apparel and Accessory Stores
General Merchandise Stores
Building Materials, Garden Sup & Mob Home
Automobile Dealers and Gas Service Stations
Total
5,682 2,246 1,355 1,196 429 343 93 37 11,381 Public Admin
13,200 9,349 3,924 2,455 2,443 1,258 320 32,950 Exec., Leg. and Gen. Govt. (Except Finance)
Justice, Public Order and Safety
Administration Of Human Resource Programs
Public Finance, Taxation and Monetary Policy
Administration Of Economic Programs
Admin. Of Environ. Quality & Housing Programs
National Security and International Affairs
Total
5,233 2,680 1,122 624 317 242 108 10,326 27
2010 DOWNTOWN ESTABLISHMENT COUNT
Number of Establishments By Industry Class & Tract
UPTOWN
GOLDEN
TRIANGLE
STRIP
DISTRICT
SOUTH
SHORE
NORTH
SHORE
TOTAL
AGRICULTURE
0
5
3
0
0
8
MINING
0
6
0
0
0
6
CONSTRUCTION
5
42
18
1
9
75
MANUFACTURING
12
85
54
4
14
169
TRANSPORTATION
6
71
22
2
6
107
WHOLESALE
7
34
47
5
11
104
RETAIL
26
434
136
45
27
668
FINANCE
13
495
27
9
25
569
SERVICES
212
2,003
124
39
87
2,465
PUBLIC ADMIN
9
366
8
2
1
386
MISC
2
173
15
7
6
203
292
3,714
454
114
186
4,760
TOTAL
Source: Claritas Inc.
28
2010 DOWNTOWN ESTABLISHMENT MIX
% of Establishments By Industry Class & Census Tract
UPTOWN
GOLDEN
TRIANGLE
STRIP
DISTRICT
SOUTH
SHORE
NORTH
SHORE
TOTAL
Downtown
AGRICULTURE
0.0%
0.1%
0.7%
0.0%
0.0%
0.2%
MINING
0.0%
0.2%
0.0%
0.0%
0.0%
0.1%
CONSTRUCTION
1.7%
1.1%
4.0%
0.9%
4.8%
1.6%
MANUFACTURING
4.1%
2.3%
11.9%
3.5%
7.5%
3.6%
TRANSPORTATION
2.1%
1.9%
4.8%
1.8%
3.2%
2.2%
WHOLESALE
2.4%
0.9%
10.4%
4.4%
5.9%
2.2%
RETAIL
8.9%
11.7%
30.0%
39.5%
14.5%
14.0%
FINANCE
4.5%
13.3%
5.9%
7.9%
13.4%
12.0%
SERVICES
72.6%
53.9%
27.3%
34.2%
46.8%
51.8%
PUBLIC ADMIN
3.1%
9.9%
1.8%
1.8%
0.5%
8.1%
MISC
0.7%
4.7%
3.3%
6.1%
3.2%
4.3%
TOTAL
100%
100%
100%
100%
100%
100%
Source: Claritas Inc.
29
DOWNTOWN EMPLOYEE GROWTH
Downtown Pittsburgh 1996 to 2010
175,000
150,000
136,928
126,370
125,000
111,557
100,000
75,000
50,000
25,000
0
1996
2006
2010
The cumulative drag of the recent economic contraction, both nationally and regionally,
must be considered when comparing counts in 2006 and 2010. The unemployment rate has
been almost double (100% higher) in 2010 versus unemployment during the “better times” of
2006. And, although the current “official” unemployment figures for Allegheny County and
the City range between 8.6% and 8.9%, “real” unemployment is estimated closer to 11% or
higher. Despite the deep recession and accompanying high unemployment, Downtown and
the broader surrounding area have weathered the past year better than many other markets
Source: Claritas Inc.
30
DOWNTOWN ESTABLISHMENT GROWTH
Downtown Pittsburgh 1996 to 2010
5,000
4,945
4,585
4,760
4,000
3,000
2,000
1,000
0
1996
Source: Claritas Inc.
2006
2010
31
WORK FORCE CHANGE
BY DOWNTOWN TRACT
32
DOWNTOWN EMPLOYEE CHANGE
Number of Employees By Tract By Year
1996
2006
2010
125,000
109,619
97,503
# of Employees
100,000
88,549
75,000
50,000
25,000
7,622
9,591
6,494 6,374
11,371 12,585
2,801 5,311 4,099
2,994 4,133 5,809
0
Uptown
Source: Claritas Inc.
Golden Triangle
Strip
South Shore
North Shore
33
DOWNTOWN ESTABLISHMENT CHANGE
Number of Establishments By Census Tract By Year
1996
2006
2010
5,000
3,897
# of Establishments
4,000
3,630
3,714
3,000
2,000
1,000
341
391 477 454
286 292
102 130 114
121 155 186
South Shore
North Shore
0
Uptown
Source: Claritas Inc.
Golden Triangle
Strip
34
DOWNTOWN SUMMARY
Establishment & Employee Change By Tract
UPTOWN
GOLDEN
TRIANGLE
STRIP
DISTRICT
SOUTH
SHORE
NORTH
SHORE
TOTAL
DOWNTOWN
# of Establishments
292
3,714
454
114
186
4,760
% Change of Tract
+ 2.0%
-4.5%
-5.0%
-12.0%
+20%
# of Employees
6,374
97,503
12,585
4,099
5,809
% Change of Tract
-2.0%
-11%
+10%
-22.0%
+40%
126,370
Despite the challenging economy, the North Shore has experienced increases in
both the employee and establishment counts.
Source: Claritas Inc.
35
DOWNTOWN
WORK FORCE CHANGE
BY INDUSTRY CLASS
36
EMPLOYEE CHANGE BY INDUSTRY
Downtown Employees
2006
2010
AGRICULTURE
215
168
-47 -22%
MINING
131
64
-67 -51%
CONSTRUCTION
2,926
1,441
-1485 -51%
MANUFACTUING
10,526
8,308
-2,218 -21%
TRANSPORTATION
6,595
5,603
-992 -15%
WHOLESALE
2,357
1,961
-396 -17%
Growth
RETAIL
9,958
11,381
+1,423 +14%
Decline
FINANCE
42,906
32,950
-9,956 -23%
Growth
SERVICES
45,514
50,066
+4,552 +10%
Decline
PUBLIC ADMIN
12,161
10,326
-1,835 -15%
Growth
MISC
3,639
4,102
+463 +13%
136,928
126,370
-10,558 -7.7%
Decline
TOTAL
Source: Claritas Inc.
Net Change
37
FORCE CHANGE
BY DOWNTOWN TRACT
& INDUSTRY CLASS
38
DOWNTOWN EMPLOYEE CHANGE
Top 10 Above Average and Below Average Cells
UPTOWN
GOLDEN
TRIANGLE
AGRICULTURE
5
MINING
6
CONSTRUCTION
4
STRIP
DISTRICT
SOUTH
SHORE
NORTH
SHORE
3
1
MANUFACTURING
3
9
TRANSPORTATION
8
7
9
WHOLESALE
10
7
RETAIL
FINANCE
8
2
6
2
5
SERVICES
PUBLIC ADMIN
4
10
1
MISC
Decline
Growth
Green cells represent the top 10 areas of growth from 2006 to 2010.
Construction in the North Shore (Green #1) is the biggest growth
cell.
Black cells signify the top 10 shrinking areas. Public Admin in the
North Shore (Black #1) is the biggest declining cell.
Source: Claritas Inc.
Decline
Growth
39
APPENDIX
11 PAGE EXAMPLE
40
THE AFFLUENTIALS – POOLS & PATIOS, 1 & 2
41
THE AFFLUENTIALS – POOLS & PATIOS, 3 & 4
42
THE AFFLUENTIALS – POOLS & PATIOS, 5 & 6
43
THE AFFLUENTIALS – POOLS & PATIOS, 7 & 8
44
THE AFFLUENTIALS – POOLS & PATIOS, 9 & 10
45
THE AFFLUENTIALS – POOLS & PATIOS, 11
46