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CAS 2012-13
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Communicator
College of Communication Arts & Sciences
404 Wilson Rd., East Lansing, MI 48824
web: www.cas.msu.edu
email: casnews@msu.edu
phone: 517.355.3410
Spartans Will
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Mastering the Creative Universe
Credits
Dean
Pamela Whitten
CAS Communications Team
Katie Wolf, Senior Communications Director
Madalyn Kaltz, Communications Manager, Publication Editor
Erin Cullen, Web Content Coordinator
Jeanie Croope, Communications Manager
Bill Richards, Communications Manager
Student Interns
Amber Taylor
Elizabeth Izzo
Robert Freeman Smith
Art Work
Instructor Henry Brimmer’s advertising students
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Enriching Lives Worldwide
Preparing Tomorrow’s Global Communicators
Design Firm
Weaver Design
Photographers
Aran Kessler Photo Imaging
Trumpie Photography
MSU Communication and Brand Standards
Communications Team
Printer
Holland Litho Printing Service
Copyright ©2013
Michigan State University
College of Communication Arts & Sciences
All rights reserved.
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Spartan Spirit
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Pamela Whitten
Dean of the College of
Communication Arts & Sciences
Dear CAS FAmily,
Y
ou can feel the energy, excitement, ideas and
opportunities alive in the classrooms and
hallways of MSU College of Communication Arts
& Sciences. It’s exhilarating. We are in the midst
of an exceptional time of growth, not only in the
number of enrolled students and graduates, but also
in the scope of funded research, creative enterprise,
alumni engagement and academic accolades.
Most importantly, we are raising the bar by working
together more collaboratively than ever. Our faculty
and students are teaming together with both public
and private sectors. We are converging to meet the
demands of this fast-paced world and fully embracing
the arts and sciences attributes of the college.
Our Media Sandbox initiative continues to expand
its reach as the model digital media arts program.
In its second full year, we have grown from 750
students to more than 3,000. We are currently
accepting applications for the third year of Media
Sandbox scholarships. The annual creative competition is underway, entitled, “Why creativity matters
in today’s world.”
We are Spartans. We are life changers.
needle in our three signature research areas of health
and risk communication, communication technology,
and international communication applications.
The Communicative Sciences and Disorders
department is creating a serious buzz in academic
circles and international media with research on
the early detection of Parkinson’s disease. Findings
indicate acoustical measurements of two seconds
of speech yield a 93-percent accuracy rate.
Our Information and Communication Technology
for Development (ICT4D) project, in partnership
with the College of Engineering and the Honors
College, is researching ways to bring the benefits of
information and communication technologies to
people in less-developed countries. Projects include
identifying affordable, easily accessible options for
powering cell phones.
In communication technology, MSU Federal
Credit Union teamed up with our Games for
Entertainment and Learning (GEL) Lab to design
“Spartan Villa,” a game to help students better
manage their finances.
WKAR public media has been a part of our college
for a year-and-a-half now. We’ve already succeeded
in turning around a seven-figure deficit, adding new
classes and internship opportunities for students
and exploring a wide array of new programming.
We just rolled out a daily radio show called,
“Current State,” an in-depth, fresh news magazine,
and now reach all top national media markets with
our fourth televised season of “BackStage Pass.”
Collectively, every day we strive to make CAS
a place where our students and faculty actively
explore, learn, grow, create and discover. Whether
it’s through international research partnerships,
inspiring internships or fascinating study abroad
programs—we are traveling the world and
representing green and white.
Our CAS journalism students teamed up recently
with CAS faculty and WKAR to launch “MI First
Election.” Through a collaborative curriculum, our
students formed the state’s largest election team reporting live coverage of local, state and presidential
elections on air and online.
So here’s to the students who come to class
everyday with passion and energy that ignite and
inspire us, to the faculty who spend countless
hours sharing their knowledge and expertise in
ground-breaking research, and to the alumni and
donors who contribute time and funding, giving
our students extraordinary opportunities.
Undergraduate and graduate students along with
faculty are involved with research that is changing
lives around the globe. We’ve really moved the
You are the reason that the College of Communication Arts & Sciences is reaching unprecedented new
heights.
Go green. Go white. Go forth.
Spartans Will
CAS 2012-13
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5
adding value to
the cas degree!
CAS Alumni Board
President
Diane Neal
B.S. Retailing, ‘79
Vice President
Merri Jo Bales
B.A. Communication
Honors College, ‘77
Diane Neal
Treasurer
Jeff Lambert
B.A. Advertising, ’93
A
s CAS degree recipients
ourselves, the CAS Alumni
Board is committed to continually
increasing the value of the CAS
degree. While proud of being the
first communication college in
the U.S., we aren’t resting on its
rich history. Instead, we roll up
our sleeves to provide guidance
and support, ensuring that
outstanding professors are in
the classroom, while promoting
hands-on learning. We also
support research and internship
opportunities for students and
bring industry professionals back
to campus to share their experiences.
regular board meetings, and hold
frequent phone conversations with
Dean Whitten. We select the
winners of the CAS alumni awards
and the Faculty Impact Award,
help identify new board members
and contribute to the college.
You can read about the 2012
recipients on the following pages.
This year, our board prioritized
connecting with alumni and
friends, informing them of all the
wonderful things CAS has to offer
while engaging them to give time
and/or funding to the college.
Interested in learning how you
can join the college’s efforts to
connect, engage and inform by
hosting an alumni gathering,
becoming a mentor or establishing
a scholarship award? Contact us
at casalum@msu.edu.
We fly in from cities as far away
as Seattle, Wash. and Burlingame, Calif. or drive in from
Grand Rapids, Jackson or
southeast Michigan for our
We host gatherings at restaurants,
businesses and our homes to
reconnect alumni with the
college. We take our role as your
college representatives seriously.
There are 48,000 alumni around
the globe counting on us.
Meet alumni relations
coordinator
Rachael Zylstra
While Rachael Zylstra is new to the college as the alumni
relations coordinator, she’s certainly no stranger to the College
of Communication Arts & Sciences. Zylstra is a two-time alumna of CAS — in 2008, she received her
bachelor’s degree in journalism (with a specialization in public relations)
and in 2011, she received her master’s degree in public relations. Previously, Zylstra worked in MSU’s Communications and Brand
Strategy office and assisted with the university’s social media,
marketing and branding efforts. As the college’s alumni relations coordinator, Zylstra is eager to connect
and engage with CAS alumni, students, faculty, staff and friends, and
facilitate special events. Spartans Will!
DIANE NEAL
ALUMNI BOARD PRESIDENT
2011-2013 Board Members
Jim Alexander
B.A. Telecommunication, ‘85
Phil Bertolini
B.A. Telecommunication, ‘85
W. Clark Bunting
B.A. Advertising, ‘77
M.A. Communication, ‘84
April Clobes
M.A. Advertising, ‘00
Ed Cohen
B.A. Telecommunication, ‘76
Ph.D. Mass Media, ‘88
Tom Culligan
B.A. Advertising, ‘67
Skip Drayton
B.A. Advertising, ‘80
Brian Hamrick
B.A. Telecommunication, Honors College, ‘92
Andrew MacMillan
B.A. Telecommunication, Honors College, ‘99
Matt Martyn
Note: degrees listed only include those earned from
B.A. Communication, ‘96
MSU’s College of Communication Arts & Sciences.
Shawn Morgan
B.A. Communication, ‘91
Erika Myers
B.A. Journalism, ‘97
Feel free to reach out to Rachael at Jana O’Brien
(517) 432-7207 or zylstra4@msu.edu
B.A. Advertising and Honors College, ‘79
M.A. Advertising, ‘80
Ed Swiderski
B.A. Telecommunication, ‘02
Roger Tremblay
B.A. Advertising, ’70
M.A. Advertising, ’71
Spartans Will
CAS 2012-13
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ALUMNI AWARDS
Honorary Alumni Award: Presented to individuals who
are not graduates of the college, in recognition of outstanding
service to the college.
Rising Star Alumni Award: Honors alumni who graduated
within the past ten years and have shown a strong record of
2012 Honorary
Alumni Award
2012 Outstanding Alumni Award Recipients:
volunteer service to the college.
Faculty Impact Award: Made possible by the CAS Alumni
Board, this award is given to a current faculty member whose
dedication to teaching and mentoring has had a noteworthy and
enduring impact on the lives and careers of his or her students.
Outstanding Alumni Award: Presented annually by the
CAS Alumni Board in recognition of exceptional achievement
in the field of communication. Selection criteria include
professional/academic achievement and service to the college
and community since graduation.
2012 Rising
Star Award
2012 Faculty
Impact Award
Jeff and Marianne Silver
Coyote Logistics
Nominated by: Jennifer Rumler
Traci Carpenter
B.A. Journalism, ‘05
Nominated by: Lucinda Davenport
Traci E. Carpenter is currently
the senior speech writer for The
Rockefeller Foundation. Prior
to this role, Carpenter served as
the director of speechwriting
and content at MWW Group.
Throughout her career, she has
served as a senior speechwriter
for President Bill Clinton, as well
as a speechwriter for New York
Governor Andrew Cuomo and
former Michigan Governor
Jennifer Granholm.
Sandi Smith
Director of Health and
Risk Communication Center
Nominated by: April Clobes
Sandi W. Smith is director of the
Health and Risk Communication
Center and a professor in the
Department of Communication
at Michigan State University.
Her teaching and research
focus on persuasion, communication theory and interpersonal
communication. She is an
International Communication
Association fellow and has
received the B. Aubrey Fisher
Mentorship Award, as well as
the Teacher-Scholar and the
Distinguished Faculty Awards
from MSU.
In 2006, Jeff Silver founded
Coyote Logistics. Since 2006,
Marianne Silver has developed
world-class recruiting and
HR programs that led Coyote
Logistics to double their growth
each year since their founding.
In 2010, Coyote Logistics was
named the #2 best small-size
company to work for in the
Chicago metro area in the Chicago
Tribune’s annual survey. Just
one year later, in 2011, Coyote
Logistics was named the #1 best
medium-size company in the
same annual survey.
Crawford Del Prete
B.A. Communication, ‘87
Nominated by: Doreen Francy
Larry Lee
B.A. Journalism, ‘70
Nominated by: Lucinda Davenport
Crawford Del Prete is executive vice
president, Worldwide Products &
chief research officer of IDC. Del
Prete is a leading authority on the
IT industry and has completed
extensive research on its structure
and evolution. In 2001, Del Prete
forged IDC’s partnership with
Innosight to understand and
predict trends in disruptive
innovation.
Larry Lee served as vice president
and partner of the Gongwer News
Service Corporation in Ohio
beginning in 1991. He began his
work in 1970 for the Gongwer
News Service/Michigan Report in
Lansing and became editor in
1972. He is currently a member of
the committee for the Mary
Adelaide Gardner Scholarship at
the School of Journalism at
Michigan State University.
Fred Jacobs
M.A. Television and Radio, ‘74
Nominated by: Steve Goldstein &
Ed Cohen
Fred Jacobs is the president of
Jacobs Media, which was founded
in 1983. Known for the creation of
the Classic Rock format, Jacobs
Media consults do research for
leading commercial and public
broadcasting companies in North
America. Jacobs was an instructor
at MSU before joining media
research firm Frank Magid &
Associates, where he served as
director of research for the Radio
and Publishing Divisions.
Glenn Marrichi
B.A. Advertising, ‘72
Nominated by: Janet Lillie
Glenn T. Marrichi is president/CEO
of The Marketing Identity
Partnership, Inc. The firm, which
was founded in 1994, provides
advertising and marketing
consulting to a variety of clients
ranging from corporations to
associations and sports properties. During his career, Marrichi
served as an executive at Leo
Burnett, Campbell-Ewald, Lintas,
DMB&B and Publicis & Hal Riney.
Ed Scott
B.A. Communication, ‘59
Nominated by: Chuck Atkin
Ed Scott is a former assistant
secretary of the U.S. Government
and an experienced business
executive. In 1995, Scott founded
BEA Systems, Inc., which went on
to become the 12th largest
software company in the world.
Before Scott’s career in the tech
sector, he served for 17 years
under seven Attorney Generals
and three Secretaries of Transportation. In 2001, Scott founded the
Center for Global Development
(CGD) in Washington, D.C., which
is a leading think tank on global
poverty and development issues.
Elizabeth Uyenco Shatto
M.A. Telecommunication, ‘77
Nominated by: Chip Steinfield
Elizabeth Uyenco Shatto is the
senior vice president of international research at comScore and
the former global research director
for Microsoft Advertising. Prior to
joining Microsoft, she served as
U.S. director of strategic research
and analysis at OMD and senior
vice-president of research for
Optimum Media, the media arm
of DDB Worldwide.
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Spartans Will
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MASTERING THE CREATIVE UNIVERSE
Mastering the
Creative Universe
CAS prepares students to become the nation’s best media artists, innovators
and storytellers. Through the use of state-of-the-art technology, design and
a thorough understanding of the industry, CAS is a leader in creative thinking
and action. Our faculty are committed to pushing the envelope by instructing,
mentoring and fostering the development of creative minds through programs
such as the integrated Media Sandbox.
CAS 2012-13
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MSU PRSSA
WINS STAR CHAPTER AWARD
MASTERING THE CREATIVE UNIVERSE
THE 2012-13 MSU PRSSA
EXECUTIVE BOARD
President
Jeannette Conklin (communication senior)
Vice President of Public Relations
Alissa Hooper (advertising junior)
Vice President of Member Services
Matt Franks (advertising junior)
Vice President of Alumni Relations
Charisse Calalang (communication senior)
Vice President of Chapter Development
Jordan Miller (communication senior)
Vice President of Professional Development
Jesseca Frost (communication junior)
Vice President of Programming
Abigail Bhattacharyya (communication, PR specialization senior)
Vice President of Recruitment
Nick Bognar (communication senior)
Bateman Director
Michaela Allen (advertising junior)
Director of Hubbell Connections
Erica Swoish (communication senior)
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M
SU’s Public Relations Student Society of
America won the 2012 Star Chapter Award.
The chapter attended the PRSSA National
Conference in San Francisco, Calif. in October
where they received the award.
“We have a terrific group of public relations
students participating in MSU PRSSA this year,”
said Robert Kolt, instructor in the Department of
Advertising and Public Relations and the faculty
adviser to the MSU PRSSA chapter. “Earning a
Star Chapter designation was a goal set by student
president Jeannette Conklin. The national
requirements are significant for a Star Chapter,
and all the students worked extremely hard to
meet these high-level expectations. I am very
proud of their accomplishment.”
The Ned S. Hubbell PRSSA chapter at Michigan
State University consists of about 100 students. The
group meets biweekly for various events including
professional development sessions, PR-specific career
opportunities and industry speakers. The MSU
chapter also won the President’s Award this year.
“Achieving national recognition as a Star Chapter
has been a set goal of our chapter’s leadership for
the past two years. Finally achieving that goal was
inspiring, encouraging and humbling,” said Jeannette
Conklin, MSU PRSSA president. “After the
countless hours of hard work and strategic planning,
actually receiving the award has motivated the members
to help improve the chapter further so we can
continue enhancing our public relations education.”
To be eligible for the Star Chapter Award, chapters
must meet ten requirements, such as completing at
least one community service project, applying for
at least one national PRSSA award, implementing
at least one national initiative and gaining media
publicity for their chapter.
CAS 2012-13
2012-13
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Jef Richards
American Academy of Advertising Fellow
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“I was blown away. This is the highest honor. It’s existed for over
50 years, and I was the 34th recipient,” Richards said. “It means
a lot to me.”
Jef was nominated by his peers and received letters of support from
faculty at universities across the country.
The academy’s membership consists of advertising professors from
around the world. Requirements for consideration for the award are
stringent. Jef ’s scholarly contributions to advertising education and
the profession, as well as his involvement with the academy, have
been well documented.
His achievements include authoring or co-authoring more than 65
articles, books and book chapters, as well as serving on the editorial
boards of numerous professional journals including the Journal of
Advertising, the Journal of Current Issues & Research in Advertising,
the Journal of Interactive Advertising, the Advertising & Society Review
and several others. He is a past president of the American Academy
of Advertising (2008) and member of the Advertising Educational
Foundation’s Board of Directors. Richards won the Academy’s
Outstanding Contribution to Research Award in 2010 as well.
Jef ’s mentor, Ivan Preston, former professor at University of Wisconsin,
wrote, “I’m sure his receipt of the Fellow Award will be widely
approved and, in fact, applauded.”
The Fellow Award is presented to a member for his or her lifetime of achievement in
the advancement of advertising scholarship, education and service to the discipline.
“I’m sure his receipt of the Fellow Award will be widely
approved and, in fact, applauded.”
—Ivan Preston, former professor at University of Wisconsin
MASTERING THE CREATIVE UNIVERSE
J
ef Richards was honored with the American Academy of Advertising’s most
prestigious award—The Fellow Award. The Fellow Award is presented
to a member for his or her lifetime of achievement in the advancement of
advertising scholarship, education and service to the discipline.
Only 34 recipients have received this distinctive honor.
CAS 2012-13
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MSU Advertising Students
“Pay It Forward”
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The fall 2012 semester’s teams
raised over $13,800 in donations,
as well as 1,248 books, 500 lbs.
of food, electronics, branded
clothing and more.
Creative advertising senior Carolyn
McLean said their donations
had already made it possible for
a woman to take her pet to the
vet. McLean and team Songbird
Media volunteered at a Pet Photo
Shoot to benefit Pet Support Services
with Lights on Photography, and
they hosted a benefit dinner at a
local area restaurant.
“Not only is my team getting the
chance to develop a complete
campaign pitch, but we have also
been given the chance to make
a difference in the community
that has given us so much,” said
advertising senior Kelsey Ransdell
of Vantage Point Media agency,
which collected 1,248 books for
the Capital Area Literacy Coalition.
The charities selected by the
students for the inaugural
campaigns in the spring of 2012
campaigns were Beekman Therapeutic Riding Center, For Better
Independent Assistance Dogs,
Haven House, Help a Willing Kid
Foundation (HAWK), Hosanna
House of Michigan, Hungry
Hands and Sleep Tight.
MASTERING THE CREATIVE UNIVERSE
T
“I’ve always enjoyed working on
the big brand ad campaigns; but
this time, we can help smaller, more
needy businesses and hopefully
do a lot of good things for them
in the process,” instructor Dave
The challenge requires participating Regan said.
student teams or “agencies”
to develop a comprehensive
Regan teaches the integrated
campaign for a local charity
campaigns advertising courses that
client of their choice. They then
are participating in the challenge.
create an integrated multimedia
The challenge was initially
promotional business plan that
conceived last spring by Protect
generates awareness and revenue
America Cares and Regan with
for the client. The team that raises help from alumnus Adam Grant.
the most awareness and funds for The challenge engages MSU
their charity wins. Seven teams
advertising student talents to
participated in the challenge.
address the fundraising and
promotional needs of local
“The ‘Pay It Forward’ Challenge
charitable organizations by
has been a great experience.
implementing a real campaign.
Not only have we been given the
opportunity to show our skills
Protect America Cares (the
with brand management, advercharitable arm of Protect America,
tising and social media, but we
Inc.) supplies each team with a
have been able to help a nonprofit $500 stipend to use toward their
who could really use our services,” campaign and a video camera
advertising senior David James
to document their journey. The
said about his experience working
students build websites, intewith Gateway Community
grated campaigns, build a strong
Services charity.
company brand using graphics
and slogans, and plan fundraising
Charities selected for the fall
events, among other things.
2012 semester challenge were:
Shiawassee County Humane
Upon the conclusion of the initial
Society, The Reading People,
challenge in spring 2012, the
Gateway Community Services,
student agencies raised over
Greater Lansing Food Bank, Pet
$10,000 for their organizations
Support Services of Lansing,
and had their proposed campaign
the Christo Rey Community
materials and techniques
Center and Her Power! Her
implemented by their clients.
Pride! Her Voice!
his fall, the College of
Communication Arts &
Sciences advertising students
participated in the Protect America
Cares “Pay It Forward” Challenge.
“The Pay It Forward Challenge
was a great experience for our
organization,” Help a Willing Kid
Foundation founder and coach
Ali Easley said. “The group we
worked with, Top Hat Media,
not only helped bring awareness
to our program, as well as raise
funds for our mission, but they
have continued to stay actively
involved… [they helped] tutor
several kids and helped cook for
a group of kids.”
Janet Gross, Beekman Therapeutic Riding Center program
manager said, “The Pay It
Forward Challenge has helped us
in a big way, for getting our name
out there more. The Facebook
page, for one, has generated an
enormous amount of help and
recognition and exposure to the
community and across the globe!
I think it has also increased our
volunteers, too. It was a wonderful
experience for us!”
“(The) Protect America (Challenge)
is valuable as real company
experience with executives following and critiquing student work
as professionals,” Regan said.
“I think this project makes our
students feel very proud as they
leave something positive behind
in their collegiate career.”
“This opportunity is a perfect
example of ‘paying it forward.’
Our students are exposed to real
world interactions and experiences with actual clients, and the
charities receive a strategic
marketing campaign, which
will result in funding to continue
to grow,” said Dean Pamela
Whitten. “This project truly
benefits all parties involved;
it’s a wonderful partnership.”
Due to its great success, Protect
America Cares and the college plan
to continue the “Pay It Forward”
campaign in upcoming semesters.
“Being in an advertising class that
lets me help others and learn at
the same time is awesome. It feels
great to ‘pay it forward,’” Conner
Doyle, advertising management
senior said.
For more information about Protect America Cares and the “Pay It
Forward” Challenge, visit Protect America Cares “Pay It Forward”
Challenge website at protectamerica.com/payitforward or follow the
conversation on Twitter at @PASecurity/#pacpayitforward.
STUDENTS WIN
NATIONAL ADDYS
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Gold National ADDY
Silver National ADDY
Jonathan Black
Ahreum Jung
Jonathan Black is a creative advertising student and will graduate in
May 2013. He created a poster campaign in his advanced creative
media course, which won him a Silver National ADDY.
Ahreum Jung is a recent advertising graduate whose team won first
place in the Media Sandbox Challenge in May and was awarded a $5,000
cash prize. In addition to winning an ADDY for another piece, Ahreum
won a Gold National ADDY for her campaign entitled “Heinz Dip and
Squeeze Ketchup.”
“I designed it to promote safe biking and the purchase of a light for
your bicycle,” Black said. “My vision was for it to be displayed primarily
in the university setting, since I’ve witnessed a few accidents with some
not-so-careful bikers. The graphics represent the chains of a bicycle,
and the image they create relates to the broader idea of the campaign.”
“It’s a much easier way to enjoy ketchup by either ripping off the top
perforation and squeezing it or peeling off the entire label from the
bottom and dipping it. I wanted to personify the dip and squeeze aspect
where people could take a quiz to find out who their inner ketchup was,”
Ahreum said.
After winning at the district level, Black submitted his designs to
nationals, but was not expecting to win.
Ahreum was surprised when she found out that she had won the National
ADDY, but has been quite the award recipient in her last year at MSU.
“The ADDYs are a huge, nationwide program, and I never thought
I would be a winner. Stressing out over finals, I received an email
in my in box with the opening line, ‘Congratulations on winning a
National ADDY Award!’ I sat with my hands covering my face in
pure shock and happiness, not fully believing what I was reading.”
“I was completely surprised and elated and did not expect to win a
National ADDY. I was already humbled with the fact I had won the first
round and districts.”
Ahreum says she could not have won without the leadership of
Larry Steinberg, Henry Brimmer or Paula Storrer. She plans to move
to Chicago and hopes to work in graphics, web or packaging or at
an advertising agency.
Black is also a recipient of the University Scholars Award and is on the
Dean’s List—but he’s not stopping there. In his final year, he plans to enter
his work in more competitions.
Black spent spring semester abroad in Rome, Italy and is in the Spartan
Marching Band. After graduation, he hopes to work for an advertising
agency—ideally a firm whose client base consists of Broadway musicals
like Serino Coyne, L.L.C. He also hopes to attend grad school to obtain
a master’s in business or marketing.
“It’s amazing what you can do with a simple idea.”
Jonathan Black, Silver ADDY
MASTERING THE CREATIVE UNIVERSE
Ahreum Jung, Gold ADDY
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M
SU’s sales communication program was named among the
Top University Sales Programs for 2012 by the Sales Education
Foundation (SEF).
—Dean Whitten
“MSU is the only university that recognizes the integral role of
communication within an undergraduate sales program. The sales
communication program is unique at MSU because it is the only
known program jointly administered by the College of Communication
Arts & Sciences and the Broad College of Business,” said Dean Whitten. The SEF, a nonprofit dedicated to the advancement of sales education,
reviews the existing university sales programs each year and selects
programs that demonstrate a strong sales curriculum, university
recognition and support and the opportunity for experiential learning,
such as internships.
According to the SEF, job placement rates for sales students are
occurring at twice the average for college graduates—MSU has a 100
percent job placement rate among sales alumni.
The sales program was launched in 2009 and is accredited by the
Association to Advance Collegiate Schools of Business (AACSB).
The interdisciplinary program is highly competitive and includes
MSU students from a variety of majors. In addition to a rigorous
and innovative curriculum, each student is required to complete a
minimum of 500 hours of experiential learning, including a 300-hour
professional sales internship. Corporate sponsors help the program
reach its goals while building relationships with industry leaders.
“We are very proud of our sales specialization program, our sales
students and faculty. We look forward to continuing to provide the
education and preparation necessary to maintain our tremendous job
placement rate,” said Dean Pamela Whitten.
MASTERING THE CREATIVE UNIVERSE
2012 Top university
sales program
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CAS 2012-13
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CAS Now at 42 award Recipients
Excellence in Teaching Award Criteria
Instructional effectiveness; impact on student
Use of innovative techniques and/or approaches in
teaching; it is important to explain how these are
innovative in your department and/or discipline
Scholarly promise
Jessica Russell
R
ussell received a B.A. in
communication studies in
2007 and a M.A. in communication studies in 2010 from
California State University, where
she taught in the Department of
Communication. She hopes to
continue teaching and researching
after earning her Ph.D. from MSU
in communication this spring.
Other significant involvements and/or activities
Also required are faculty and student letters of recommendation,
a teaching philosophy, current CV and Student Instructional Rating
Systems (SIRS) to demonstrate competence in these areas.
Samantha Nazione
N
azione earned all of her degrees
from MSU. She earned a B.A. in
communication in 2007, a M.A. in health
communication in 2009 and will earn
her Ph.D. in communication in spring
2013. Nazione’s specialty is health
communication. She hopes to be able to
teach and perform research in health
communication upon obtaining her Ph.D.
“I was honestly very surprised when I got the phone call because I was
told the award is very competitive. For me, receiving the award is a
great honor. MSU’s best asset is the wonderful people who work here.
As an aimless undergraduate, the amazing faculty shared their passions
with me by letting me participate in their generation of knowledge
and ideas. The faculty has always demanded that I raise the expectations
I have for myself, and ultimately fostered my abilities. As a teacher,
I’ve desperately wanted to recreate this process for other students.”
“I found out I won while at
the National Communication
Association annual conference.
I had walked out of the preconference meeting and received
the call. It came at an incredible
time as I am currently on the
job market. It was an exciting
time to be interviewing… I am
grateful to have found a career
path that I am so passionate
about and able to work with so
many incredible students that
bring such unique perspectives
to the learning experience.”
2012 International Communication
Association Fellow
D
r. Sandi W. Smith was elected
to be a Fellow of the
International Communication
Association (ICA) at the annual
conference.
The primary consideration for
nomination to Fellow status is
a documented record of scholarly
achievement. Secondary consideration is given to such criteria as
service to ICA and socially or
professionally significant service
to other publics such as business,
government and education.
According to the ICA, “Smith is
widely known as a leading and
prolific scholar blending interpersonal communication, persuasion
and media effects research. Her
research is strongly rooted in
societal problems, especially in
the health domain. A recipient
of the B. Aubrey Fisher and the
Outstanding Health Communication Scholar awards, Smith
is an outstanding mentor
and teacher as well as scholar.
She has chaired the ICA
Interpersonal Division.”
Dr. Smith has been with
Michigan State University for
22 years. She has an M.A. and
a Ph.D. in Communication
from the University of Southern
California. She is the director
of the Health and Risk Communication Center and a professor
in the Department of Communication. Smith’s extensive research has been funded by private foundations and
government agencies. She’s worked on research involving behavioral
health messages, such as persuading people to carry signed and
witnessed organ donor cards and encouraging college students to
consume alcohol in moderation, if at all.
She won the 2012 Faculty Impact Award as well as the Teacher-Scholar
and Distinguished Faculty Awards from MSU for the positive impact
she’s had on students.
Dr. Smith is honored among the other Michigan State ICA fellows,
including the late Dr. Charles Atkin, Dr. Bradley S. Greenberg and
Dr. Gerald R. Miller.
21
MASTERING THE CREATIVE UNIVERSE
for EXCELLENCE
IN TEACHING
MSU Faculty
Sandi Smith
CAS 2012-13
22
SOCIAL MEDIA
AND ONLINE
COMMUNICATIONS
23
FINAL PHOTO WITH
6 ICONS TO COME
J
oseph Walther, professor in the departments of
Communication and Telecommunication,
Information Studies and Media, has been named a
Fulbright Scholar for spring of 2013 to conduct
research and teach in the Netherlands. His research
will focus on advancing theoretical understanding of
the effects of self-disclosure in online communication
systems with respect to social relationships, as well as
individual psychosocial adjustment.
Only two Fulbright scholars
are selected by the Netherlands each year across any
field of study, Professor
Walther competed with applicants from all other social
sciences, the physical sciences
and the humanities.
He will join internationally renowned researchers at
the University of Amsterdam’s Amsterdam School of
Communication Research (ASCoR) who have also
been prolific in their study of online disclosure.
Walther’s teaching activities will involve a graduate
seminar on disclosure this spring. He will be developing
a course on virtual teams and global collaboration
that will be offered next fall at MSU. The virtual
teams course will involve students from MSU and
Amsterdam working together on several projects.
They will explore the use of different Internet-based
collaboration tools and review research findings
about the social and strategic arrangements that help
overcome the challenges of global teamwork.
The J. William Fulbright Foreign Scholarship is a
highly prestigious award. It is funded by the host
country and by the U.S. Congress. The Fulbright
Scholarship awards are administered by a Presidentially
appointed board of directors, with the purpose of
enhancing international understanding by exposing
other countries to America’s intellectual ambassadors
and by bringing promising academics to the U.S.
According to the Fulbright Foundation, its “alumni
have become heads of state, judges, ambassadors,
cabinet ministers, CEOs, university presidents,
journalists, artists, professors and teachers. They have
been awarded 43 Nobel Prizes. Since its inception
more than 60 years ago, approximately 300,000
Fulbrighters have participated in the program.”
Only two Fulbright scholars are selected by the
Netherlands each year across any field of study.
Professor Walther competed with applicants from all
other social sciences, the physical sciences, and
the humanities.
Walther came to MSU from Cornell University
in 2006. In addition to his dual-appointment in the
College of Communication Arts & Sciences, he is
also a member of the Health and Risk Communication Center. His work on the Internet and its
potential for bridging interethnic relations led to his
affiliation with MSU’s Center for the Advanced
Study of International Development.
MASTERING THE CREATIVE UNIVERSE
Receives Fulbright Scholar Award
CAS 2012-13
24
CSD Student Starts
National Stuttering
Association Chapter
25
MASTERING THE CREATIVE UNIVERSE
designed to provide self-help,
support and education for
those who stutter and engage
those interested in stuttering
C
ommunicative Sciences and Disorders student Ashleigh Bonner
started a National Stuttering Association (NSA) chapter in the
Lansing area. The NSA chapter is open to people in Lansing and
the greater metro area who stutter, their families, speech language
pathologists (both professional and student), as well others with
interest in stuttering, resources for stuttering and language support.
The chapter meets on the second Wednesday of each month. Meetings
are located in the Special Events Room at the South Lansing Library.
Ashleigh Bonner
The National Stuttering Association was founded in 1977 and is the
largest support group organization in the United States for people who
stutter. It was designed to provide self-help, support and education.
The NSA annually sponsors regional workshops, youth and family
events and continuing education seminars for speech language pathologists.
STUDENT
WORK
To learn more about the Lansing area chapter
of the NSA, contact nsalansing@yahoo.com.
CAS 2012-13
26
Communicative
Sciences and disorders
27
D
r. Laura Dilley received the 2011 MSU
Outstanding Faculty Award. One faculty
member in all of MSU is selected each fall and
spring semesters for the award. Professors are nominated
by graduating seniors. The selection was narrowed
to eight and each candidate was interviewed by a
committee. The final candidate was selected based
on the interviews and nomination.
“I was shocked to hear I had won. It is unheard
of for someone as early in one’s career as myself
to win such an award. There are many individuals
who have been upholding excellent standards in
teaching and research for years who have not
won,” Dilley said. “I feel that receiving this award
is partly reflective of my outstanding commitment
to undergraduate research and mentoring, but
also it’s a little bit like winning the lottery. So few
are recognized, but so many are deserving.”
Laura Dilley, Ph.D. is an assistant professor in
the Department of Communicative Sciences and
Disorders. She received her B.S. in Brain and
Cognitive Sciences in 1997 from MIT and her
Ph.D. in Speech and Hearing Biosciences and
Technology from MIT and Harvard in 2005.
“I wish to continue to provide excellent grant-funded
“I feel the award brings recognition to the college
as a whole and to individual efforts relating to
excellence in undergraduate teaching, research
and mentoring.”
research opportunities and mentoring to undergraduate
Dilley has more than 15 years of experience in
mentoring undergraduates in research.
between my work and my family,” Dilley said.
and graduate students, along with excellent teaching. I also
want to continue to enjoy life and maintain a good balance
MASTERING THE CREATIVE UNIVERSE
MSU OUTSTANDING FACULTY AWARD
CAS 2012-13
28
Journalism Class
Publishes Book
on Bullying
29
MASTERING THE CREATIVE UNIVERSE
A
n advanced journalism class at Michigan State University spent the 2012
spring semester reporting on bullying and publishing a book. The New
Bullying: How Social Media, Social Exclusion, Laws and Suicide Have Changed
Our Definition of Bullying—and What to Do About It focuses on aspects of
bullying that did not necessarily exist 50, 20 or even ten years ago.
Instructor Joe Grimm chose the subject before his class of 17 students even
met, feeling that with so much attention being focused on bullying, there was
a thirst for information and not much readily available.
The New Bullying explores how laws, lawsuits, computers
and news coverage have changed bullying forever. From
band hazing to bullying in the workplace to bullying in
schools and cyberspace, this book details the changes
that have made this age-old issue suddenly hot.
“With Governor Snyder signing the anti-bullying law on December 6 (2011),
giving school districts six months to comply,” said Grimm, “It seemed this
was a subject we could tackle and should tackle in one semester. While we’ve
been working on the project, we have seen all kinds of stories break all over
the nation. It’s clear that bullying is not a six-month issue or a one-month
issue, but will be with us for a long time.”
Highlighting the advent and increase in cyber bullying, hazing and the recent
string of high-profile bullycides (suicides that came after alleged incidents
of bullying), the book comes after 49 states have passed and implemented
anti-bullying measures. Other methods of surviving and stopping bullying are
covered in-depth.
The New Bullying explores how laws, lawsuits, computers and news coverage
have changed bullying forever. From band hazing to bullying in the workplace
to bullying in schools and cyberspace, this book details the changes that have
made this age-old issue suddenly hot.
A team of advanced reporting students from the School of Journalism spent
a semester detailing the dark world of today’s bullying. Published through
David Crumm Media, LLC the book is available in paperback or e-book
on Amazon.com.
CAS 2012-13
30
Students Form State’s
Largest Election Team
M
During the presidential debate,
two teams of journalism students
streamed video reactions of MSU
students to the presidential debates
using their smartphones. Students
also live-tweeted using the
hashtag #mifirstelection and
developed a Storify feed to
summarize some of the best
student-generated comments
on social media.
As a part of this effort, students
covered everything from the
presidential race to state, county,
school, city and township
elections. They wrote, recorded
audio, shot photos and video and
posted on social media channels
including Facebook, Twitter,
Storify, Ustream and YouTube. “MI First Election” collaborated
with the national “Democracy in
Action” project and local
professional news organizations.
Students were on the air with
CAS’ public radio and television
station WKAR. The initiative
includes reporting by the Capital
MASTERING THE CREATIVE UNIVERSE
ore than 200 journalism students came together
in the fall to form the state’s
largest election team, “MI First
Election.” Students from about a
dozen journalism classes covered
the 2012 election, focusing on
the viewpoints of voters their age.
31
News Service team, the public
affairs reporting classes and the
broadcasting classes. “The excitement of covering the
elections in ways never before
imagined is spilling over into
every class. Students are seeing
the twain of the democratic
process. They see results of their
efforts to get accurate news to
citizens who are making important decisions at the polls that
impact their lives. This is a
historic opportunity,” said
Lucinda D. Davenport, director
of the School of Journalism.
CAS 2012-13
32
media sandbox
33
MASTERING THE CREATIVE UNIVERSE
Media Sandbox, a creative convergence
of curriculum and community
Creative
Community
ying
d
u
st
s
t
en ff” in lism
d
u
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na n
r
o
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tiv
, Jour
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nicatio
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Advertisi
lecommu
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T
or
S
tudents can join fantastic student
groups and are invited to screenings and workshops by some of the
top media artists in the world.
Students connect with artists, writers,
musicians, scientists and creative
thinkers from all across campus, as
well as with professionals in and
around the region.
Creative CURRICULUM
T
hrough the Media Sandbox curriculum, students can study film,
television, graphic design, web design, game design, visual storytelling, journalism, advertising, 3D and animation, documentary—
and things nobody has thought of yet.
MSB students get hands-on classes right away, study with the best
faculty and become better prepared for their majors.
By networking with CAS faculty and
alumni, they also discover the fastest
way to get experience and a job.
In its second year now, the Media
Sandbox has more than tripled student
participation from its inaugural year.
CAS 2012-13
34
2012 Media Sandbox
CHALLENGE
and Meagan Choi. “TSN” was
coached by Brian Hamrick,
editor, producer and copywriter
at mOcean, and their faculty
advisor was Henry Brimmer.
The Media Sandbox team
comprised of advertising students
Robert Smith, Victoria Zou and
Ahreum Jung, known as “One
Branch Too Far,” won first place
and a cash prize of $5,000 for
their presentation deemed the best
campaign by the judges.
The two teams that tied for fourth
place and a prize of $1,000 per
“One Branch Too Far” was
coached by Clark Bunting, former
president and general manager
of Discovery Communications’
Emerging Networks. Their faculty
advisors were Cheryl Pell and
Darcy Greene.
Everyone was a winner in the
challenge, though. The runners up,
winning second place and a cash
prize of $2,500, were “TSN,”
comprised of Cam Den Uyl, Colleen
Curran, Josh Radtke, Matt Hallowell
Jackson Deaver, Noah Gebstadt
and Ryan Sundberg, called
“The Artist Formally Known As
Advertising,” won third place
and a cash prize of $1,500. They
were coached by Chelsey Susin,
senior strategist at Adweek’s Digital
Agency of the Year, AKQA. Their
faculty advisor was Bob Albers.
team were “Professional Kids” and
“Fifty Five.” “Professional Kids,”
composed of Brianna Suffety,
Chelsea Figlan, Dennis Corsi,
Kathleen Wolfe and Kris Wesslen,
was coached by Glenn Marrichi,
president/CEO of The Marketing
Identity. Their faculty advisor
was Karl Gude.
Daniel Tamsen, Heather Wenzel,
Kathryn Watts, Reid Masimore
and Victoria Bujny, known as
“Fifty Five,” was coached by
Craig Murray, CEO of mOcean.
Their faculty advisor was Bob
Albers. “Fifty Five” also won first
place in the Facebook People’s
Choice Award.
In one word, how would you
describe the Media Sandbox?
What makes the Media Sandbox unique?
Our students get started first semester freshman year in hands-on
classes. This used to be impossible and students were not happy about
it. Now they are ecstatic to be designing and making very cool things
as soon as they arrive on campus, to be challenged by classes and
creative opportunities, and to be a part of a culture that values the
creative spark. They become part of our creative community where
they rub shoulders with the best filmmakers, designers, programmers,
photographers, artists, executives…the very best media artists out there.
How can students get involved?
What about faculty? Alumni? Friends?
Come play in our Sandbox.
Students in advertising, journalism and media and information are
automatically part of Sandbox, and so are our alumni. They just have
to check out our cool website (msumediasandbox.com) and our Facebook page (https://www.facebook.com/mediasandbox) to find ways to
connect with us. And we are going to be asking our fantastic alumni
to help us out by visiting us, by hosting interns, by helping us with
projects and just by being the amazing alumni that they are. How has the Media Sandbox grown
since its inaugural year?
First place champions,
“One Branch Too Far”
Robert Smith, Ahreum
Jung and Victoria Zou
35
Creativity. Wow, it’s been a crazy year—good crazy. We are in the second year
of Sandbox and it has grown by leaps and bounds, from around
750 students last year to nearly 3,000 this year. Word is getting out:
Sandbox is the place for media arts in the Midwest. High
schoolers are realizing that if they want to get the very best media
education, Sandbox is the place to be.
What’s your vision for the
Media Sandbox?
We will become the destination for media arts and creativity in the
Midwest. Students will come to us from all over the country and
around the world because we have the best faculty, the most
connected, creative and influential alumni and the most collaborative
and savvy student community.
What’s your
favorite thing
about the Media
Sandbox?
The community. I love being
around my fellow faculty
members and the great students;
they keep me excited about
what’s happening in the Sandbox. There’s really never a dull
moment here since the Sandbox
took off. Every day brings new
challenges and achievements to
be proud of.
This past year, we have seen
our students and faculty acquire
grants, win Emmys and
ADDYs, headline film festivals,
travel and study and shoot
around the world, make games
that challenge and entertain,
and create media experiences
that make people sit up and take
notice. And this is just the
beginning—we’re only a little
over a year old. I can see us
growing and accelerating into
a place of leadership and even
more productivity. Sandbox
is exploding with creative
excellence, and we want to
share it with our friends.
MASTERING THE CREATIVE UNIVERSE
I
n winter of 2011, alumni Craig
Murray and Clark Bunting
stepped forward with financial
support and challenged the college
to hold the first annual Media
Sandbox Challenge. Teams comprised of creative CAS students
competed during the spring 2012
semester to create a campaign
showcasing the Media Sandbox
to incoming freshmen. After
presenting to a prestigious panel of
judges in April, the winners were
announced at the Alumni Awards
Ceremony in May.
Bob Albers
CAS 2012-13
36
Johannes M. Bauer
MSU Distinguished Faculty Award
37
MASTERING THE CREATIVE UNIVERSE
Together, we will work on elevating TISM’s work to
a new level of originality, relevance and visibility.
J
ohannes M. Bauer is a professor in the Department
of Telecommunication, Information Studies and
Media (TISM) at Michigan State University, where
he is also the director of special programs for the
Quello Center for Telecommunication Management and Law. Trained as an engineer and economist,
he holds M.A. and Ph.D. degrees in economics
from the Vienna University of Economics, Austria.
Inspired to work in the United States by his
experience as a visiting student at the University
of California at Berkeley and at Columbia University,
he joined Michigan State University in 1990.
“I was aware of Michigan State University’s good
reputation in several areas that interested me,
including information and communications
technologies and public policy issues related
to network industries.”
Bauer’s research covers a wide range of issues related
to innovation in information and communication
technology industries (ICT) and business models
of national and global players. He also studies public
policy and governance challenges of harnessing the
full benefits of ICT for society. Much of his work
is international and comparative in scope.
Dr. Bauer’s research findings are published in more
than 100 journal articles and book chapters. He
currently serves as the chairman of the Research
Conference on Communication, Information and
Internet Policy (TPRC), is a member of the Board
of the International Telecommunications Society
(ITS), and contributes as the associate editor to
Telecommunications Policy, one of the leading
journals in the field.
He is a frequent speaker at national and international conferences and has served as an advisor to
public and private sector organizations in North
and South America, Europe and Asia.
“Over the years, Communication Arts & Sciences
and MSU have provided a very supportive work
and collegiate environment. The original plan to
return to the United States for a few years has
turned into more than two decades,” Bauer said.
MSU’s Distinguished
Faculty Award Winner
Bauer received the news of the Distinguished
Faculty Award in Zurich, Switzerland, where he had
spent most of the year as a visiting professor.
Bauer: It took a little while for it to sink in.
Initial surprise changed to elation and eventually
gratitude! Personal achievements and contributions
to MSU involve the help of many people, from
support staff to research assistants and colleagues.
I am also thankful to many of my students, who
often are the sounding boards for new ideas and
whose responses help sharpen them. Indirectly,
the award recognizes them also.
and hands-on public service.
Joining the very distinguished group of past and
present award winners is a strong encouragement
and motivation to keep advancing the mission of
Michigan State University and to give back to the
many individuals who have given to me.
Chair of the Department
of Telecommunication,
Information Studies and
Media (TISM)
Beginning January 2013, Bauer is the new chair
of the TISM Department.
Bauer: TISM brims with talent and opportunity.
I see myself as a facilitator and coach to channel
that energy into creative and path-breaking
research, new and innovative forms of teaching
Information and communication technology has
opened vast new opportunities for business,
government and society. Many of these opportunities
will be developed by entrepreneurs and innovators,
but others will need new forms of collaboration
among the various stakeholders. At the same time,
society faces new challenges, some potentially
solved by information and communications
technology (think: e-health, smart energy). Our
existing expertise covers all relevant segments of the
information ecosystem (e.g., content, technology,
suppliers and users) and our international faculty
has a global outlook on these issues. The department
should unleash and focus that potential. Together,
we will work on elevating TISM’s work to a new
level of originality, relevance and visibility.
T
he Nieman Journalism Lab,
a project of the Nieman
Foundation at Harvard University,
has recently announced Media
and Information Studies doctoral
student Sonya Song as one of
eight new Knight-Mozilla Fellows
for 2013.
The prestigious fellowship, which
is jointly initiated by the Knight
Foundation and the Mozilla
Foundation, seeks talent with
an excellent understanding of
both journalism and Internet
technologies, as seen in the
foundation’s respective missions
of quality journalism and opensource web innovation. 2013 marks the second consecutive
year for the fellowship program.
Fellows, including Song, will
be announced at the ongoing
Mozilla Festival in London where
current and future fellows meet
and exchange ideas. Also, Song
and other Knight-Mozilla
fellowship recipients will get
hands-on experience in the
world’s best newsrooms, exploring
innovative approaches to
real-world journalistic problems.
Aside from her diverse research
experiences, Song has worked as
a reporter and columnist covering
online media and technology
sectors. She has also been
involved in Internet start-ups
during the brainstorming stage.
Song credits her success in this global competition to the
interdisciplinary training she has received while in the Media
and Information Studies Ph.D. program. The program combines
research interests, curriculum and faculty from the Departments
of Advertising and Public Relations, Telecommunication,
Information Studies and Media and the School of Journalism. Song joined Michigan State University in the fall of 2009 and was
awarded the Google Policy Fellowship in the summer of 2012. She
holds a bachelor’s and master’s degree in computer science from
Tsinghua University in Beijing, and master of philosophy in journalism
from the University of Hong Kong.
The Knight-Mozilla Fellowships are the centerpiece of the KnightMozilla OpenNews program. They embed developers and technologists
in newsrooms around the world to spend a year writing code in
collaboration with reporters, designers and newsroom developers.
Fellows are expected to work in the open by sharing their code and
their discoveries on the web, which help to strengthen and build a
global journalism toolbox.
D
epartment of Telecommunication, Information Studies and Media
assistant professors Wietske van Osch and Constantinos Coursaris
received the Best Paper Award at the 2012 International Conference on
Information Systems.
Their co-authored paper, “The Duality of Social Media: Structuration
and Socialization through Organizational Communicative Action,”
examines the complex use of social media in organizations, including
its use in organizational communication structures.
In addition to the Best Paper Award, van Osch also received the First
Runner-Up Doctoral Dissertation Award for her paper on Generative
Collectives, with the ICIS’s Chair of the awards committee describing
her dissertation as “unique, highly unusual and a pleasure to read.”
The International Conference on Information Systems (ICIS) is the
major annual meeting of the Association for Information Systems
(AIS), which has over 4,000 members worldwide. The ICIS is the most
prestigious gathering of academics and practitioners in the information
systems discipline, with over 1,000 information systems academic
professionals participating in the conference program each year.
39
MASTERING THE CREATIVE UNIVERSE
CAS Ph.D. Student
Receives Coveted
Knight-Mozilla
Fellowship
TISM Faculty Take
Best Paper at ICIS
CAS 2012-13
38
40
CAS 2012-13
“Steve Wildman is so highly regarded
internationally for his expertise
and scholarship on economics
and policy across communication
41
industries. He will serve the FCC and
sector well.” —Dean Pamela Whitten
Dr. Wildman is currently director of the James H.
and Mary B. Quello Center for Telecommunication
Management and Law and recently served as acting
chair of the Department of Telecommunication,
Information Studies and Media (TISM).
Wildman Appointed
FCC Chief Economist
I
f you are an economist specializing in
communications policy, then serving as the
Federal Communications Commission (FCC)
chief economist could easily be at the top of
your career goals. According to its website, the
FCC “regulates interstate and international
communications by radio, television, wire,
satellite and cable in all 50 states, the District
of Columbia and U.S. territories.”
On December 27, it became official that professor
Steve Wildman was on his way to Washington,
D.C., when FCC Chairman Julius Genachowski
announced his appointment as the agency’s new
chief economist.
Chairman Genachowski noted in the FCC
announcement that Wildman “has a stellar record
as an economist and has conducted important
research on broadband adoptions and spectrum
management, among other topics. The chief
economist’s role and office are critical to the agency’s
work and its understanding of complex economic
issues related to the communications sector.”
“Steve Wildman is so highly regarded internationally
for his expertise and scholarship on economics and
policy across communication industries. He will
serve the FCC and the ever-changing communications sector well,” said Dean Whitten.
“Michigan State is delighted to have one of our
faculty appointed to this position and greatly
appreciates Dr. Wildman’s leadership and impressive
scholarly contributions to the field and our
students,” Whitten adds.
Wildman first joined the faculty of MSU in
1999, after serving as an associate professor of
communication studies and director of the Program
in Telecommunications Science, Management and
Policy at Northwestern University. He has served
as senior economist with Economists Incorporated,
and as an assistant professor of economics at UCLA.
“The new technologies reshaping the communications
sector have also created immense and fascinating
challenges to policy development. This is a
wonderful opportunity to participate more directly
in the policy process,” noted Wildman about his
new appointment.
He holds a Ph.D. and M.A. in economics from
Stanford University, as well as a B.A. from Wabash
College. His teachings and research have included
rights and regulations for new communications
technologies, understanding broadband adoption
and use, the economics of Internet video distribution
and delivering digital content over mobile networks.
Wildman has received numerous honors and
fellowships including the Journal of Media Economics
Award of Honor for Scholarly Contributions and
Inspiration to the Field of Media Economics, and
the Distinguished Research Award from the
International Telecommunications Education and
Research Association. He has served as both an
Ameritech and a National Science Foundation Fellow.
He is highly published, authoring several books
and contributing to numerous journals, as well as
serving on several editorial boards for the Journal
of Media Economics; Telecommunications Policy;
International Journal of Media Management;
Information, Economics and Policy; and the
International Journal of Digital Television.
MASTERING THE CREATIVE UNIVERSE
the ever-changing communications
42
CAS 2012-13
student campaign to spread
minimalism, sustainability
ix MSU students completed
a feature-length documentary
film exploring minimalism and
sustainability within today’s
consumption-driven culture.
The film, titled “Thrive With
Less,” was completed in May
2012 by students Mo Hnatiuk
(Documentary Photography),
Colin Marshall (Media Arts and
Technology), Jaclyn McNeal
(Journalism), Ryan McPhail
(Media Arts and Technology),
Josh Michaels (Media Arts and
Technology) and Matt Radick
(Residential College in the Arts
and Humanities)—in Professor
Bob Albers’ documentary class.
The film documents the six
student filmmakers as they first
challenge themselves to cut the
excess out of their lives and live
more minimally. Challenges
included not driving within two
miles of their home, limiting
use of social media sites, living
in smaller spaces, and cutting
down their wardrobe to just four
shirts and one pair of pants.
As they grow and learn through
the challenges they take on,
the filmmakers also reach out
to those that live minimally
within their own community,
such as urban farmers and
commuter cyclists.
“By cutting the excess
out of our lives, we
found more time and
energy to connect with
our community and
pursue the things we are
passionate about.”
“We sought to create a film which looked at living more sustainably,
but we found so much more,” co-director Matt Radick said. “By
cutting the excess out of our lives, we found more time and energy
to connect with our community and pursue the things we are
passionate about.”
“Thrive with Less” was released online in May 2012 in conjunction
with a Lansing premiere at Avenue Cafe. The film was viewed over
5,000 times online before it was taken down in order to enter into
film festivals.
“Everything for this film has come out of our pockets,” principal
photographer Colin Marshall said. “We had no budget, we borrowed
equipment, we scraped by so that we could make this film happen.”
Through reaching a wider audience, the filmmakers hope to challenge
viewers to incorporate aspects of minimal and sustainable living
into their own lives, and get more involved with their communities,
wherever that may be. With economic concerns and climate change
looming, a change in thought and action can benefit many, the
filmmakers believe.
“We really just want as many people to see this film as possible,”
Radick said. “We’ve all been dramatically impacted by this experience
and just want the chance to share that with others.”
The film will be aired on six public television stations throughout
Michigan this year.
MASTERING THE CREATIVE UNIVERSE
S
43
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44
International
MSU Hosts
Conference on
meaningful play
45
MASTERING THE CREATIVE UNIVERSE
I
n October 2012, MSU hosted the bi-annual Meaningful Play
international academic conference. The conference, which brought
together renowned thought leaders and industry pioneers in the field
of interactive gaming, explored the life-changing possibilities and
the real-world applications of meaningful play and serious gaming.
“These aren’t your typical video games; these games are transforming
the fields of health, education, social impact and citizen engagement
in powerful ways,” said Dean Whitten. “We have one of the top
video gaming programs in the country here at MSU, so we can barely
contain our excitement bringing international gaming superstars into
our own backyard.”
“These aren’t your
typical video games;
these games are
transforming the
fields of health,
education, social
impact and citizen
engagement in
powerful ways.”
The week’s activities kicked off with CAS’ Quello Center for
Telecommunication Management and Law’s annual lecture, featuring
Constance Steinkuehler, former senior policy analyst at the Office
of Science and Technology Policy in the Executive Office of the
U.S. President.
The official conference featured a series of keynote speakers including
Donald Brinkman of Microsoft Games for Learning, Phaedra Boinodiris
of IBM, Kurt Squire of the University of Wisconsin-Madison, John
Ferrara of Megazoid Games and Michael John of Electronic Arts. During the conference wrap up, organizers announced the results
of the Game Competition Awards, naming MSU game design
faculty Carrie Heeter the winner of Most Innovative Game of the
year, “DNA Roulette.”
Attendees also participated in the conference online by sharing
thousands of their favorite Meaningful Play moments on Twitter
throughout the weekend.
Carrie Heeter: Winner
of “Most Innovative Game
Award” at the 2012
Meaningful Play International
Conference for her game,
“DNA Roulette.” The San
Jose Tech Museum of
Innovation added “DNA
Roulette” as a permanent
online exhibit on their
Understanding Genetics
website. DNA Roulette is a
game that helps to determine how genes and the
environment together define
risk. While genes are not
necessarily destiny, they can
improve the accuracy of
prediction— when combined
with environmental factors.
Maria Lapinski, Ph. D.
CAS Associate Dean for Research
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46
Every day, CAS’s 100-plus researchers are enhancing lives around the world
through their dynamic work. Our college partners with esteemed organizations
and other colleges on campus and throughout the world, focusing our research
strategically on communication technology, health and risk communication and international communication. CAS is regarded
as one of the top institutions for such research.
47
ENRICHING LIVES WORLDWIDE
CAS 2012-13
48
CSD Researchers Discover Methods
for Early Detection of Parkinson’s
Project research team
Rahul Shrivastav, Ph.D. and
Mark Skowronski, Ph.D
R
esearchers in the Department of Communicative Sciences and Disorders (CSD) in partnership with researchers at the University of Florida’s
Department of Speech, Language, and Hearing
Sciences, have successfully developed a method for
the early detection of Parkinson’s disease with 93
percent accuracy. The research, which was first
presented at the Acoustical Society of America
Conference used automated acoustic methods
of observing normal speech to detect speech
patterns and auditory irregularities consistent
with Parkinson’s disease.
According to principal investigator Rahul Shrivastav,
Ph.D., professor and CSD department chair, this
new methodology may not only aid in early
detection, but can potentially be used to track the
progression of Parkinson’s disease and quantify the
effects of treatment and medication for the disorder.
“What’s really exciting about this method is that it’s
particularly sensitive to Parkinson’s disease speech,
relies on acoustic measurements that have been
used for over 30 years, and is effective with only
two seconds of speech,” said Dr. Shrivastav.
“That’s significant in several ways: the detection
methodology is non-invasive, easy to administer,
inexpensive and capable of being used remotely
and in telemedicine applications.”
Parkinson’s disease is a neurological disorder affecting
a half million people in the U.S. with fifty thousand
new diagnosed cases per year (NIH-NINDS).
While there is no cure for Parkinson’s disease, early
detection is particularly important since the
treatments currently available for controlling
symptoms are most effective at that stage. “What’s really exciting about this method is that it’s
particularly sensitive to Parkinson’s disease speech, relies
on acoustic measurements that have been used for over
30 years, and is effective with only two seconds of speech.”
CAS 2012-13
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50
50
connecting african
rural communities
Susan Wyche, Assistant Professor in
the department of Telecommunication,
Information Studies and Media (TISM)
is researching the adaptation of
mobile technology in the developing
world, especially in Africa. Most
Kenyans, and all of the participants
in Wyche’s study, use pre-paid “airtime”
or “credit” plans, which can create
a barrier for many rural users of
mobile technology. Dr. Wyche spent
the summer conducting fieldwork
in Western Kenya investigating how
lack of money and electricity
affected mobile phone use.
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52
“One Health”
Research to Benefit
from Emphasis
on Communication
A
quick search on Wikipedia
will define “One Health”
as “the collaborative effort of
multiple disciplines—working
locally, nationally and globally
—to attain optimal health for
people, animals and the environment.” While the concept has
been around since Hippocrates
connected human health to a
clean environment, with today’s
international passenger travel
and trade of crops and animal
food products, the importance
of a “One Health” approach is
moving to the forefront.
Infectious diseases such as
malaria, chicken pox, measles,
Avian and Swine Influenza, as
well as HIV/AIDs are just a few
examples of human diseases
originally derived from animals
and compounded by changes in
climate that make those types of
diseases more common.
CAS Associate Dean for Research
Maria Lapinski and her collaborator Julie Funk from Veterinary
Medicine began exploring the
concept of One Health and its
transdisciplinary emphasis. They
were quick to recognize that
critical components for advanc-
ing this holistic approach include
the need for a common language
among researchers, and research
on effective communication
technologies and techniques.
Lapinski and Funk applied for
and received a grant from the
National Institutes of Health
(NIH) to forge a research agenda
on the use of emergent communication formats and platforms
in addressing important One
Health research questions.
ONE HEALTH
A N D EM ER G I N G C O M M UN I C AT I O N T EC H N O LO G I ES
Lapinski notes, “the evolution in
communication technologies
have made the possibilities for
information exchange, networking
and data integration limitless.
Using new and emerging
communication technologies to
promote health behavior change
and facilitate decision making is
fast becoming the norm among
health practitioners.”
“Grassroots communication
efforts to deal with major crises
have stimulated technological
innovation, but in the science of
health communication, there are
still many unanswered questions.
We need to determine how and
if new communication technologies can be used effectively for
promoting behavior change or
facilitating health decisions,”
adds Lapinski.
The NIH grant is funding
symposia strategically designed
by innovators in collaboration
and open-educational content
using emerging communications
technology. The symposia bring
together social science researchers
(specifically those who study
health and risk communication,
agricultural economics and
technology-mediated communication) with bench scientists in
human, animal and environmental
health. Researchers will work
closely with the newly formed
translational scholar program.
The scholar program will be
comprised of student researchers
embedded into faculty teams to
learn about research and facilitate
translation of project processes
and outcomes.
TRIFECTA
In addition to the One Health initiative, three MSU colleges are joining forces to create a “Trifecta” to
maximize our competitive position for research funding success. The College of Communication Arts &
Sciences is partnering with the College of Engineering and the College of Nursing to create a tri-college
initiative for launching innovative projects to study new communication and engineering technologies.
The overarching goal is to advance delivery of nursing and health services/solutions to underserved
communities. This nontraditional collaboration is uniquely competitive for external funding due to the
unique convergence of insights from all three disciplines. The Trifecta seeks to be the first three to cross
the finish line in the international race to create innovative applications to improve health outcomes.
The College of Communication Arts & Sciences is an obvious place to
house these efforts because of the central role of human communication
processes at the core of the issues addressed in the symposia. The college
is home to a cadre of experts in social networking and social media,
health and environmental risk communication, interpersonal communication, visualization of complex systems and the use of
technology for collaboration.
CAS 2012-13
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54
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CAS students are prepared to be the next generation of
communication professionals, thriving in a new and evolving
communication landscape. Students earn fascinating
scholarships, participate in life-changing study abroad
trips, land prestigious internships and connect with our
outstanding alumni and donors—all helping to shape their
college
learning experiences and preparing them to go out in the
world to think creatively and be global leaders.
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PREPARING TOMORROw’S GLOBAL COMMUNICATORS
PREPARING TOMORROw’s
GLOBal
Communica tors
56
“I sat horrified through a bull fight, bicycled through beautiful, historical Segovia, and drew
CAS 2012-13
my view of the busy, little café outside our apartment building. I was blown away by the
Hanna Espie
intricacies of Sagrada Familia in Barcelona, got lost for hours on the streets of Madrid, and
grew completely comfortable in a city almost 4,000 miles away from home.”
–Kayley Sopel
Kayley sopel
“I attended photography
exhibitions, visited world
renowned photographers at
their homes and studios, soaked
in the historical sights each
location had to offer—all while
making my own pictures for
a different project in each of
these culturally diverse cities.”
–Hanna Espie
abroad made that goal come to fruition sooner. The program, ICT for Development in
Tanzania, has a primary goal of bringing telecommunications to schools in Tanzania,
and honestly I could not have found a more perfect program suited to my interests
and aspirations.” –Liza Nighswonger
“I could not have been happier with my placement at the Conference
Management Centre at the University of Cape Town, where I was
involved in marketing and advertising work. I discovered that there
are many notable differences between the South African workforce
and the United States workforce.” –Emily Bunn
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PREPARING TOMORROw’S GLOBAL COMMUNICATORS
Emily Bunn
liza nighswonger
“It has always been in my plans to travel the world after college, but MSU’s study
CAS 2012-13
58
Gharren Turner
“When I first arrived to Toronto, I didn’t think that the
culture(s) and customs would be drastically different from
those of the United States, but I was proven wrong quickly.”
–Gharren Turner
Ashley
Godziebiewski
STUDENT
WORK
“After working in the
Conference and Events
Department of the Royal
Aeronautical Society of
kara porter
Samuel Dailey
59
London, I have realized
in the public relations
department, and particularly working abroad.”
–Kara Porter
PREPARING TOMORROw’S GLOBAL COMMUNICATORS
how much I love working
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60
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Name: Cort Freeman
Hometown: Clarkston, MIchigan
Major: Communication
Graduation Date: May 2013
Company: Comedy Central
Location: Santa Monica, California…
I had the option to go to NYC but opted for
Name: Erica Swoish
Hometown: Northville, Michigan
Major: Communication; Public Relations
Specialization
Graduation Date: May 2013
Company: The Dow Chemical Company
Location: Midland, Michigan
Name: Lukas Miller
Hometown: Newaygo, MIchigan
Major: Advertising
Graduation Date: May 2013
Company: Target Corporation Location: Minneapolis, Minnesota
Name: Noah Matthew Gebstadt
Hometown: Swartz Creek, Michigan
Major: Advertising/English/
Creative Writing Graduation Date: 2014
Company: Late Night with Jimmy Fallon
Location: New York City, New York
the sandy beaches over Hurricane Sandy.
I, no joke, cry once a week from laughing so hard
My internship with The Dow Chemical Company has
Target was the first company on my list and the first
This place is the bee’s knees, the cat’s pajamas;
during a conversation with a coworker. There’s a
been a fantastic learning experience. Throughout
to call back for a copywriting position. Incredible
I am beyond blessed. I am almost three months into
certain chemistry that exists between all of us here
my time at corporate headquarters, I have met
preparation with a side of luck certainly helped—the
my dream job. I catch myself riding to work with
where we get into a conversation and the jokes
with several executive leadership members within
resources at CAS were undeniably helpful.
the biggest grin on my face and still don’t believe
just start flowing, like a band jamming and riffing
the public affairs department and have had the
together in harmony. One person will say something
opportunity to work directly with the business
In addition to writing and producing a 30-page,
confirmation that I want to be in production for the
funny and then the next will top it and so starts a
management team for Dow Epoxy.
internal press kit with an art director intern, I’ve had
rest of my life.
continuous circle until we’re all in an uproar.
I’m actually here. Every day that I’m at work is just
61
the chance to shadow different writers in different
parts of the company and even get work published
I work in the control room helping the directors and
There aren’t many ways to go about becoming a
I have had the opportunity to collaborate closely with
for the Weekly Ad.
producers map out the sketches for the day. I also
comedian, so this has been a chance of a lifetime to
members of several functions including marketing,
get my foot in the door. I’ve learned how to write
supply chain and finance. I have gained a better
I never expected to have any work published
not in the control room, I’m helping with general
a good script, how to direct videos, how to pitch
understanding of how different roles work together
nationally this early in my career.
production which includes making runs, handling
ideas successfully, and things that I would never
to develop a strong business. Each individual I have
learn how to do without this experience. Most
met with during my time at Dow has provided a
I think the internship also has helped give me a lot
importantly, I networked. It really is all about who
unique perspective on the business and great
of perspective on the realities of a career. I’ve spent
you know, so I’m going to leave here with a lot of
advice for my future career.
a lot of time assessing what I want out of a career,
I couldn’t be more grateful and awe-inspired by my
connections that will help me out further down
the types of people I want to work with and the
summer here.
the road.
environment I want to work in.
help record the show for internal use. When I’m
projects for different aspects of production and
working in the studio when needed. PREPARING TOMORROw’S GLOBAL COMMUNICATORS
Working for a business within the larger corporation,
CAS 2012-13
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STUDENT
WORK
Kayley Sopel
Name: Colleen Curran
Hometown: Troy, Michigan
Major: Advertising & English
Graduation Date: May 2013
Company: RAPP L.A. – Data and
Analytics Intern
Location: Los Angeles, California
Name: Santiago Montiel
Hometown: Mexico City, Mexico
Major: Journalism
Graduation Date: May 2015 Company: Televisión Azteca
Location: Mexico City, Mexico
I was a participant of last year’s Media Sandbox I’ve met some very famous people in the soccer and
Challenge. After the competition, I was contacted
television world and had a chance to get acquainted
by one of the judges; he worked at RAPP and
with how things get done in both settings.
thought I would be a good fit for the position. It has made me sure that I want to study sports
journalism. With this internship, I get the best of
want to go into the office. The atmosphere was
two worlds. I get to know the workings of a TV
superb and the people were even better. I worked
company, as well as a soccer club because they
on a variety of projects that were actually used in
own several soccer clubs across multiple divisions.
client meetings. I worked with data and analytics,
I’m also getting tips from people for in front and
but I also worked within culture insights; the job was
behind the camera.
very much left and right brained. I hadn’t worked
with analytics before and I had no idea that I would
enjoy it as much as I did. With how immersed we
are with data, it was critical for me to give it a try and
I was able to learn something new every single day.
What I liked most about RAPP was that everything
was driven by data. Today, clients want to know
where every dollar is going and how far each dollar
can stretch. RAPP showed me how to utilize data to
prove the value of your work.
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PREPARING TOMORROw’S GLOBAL COMMUNICATORS
There was never a day that I woke up and didn’t
Our faculty teams are working side-by-side
64
CAS 2012-13
with the next generation of Aramco executives
to introduce new technologies and proven
communication techniques.
SAUDI ARAMCO
PARTNERSHIP
W
inter in Saudi Arabia brings clear, sunny
75-degree weather to a country that is
normally oven hot and encased in desert sand.
American geologists identified a huge oil field in
Saudi Arabia nearly 100 years ago. Over decades,
a strong partnership between the Kingdom and
Americans helped develop Saudi Aramco into a
fully integrated global petroleum enterprise, and
a world leader in exploring, producing, refining,
distributing, shipping and marketing – the biggest
oil company in the world.
After evaluating several universities from around
the globe, MSU’s College of Communication Arts
and Sciences was sought out by Saudi Aramco to
participate in a unique, multi-year partnership.
Over the past several months, revolving teams of
visiting CAS faculty members, including a visit by
Dean Whitten this past September, have actively
been engaging with Aramco executives on a wide
variety of training regarding best practices and
innovative uses of communication technologies.
Much of the course work is conducted online by a
variety of the college’s top faculty members.
“It’s very exciting to have the college and our faculty
hand-selected for this partnership. Both partners
are greatly benefiting from the exchange of ideas
and discovery as we bridge research-based best
communication practices across cultures and
geopolitical boundaries,” said Dean Whitten.
Communications research methods, effective use
of digital and social media, corporate branding and
exploring new techniques to work in a cooperative
way with world media have all been key parts of the
MSU/Saudi Aramco learning experience.
“The Saudis are wonderful, intelligent and very
warm people,” said Robert Kolt, an MSU instructor
in the Advertising and Public Relations department.
He worked overseas for a solid week with Aramco
professionals, coaching communication teams.
“There are many communication challenges ahead
for global corporations, but Saudis and Saudi
Aramco are better positioned for change thanks to
our MSU partnership.”
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PREPARING TOMORROw’S GLOBAL COMMUNICATORS
Participating Saudi Aramco employees are eager to
strategize and cultivate innovative communication
practices that will add real value to the country and
the company in the next decade.
CAS 2012-13
66
Porsche Races
to MSU
In October, Porsche Cars North America, Inc. rolled into CAS, parking a
Porsche 911 at the curb and a new 2013 white Porsche Boxster convertible
inside the WKAR studio. The elite automobiles paled in comparison to
the fabulous lecture provided by four MSU alumni from Porsche Cars.
This type of
event is evidence
of the power
Provided as part of the Edward Zabrusky Lecture Series, these Spartans
captivated an audience of students, faculty and community members
with a thoughtful discussion of marketing and corporate communications
for premium automobiles. Their presentation was entitled, “True
integration in an increasingly fragmented world—the launch of the
new Porsche Boxster.”
of Spartans The panel presentation included examples of PR and marketing materials
giving back.
tied to Porsche’s strategic communication portfolio. It concluded with an
array of questions from CAS students. The Spartan Porsche team
included Steve Janisse, general manager of public relations; Aaron
Ormond, manager of dealer and retention marketing; Josh Cherfoli,
online relationship marketing manager; and Brynnen Crosson, area
marketing manager for the central U.S.
The Edward Zabrusky Public Relations Lecture Series is funded through
an endowment created to honor the late MSU News Bureau chief Ed
Zabrusky, who retired from MSU after almost 40 years of public relations
work for the university. This legacy enables us to continue inspiring
students through contemporary communication lectures.
Michael Sheldon
Comes to CAS
I
n November, Michael Sheldon, CAS advertising alum
(’82) and CEO of Deutsch L.A.
came to speak to a full house of
students about his enthralling
career in the advertising world.
Sheldon and his firm created the
most-viewed Super Bowl ad in
history thus far, the Volkswagen commercial, “The Force.”
Sheldon also works with clients
like HTC, PNC, Sony PlayStation, Snapple, 7-Up, Target and
GoDaddy.
Sheldon shared his experience
of how he made it in the field,
and gave great advice to students
aspiring to enter the world of
advertising after college. He told
students that he believes you
can work anywhere you want if
you’re persistent.
“I can’t believe how on the
cutting edge Michigan State
is,” Sheldon said. “I always
thought academia was seven
years behind the real world—
these guys are ahead of it and
it’s super impressive.”
edge Michigan State is…I always
“The experience was invaluable.”
Sheldon started Deutsch L.A. 15
years ago with six people—now
he has a staff of 490 people.
“It’s a blast—I can’t believe I
get paid to do what I do; it’s so
much fun.”
“I can’t believe how on the cutting
thought academia was seven years
behind the real world—these guys are
ahead of it and it’s super impressive.”
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PREPARING TOMORROw’S GLOBAL COMMUNICATORS
“Working for the State News
was the best thing I ever did,”
Sheldon said.
He was an account executive for
the newspaper in his junior year
and an ad manager his senior year.
Michigan Public Television
Station of the Year
CAS 2012-13
2012-13
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WKAR honored as Michigan Public
Television Station of the year by the
Michigan Association of Broadcasters.
2012
WKAR’s “BackStage
recognized for its programs
and community service from
the National Academy of
Television Arts & Sciences
(EMMY), Michigan Association
of Broadcasters and the
National Educational Telecommunications Association.
WKAR Radio has been
recognized by The Associated
Press and the Michigan
Association of Broadcasters
for its news reporting.
More than
children in mid-Michigan have
been touched by
WKAR’s
WKAR 90.5 Is the only
WKAR was ranked in the
top three of university
departments employing
Michigan State University
student interns.
classical music station serving
the mid-Michigan market.
newspaper content and
advertising circulars, to
mid-Michigan individuals
who are unable to read
printed material.
$500,000
WKAR’s
Radio Reading
Service provides free radios
programmed with spoken
material, including local
More than
has
been offered in scholarships
to Michigan State University
through
“QuizBusters” academic game show.
WKAR’s
Ready To Learn Service,
many of whom have received
their first books from
WKAR.
WKAR
In 2012,
collected
885 pounds of food for the
Greater Lansing Food Bank
during the annual station drive.
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two
57%
including New York, Los Angeles,
Chicago, San Francisco, Boston,
Washington, D.C., Houston
and Detroit.
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PREPARING TOMORROw’S GLOBAL COMMUNICATORS
80,000
WKAR TV has been
Pass” (BSP), featuring music
made in Michigan, has been
seen across the country. In
2011 and 2012, BSP was seen in
distinct markets in
states, the District of Columbia
and at least
Canadian
provinces. “BackStage Pass”
was seen in broadcast form in
over
of the country,
CAS 2012-13
70
WKAR
A Dynamic Year for
the Newest Member
of the CAS Family
WKAR
Changing the
Channel? Don’t!
between WKAR and Telecommunication,
Information Studies and Media (TISM) extend the
technical resources available for production.
W
Another big change at WKAR-TV includes a new
community focus for one of the station’s flagship
series, “BackStage Pass.” This “music made in
Michigan” series stepped outside of the studio to
record a variety of rock, blues, jazz, metal and country
bands at various community venues. Four concerts
were recorded at East Lansing’s Hannah Community
Center with the rest at area blues, jazz and country
festivals with new programs premiering in January
2013. “BackStage Pass” is seen nationally on more
than 80 public television stations. Watch it on your
iPad or iPhone or visit WKAR.org.
KAR is committed to bringing viewers
intriguing, commercial-free programs so good
you won’t want to change the channel. Recent changes
at WKAR include moving to a 24/7 broadcasting
schedule, now bringing more public television into
homes while simultaneously improving the quality
of the signal.
Quality enhancements continue with production
equipment as WKAR now produces all new local
content in high-definition. Cooperative relationships
WKAR productions include “QuizBusters” (below)
and “Backstage Pass” (left)
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“C
ommunity” is the big focus
at WKAR, both in terms
of programming and events.
“QuizBusters,” now in its 24th
season, is an academic game show
featuring high school students from
more than 60 mid-Michigan
schools. “QuizBusters” has offered
$500,000 in scholarships to MSU
during the course of its run. WKAR
kicked off the 2012-13 season with
a special celebrity edition,
featuring local personalities and
community leaders, recording the
program with a live audience of
150. Of course Sparty was on hand
to lend a little Spartan spirit.
WKAR’s “community” also includes
the MSU family. One of the most
anticipated events on the MSU
campus was the opening of the Eli
and Edythe Broad Art Museum.
WKAR has been there from the
beginning, documenting behindthe-scenes discussions, construction
and opening of the Broad.
In addition, WKAR is a frequent
partner with the MSU College of
Music, broadcasting recorded
concerts of university faculty and
performance groups in the new
“Faculty Recitals” series and “90.5
Community Concerts.” Many
MSU faculty have participated in
the station’s Community Cinema
events. WKAR works closely with
various departments offering
video-related services, including
dozens of distance education classes
each semester. WKAR also offers
web streaming of MSU commencement and convocation.
PREPARING TOMORROw’S GLOBAL COMMUNICATORS
The newest member of the CAS family is
WKAR Public Media, which provides public
television and radio services to mid-Michigan.
WKAR joined the college in July 2011.
Community
On Air
and OFF
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WKAR
WKAR
CAS 2012-13
enriching Lives of…
Mid-Michigan Families
MSU Students
W
W
KAR reaches out to engage the community and enhance the
lives of young children through the Ready To Learn Service,
providing more than 8,000 children with their “first book.” In
addition, parents and caregivers learn strategies to enhance their
child’s early-literacy level—and their media literacy, too.
In addition, WKAR Learning Media provides access to more than
16,000 lesson plans for pre-K through high school, many with
video components. TeacherLine offers online, accredited continuing
education for teachers.
For those who are challenged in reading the printed page, either
visually or for other physical reasons, WKAR’s Radio Reading Service
is a lifeline. Radio Reading Service reaches out to more than 800
individuals by providing them with special radio receivers that
carry a sub-channel featuring daily newspaper reading, coverage
of advertising circulars, magazine articles and books.
Ready to Learn Workshops enhance
childhood literacy
KAR was named in the
top three of MSU
departments placing student
interns in various positions
ranging from video production
to special topics, graphic design
and social media.
For many CAS students, their
first credit on the IMDB data
base (a site where television
production credits are recorded)
may come from their involvement in a program that aired on
WKAR, including “BackStage
Pass,” where they assist with
production in a variety of ways.
In addition, WKAR works
closely with the College of
Communication Arts & Sciences
and airs programs produced by
faculty and students. The
Emmy-winning “Kings of Flint,”
“Beneath the Pines” and “Elderly
Instruments: All Things Strings,”
produced by Media Sandbox
faculty and students, are among
the programs airing on WKAR
and offered for statewide or
national distribution.
A number of MSU students have
also joined WKAR’s Street Team,
a group of lively, outgoing people
who appear at community events
and help with distribution of
materials and capturing photos
of participants, gaining experience in public relations.
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PREPARING TOMORROw’S GLOBAL COMMUNICATORS
Students assist WKAR at events (left)
and in production (below)
CAS 2012-13
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WKAR
WKAR
NEW Voices of radio
W
KAR Radio has been hearing from listeners
around the world who are enjoying 24/7
streaming of classical, jazz, folk and news. In
August, Peter Whorf joined the station as its new
manager, bringing a new voice to programming.
The Chicago transplant quickly started getting to
know the community, connecting with viewers over
coffee in several public events.
Peter jumped into WKAR right before its annual
October fundraising campaign.
WKAR Radio manager, Peter Whorf (left) and
“Current State” host Mark Bashore (right)
“It’s an ideal time to start,” he said. “It’s a way I can
meet volunteers, take calls, be on the air, hear
comments and learn what people support.”
One of the most exciting new ventures for WKAR
Radio “Current State” is a news magazine show
hosted by broadcasting veteran Mark Bashore. This
daily, hour-long news and cultural program is
destined to become essential listening for
mid-Michigan listeners and MSU alumni faculty
and students around the world.
Program content will run the gamut, ranging from
policy, education and the environment to cultural
topics, including theatre, books, music and sports.
“‘Current State’ will be as up-to-the-minute as we
can make it,” Whorf says.
“Current State will have a
mid-Michigan focus, but we
want our segments to explore
every nook and cranny of the
area,” saID Bashore.
Enriching
Curriculum
W
F
KAR.org continues to evolve with the times,
relaunched in 2012 on a new platform
featuring local news, listening, viewing, comments,
sharing, and fresh content minute-by-minute.
WKAR fans continue to enjoy TV shows made
in Michigan, alongside PBS favorites, online at
video.wkar.org—now compatible with most
mobile devices.
The PBS App for iPad/iPhone now offers a great
way to watch WKAR-TV specials, “Off the
Record,” “BackStage Pass,” “QuizBusters” and
more.
or the first time, WKAR and the college are
engaged in academic classes that focus on public
broadcasting. Classes vary from production,
including “Study Abroad Digital Media Production” and “Short Form Video Features/Interstitials”
to “Introduction to Radio and TV News,” “Advertising Campaigns” and “From Good to Great:
Voices from MSU.”
Graduate students in ADV 892, PBS Sponsorship
as Brand Strategy, presented their sponsorship
strategy recommendations in December to
WKAR general manager, Gary Reid. The students
focused on the WKAR produced program,
“Backstage Pass,” and made suggestions for enhancing
viewer engagement, viewer donations and synergistic
partnerships with local and national sponsors. Course instructor Nora Rifon said, “I am very
proud of the work our students produced for
WKAR programming. Their passion, creativity and
dedication were evidenced in their presentations
and positive mindsets. It goes without saying, that
Gary Reid’s investment in this process helped to
make it a great success.” Undergraduate students in ADV 486, Integrated
Strategies, also presented recommendations for
engaging viewers and publicizing the WKAR
produced program, “QuizBusters.” Reid plans to
share the recommendations with his WKAR staff
and hopes to implement some of the ideas in the
coming months.
“The ideas generated by the students were insightful
and innovative. They will be of great value to
WKAR. Professor Rifon led these students to an
ideal combination of academic knowledge and
applied focus. I couldn’t be more pleased with the
results,” said Reid.
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PREPARING TOMORROw’S GLOBAL COMMUNICATORS
Joe Linstroth is the new producer for “Current
State” and CAS alumnus Emanuele Berry hosts the
“Current State Weekend” show on Saturday and
Sunday mornings. WKAR’s Brad Walker now is the
host of “All Things Considered.”
FRESH Look
Online
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WKAR
WKAR
A growing Relationship
with Community
W
KAR has thrown the doors
open, welcoming people
to the station each month for
free screenings, which highlight
programs on WKAR. A full house
attended the station’s Fall Preview,
getting a sneak peek at the upcoming seasons for WKAR Radio and
TV. Other “Evening at WKAR”
events have included previews of
such programs as “Downton
Abbey,” “Sherlock,” “Call the
Midwife” and “The Dust Bowl.”
Often a speaker is featured, adding
insight to the program.
Changing
the Face of
Television
The Community Cinema series
includes not only a screening from
the popular and hard-hitting
documentary series “Independent
Lens,” but community discussions
as well. Topics range from sustainability, solar energy and soul food to
civil rights and more.
“WKAR’s Community Cinema
documentaries all focus on critical
issues, and some of them are fairly
challenging to watch and contemplate,” says WKAR station manager
Susi Elkins. “We are fortunate to
be on campus and in a community
with individuals who can bring a
unique perspective to each topic.”
W
hile WKAR Radio has
welcomed Peter Whorf as
station manager, WKAR-TV has
also had a change in leadership.
Now viewers regularly see television station manager, Susi Elkins
highlighting both WKAR and the
community. Susi is new to her
role as station manager, but has
been on board at WKAR since
1995, serving as a producer and
later as content and community
engagement manager.
Top: A Community Cinema event
panel discussion
Below: The coverage continues after
the broadcast of “Off the Record”
online
Facing page: General manager
Gary Reid and TV station manager
Susi Elkins
W
KAR Radio and TV joined forces for timely, commercial-free
election coverage of the November election.
Leading up to the election, WKAR-TV focused on programming
that included the presidential and vice presidential debates as well as
issue-oriented documentaries and investigation with a national focus.
WKAR brought a local perspective to the issues, with features about
various candidates and/or ballot proposals, as well as election
night coverage. WKAR NewsRoom tweeted trends and posted results.
Though the election is over, the coverage doesn’t stop, with ongoing
WKAR interviews with the Governor and reports on key issues locally
and nationally. Television programming, including the Governor’s State of
the State address and The Democrat’s Response, the “PBS NewsHour”
and “Frontline,” along with WKAR’s “Off the Record,” all continue to
follow the issues.
WKAR’s content is changing,
too, with more local elements
and programs supplementing the
PBS schedule. In addition to the
station’s flagship series, WKAR
has joined forces with other local
producers to bring such programs
as “The Small Matter of Big
Science,” “Beneath the Pines” and
“LRN 101” to WKAR.
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PREPARING TOMORROw’S GLOBAL COMMUNICATORS
Expanding
Election Coverage
“I love it when people stop to
tell me what they watched last
night or last week and how
much they loved it. Either they
learned something that amazed
them or they were moved to tears
by something that touched or
inspired them. It’s surprising
how often this happens, and it’s
then that I know we’re doing
something special,” said Elkins.
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STUDENT
WORK
79
SPARTAN SPIRIT
78 | section copy
80
In Memoriam
CAS 2012-13
Charles Kenward Atkin, Ph.D.
Chair, Department of Communication
(Chair since July 1, 1997)
College of Communication Arts and Sciences
(Faculty since September 1, 1971)
Michigan State University
1945 - 2012
D
r. Charles Kenward Atkin, 66, passed away in his
sleep on August 12, 2012 at his summer home on
Crooked Lake, Mich. after a happy and fulfilled life.
Dr. Atkin (Chuck) was born on October 24, 1945 in
Washington D. C. to Kenward Charles Atkin and Jane
(Follis) Atkin. His early years were spent in Sault St.
Marie and Birmingham, Mich. Chuck moved to East
Lansing, Mich. when he was in fourth grade and
continued to live there for the rest of his life. He was
the consummate Spartan and could often be found
cheering on Spartan teams. He spent his undergraduate years at Michigan State University and received
his Ph.D. at the University of Wisconsin. Chuck
returned to join the faculty at Michigan State when he
was 25 years old. The Department of Communication
became his home as an undergraduate and continued
to serve as that special place in his heart for the rest
of his life.
He was chairman of the Department of Communication for the past 15 years and received many university-wide awards at MSU, including the prestigious
University Distinguished Professor designation.
His other honors include Fellow of the International
Communication Association (ICA), ICA/National Communication Association (NCA) Outstanding Health
Communication Scholar, NCA Applied Scholarship
award, NCA Distinguished Book award, Distinguished
Service from the National Commission on Drunk Driving
and a Decade of Behavior Research award from the
American Psychological Association.
Dr. Atkin testified and consulted to subcommittees
of the Senate, House of Representatives, Presidential
and White House Commissions, Surgeon General,
and other federal and state agencies in the U.S., and
government agencies of Canada, Ecuador, Egypt, England and Germany. He produced ten books and over
150 articles and book chapters, and secured funding
from a number of agencies and foundations.
Atkin was a leading mass media scholar, with a particular focus on the design and evaluation of persuasive media campaigns for the improvement of health
and safety. Despite Chuck’s extraordinary accolades,
he was a man of extraordinary kindness and humility,
who basked in the accomplishments and recognition
of his family, friends and colleagues.
Chuck was happily married to Sandi Smith. He is
survived by Sandi, his daughter Debby (Randy) Hopp,
son Daniel (Robin) Atkin, his former spouse, Janet
Atkin, and his grandchildren Alex Hopp, Evan Hopp,
Tyler Atkin and Bodie Atkin. He is also survived by
his brothers Tom and David (Carolyn Lin), his niece
and nephew, Annabel and Arthur Atkin, and his sister
Penelope Thornton. He was a very special friend to
Dennis (Maritza) Smith, Danielle Smith, Debbie Smith,
and Dee Dee (Rodney) West. Chuck was a very loving
and supportive husband, father, relative and friend. He will be greatly missed, and his memory will be
cherished forever.
Building Upon the Legacy of Dr. Charles Atkin
Colleagues, students, friends and the family of Dr. Charles Atkin are joining efforts with the
College of Communication Arts & Sciences and the Department of Communication at MSU to
establish a memorial fund in his honor. The memorial fund will be dedicated to naming and sustaining a state-of-the-art conference room, the Charles K. Atkin Conference Room. The
conference room will be used to foster collaboration with colleagues from around the world,
hold guest lectures, and facilitate professional development and research opportunities for
faculty, graduate and doctoral students within the Department of Communication.
Help make this effort possible by contributing to the memorial fund in memory of “Dr. Charles
Atkin to MSU–Department of Communication” or contact Cara Boeff at boeff@msu.edu.
Linda Lou Smith, Ph.D. Jessica Carlo, PH.D.
F
ormer Communication Arts &
Sciences professor Dr. Linda
Lou Smith passed away on Sunday, August 19, at the age of 66.
Smith was an esteemed faculty
member in the Department of
Audiology and Speech Sciences
(now Communicative Sciences
and Disorders). She came to MSU
in 1973 and became assistant
chairperson of the department in
1981. Linda Lou Smith also served
as the associate dean of undergraduate and graduate studies at
the college for several years.
In addition to her work in the
college, Smith served as acting
registrar of Michigan State
University from 1991-1999 and
was an active member on the
Faculty Liaison Group to the
Board of Trustees.
D
r. Jessica Carlo passed away
on Wednesday, January 2,
after a brief illness. Dr. Carlo was
a faculty member within the
Department of Advertising and
Public Relations. Her passion for
life, her family and her scholarly
pursuits represents a painful loss
to all who knew her and worked
with her at MSU.
Dr. Carlo’s research interests
included technology-based
innovation and systemic risk in
complex socio-technical systems.
She was a key researcher for The
Path Creation Project funded by
the National Science Foundation
(NSF) and studied information
technology-enabled innovations
and 3D modeling software in the
architecture, engineering and
construction industry.
On MSU’s campus, she was working with a multi-disciplinary team
of researchers to study teamwork among the many groups of
physicists, engineers and other
scientists involved in the creation
of the Facility for Rare Isotope
Beams, or FRIB. The three-year
study funded by NSF is measuring the effectiveness of both formal and informal structures when
multiple teams are involved.
Mary Alice
Shaver, Ph.D.
D
r. Mary Alice Shaver, a leading
educator and scholar in advertising and mass communication, died Wednesday, Oct. 17, at
her home in Fearrington Village,
North Carolina after a brief illness.
She was 74.
Dr. Shaver worked as a professor
and administrator in journalism
and mass communication programs in North Carolina, Michigan, Florida and Sweden. Her
research focused on advertising,
advertising management, competition for advertising among
media and media management.
She served as president of the
Association for Education in Journalism and Mass Communication
and as president of the American
Academy of Advertising.
She was the author of Make the
Sale! Selling Media with Marketing, and co-­author of a forthcoming book on advertising regulation around the world, as well
as dozens of journal articles and
conference presentations.
CAS DONORS
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Kedzie Society
The Frank S. Kedzie Society
recognizes individuals who make a
commitment between $1,000,000
and $2,499,999 to MSU or a
documented planned gift of at least
$1,500,000.
Marcella Gast Schalon
Shaw Society
The Robert S. Shaw Society
recognizes individuals who make a
commitment between $500,000 and
$999,999 to MSU or a documented
planned gift of at least $1,000,000.
J. Sumner Bagby and
Irene G. Bagby
Clyde Burton
Jill C. Byron
Dr. Edward E. Cohen
Marshall D. and Lee K. Newell
Abbot Society
The Theophilus C. Abbot Society
recognizes individuals who make a
commitment between $250,000 and
$499,999 to MSU or a documented
planned gift of at least $500,000.
John Blyth
Michael A. and Sandra S. Clark
Pam and Bill Costabile
Edward Deeb
Daun C. Dickie, Ph.D.
Brian F. Fontes
Richard D. McLellan
Craig and Lisa Murray
Susan L. Silk
Snyder Society
The Jonathan L. Snyder Society
recognizes individuals who
make a
commitment between $100,000 and
$249,999 to MSU or a documented
planned gift of at least $200,000.
Dr. Janet E. Alleman-Trumbull
Mr. Charles W. Barr II
Mr. Daniel Behringer
Helen A. Kirkpatrick
W. Clark and Karen
Camille Bunting
Richard C. Bush and
Patty McGuigan
Cynthia Cash
DeDe and Rick Coy
David and Jan Hayhow
Richard W. and Nancy J. Heiss
Jane Lostutter Henner
Anthony J. and Nancy J. Hopp
Richard P. “Rick” and
Susan R. Liblong
Larry P. Miller
Gordon E. Miracle
Rupert Murdoch
Thomas S. Murphy
Bonnie B. and James S. Reece
Shanon Edward Singer
Mr. and Mrs. Louis R. Somers
Mrs. Linda Stafford
Drs. George C. and Ida J.
Stockman
Tim and Sue Unger
W. Scott Westerman
Hannah Society
The John A. Hannah Society
recognizes individuals who make a
commitment between $50,000 and
$99,999 to MSU or a documented
planned gift of at least $100,000.
Weldon P. Abbott
Judith L. Anderson
Sandi Smith and Charles Atkin
Mr. Bruce Augenstein
Roger and Jean Beck
Norman and Mary Beeker
Doris Berkey-Anderson
Ellis N. and Jeannette Brandt
Dr. Barbara Everitt Bryant
Beverly Hall and Ben J. Burns
Hannah Baker Church
Donald F. and Katherine K. Dahlstrom
Roberta J. Dailey
Scott Essex and Brooke Corley
Teri L. Fenner
Brad and Dee Greenberg
Wanda J. Herndon
Leo J. Hindery, Jr.
Gene Jankowski
Kyle C. Kerbawy
Valdis E. Krebs
Jeff and Katy Lambert
Mel and Betty Markwardt
Lowry and Peggy Mays
Mr. and Mrs. Richard L. Milliman
Jon and Diane Pepper
Gray R. and Leah A. Reynolds
Susan K. Schalon
Jean Davis Schlater
Louis M. and Diane L. Schultz
Marie and Larry Shore
George F. and Ann T. Siegle
Lawrence and Linda Sims
Linda Lou Smith
Jim Spaniolo
Sally A. Spaniolo
Stan and Lynn Stein
Mr. Laurence B. Stone and
Linda C. Stone, M.D.
Thomas and Nancy Thomas
Robert E. and Darlene R.
Wenner
John K. Williamson
Robert A. and Mary Jo Wills
Beaumont Society
The Beaumont Tower Society
recognizes individuals who make a
commitment between $25,000 and
$49,999 to MSU.
Bob and Betty Jean Awrey
Phil and Kathleen Bertolini
Erwin P. Bettinghaus
Elizabeth D. Boyd
Peggy Bransdorfer
Dr. L. Susan Carter
Donald and Diane Cook
Leo V. and Nola J. Deal
Dr. William Donohue
Rick and Jean EddingtonShipman
Mickie L. Edwardson, Ph.D.
David C. Foote
Linda K. Good Mikols and
Joseph Mikols
Thomas E. and Karen L. Healy
James E. and Robin Lawrence Henderson
Adrienne M. Johns and
James Whiteley
Kensinger and Alice
Guseman Jones
Janet Kaplan
Kraig T. Kitchin
Mrs. Cynthia A. Kragt
Carole and Don Lick
Dr. Sam and Susie Mallory
Mark McAlpine and Cathy Catallo
Jane E. Moyer
Mrs. Sheldon Moyer (Neva
Ackerman Moyer)
Diane L. Neal
Mr. and Mrs. Lowell W. Paxson
Michael E. Phelps
Katie and David Ralph
Roy C. and H. Kristene Rautio
Bruce and Maggie Richardson
Nora J. Rifon
Mr. and Mrs. Richard Sirvaitis
Dr. Duane M. Smith
Mr. and Mrs. Gary Styrk
Howard Sutton
Marjorie and Walter Trump
Tim Whaley
Bradley H. and Joan R. Wire
Karen Elizabeth Wrobel
Helen E. “Betty” Zabrusky
Dorothy A. Zabrusky
Michael and Brenda Zemmin
Presidents Club
The Presidents Club recognizes
individuals who make a commitment between $10,000 and $24,999
to MSU.
John and Margaret Anderson
Mr. and Mrs. Michael J. Anderson
Mr. and Mrs. Albert S. McGhee
Katy Baetz-Matthews and
Bill Matthews
Merri Jo Bales and Randy
Sahajdack
Dr. David W. and Patricia J. Barron
Leland K. and Tina Bassett
David and Patricia Bender
Jeff and Cindy Berner
Charlie Bogart Family
Howard and Kathy Bossen
Dr. and Mrs. Franklin J. Boster
David P. and Patricia L. Bostwick
Brian and Cathy Brenton
Mrs. Joan L. Brown
Jane Briggs-Bunting and
Robert L. Bunting
Pamela Pajas and David Burke
Jim Burlingame
John and Leslie Burns
Charlotte Caldwell
Cheryl and Doug Carey
Professor and Mrs. Richard Cole
Ann E. Corwell
Carolyn and Ken Cosgrove
Mrs. Brenda Cucci
Patrick C. Cyccone, Jr.
Ty and Kristen Damon
Dr. and Mrs. Eric Deal
Said Deep
Anne Deming
Patricia M. Derry
Jim and Connie Detjen
Susan Donohue
Mr. and Mrs. Richard V. Ducey
Mr. and Mrs. Charles F. Engel
Mary Flucke Carey
Eric Freedman and Mary
Ann Sipher
Susan Goldberg
Mr. and Mrs. David Z. Greene
John D. Gruner
William H. Haas
Alyssa R. Harvey
Carrie Heeter
Aleen Henke
Dr. and Mrs. George A. Hough, III
Lorraine F. Jacobs
Brian and Julie Janks
Michael and Mary Guregian Jenkins
G. Donald and Sarita Johnston
Mrs. Katherine R. Jorgensen
Frank and Carol Kery
Seongcheol and Youngmi Kim
Mr. Gregg S. King
Lowell and Roxanne Kinney
Robert J. Kobel
Dr. and Mrs. William H. Krieg
Lillian Kumata
Dennis F. Kutzen
Steve and Leslie Lacy
Susan W. Lane
Larry P. Lee
Dennis and Vicki Lewin
Mr. and Mrs. J. A. Listerman
Ralph and Joan Lock
David and Jo Martens
William J. and Florence W. McEwen
Steve and Suzi McVoy
William A. McWhirter
Gary and Marlene Mescher
James B. Stiff and
Katherine I. Miller
Andrew and Charlene Mollison
Professor John Molloy and
Mrs. Carol D. Molloy
Jana O’Brien
Michael Olman and
Peter Hayashida
James J. and Kimberly A. Palmer
Eric and Patrice Phillips
Alan R. Poppe
Dick and Gail Purtan
Alma J. Rombouts
Bob and Bobbie Sabine
Charles T. Salmon
John P. Sargis
Richard N. Savage
Elise C. Schepeler
Hugh Schulze
Kim and Karen Serota
Joseph J. Serwach
Charles and Maxine Shapiro
Joseph and Sharon Wenzl
Marianne G. Smith
Stan Soffin
Harvey and Nancy Solway
Margaret E. Spaniolo Afshar
Sheila and Lowell Sprague
Jan and Susan Starr
Brenda Sternquist
Gerald M. Boyd and
Robin D. Stone
Edward R. Swiderski, III
Michael and Antoinette Talovich
James A. Taylor
Judith B. Taylor
Michael and Susan Thompson
Jay and Francie Todd
Bruce and Jo-Ann VandenBergh
Mr. Werner Veit
Kim and Joann Viculin
John and Rosemary (Vocino) Swantek
Robert Kolt
Lynn and Sandy Waterkotte
Pamela J. Wathen
Mark and Suzanne Wegener
Chuck Werle
Jason and Pamela Whitten
Dina C. Lim
Kenneth and Ginger Winter
Robert and Amy Yien
John H. Zwarensteyn
Williams Society
The Joseph R. Williams Society
recognizes individuals who make a
commitment of at least $5,000 to
MSU or a documented planned gift
of at least $7,500,000.
Rollin M. Gerstacker Foundation
Partner
AT&T
The Dart Foundation
DuKe Energy
The John D. Evans Foundation
Farm Bureau Insurance
Gannett Communities Fund
The George Gund Foundation
John S. and James L. Knight Foundation
Michigan Association of
Broadcasters
$10,000 and above
Charlie Bogart Family
W. Clark and Karen
Camille Bunting
Mary A. Gardner
Craig and Lisa Murray
Jana O’Brien
James H. Quello
Nora J. Rifon
Nancy A. and George Walter
$5,000 - $9,000
Pam and Bill Costabile
Mrs. Brenda Cucci
Donald F. and Katherine K. Dahlstrom
Adrienne M. Johns and
James Whiteley
Joel H. and Nancy R. Kaufman
Diane Neal
Mr. and Mrs. Christopher Preuss
CAS DONORS
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$2,500 - $4,999
Sandi Smith and Charles Atkin
Dr. L. Susan Carter
Michael A. and Sandra S. Clark
Donald and Diane Cook
Jeffrey A. and Emily S. Cruz
Patrick C. Cyccone, Jr.
Rick and Jean EddingtonShipman
David C. Foote
Susan Goldberg
Michael and Mary
Guregian Jenkins
Michael Olman and
Peter Hayashida
Bonnie B. and James S. Reece
Sandi W. Smith
W. Scott Westerman
Tim Whaley
Jason and Pamela Whitten
$1,000 - $2,499
James Allen Alexander III
Mr. and Mrs. Albert S. McGhee
Merri Jo Bales and Randy Sahajdack
Mark M. and Martha M. Bashore
Margaret E. Bauman
Roger and Jean Beck
Cary R. and Veronica Benson
Gregory H. Boyd and Elizabeth M. Rhodes
Glen Brough and April Clobes
Dr. Edward E. Cohen
Andrew D. and Nancy A. Corner
Arta Damnjanovic and
Paul A. Mongeau
Mr. R. Matt Davis
Rick and Robin Franks
Linda K. Good Mikols and
Joseph Mikols
Brad and Dee Greenberg
Alyssa R. Harvey
Thomas E. and Karen L. Healy
Maryann and Joe E. Herrera
Terry M. Inch and Tamara J.
Richardson-Inch
John E. Kimball
Robert J. Kobel
Mrs. Cynthia A. Kragt
Elaine M. Kulhanek
Lillian Kumata
Jeff and Katy Lambert
Larry P. Lee
Richard P. “Rick” and
Susan R. Liblong
Janet K. and Bruce R. Lillie
Mel and Betty Markwardt
Glenn T. Marrichi
Mary C. McEvoy and
Paul McEvoy, Jr.
Gary M. Megregian and
Laura Nouguier
Mr. and Mrs. Richard L. Milliman
Alexandra G. Nordahl
Sheldon J. Nueman
William S. and Susan E. Packard
James J. and Kimberly A. Palmer
Jane Rhodes-Wolfe and
James Wolfe
Bruce and Maggie Richardson
Richard N. Savage
Kerry W. Schwartz
Joseph J. Serwach
Charles J. Siemen, Jr. and
Gwynn Siemen
Joseph and Sharon Wenzl
Stan Soffin
Harvey and Nancy Solway
Marjorie A. Sorge and
Edward Lapham
Jim Spaniolo
Thomas M. and Nancy J. Springer
Mr. and Mrs. Bruce A. Stewart
Mr. Laurence B. Stone and
Linda C. Stone, M.D.
Gerald M. Boyd and
Robin D. Stone
Howard Sutton
Julie P. Theodore and
Daniel M. Rhodes
Janice R. Thomas
Tim and Sue Unger
Ward and Mari Walstrom
David and Joan Weitzner
Kimberly J. Winkel
Kenneth and Ginger Winter
Joseph P. and Debra A. Grimm
Richard W. and Nancy J. Heiss
Ann M. and Mark H. Hoffman
James F. Huffman
Nancy C. Karabacz
Beth A. and Scott W. Kinerk
Lowell and Roxanne Kinney
Sven A. and Larisa Kins
Gail B. and Timothy J. Kuhnlein
Steve and Leslie Lacy
Robert S. and Catherine M. Lewis
Ralph and Joan Lock
Matthew J. Martyn
Kevin H. McCrum
James D. McIntosh
Shawn M. and Lance A. Morgan
Martha J. Muth
Rob and Erika Myers
Doris M. and William E. Nast
Kimberly R. and Darryl J.
Newman
Rebecca J. Poling
Dawn J. and Joseph C.
Pruszynski
Katie and David Ralph
Matthew R. and Caryn Rhodes
Susan K. Schalon
Marie and Larry Shore
Jacquelyn K. Sieb
Lionel and Katherine Sosa
Mary H. Sotir
Douglas N. and Susan K. Strayer
Frances L. Thornton
Richard C. and Jami M. Tibbals
Robert Kolt
Bradley H. and Joan R. Wire
$500 - $999
$250 - $499
Alan and Debbie Abraham
Dr. Janet E. Alleman-Trumbull
Jason D. Belt
Jeff and Cindy Berner
Derek T. Berry
L. Christine Blackwell
Cara J. Boeff and Douglas A. Moffat
Dennis M. and Kathleen Bulgarelli
Barbara J. Burmeister
Professor and Mrs. Richard Cole
Trent C. Coleman
Margaret M. Collins Hebeler
Jack M. Crowner
Donald W. Derheim
Eric Freedman and Mary
Ann Sipher
Robert M. and Mary J. Gawronski
Lora M. Gier
Randall A. Goodman and
Regina Jessup-Goodman
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October 11 “While prouD of
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A Message to Our Alumni
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Student Work:
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