Gulliver’s Travels Agency
Content:
1.
Nature of business
1.1.
Description of the project
1.2.
Company name
1.3.
Sources of funding
1.3.1. Own resources
1.3.2. External resources
1.4.
2.
Baseline analysis (SWOT analysis)
Marketing analysis
2.1.
Market description
2.2.
Description of the competition
2.3.
Subscribers
2.4.
Marketing mix of one product
2.4.1. Product
2.4.2. Price
2.4.3. Propagation
2.4.4. Distribution
This project has been funded with support from the European Commission.
This publication [communication] reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
3.
4.
5.
6.
The technical ensuring
3.1.
Building
3.2.
Rolling-stock
Operational security
4.1.
Staff
4.2.
Suppliers
Economic calculation
5.1.
Annual revenue
5.2.
Annual budget
5.3.
Profit
Conclusion
This project has been funded with support from the European Commission.
This publication [communication] reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
1. Characteristics of the business
1.1 Description of the project
We will do business in the area of providing foreign tours and focusing on Italy. This service
we will be provided in Uherský Brod.
1.2 Company name
Our company’s called Gulliver’s Travels Agency. We selected this name because it’s
imaginative and unique. We specialize in tours in northern Italy, where we know well the
areas.
The headquarters of company will be in Uherský Brod in rented building on the address:
Nivnická 1781, 688 01 Uherský Brod.
Internet website: http://sos-ub.cz/students-travel/
1.3.1 Own resources
Into business we will take own capital at 50 000,-. A part of this money we will use for
propagation of company and its advertisement. Then it’ll be needed to pay the initial cost of
the operation website and registration fees. More money from own resources won’t be
necessary because in the rented building there is all needed equipment.
This project has been funded with support from the European Commission.
This publication [communication] reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
1.3.2 Foreign resources
We will be able to begin with business, it’ll be needed to buy a bus. For this purpose we’ll
take business loan Express Business by GE Money Bank to 328 000,-. It’s loan with maturity
24-84 moths with possibility of extraordinary payment or early repayment. We’ll repay this
loan about 6 years. Its interest rate is 1,05.
1.4 Analysis of the initial situation (SWOT analysis)
Strengths:
Weaknesses:
a wide range of tours
little experience
cheaper price
insufficient interest
well-arranged website
slow start
north of Italy – a well-known area
rented premises
Opportunities:
Threats:
expansion of the company
lack of finances
destroying competition
competitive pressure
extension of tenders
economic crisis
This project has been funded with support from the European Commission.
This publication [communication] reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
2. Marketing analysis
2.1 Market description,
In the Czech Republic is the market for travel popular, but in the Zlín region there are less
travel agencies. Composition of potential customers is diverse, especially households that
consist of both men and woman and children. Zlin region has approximately 589,030
inhabitants of which a considerable part is aged 18-40 years.
2.2 Competition description
In Uhersky Brod we are the only travel agency. In Zlin region we are total 4. That means
competition is not so high. It is NEV-DAMA, Alexandria, Student Agency. Most every one of
us offers tours to other places, so this is not a competition in the truest sense.
2.3 Subscribers
In order to find interest in our company created a questionnaire and sent it after Uhersky
Brod.
The questionnaire contained a few simple questions:
1. Your age
-up to 15 years -15-25years -23-35years -30-50 years -more than 50 years
2. How many times a year do you go on holiday?
- do not drive -1year -2 per year -more than 2 times per month
3.What type of holiday you search?
- cognitive - rest
- active - other(please specify) . . . .
This project has been funded with support from the European Commission.
This publication [communication] reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
4. What is your availability for travel agency?
- excellent -sufficient -insufficient -no
5. Do you appreciate a new travel agency in Uhersky Brod?
- yes
-no
- I don’t care
After evaluation of the questionnaire , we found that our company would be quite interested
in the area because there is no travel agency in Uhersky Brod. Potential customers should be
younger people and middle aged ones, who would have enough money and desire to know
new places.
2.4 Marketing mix of one product
2.4.1 Product – tour to Italy
In our company as a product we considered deal with transport and stay in the place of North
Italy. We made complex product for this service:
-core product: transport client, security of accommodation, providing guide service
-First peel: - Bus EOS Van Hool
- Skilled rider
- Fast and quality transport
-Second peel: - Possibility reserve via internet
- Possibility several starting point
- Travel instance
This project has been funded with support from the European Commission.
This publication [communication] reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
2.4.2 Prize
We select the method of setting prize according to competition and that’s a prize lower than
competition. That’s because to lure new customers. But the prize can’t be too low. Average
prize of tour will be 1250,-. When the interest of our travel agency increases, we can also
raise the prize in proportion to the quality of services provided.
2.4.3 Propagation
We will propagate travel agency mainly through advertising. We put advertising to regional radios,
ads in newspaper and on internet. We provide handing out leaflets with advertising around.
2.4.4 Distribution
Due to the type of service we provide, is the only choice of direct distribution. That means to provide
our service directly to the customers, without any intermediaries.
3. Technical Support
3.1 Building
We will have business in a building, which is situated at Nivnická 1781, Uherský Brod
68801.
This building will be used like an office, that contains all equipment. In the office there are
personal computer, work table, cupboard and other items. Around the building there are
situated several parking spaces including space, where bus can park.
This project has been funded with support from the European Commission.
This publication [communication] reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
3.2 Rolling-stock
In our rolling-stock will be bus EOS Van Hool T90, which have 40 place for passengers.
4. Operational security
4.1 Employees
We will have six employees. Their main responsibilities will be to specify work contracts,
because there are different types: accountant, intermediaries tours, charwoman, delegate and
bus driver.
4.2 Suppliers
We will buy diesel and motor oils from company OMV.
EON s.r.o will deliver electricity for us.
Uherský Brod will deliver water for us.
We will have internet connection from company O2, where I also will set up fee O2NEON M.
5. Economical calculation
5.1 Premising year revenues
We assume that we'll mediate tour for 40 people average every week. With average price
1 250,- for tour without accommodation it makes 200 000,- monthly.
So year revenues makes 2 400 000,-.
This project has been funded with support from the European Commission.
This publication [communication] reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
5.2 Assumed year costs
Employees wages: We have two employees, who work like mediators of tours. Next we have
one delegate, who works like guide together. We have one accountant too, cleaner and bus
driver.
Costs will be made for months after converts:

tour mediators 30 238,-

accountants 2 859,-

cleaner 4 355,-

bus driver 5 896,-

delegate 21 440,-
So year costs for employees wages will be 741 012,-.
Rent: Rents for our residence is 5 000,- monthly. It makes 60 000,- yearly.
Electricity and water: I count with consumption of electricity for 34 000,- yearly. Water
consumption will costs about 3 000,-.
Phone and internet: Fee will cost 1 000,- monthly, it makes 12 000,- yearly. Internet will costs
300,- monthly, it makes 3 600,- yearly.
Gasoline and engine oils: Costs of gasoline, engine oils and next operating costs for bus will
be 52 000,- at four tours a month. It makes 624 000,- yearly.
Interest on loan: We have a loan from the bank for buying a bus for 328 000,-, which we'll
repay for six years. Interest rate is 1,05. Interest will be 1 764,- yearly.
Complete premised costs makes 1 479 376,-.
This project has been funded with support from the European Commission.
This publication [communication] reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
5.3 Profit
Profit is difference between revenues and costs, it makes 2 400 000 – 1 479 376 = 920 624,-
6. Conclusion
After a year of business I reach clean profit 920 624 Kč. It makes 76 718 Kč monthly. It's
really positive revenue, which motivates me for next business. Later we plan expansion of our
car park, take next employees and building next office in Olomouc.
This project has been funded with support from the European Commission.
This publication [communication] reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.
This project has been funded with support from the European Commission.
This publication [communication] reflects the views only of the author, and the Commission cannot be held
responsible for any use which may be made of the information contained therein.