Imagine . . . MEDIA KIT Walnford Historic Site Produced & distributed by Greener New Jersey Productions GREENER NEW JERSEY PRODUCTIONS Turns the camera on the parks, forests, rivers, streams, ocean, bays and history in Monmouth County in a half-hour video for TV, web and social media for spring 2016 – the second episode in the Open Spaces & Historic Places series! Turkey Swamp Park WHY PRODUCE A VIDEO ON OPEN SPACES & HISTORIC PLACES IN MONMOUTH COUNTY? Huber Woods Park BECAUSE SOMETIMES WE DON’T KNOW WHAT WE’VE GOT Through the power of locally produced media, GNJP turns the spotlight on some of the best of New Jersey, showing the richness and accessibility of the greener side of the state that many have forgot existed or never knew was there. How we hope to help change that . . . •Film inviting places to visit with a wide range of appeal to all ages, abilities and interests •Highlight health and spiritual benefits as an antidote to stressful lifestyles •Show the critical importance of nature and the stewardship of our water, land, air and history •Recognize the local heroes of land conservation and historic preservation •Support the local economy •Inspire folks to “GET OUT”! Manasquan River Trail GREEN TIME OVER SCREEN TIME Don't let our appreciation of the outdoors and our historic legacy lose value because of . . . •Busy and overscheduled lifestyles •A lack of knowledge of where to go, what to do, how to do it •No access to outdoor gear and places to use it •The siren song of TV and the internet, which accounts for more than half of Americans’ use of free time •Concerns with safety and crime •Being unaware of places accessible for people with disabilities, seniors and families with young children Middle schoolers at Sandy Hook, Gateway National Recreation Area as part of the Real World Science in Your Backyard project sponsored by the National Science Foundation Gateway National Recreation Area – Sandy Hook Lighthouse VISUAL TOUR OF MONMOUTH •This will be the second in a series on parks and other green and historic places in New Jersey. •We're striving to engage new and hardto-reach audiences. •The first episode in the series Open Spaces & Historic Places in Morris County was produced and broadcast in spring 2014 and continues to air on NJTV. •The second in the series will be Open Spaces & Historic Places in Monmouth County. KEEPING IT LOCAL •GNJP seeks to develop and produce a halfhour video for online and TV in 2016. FOCUS ON MONMOUTH A HALF-HOUR VIDEO THE PROJECT •We are traveling through Monmouth County to collect stories, learn about the natural habitat, hike the trails, explore the shore, enjoy the activities, tour the gardens, and meet the stewards of the green spaces and historic sites. PRODUCTION PROCESS Watch the Morris County video online anytime at greenernewjersey.org. GNJP is the only nonprofit in NJ working to promote the parks through videos for TV & web. DEVELOPMENT & PREPRODUCTION PRODUCTION & POSTPRODUCTION DISTRIBUTION & MARKETING Concept development Write scripts Research topic and subjects Develop storyboard Continuous presence on social media Secure fundraising Music & graphics Continuous social media presence Develop website Shoot footage Produce & deliver halfhour program and promos for TV Contract with broadcasters Provide online with upload capability Market & promote Premiere PRODUCTION SCHEDULE Film in 2015, edit and complete for broadcast in spring 2016. 2014 to 2015 Pre-production Secure financing Develop story line Research topics Continuous social media presence JUNE 2015 TO FEBRUARY 2016 Film from June through December 2015 Editing & postproduction January and February 2016 SPRING 2016 Continuous social media presence Promotion begins March 2016 April 2016 premiere Beginning May 2016: ongoing broadcast OPEN SPACES & HISTORIC PLACES IN MONMOUTH COUNTY VIDEO 2015-2016 PRODUCTION BUDGET EXPENDITURES - PRODUCTION Expenses VIDEO PRODUCTION Executive producer Producer Videographer and audio Script writer and research Editor Host Distribution & packaging for tv American Public TV broadcast/presentation fees Closed captioning for web, TV and DVD Music composition; broadcast, web & DVD royalty fees Photography Graphics/animation/maps, royalty fees Liability, Errors & Omissions Insurance $ 70,000 PROMOTION & WEB Marketing/Public Relations/Social Media Web development and content DVD duplication and distribution TOTAL $ 20,000 $ 90,000 SOME MONMOUTH COUNTY STATISTICS* Monmouth County population in July 2012: 630,000 Monmouth County Acres: 310,840 MC Preserved Acres: 61,000 MC Per Capita Personal Income: $61,000 MC Developed Acres: 150,000 *County Community Fact Book Monmouth County Edition 2104; NJDEP Land Use/Land Cover 2012 Manasquan Reservoir VIDEO SYNOPSIS SYNOPSIS Huber Woods Park WHAT A half-hour video for TV and web, plus short video pieces for the web and a promotional trailer WHERE County, municipal, state and federal parks and historic sites in Monmouth County, New Jersey SCHEDULE May through December 2015 PREMIERE April 2016 in Monmouth County venue BROADCAST Spring 2016 - repeat broadcasts for 5 years THE TEAM Experienced production crew with producer/editor Bob Szuter, videographer Joe Conlon, executive producer JoAnne Ruscio, and hands-on advisers who know the topics and sites well (bios at end of booklet) DISTRIBUTION Public television, online, cable stations FORMAT Length: 24-26 minutes HIKING, CANOEING & MORE •Megan Gunning takes viewers on an active on-the-site tour of Monmouth County, walking the trails, visiting villages, horseback riding, sailing, climbing to the top of Sandy Hook Lighthouse, and trying her luck at fishing. AN AERIAL PERSPECTIVE •We start with a birds-eye view of the county from a helicopter and an introduction of where we're taking the viewer. PRESERVATION, STEWARDSHIP & KIDS ON HORSEBACK •Megan will ride with a child perfecting her equestrian skills at Sunnyside with the SPUR program, hang out with people sailing and fishing, and talk with the folks behind the preservation and stewardship of Monmouth County's natural and historic treasures plus much more. Film crew at Deep Cut Gardens (top); Sunnyside Recreation Area (bottom) THE PLACES WE PLAN TO FILM Sites being considered for inclusion •Allaire State Park •Crosswicks Creek •Deep Cut Gardens •Hartshorne Woods •Henry Hudson Trail •Historic Walnford •Holmdel Park & Historic Longstreet Farm •Huber Woods Environmental Center •Manasquan Reservoir •Mt Mitchell Scenic Overlook •Perrineville Lake Park •Sandy Hook - Gateway National Recreation Area •Seven Presidents Park •Sunnyside Equestrian Center & Special People United to Ride •Union Transportation Trail The Furnace at Allaire State Park CONTENT & SITES PRODUCTS Two promos: 1 minute & 30 seconds For program promotion on TV & social media One 2-minute trailer For web & social media Half-hour video for TV & web Trails & recreation Two to three 3minute videos (funding dependent) Nature History Manasquan Reservoir SPONSORSHIP OPPORTUNITIES BECOME A SPONSOR REACH 50,000+ VIEWERS Manasquan Reservoir Attract an upscale, welleducated and diverse audience of all ages from individuals and families in their 20s to 40s to baby boomers and grandparents. Cultivate an engaged, civicminded audience while showing your support for the Garden State. Support the local economy by building awareness of the natural and historic treasures in Monmouth County through a statewide, regional and national visual reach. Contribute to the community's quality of life and general wellness by encouraging outdoor exercise. INVEST WHERE YOU LIVE, WORK & PLAY $500 •Listed on website as supporter $1,000 •Listed on website & online promotion as supporter $2,500 •Listed as funder on website, in broadcast credits & in online promotion $5,000 •Listed as funder in all printed & online materials, on web & in broadcast credits $10,000 •Listed as major funder in print & online materials, on web & in broadcast credits; one 30-second ad provided by funder include in video online CONTACT: •JoAnne Ruscio, Executive Producer •(609) 397-2138 or email gnj@greenernewjersey.org COMMENTS ON THE FIRST VIDEO IN THE SERIES OPEN SPACES & HISTORIC PLACES IN MORRIS COUNTY What a spectacular film! – Leslie Bensley, Executive Director, Morris County Tourism Bureau Always on the lookout for fresh inspiration and information, here's one you don't want to miss - Greener New Jersey Productions' newest program: Open Spaces & Historic Places, airing on NJTV . . . – Edible Jersey The video lovingly captures the beauty of the Morristown Green, Jockey Hollow, Patriots Path, the Great Swamp National Wildlife Refuge and Willowwood Arboretum, along with some history at Morristown's Historic Speedwell, birthplace of the telegraph. – Kevin Coughlin, MorristownGreen.com Deep Cut Gardens DEMOGRAPHICS & DISTRIBUTION THE AUDIENCE Targeted demographics •High school, vocational school, college graduates and advanced degrees •Average household income: $35,000 to $250,000 •Age: 25+ with diverse ethnic backgrounds •Interests: community oriented, families, seniors especially with grandchildren, singles, outdoor enthusiasts, individuals who appreciate open space, small business owners, day trippers, history and antique lovers, gardeners, and hospitality industry •Local, statewide and national reach through web and television Morristown Freewheelers Bicycle Club at Jockey Hollow, Morristown National Historical Park WEBSITE DEMOGRAPHICS (Google Analytics) GENDER: 46% female; 54% male INTERESTS •5.49% - active, sports, running, walking •3.94% - computers and electronics •3.05% - individual sports, cycling •2.96% - food and drink, cooking, recipes •2.45% - travel and tourism AGES • 27.5% - ages 18 - 24 • 33.5% - ages 25 - 34 • 15.5% - ages 35 - 44 • 12.5% - ages 45-54 • 5.5% - ages 55 - 64 • 5.5% - ages 65+ VIMEO VIEWERS: 60,000+ as of April 10, 2015 • Total GNJP Vimeo Viewers (all videos) as of April 10, 2015: 161,000 DISTRIBUTION HIGHLIGHTS ONLINE - Website/Social Media - Reach 100,000 viewers •Estimated 3,000 to 5,000 viewers per week for five years based on current numbers for Morris County video - probably higher as there is a denser population in Monmouth County; goal is: 10,000 weekly. •Embedded on Greener NJ Productions website plus available to all participating organizations including Monmouth County Park System, Friends of the Parks, Monmouth Conservation Foundation, MC Office of Tourism, funders and advertisers websites and others. Also offered on social media. NJTV Public Broadcasting •Program available to NJTV May 2016, airs year round in primetime, overnight and early morning slots reaching 1,000s of viewers per showing; the first video about Morris County continues to air on NJTV. •NJTV brings high-quality public TV programs to New Jersey and its tristate neighbors with a broadcast schedule that combines acclaimed national PBS programs with local programming on air and online. American Public Television •Through APT, if accepted, GNJP will offer both programs to public TV stations nationally in spring of 2016 - Open Spaces & Historic Places in Morris County and Monmouth County - reaching tens of thousands of viewers. •A leading distributor of top-rated programs to public TV, APT has distributed approximately half of the top 100 highest-rated public television titles since 2004. DISTRIBUTION NJTV Br o ad c ast Program available to NJTV May 2016, airs year round in primetime, overnight and early morning slots reaching 1,000s of viewers per showing; the first segment about Morris County has aired for over a year on NJTV, reaching a wide audience. NJTV brings high-quality public TV programs to New Jersey and its tristate neighbors with a broadcast schedule that combines acclaimed national PBS programs with local programming on air and online. ONL I NE - W eb sit e/Vim eo r eac h 5 0 , 0 0 0 p lu s v iew er s in fir st y ear w it h c o m b in ed b r o ad c ast an d o n lin e v iew in g Estimated 3,000 to 5,000 viewers per week for five years based on current numbers for Morris County video - probably higher as there is a denser population in Monmouth County; goal is to reach 10,000 a week. Embedded on Greener NJ website plus available to all participating organizations including Monmouth County Park System, Friends of the Parks, Monmouth Conservation Foundation, MC Office of Tourism, funders websites and others. Am er ic an P u b lic Telev isio n - n at io n al d ist r ib u t io n t o p u b lic TV st at io n s If accepted, APT will offer both programs to A leading distributor of top-rated programs to public public TV stations nationally in spring of 2016 - TV, APT has distributed approximately half of the top Open Spaces & Historic Places in Morris County 100 highest-rated public television titles since 2004. and Monmouth County - reaching tens of thousands of viewers. Ot h er Cab le St at io n s Offered at no charge. L o c al Or gan izat io n s av ailab le fo r fr ee sc r een in gs Reach thousands of Monmouth County residents as well as NJ residents. Available to schools and other organizations for special viewings and embedding on web at no charge. P r em ier e - Ap r il 2 0 1 6 # guests dependent on venue - invites to funders, individuals in the video, public & officials. Reception & screening at site in Monmouth County - no charge. Premiere of Open Spaces & Historic Places in Morris County at the Morris Museum spring 2014 MARKETING STRATEGY BUILDING AN EFFECTIVE BRAND •Further develop brand and customize message for Monmouth County program focused on getting viewers out into nature. •Brand statement will highlight the incredible resources for outdoor activities, the health and spiritual benefits, the rich historic legacy, the invaluable environmental benefits of clean water and open space, and the accessibility of these sites in Monmouth County. •Create dynamic advertising and promotions for video. •Ongoing social media presence during filming and after production is complete on Facebook, Instagram, Twitter, Linked-in, Google+, Instagram, Pinterest, Tumblr, Vimeo, SlideShare and other venues. •Email updates to targeted audiences. MARKETING & PROMOTION •Distribute media releases to local, statewide and national media and interested organizations and businesses. •Ads in five local media outlets for first broadcast. •Schedule interviews with targeted media. •Promos and other short videos for TV and social media. •Distribute to NJTV, APT, cable and other organizations. •Post complete video and short videos on GNJP website, affiliated websites, YouTube and Vimeo. •Offer video download to schools, organizations, businesses and government agencies. •Premiere: screening and reception. $17.8 BILLION IN CONSUMER SPENDING** Outdoor recreation is essential to the American economy Outdoor recreation creates jobs, supports communities and the economy, and generates tax revenue. Green, blue and historic places attract and sustain families, individuals and businesses, create strong communities and a healthy environment, and support a high quality of life. In New Jersey*, outdoor recreation generates: •$17.8 billion in consumer spending •$6.1 billion in wages and salaries Your support of this video will also support the environment, quality of life, historic resources and the local economy. **Outdoor Industry Association’s 2012 Recreation Economy Report Hartshorne Woods on the Navesink River CONTINUOUS PROMOTION ON SOCIAL MEDIA Production crew at the Wick House at Jockey Hollow, Morristown National Historical Park THE PRODUCTION TEAM Huber Woods Park MEGAN GUNNING Series Host Megan Gunning is a spokesperson and television personality who has worked for various networks including Discovery Communications, Viacom, News Corporation, Tribune, NBC, Fox, Turner Broadcasting and CBS. She was the original host of NJ FRESH!, a five-episode series broadcast on NJN. Megan has participated in the Worldwide Opportunities on Organic Farms program in the US and Ireland and is an advocate of sustainable agriculture and the farm-to-table movement. In 2013 and 2014, Megan hosted GNJP's pilot for FRESH! and OPEN SPACES & HISTORIC PLACES IN MORRIS COUNTY. She is a graduate of University of Vermont's Institute of Artisan Cheese, studied Dairy Foods through Cornell's Extension Program, is a certified artisan cheesemaker and completed the NJ Agriculture Society's Leadership Development Program. BOB SZUTER JOE CONLON Producer/Editor Videographer Bob Szuter, writer-producer and editor, worked in short video and documentary programming at NJN for over twenty years. Joe Conlon is the owner/operator of Conlon Video Works and is Director of Photography for Colameco's Food Show, State of the Arts and Due Process, and provides high quality camera, lighting, sound and engineering services for a wide range of broadcast and corporate clients including GNJP. He has written, produced and edited programs on New Jersey's history and environment with shows airing nationally on PBS, including Morristown: Where America Survived. His last documentary for NJN, The Power of the Governor, won the 2012 New York Regional Emmy for Best Politics Program. Bob is an independent writer-producer and editor on broadcast and online media. He produced and edited GNJP's Open Spaces & Historic Places in Morris County and The Duke Dialogues in 2014 and Real World Science in Your Backyard in 2013. He handles documentary, news, sports and magazine format single camera shoots. Joe has received 14 Emmy nominations and 5 Emmys in just under 3 years. Joe was videographer for GNJP's Open Spaces & Historic Places in Morris County and coordinated the production of Framing Climate Change - part of the Duke Dialogues. JOANNE RUSCIO CONTENT ADVISORS Executive Producer GNJP Board and Local Advisors As president and executive producer of GNJP, JoAnne has produced five programs for TV and web in the two-and-a- half years GNJP has existed. She is the founder of GNJP. Environment: Michael Catania, GNJP Board Chair Previously, she developed, raised funds for and served as co-executive producer of NJ Fresh!, a five-part series on NJ agriculture that aired on NJN. JoAnne was marketing director of NJN for more than ten years and served as communications director for NJ state parks and forests for over a decade. Monmouth County Park System: Jim Truncer, Secretary/Director; Karen Livingstone Parks: Greg Marshall, GNJP Board Secretary/Treasurer Friends of the Parks: Maria Wojciechowski Monmouth Conservation Foundation: William D. Kastning JoAnne founded Greener New Jersey Productions because of her love for New Jersey's natural world and historic legacy, much of which seems to be unknown to many people in and out of the Garden State. The GNJP Board Advisors and Production Team GREENER NEW JERSEY PRODUCTIONS We're walking, hiking and sampling fresh produce and cheeses in the Garden State. We're listening to land and water stewards, farmers, historians and outdoor enthusiasts. And we're turning their stories and our travels into video for the web and TV. MISSION GNJP is a Jersey-based 501(c)(3) nonprofit producing videos on farming, open spaces and historic places in New Jersey for television and web. Through the power of locally produced media, GNJP turns the spotlight on some of the best of New Jersey, encouraging support of, participation in and dialog about the greener side of the Garden State. GNJP has produced five programs for TV and web since its inception in 2012. Holmdel Park, Thompson Park, Bayshore Waterfront Park, Historic Longstreet GNJP BOARD OF TRUSTEES Michael Catania, Chair, and Executive Director, Duke Farms Art Brown, Former NJ Secretary of Agriculture, Owner, B&B Farms Joann DelVescio, Vice Chair, and Executive Director, NJ Campground Owners Association Greta Kiernan, Creative Consultant and former Assemblywoman Greg Marshall, Secretary/Treasurer, and Former Director, NJ Division of Parks & Forestry Bob Prewitt, President, Dana Communications Governor Christine Todd Whitman, President, The Whitman Strategy Group HONORARY BOARD MEMBERS Governor Brendan Byrne and Ruthi Zinn Byrne Sunnyside Equestrian Center – Special People United to Ride REFERENCES: The Benefits of Physical Activity Provided by Park and Recreation Services: The Scientific Evidence by Geoffrey Godbey and Andrew Mowen for the National Recreation and Park Association 2010; and Outdoor Recreation, Health, and Wellness – Understanding and Enhancing the Relationship by Geoffrey Godbey, prepared for the Outdoor Resources Review Group The Mill at Historic Walnford PO Box 14, Stockton, NJ 08559 PHONE: (609) 397-2138 EMAIL: gnj@greenernewjersey.org Visit us at greenernewjersey.org Coastal wetlands