Imagine . . .
MEDIA KIT
Walnford Historic Site
Produced & distributed by Greener New Jersey Productions
GREENER NEW JERSEY
PRODUCTIONS
Turns the camera on the parks,
forests, rivers, streams, ocean, bays
and history in Monmouth County in
a half-hour video for TV, web and
social media for spring 2016
– the second episode in the
Open Spaces & Historic Places series!
Turkey Swamp Park
WHY PRODUCE A VIDEO ON
OPEN SPACES & HISTORIC PLACES IN MONMOUTH COUNTY?
Huber Woods Park
BECAUSE SOMETIMES WE DON’T KNOW WHAT WE’VE GOT
Through the power of locally produced media, GNJP turns the spotlight on some of the best of New
Jersey, showing the richness and accessibility of the greener side of the state that many have forgot
existed or never knew was there.
How we hope to help change that . . .
•Film inviting places to visit with a wide range of
appeal to all ages, abilities and interests
•Highlight health and spiritual benefits as an antidote
to stressful lifestyles
•Show the critical importance of nature and the
stewardship of our water, land, air and history
•Recognize the local heroes of land conservation and
historic preservation
•Support the local economy
•Inspire folks to “GET OUT”!
Manasquan River Trail
GREEN TIME OVER SCREEN TIME
Don't let our appreciation of the outdoors and
our historic legacy lose value because of . . .
•Busy and overscheduled lifestyles
•A lack of knowledge of where to go, what to do, how to do it
•No access to outdoor gear and places to use it
•The siren song of TV and the internet, which accounts for
more than half of Americans’ use of free time
•Concerns with safety and crime
•Being unaware of places accessible for people with
disabilities, seniors and families with young children
Middle schoolers at Sandy Hook,
Gateway National Recreation
Area as part of the Real World
Science in Your Backyard project
sponsored by the National
Science Foundation
Gateway National Recreation Area – Sandy Hook Lighthouse
VISUAL TOUR OF MONMOUTH
•This will be the second
in a series on parks
and other green and
historic places in New
Jersey.
•We're striving to
engage new and hardto-reach audiences.
•The first episode in the
series Open Spaces &
Historic Places in Morris
County was produced
and broadcast in spring
2014 and continues to air
on NJTV.
•The second in the series
will be Open Spaces &
Historic Places in
Monmouth County.
KEEPING IT LOCAL
•GNJP seeks to develop
and produce a halfhour video for online
and TV in 2016.
FOCUS ON MONMOUTH
A HALF-HOUR VIDEO
THE PROJECT
•We are traveling
through Monmouth
County to collect
stories, learn about
the natural habitat,
hike the trails, explore
the shore, enjoy the
activities, tour the
gardens, and meet the
stewards of the green
spaces and historic
sites.
PRODUCTION PROCESS
Watch the Morris County video online anytime at greenernewjersey.org. GNJP is the
only nonprofit in NJ working to promote the parks through videos for TV & web.
DEVELOPMENT & PREPRODUCTION
PRODUCTION & POSTPRODUCTION
DISTRIBUTION &
MARKETING
Concept development
Write scripts
Research topic and
subjects
Develop storyboard
Continuous presence on
social media
Secure fundraising
Music & graphics
Continuous social
media presence
Develop website
Shoot footage
Produce & deliver halfhour program and
promos for TV
Contract with
broadcasters
Provide online with
upload capability
Market & promote
Premiere
PRODUCTION SCHEDULE
Film in 2015, edit and complete for broadcast in spring 2016.
2014 to 2015
Pre-production
Secure financing
Develop story line
Research topics
Continuous social
media presence
JUNE 2015 TO
FEBRUARY 2016
Film from June
through December
2015
Editing & postproduction January
and February 2016
SPRING 2016
Continuous social
media presence
Promotion begins
March 2016
April 2016 premiere
Beginning May 2016:
ongoing broadcast
OPEN SPACES & HISTORIC PLACES IN MONMOUTH COUNTY VIDEO
2015-2016 PRODUCTION BUDGET
EXPENDITURES - PRODUCTION
Expenses
VIDEO PRODUCTION
Executive producer
Producer
Videographer and audio
Script writer and research
Editor
Host
Distribution & packaging for tv
American Public TV broadcast/presentation fees
Closed captioning for web, TV and DVD
Music composition; broadcast, web & DVD royalty fees
Photography
Graphics/animation/maps, royalty fees
Liability, Errors & Omissions Insurance
$
70,000
PROMOTION & WEB
Marketing/Public Relations/Social Media
Web development and content
DVD duplication and distribution
TOTAL
$
20,000
$
90,000
SOME MONMOUTH COUNTY STATISTICS*
Monmouth
County population
in July 2012:
630,000
Monmouth
County Acres:
310,840
MC Preserved
Acres: 61,000
MC Per Capita
Personal Income:
$61,000
MC Developed
Acres: 150,000
*County Community Fact Book Monmouth County Edition 2104; NJDEP Land Use/Land Cover 2012
Manasquan Reservoir
VIDEO SYNOPSIS
SYNOPSIS
Huber Woods Park
WHAT
A half-hour video for TV and web, plus short video
pieces for the web and a promotional trailer
WHERE
County, municipal, state and federal parks and
historic sites in Monmouth County, New Jersey
SCHEDULE
May through December 2015
PREMIERE
April 2016 in Monmouth County venue
BROADCAST
Spring 2016 - repeat broadcasts for 5 years
THE TEAM
Experienced production crew with producer/editor
Bob Szuter, videographer Joe Conlon, executive
producer JoAnne Ruscio, and hands-on advisers who
know the topics and sites well (bios at end of booklet)
DISTRIBUTION
Public television, online, cable stations
FORMAT
Length: 24-26 minutes
HIKING, CANOEING & MORE
•Megan Gunning takes viewers on an active on-the-site tour of
Monmouth County, walking the trails, visiting villages, horseback
riding, sailing, climbing to the top of Sandy Hook Lighthouse, and
trying her luck at fishing.
AN AERIAL PERSPECTIVE
•We start with a birds-eye view of the county from a helicopter and
an introduction of where we're taking the viewer.
PRESERVATION, STEWARDSHIP & KIDS ON
HORSEBACK
•Megan will ride with a child perfecting her equestrian skills at
Sunnyside with the SPUR program, hang out with people sailing and
fishing, and talk with the folks behind the preservation and
stewardship of Monmouth County's natural and historic treasures
plus much more.
Film crew at Deep Cut Gardens (top);
Sunnyside Recreation Area (bottom)
THE PLACES WE PLAN TO FILM
Sites being considered for inclusion
•Allaire State Park
•Crosswicks Creek
•Deep Cut Gardens
•Hartshorne Woods
•Henry Hudson Trail
•Historic Walnford
•Holmdel Park & Historic Longstreet Farm
•Huber Woods Environmental Center
•Manasquan Reservoir
•Mt Mitchell Scenic Overlook
•Perrineville Lake Park
•Sandy Hook - Gateway National Recreation Area
•Seven Presidents Park
•Sunnyside Equestrian Center & Special People
United to Ride
•Union Transportation Trail
The Furnace at Allaire State Park
CONTENT & SITES
PRODUCTS
Two promos: 1
minute & 30
seconds
For program
promotion on TV &
social media
One 2-minute trailer
For web & social
media
Half-hour video for
TV & web
Trails & recreation
Two to three 3minute videos
(funding dependent)
Nature
History
Manasquan Reservoir
SPONSORSHIP OPPORTUNITIES
BECOME A SPONSOR
REACH 50,000+ VIEWERS
Manasquan Reservoir
Attract an upscale, welleducated and diverse
audience of all ages from
individuals and families in
their 20s to 40s to baby
boomers and grandparents.
Cultivate an engaged, civicminded audience while
showing your support for the
Garden State.
Support the local economy by
building awareness of the
natural and historic treasures
in Monmouth County through
a statewide, regional and
national visual reach.
Contribute to the
community's quality of life
and general wellness by
encouraging outdoor
exercise.
INVEST WHERE YOU LIVE, WORK & PLAY
$500
•Listed on website as supporter
$1,000
•Listed on website & online promotion as supporter
$2,500
•Listed as funder on website, in broadcast credits & in online promotion
$5,000
•Listed as funder in all printed & online materials, on web & in broadcast
credits
$10,000
•Listed as major funder in print & online materials, on web & in broadcast
credits; one 30-second ad provided by funder include in video online
CONTACT:
•JoAnne Ruscio, Executive Producer
•(609) 397-2138 or email gnj@greenernewjersey.org
COMMENTS ON THE FIRST VIDEO IN THE SERIES
OPEN SPACES & HISTORIC PLACES IN
MORRIS COUNTY
What a spectacular film!
– Leslie Bensley, Executive Director, Morris County
Tourism Bureau
Always on the lookout for fresh inspiration and
information, here's one you don't want to miss - Greener
New Jersey Productions' newest program: Open Spaces &
Historic Places, airing on NJTV . . .
– Edible Jersey
The video lovingly captures the beauty of the Morristown
Green, Jockey Hollow, Patriots Path, the Great Swamp
National Wildlife Refuge and Willowwood Arboretum,
along with some history at Morristown's Historic
Speedwell, birthplace of the telegraph.
– Kevin Coughlin, MorristownGreen.com
Deep Cut Gardens
DEMOGRAPHICS & DISTRIBUTION
THE AUDIENCE
Targeted demographics
•High school, vocational school, college graduates and advanced degrees
•Average household income: $35,000 to $250,000
•Age: 25+ with diverse ethnic backgrounds
•Interests: community oriented, families, seniors especially with grandchildren,
singles, outdoor enthusiasts, individuals who appreciate open space, small business
owners, day trippers, history and antique lovers, gardeners, and hospitality industry
•Local, statewide and national reach through web and television
Morristown Freewheelers Bicycle Club at Jockey Hollow, Morristown National Historical Park
WEBSITE DEMOGRAPHICS
(Google Analytics)
GENDER: 46% female; 54% male
INTERESTS
•5.49% - active, sports, running, walking
•3.94% - computers and electronics
•3.05% - individual sports, cycling
•2.96% - food and drink, cooking, recipes
•2.45% - travel and tourism
AGES
• 27.5% - ages 18 - 24
• 33.5% - ages 25 - 34
• 15.5% - ages 35 - 44
• 12.5% - ages 45-54
• 5.5% - ages 55 - 64
• 5.5% - ages 65+
VIMEO VIEWERS: 60,000+ as of April 10, 2015
• Total GNJP Vimeo Viewers (all videos) as of April 10, 2015: 161,000
DISTRIBUTION HIGHLIGHTS
ONLINE - Website/Social Media - Reach 100,000 viewers
•Estimated 3,000 to 5,000 viewers per week for five years based on current numbers for Morris County
video - probably higher as there is a denser population in Monmouth County; goal is: 10,000 weekly.
•Embedded on Greener NJ Productions website plus available to all participating organizations including
Monmouth County Park System, Friends of the Parks, Monmouth Conservation Foundation, MC Office of
Tourism, funders and advertisers websites and others. Also offered on social media.
NJTV Public Broadcasting
•Program available to NJTV May 2016, airs year round in primetime, overnight and early morning slots
reaching 1,000s of viewers per showing; the first video about Morris County continues to air on NJTV.
•NJTV brings high-quality public TV programs to New Jersey and its tristate neighbors with a broadcast
schedule that combines acclaimed national PBS programs with local programming on air and online.
American Public Television
•Through APT, if accepted, GNJP will offer both programs to public TV stations nationally in spring of 2016
- Open Spaces & Historic Places in Morris County and Monmouth County - reaching tens of thousands of
viewers.
•A leading distributor of top-rated programs to public TV, APT has distributed approximately half of the
top 100 highest-rated public television titles since 2004.
DISTRIBUTION
NJTV Br o ad c ast
Program available to NJTV May 2016, airs year
round in primetime, overnight and early
morning slots reaching 1,000s of viewers per
showing; the first segment about Morris
County has aired for over a year on NJTV,
reaching a wide audience.
NJTV brings high-quality public TV programs to New
Jersey and its tristate neighbors with a broadcast
schedule that combines acclaimed national PBS
programs with local programming on air and online.
ONL I NE - W eb sit e/Vim eo r eac h 5 0 , 0 0 0 p lu s v iew er s
in fir st y ear w it h
c o m b in ed b r o ad c ast an d
o n lin e v iew in g
Estimated 3,000 to 5,000 viewers per week for
five years based on current numbers for Morris
County video - probably higher as there is a
denser population in Monmouth County; goal
is to reach 10,000 a week.
Embedded on Greener NJ website plus available to all
participating organizations including Monmouth
County Park System, Friends of the Parks, Monmouth
Conservation Foundation, MC Office of Tourism,
funders websites and others.
Am er ic an P u b lic
Telev isio n - n at io n al
d ist r ib u t io n t o p u b lic TV
st at io n s
If accepted, APT will offer both programs to
A leading distributor of top-rated programs to public
public TV stations nationally in spring of 2016 - TV, APT has distributed approximately half of the top
Open Spaces & Historic Places in Morris County 100 highest-rated public television titles since 2004.
and Monmouth County - reaching tens of
thousands of viewers.
Ot h er Cab le St at io n s
Offered at no charge.
L o c al Or gan izat io n s av ailab le fo r fr ee
sc r een in gs
Reach thousands of Monmouth County
residents as well as NJ residents.
Available to schools and other organizations for special
viewings and embedding on web at no charge.
P r em ier e - Ap r il 2 0 1 6
# guests dependent on venue - invites to
funders, individuals in the video, public &
officials.
Reception & screening at site in Monmouth County - no
charge.
Premiere of Open Spaces & Historic Places in Morris County
at the Morris Museum spring 2014
MARKETING STRATEGY
BUILDING AN
EFFECTIVE BRAND
•Further develop brand and customize message
for Monmouth County program focused on getting
viewers out into nature.
•Brand statement will highlight the incredible
resources for outdoor activities, the health and
spiritual benefits, the rich historic legacy, the
invaluable environmental benefits of clean water
and open space, and the accessibility of these sites
in Monmouth County.
•Create dynamic advertising and promotions for
video.
•Ongoing social media presence during filming and
after production is complete on Facebook,
Instagram, Twitter, Linked-in, Google+, Instagram,
Pinterest, Tumblr, Vimeo, SlideShare and other
venues.
•Email updates to targeted audiences.
MARKETING &
PROMOTION
•Distribute media releases to local, statewide and
national media and interested organizations and
businesses.
•Ads in five local media outlets for first broadcast.
•Schedule interviews with targeted media.
•Promos and other short videos for TV and social
media.
•Distribute to NJTV, APT, cable and other
organizations.
•Post complete video and short videos on GNJP
website, affiliated websites, YouTube and Vimeo.
•Offer video download to schools, organizations,
businesses and government agencies.
•Premiere: screening and reception.
$17.8 BILLION IN CONSUMER SPENDING**
Outdoor recreation is essential to the American economy
Outdoor recreation
creates jobs, supports
communities and the
economy, and generates
tax revenue.
Green, blue and historic
places attract and sustain
families, individuals and
businesses, create strong
communities and a
healthy environment, and
support a high quality of
life.
In New Jersey*, outdoor
recreation generates:
•$17.8 billion in consumer
spending
•$6.1 billion in wages and
salaries
Your support of this video
will also support the
environment, quality of life,
historic resources and the
local economy.
**Outdoor Industry Association’s 2012 Recreation Economy Report
Hartshorne Woods on the Navesink River
CONTINUOUS PROMOTION ON
SOCIAL MEDIA
Production crew at the Wick House at Jockey Hollow, Morristown National Historical Park
THE PRODUCTION TEAM
Huber Woods Park
MEGAN GUNNING
Series Host
Megan Gunning is a spokesperson and television
personality who has worked for various networks including
Discovery Communications, Viacom, News Corporation,
Tribune, NBC, Fox, Turner Broadcasting and CBS.
She was the original host of NJ FRESH!, a five-episode series
broadcast on NJN. Megan has participated in the
Worldwide Opportunities on Organic Farms program in the
US and Ireland and is an advocate of sustainable agriculture
and the farm-to-table movement. In 2013 and 2014, Megan
hosted GNJP's pilot for FRESH! and OPEN SPACES &
HISTORIC PLACES IN MORRIS COUNTY.
She is a graduate of University of Vermont's Institute of
Artisan Cheese, studied Dairy Foods through Cornell's
Extension Program, is a certified artisan cheesemaker and
completed the NJ Agriculture Society's Leadership
Development Program.
BOB SZUTER
JOE CONLON
Producer/Editor
Videographer
Bob Szuter, writer-producer and editor, worked
in short video and documentary programming at
NJN for over twenty years.
Joe Conlon is the owner/operator of Conlon
Video Works and is Director of Photography for
Colameco's Food Show, State of the Arts and Due
Process, and provides high quality camera,
lighting, sound and engineering services for a
wide range of broadcast and corporate clients
including GNJP.
He has written, produced and edited programs
on New Jersey's history and environment with
shows airing nationally on PBS, including
Morristown: Where America Survived. His last
documentary for NJN, The Power of the
Governor, won the 2012 New York Regional
Emmy for Best Politics Program.
Bob is an independent writer-producer and
editor on broadcast and online media. He
produced and edited GNJP's Open Spaces &
Historic Places in Morris County and The Duke
Dialogues in 2014 and Real World Science in
Your Backyard in 2013.
He handles documentary, news, sports and
magazine format single camera shoots. Joe has
received 14 Emmy nominations and 5 Emmys in
just under 3 years.
Joe was videographer for GNJP's Open Spaces &
Historic Places in Morris County and coordinated
the production of Framing Climate Change - part
of the Duke Dialogues.
JOANNE RUSCIO
CONTENT ADVISORS
Executive Producer
GNJP Board and Local Advisors
As president and executive producer of GNJP,
JoAnne has produced five programs for TV and
web in the two-and-a- half years GNJP has
existed. She is the founder of GNJP.
Environment: Michael Catania, GNJP Board Chair
Previously, she developed, raised funds for and
served as co-executive producer of NJ Fresh!, a
five-part series on NJ agriculture that aired on
NJN. JoAnne was marketing director of NJN for
more than ten years and served as
communications director for NJ state parks and
forests for over a decade.
Monmouth County Park System: Jim Truncer,
Secretary/Director; Karen Livingstone
Parks: Greg Marshall, GNJP Board
Secretary/Treasurer
Friends of the Parks: Maria Wojciechowski
Monmouth Conservation Foundation: William D.
Kastning
JoAnne founded Greener New Jersey
Productions because of her love for New Jersey's
natural world and historic legacy, much of which
seems to be unknown to many people in and out
of the Garden State.
The GNJP Board Advisors and Production Team
GREENER NEW JERSEY PRODUCTIONS
We're walking, hiking and sampling fresh produce and cheeses in the Garden State.
We're listening to land and water stewards, farmers, historians and outdoor enthusiasts.
And we're turning their stories and our travels into video for the web and TV.
MISSION
GNJP is a Jersey-based 501(c)(3) nonprofit producing videos on
farming, open spaces and historic places in New Jersey for television
and web. Through the power of locally produced media, GNJP turns
the spotlight on some of the best of New Jersey, encouraging support
of, participation in and dialog about the greener side of the Garden
State. GNJP has produced five programs for TV and web since its
inception in 2012.
Holmdel Park, Thompson Park,
Bayshore Waterfront Park,
Historic Longstreet
GNJP BOARD OF TRUSTEES
Michael Catania, Chair, and Executive Director, Duke Farms
Art Brown, Former NJ Secretary of Agriculture, Owner, B&B Farms
Joann DelVescio, Vice Chair, and Executive Director, NJ Campground
Owners Association
Greta Kiernan, Creative Consultant and former Assemblywoman
Greg Marshall, Secretary/Treasurer, and Former Director, NJ Division of
Parks & Forestry
Bob Prewitt, President, Dana Communications
Governor Christine Todd Whitman, President, The Whitman Strategy
Group
HONORARY BOARD MEMBERS
Governor Brendan Byrne and Ruthi Zinn Byrne
Sunnyside Equestrian Center –
Special People United to Ride
REFERENCES: The Benefits of Physical Activity Provided by Park and
Recreation Services: The Scientific Evidence by Geoffrey Godbey and
Andrew Mowen for the National Recreation and Park Association 2010;
and Outdoor Recreation, Health, and Wellness – Understanding and
Enhancing the Relationship by Geoffrey Godbey, prepared for the
Outdoor Resources Review Group
The Mill at Historic Walnford
PO Box 14, Stockton, NJ 08559
PHONE: (609) 397-2138
EMAIL: gnj@greenernewjersey.org
Visit us at greenernewjersey.org
Coastal wetlands