Maybelline
Maybelline Cosmetics
Parent Company
L'Oréal
Category
Personal Care brands - Cosmetics
Sector
FMCG
Tagline/ Slogan
Maybe She's Born With It. Maybe It's Maybelline
USP
1 / 4

Maybelline
Large variety of products with competitive costs
STP
Segment
Middle and upper class
Target Group
18-35 year old female at mass market
Positioning
Makes you more beautiful with subtle care
SWOT Analysis
Strengths
2 / 4

Maybelline
1. Maybelline has the top research and development teams and resources through their parent company L’Oreal
2. The Maybelline has a coveted image of hip, intelligent, stylish and charming
3. Strong market penetration and brand loyalty
4. Low prices due to low cost of production
5.Different versions of product are produced for each country
Weaknesses
1.Despite being a popular brand, cosmetics industry has intense competition and hence limited market share
2. Sometimes cosmetic products don’t suit people with sensitive skin
Opportunities
1.State of art research center
2.Using know how from L’oreal group
Threats
1.People are afraid to follow the latest fashion
2.High tech competitor factories
3.Wide range of substitutes
Competition
3 / 4

Maybelline
Competitors
1.Revlon
2.Lakme
3.elle18
4 / 4