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Office of the President
TO MEMBERS OF THE COMMITTEE ON EDUCATIONAL POLICY:
ACTION ITEM
For Meeting of September 15, 2010
PROPOSED PUBLIC PHASE OF FUNDRAISING CAMPAIGN, DAVIS CAMPUS
RECOMMENDATION
The President recommends that the Committee on Educational Policy recommend to the Regents
that the proposal of the Davis campus, jointly with The UC Davis Foundation, to conduct a
campuswide, comprehensive fundraising campaign, with a goal of $1 billion to support Davis’
students, faculty and programs with strengthened endowment, capital, and current-use funding,
be approved, subject to the condition that each capital project has been or would be approved at
the appropriate time in accordance with Regental policy.
BACKGROUND
In 2006, the President approved the proposal of the Davis campus to conduct the preliminary and
quiet, pre-public phase of a comprehensive fundraising campaign, the goal for which would be
$900 million or more for capital projects, endowments, programmatic and other on-going
support. The quiet phase began following this approval; the public phase would be expected to
run for approximately four years, beginning October 22, 2010 to June 30, 2014. Given the
considerable success of the quiet phase of the Campaign to date, including the gift of $100
million from the Gordon and Betty Moore Foundation to establish the Betty Irene Moore School
of Nursing, approval is now sought for a goal of $1 billion. From the Campaign’s inception
through June 30, 2010, the campus had achieved approximately 57.6 percent of the $1 billion
goal by raising gifts, private grants and pledges totaling approximately $576 million. This total
includes some specific gifts and pledges made prior to the formal inception date in anticipation
of the Campaign.
The proposed Campaign would be identified as The Campaign for UC Davis. The campus’s ten
(10) schools and colleges and other academic and non-academic departments, have developed
the following priorities for the Campaign:
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Funds for student support
Funds for chairs and professorships
New revenue for innovative instruction/scholarship/
research/creative work
$120 million
$130 million
$300 million
COMMITTEE ON
EDUCATIONAL POLICY
September 15, 2010


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Funds for programs and patient care
Funds for capital/campus improvement
Unrestricted funds
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$140 million
$260 million
$50 million
A list of capital projects has been developed for which philanthropic support may be sought in
full or in part. Previously approved projects that have received Campaign support during the
quiet phase and are completed or nearing completion include the School of Law building
renovation, construction of Maurice J. Gallagher, Jr. Hall for the Graduate School of
Management, the Robert Mondavi Institute for Wine and Food Science, Veterinary
Medicine IIIB, Gladys Valley Hall, and the Aggie Stadium. Other projects, for which approval
would be sought at the appropriate time, may include new, renovated, or upgraded facilities for:
the College of Agricultural and Environmental Sciences, the College of Engineering, Earth and
Physical Sciences, the UC Davis Health System, the School of Veterinary Medicine, a Museum
of Art, and a Music Recital Hall, in addition to other smaller projects.
The Campaign would be conducted under the direction of the Vice Chancellor of Development,
for whom a national search is actively under way. The Chancellor, Vice Chancellors, Deans, and
Directors and the senior management of the UC Davis Office of University Development with
their development and operations personnel would be personally involved in the effort.
Professional development staff, under the direction of the Assistant Deans for External
Affairs/Directors of Development in the schools and colleges, and development directors in the
other academic and non-academic programs would support the Campaign in coordination with
the Office of University Development.
For this comprehensive campaign, endorsement from The UC Davis Foundation has been
secured. Most of the top-level volunteer leadership for the Campaign has been recruited,
including a Campaign Cabinet, which has been actively involved for three years. Campaign cochairs will be enlisted from among the Cabinet and other leadership donors and volunteers.
Many of the schools and colleges, and other academic and non-academic units, have enlisted the
support of advisory boards to serve as volunteers and ambassadors in their own Campaign
efforts.
All Campaign activities would be conducted in accordance with University policy. Gifts and
endowments would be solicited on behalf of the Regents and the UC Davis Foundation. The
Campaign would be funded primarily from discretionary campus resources and, secondarily,
from a portion of Campaign proceeds; donors would be so notified. Gifts the Foundation
receives for endowment would be invested prudently to ensure that assets would be protected
and that a reasonable return would be achieved for support of the purposes of the gift. The
Foundation, in a process similar to that used by the Regents, sets a spending rate and reviews it
annually. Both income and realized gains can be distributed. In accordance with UC
Administrative Guidelines for Campus Foundations, restricted funds received or unrestricted
funds allocated (including investment income) for University support shall be transferred to the
University, administered in accordance with University policies, and expended from University
department or program accounts.
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