? Chipotle Mexican Grill, Inc. CMG [XNYS] | QQ Last Price Fair Value Consider Buy Consider Sell Uncertainty Economic Moat™ Stewardship 323.79 USD 275.00 USD 165.00 USD 426.25 USD High None Standard Chipotle Growth Story Intact, but 2013 Could be Volatile; Lofty Expectations Creeping Into Stock Morningstar Credit Rating Industry Restaurants preliminary 2014 earnings per share forecast) or our positive moat trend rating, though we will continue to monitor Chipotle's ability to drive traffic amid an increasingly competitive landscape. by R.J. Hottovy, CFA Director Analyst covering this company do not own its stock. Analyst Note Feb. 06, 2013 With Chipotle CMG providing preliminary results in We believe management's comments about maintaining mid-January (including revenue of $699.2 million, restaurant traffic levels by holding the line on pricing (at comparable restaurant sales growth of 3.8%, and a least through the first half of the year), implementing a 130-basis- point increase in food costs as a percentage of greater call to action in its marketing messaging, and sales to 33.5%), we turned our focus during the company's nationwide expansion of its catering program validate our fourth-quarter update to signals of increased competitive concerns about the increasing competitive fast-casual pressures (both from new fast-casual industry players as well restaurant landscape. While we view Chipotle as one of the as more aggressive promotional activity from traditional clear leaders in this rapidly expanding restaurant category quick-service and casual-dining players), management's and remain confident that the company can outgrow the pricing plans for 2013, and additional color regarding recent broader restaurant group for years to come, we also continue food-cost pressures. We generally view commodity cost to see an increasing number of smaller, privately held chains headwinds (driven primarily by higher beef and dairy prices finding themselves with easier access to capital. Coupled resulting from elevated feed and grain prices) as temporary with management's expected 2% hit due to calendar shifts in nature that should level off as 2013 progresses, but took as well as tougher weather comparisons, first-quarter comps management's comments discussing an increased emphasis 200 are likely to be well below historical trends (likely coming in on driving traffic (holding the line on pricing near term, flat to slightly positive), which will push operating margins 100 marketing message changes, catering efforts) as a down (we've assumed a similar rate of contraction to the confirmation of increased competition in the fast-casual 140-basis-point decrease to 14.3% in the fourth quarter). We restaurant category. expect management will revisit its pricing plans midway Pricing as of Apr 03, 2013. Rating as of Apr 03, 2013. Currency amounts expressed with "$" are in U.S. dollars (USD) unless otherwise denoted. Stock Price 500 400 300 0 09 10 11 12 13 through the year (with a midsingle-digit increase likely), and We generally remain optimistic about the long-term unit when paired with ongoing peak-hour throughput expansion growth potential of Chipotle (which ultimately could expand efforts, we expect full-year comp growth to recover to the to 3,500 North American units under our base case midsingle-digit range. Still, commodity cost pressures and assumptions) as well as the opportunity that ShopHouse labor expense deleverage during the first half of the year are Southeast Asian Kitchen and international expansion offer. likely to bring full-year restaurant margins and consolidated However, with management's reminder that it needs operating margins modestly below 2012 levels (27.1% and midsingle-digit comparable restaurant sales growth to drive 16.6%, respectively). leverage on the labor expense line (something that is not likely to happen until the back half of 2013, especially with Longer-term, our base-case assumptions continue to expectations of losing 2 comp points in the first quarter due forecast that annual restaurant openings across all concepts to Leap Day and Easter calendar shifts and tougher accelerate to approximately 200 units per year starting in weather-related comparisons early in the year) and the 2015 (representing average annual unit growth of about recent rally in the stock since the January 10%), aided by excess capacity in the commercial retail real pre-announcement, we would approach this name cautiously estate market and further rollout of its lower-cost Model A over the near term and believe a wider margin of safety is concept. We remain comfortable with the pricing power required before taking a position. There is no change to our inherent in the Chipotle brand, and believe the company can $275 fair value estimate (representing about 25 times our © 2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information contained herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is prohibited without written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869. ? Chipotle Mexican Grill, Inc. CMG [XNYS] | QQ Last Price Fair Value Consider Buy Consider Sell Uncertainty Economic Moat™ Stewardship 323.79 USD 275.00 USD 165.00 USD 426.25 USD High None Standard Morningstar Credit Rating Industry Restaurants favorable unit economics (lower real estate and labor costs Close Competitors Currency (Mil) Market Cap TTM Sales Oper Income Net Income McDonald's Corporation USD 99,527 27,567 8,605 5,465 Yum Brands Inc USD 30,442 13,633 2,294 1,597 Panera Bread Company, Inc. USD 5,012 2,130 283 173 Brinker International, Inc. USD 2,668 2,844 244 157 Wendy's Co USD 2,208 2,505 123 7 than traditional casual-dining operators). In our view, Chipotle also will outpace growth our estimates for the fast-casual restaurant category thanks to ample unit expansion opportunities. If the chain can match the density of its home market in Denver, we estimate that it ultimately could expand to 3,500 domestic units before nearing support midsingle-digit comp growth over a longer horizon saturation. The firm's new "A model" restaurant prototype, (which puts total company growth in the low double-digit which requires less capital and warrants lower occupancy range over the next 10 years). Despite increased competition, costs than legacy restaurants, could provide entry into we remain comfortable with our outlook calling for secondary markets and push this number even higher. We restaurant margins pushing 30% and operating margins also find Chipotle's push into new concepts (the company eventually exceeding 20% over the next 10 years through opened its second freestanding Asian-themed ShopHouse increased scale (though we concede it may not be a straight Southeast Asian Kitchen location in Washington, D.C., in line in reaching these goals amid international and secondary 2012) and international markets (its initial Paris location concept investments). opened in the first quarter of 2012, and the third and fourth London locations are set to open in the back half of the year) Thesis Oct. 22, 2012 intriguing, but it probably will take several years before Despite persistent industry volatility during the last several either initiative has a meaningful impact on free cash flow. years, Chipotle Mexican Grill has posted impressive top-line growth and margin expansion. With a simple but uniquely We like the company's strategy of doing just a few things, customizable menu, aesthetically pleasing restaurant design, but doing them very well. A basic menu structure reduces and an average check of around $10, the firm can capture a employee training costs but remains customizable. Because larger share of the fast-casual restaurant category, in our restaurants use an assembly line for food preparation, they opinion. Although it still faces fierce competition from can accommodate heavier restaurant traffic volumes than quick-service and casual-dining chains, we believe the firm is casual-dining chains. Restaurant designs combine simple in the early stages of developing a narrow economic moat. building materials with contemporary architecture styles, keeping up-front capital requirements low and creating an With approximately $2.3 billion in sales in 2011, Chipotle is inviting atmosphere. The company also has developed a the dominant player in the $6.0 billion fast-casual Mexican strong culture by promoting from within, which has led to restaurant category, beating out Qdoba JACK, Moe's better-run restaurants and reduced turnover. The end product Southwest Grill, Baja Fresh, and El Pollo Loco. Along with of these operating strategies is superior unit economics Panera Bread PNRA, the firm is also among the largest (annual sales of more than $2 million per mature unit) and players in the $27 billion fast-casual restaurant category. We more than enough free cash flow to support growth expect the fast-casual industry--which offers higher-quality initiatives. As the firm expands its footprint, we expect ingredients than quick-service chains but at lower average returns on invested capital to improve from the midteens to prices than casual-dining restaurants--to deliver the mid-20% range. high-single-digit growth over the next five years. This exceeds our low-single-digit growth expectations for the Valuation, Growth and Profitability broader restaurant industry, as we believe fast-casual We are trimming our fair value estimate to $275 per share operators possess a more compelling value proposition and © 2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information contained herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is prohibited without written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869. ? Chipotle Mexican Grill, Inc. CMG [XNYS] | QQ Last Price Fair Value Consider Buy Consider Sell Uncertainty Economic Moat™ Stewardship 323.79 USD 275.00 USD 165.00 USD 426.25 USD High None Standard Morningstar Credit Rating Industry Restaurants from $300 due to a modest deceleration in more than 150 basis points of restaurant margin comparable-restaurant sales and new store productivity improvement. We also anticipate modest operating margin assumptions amid heightened fast-casual competition. Our expansion over a longer horizon, especially as the firm updated fair value estimate implies forward fiscal-year expands its lower-cost "A Model" restaurant prototype, price/earnings of 25 times, enterprise value/EBITDA of 13 builds scale, and leverages G&A expenses. Our model times, and a free cash flow yield of 3%. assumes operating margins improve from the low-17% range in 2012 to around 19% in the next five years. Return on Based on 7% comps and contribution from 165 new invested capital should improve to the mid 20% range restaurants (representing more than 13% unit growth), we (compared with our 10.5% cost of capital assumption), anticipate top-line growth of 20% in 2012. Facing a suggesting the firm remains on track toward establishing an challenging consumer spending environment and new economic moat. fast-casual competition, we believe comp growth will decelerate to the low-single-digit range in the next few Risk quarters (down from earlier estimates in the mid-single Rivalry in the restaurant industry appears to be intensifying. range). Still, Chipotle possesses more pricing power than Some quick-service restaurant chains are upgrading their most restaurant chains and we expect comps to stabilize in menus and decor, while many casual-dining firms have the mid-single-digit range. In our view, there is sufficient become more focused on enhancing their value proposition. consumer demand to support midteen average annual Additionally, with retail landlords looking for tenants for revenue growth the next five years, including unoccupied real estate and restaurant operators finding low-double-digit unit growth and mid-single-digit comps. themselves with easier access to capital in recent months, Even though management historically has been conservative we believe new fast-casual restaurant entrants will with unit growth plans, we expect the company to open 200 increasingly come to the market in the months to come. If its units per year starting in 2015 (including domestic and brand appeal isn't as wide as we believe, Chipotle could face international Chipotle and ShopHouse locations), implying market saturation sooner than anticipated. Demographic 10% annual unit growth during the next decade. shifts, an increasing number of meals prepared at home, and ongoing consumer-spending headwinds could damp top-line Chipotle's profitability continues to impress us, especially results. Food, labor, energy, and occupancy cost volatility for a relatively nascent restaurant operator. Restaurant could disrupt results, especially if extreme weather margins should remain in the high-20% range for the conditions across much of the U.S. in 2012 put pressure on foreseeable future, putting Chipotle in the upper echelon of food costs later in 2013 and beyond. all industry operators. However, extreme weather conditions across much of the U.S. in 2012 already has put pressure on Bulls Say food costs, likely leading to flat to slightly declining O We expect fast-casual restaurant category growth to restaurant margins between 27.5%-28.0% next year. Our outpace the broader restaurant industry during the next model assumes operating margins in the low-17% range for several years, driven by a compelling value proposition 2012 (compared with 15.4% in 2011), driven primarily by and attractive unit economics. © 2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information contained herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is prohibited without written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869. ? Chipotle Mexican Grill, Inc. CMG [XNYS] | QQ Last Price Fair Value Consider Buy Consider Sell Uncertainty Economic Moat™ Stewardship 323.79 USD 275.00 USD 165.00 USD 426.25 USD High None Standard O Chipotle is at the forefront of a restaurant industry Morningstar Credit Rating Industry Restaurants commodity costs. Because there are fewer suppliers of movement toward naturally raised proteins, pasture- naturally raised beef, chicken, and pork, food shortages raised dairy products, and organic produce. Though these and/or unpredictable pricing are possible. are more costly to source, we believe fresh ingredients are a key source of differentiation from other restaurant O International prospects are intriguing, but could distract the firm from its domestic growth plans. chains. O The "A Model" restaurant prototype requires less capital Financial Overview than traditional locations and could facilitate entry into Financial Health:Chipotle is in solid financial health with secondary markets. negligible debt and enough cash from operations to fund O Although it faces incumbent competition as it pushes into growth initiatives. We expect the firm to increasingly return new fast-casual restaurant categories, we believe cash to shareholders through share repurchases (the Chipotle's "Food with Integrity" mantra will resonate with company has $135 million in authorized share repurchases consumers outside of its traditional Mexican fare. We are available as of September 2012). optimistic about the growth of ShopHouse Southeast Asian Kitchen, Chipotle's first Asian-themed restaurant Company Overview concept that opened in September 2011 and will expand Profile: Chipotle Mexican Grill is the largest player in the $6 to Los Angeles in 2013. billion fast-casual Mexican restaurant category. Its menu O Chipotle has a pristine balance sheet and generates includes burritos, bowls, tacos, and salads made from sufficient cash flow to fund its growth efforts and share higher-quality ingredients than at quick-service restaurants. repurchases. Because customers can choose from four different meats, two types of beans, and an array of extras, more than 65,000 Bears Say menu combinations are possible. As of September 2012, the O Competition in the fast-casual restaurant industry is firm operated 1,350 restaurants in 42 states, Canada, the increasing, and switching costs are virtually nonexistent. United Kingdom, and France. Mexican concepts make up roughly 22% of the fastcasual restaurant industry in the United States. Management: Chipotle features a seasoned management Additionally, traditional QSR players like Yum Brands' team with a great deal of restaurant industry experience. Taco Bell are experimenting with more upscale menu Chairman and co-CEO Steve Ells, who holds a degree from offerings. the Culinary Institute of America, founded Chipotle in 1993. O Elevated unemployment and softer consumer confidence President and co-CEO Montgomery Moran formally joined the have led to a widespread decline in casual-dining guest firm in early 2005, but had long served as Chipotle's general traffic. Many casual restaurants have turned to aggressive counsel. CFO Jack Hartung, a two-decade veteran of discounting to reverse this trend, presenting additional McDonald's MCD, has been with Chipotle since 2002. Ells competition for fast-casual restaurants. beneficially owns about 1.5% of the total equity (Class A and O Chipotle must contend with a difficult consumer environment, minimum-wage increases, and volatile B common shares were collapsed into a single class of stock in December 2009), which provides enough of an incentive to © 2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information contained herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is prohibited without written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869. ? Chipotle Mexican Grill, Inc. CMG [XNYS] | QQ Last Price Fair Value Consider Buy Consider Sell Uncertainty Economic Moat™ Stewardship 323.79 USD 275.00 USD 165.00 USD 426.25 USD High None Standard Morningstar Credit Rating Industry Restaurants increase shareholder value, in our view. Although we'd prefer the roles of chairman and co-CEO to be split and the board to declassify, we have not witnessed any abuses of power under this corporate-governance structure. Chipotle historically has been a solid allocator of capital, with the majority of free cash flow used to fund growth initiatives. Management also has been opportunistic with share repurchases, buying back $388 million (an average overall price of $117 per share) since 2008. However, we view 2012 year-to-date share repurchases of $83 million at an average price between $350-$400 per share (compared to our $275 fair value estimate) as value destructive, restricting our stewardship rating to standard. © 2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information contained herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is prohibited without written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869. ? Chipotle Mexican Grill, Inc. CMG [XNYS] | QQ Last Price Fair Value Consider Buy Consider Sell Uncertainty Economic Moat™ Stewardship 323.79 USD 275.00 USD 165.00 USD 426.25 USD High None Standard Morningstar Credit Rating Industry Restaurants Analyst Notes Chipotle Delivers Solid 3Q, Though Not Up to Market versus established markets). Management also attributed the Expectations; Long-Term Assumptions Intact Oct. 19, softness to "moderate and uncertain economic growth," and 2012 there has been speculation that Chipotle may be facing For the second consecutive quarter, Chipotle Mexican Grill increasing pressure from Taco Bell's YUM more upscale CMG was among restaurant industry leaders with respect to Cantina Bell menu. While we believe there is some validity comparable-restaurant sales growth, average unit volume, to these claims, we continue to believe the greater and profitability, but failed to live up to the market's lofty competitive threat is the number of new players entering the expectations. For the third quarter, comparable-store sales fast-casual restaurant market in 2012 (particularly among grew 4.8% (16.1% on a two-year stacked basis), average unit privately held chains with less than 50 units). With retail volume for locations open for at least a year was $2.1 landlords looking for tenants for unoccupied real estate and million, and restaurant-level margins improved 70 basis restaurant operators finding themselves with easier access points to 27.4%, thanks to Chipotle's highly leverageable to capital, we believe the fast-casual restaurant market will business model. However, these results were nominally only become more crowded in the months to come. below the Street's and our own internal expectations, which triggered a steep stock price decline Friday morning. We plan We believe increased competitive pressures may restrict to make several adjustments to reflect what we believe to be comparable-restaurant sales growth to the low single digits a more competitive restaurant environment in the United over the next few quarters (or midsingle digits should States--particularly a meaningful increase in the number of management decide to take pricing to offset likely new fast-casual restaurant operators--which may result in a commodity food cost pressures stemming from higher corn moderate reduction to our $300 fair value estimate. prices, a consideration that we've factored into our base Nevertheless, we view today's sell-off as an overreaction by case model assumptions). Nevertheless, we think investors the market and believe the current share price could offer an should balance these pressures with the reasons we've attractive entry point for longer-horizon investors. assigned Chipotle a positive moat trend: a disproportionate amount of bargaining power over its suppliers (who are often We remain optimistic about the long-term unit growth local ranchers and farmers rather than large food processing potential of Chipotle and its secondary concept, ShopHouse conglomerates), a brand that commands pricing power, and a Southeast Asian Kitchen (which plans to expand to a second lower-cost business model than most restaurant operators. market--Los Angeles--during the first half of 2013), as well as The current share price represents roughly 24 times our the leverage inherent in its business model. Still, there are a preliminary 2013 earnings per share forecast and an number of signs that the company is facing greater enterprise value/EBITDA multiple of 12 times, compared with competitive pressures, including a year-over-year moderation industry averages of 17 and 11 times, respectively. However, in restaurant traffic (which grew approximately 4.2% during we believe Chipotle warrants a premium valuation because the quarter, but well below the high-single-digit gains of its considerable market share opportunities. We'd prefer a experienced at the end of 2011), and decelerating new wider margin of safety before taking a position until it is average unit volume (though this can be partly chalked up to clear that Chipotle can fend off new sources of competition, a higher proportion of new restaurant openings in developing but for the first time in several years, we believe Chipotle's © 2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information contained herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is prohibited without written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869. ? Chipotle Mexican Grill, Inc. CMG [XNYS] | QQ Last Price Fair Value Consider Buy Consider Sell Uncertainty Economic Moat™ Stewardship 323.79 USD 275.00 USD 165.00 USD 426.25 USD High None Standard Morningstar Credit Rating Industry Restaurants Analyst Notes (continued) valuation represents realistic long-term growth expectations. Accordingly, we forecast restaurant-level operating margins and consolidated operating margins in the high 27% range There were few changes to 2012 guidance, with and the low 17% range for the year, consistent with our 2012 management sticking with its mid-single-digit outlook. However, over the next decade, we remain comparable-restaurant sales outlook (which also implies comfortable with our outlook calling for restaurant margins fourth-quarter comps decelerating from the third quarter due pushing 30% and operating margins eventually exceeding to more difficult comparisons and the roll-off of 30 basis 20%, which could set the stage for margin upside surprises points of pricing). The company confirmed that it expects over the medium term. new restaurant openings to come in at or above the previously announced range of 155-165 units (representing Chipotle's 4Q Underwhelms; Food Cost Pressures 13%-14% growth), with roughly 20% coming from Appear Temporary, but Competitive Concerns Linger lower-capital A Model formats. Management introduced Jan. 16, 2013 2013 guidance calling for flat to low-single-digit Chipotle's CMG preliminary fourth-quarter results came as a comparable-restaurant sales growth (which does not assume surprise, as a sharp increase in food costs will result in the impact of any price increases) and 165-180 new earnings per share (management anticipates $1.92-$1.97 for restaurant openings (representing 13% growth year over the quarter) that will come in well short of consensus year, with approximately 30% of the openings in new or expectations ($2.09). Top-line growth of 17.2% to $699.2 developing markets). We view the comparable-restaurant million was actually a bit better than we and the market sales guidance as somewhat conservative and expect anticipated (though it appears that much of the upshot was mid-single-digit growth in 2013 due to menu price increases the result of a pull-forward of new store openings) while the to offset food cost inflation (which management pegs in the comparable-store sales increase of 3.8%, or 14.9% on a mid-single-digit range, with much of the pressure coming two-year basis, was generally in line with internal and from the corn, protein, and dairy categories) as well as consensus expectations. While we are still garnering details initiatives to drive greater throughput at peak hours. We regarding the food cost increase--management chalked it up remain comfortable with longer-term comparable-restaurant to faster-than-expected underlying inflation--we generally sales growth in the mid-single-digit range. Chipotle's view the fourth-quarter cost pressures as temporary in nature restaurant openings plans for 2013 seem reasonable based and not reflective of structural damage to the leverage on current commercial real estate availability, and our inherent in Chipotle's business model or our positive moat base-case assumptions continue to forecast that annual trend rating. We remain optimistic about the long-term unit restaurant openings across all concepts accelerate to growth potential of Chipotle and its secondary concept, approximately 200 units per year starting in 2015. ShopHouse Southeast Asian Kitchen, as well as its highly leverageable business model, though we think investors Management doesn't explicitly forecast profitability, but we need to balance this potential with an increasingly expect very little margin improvement in 2013 amid competitive fast-casual restaurant environment, including an increased competition and food cost pressures (and probably increasing number of smaller, privately held chains finding some margin contraction in the first half of the year). themselves with easier access to capital. We don't © 2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information contained herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is prohibited without written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869. ? Chipotle Mexican Grill, Inc. CMG [XNYS] | QQ Last Price Fair Value Consider Buy Consider Sell Uncertainty Economic Moat™ Stewardship 323.79 USD 275.00 USD 165.00 USD 426.25 USD High None Standard Morningstar Credit Rating Industry Restaurants Analyst Notes (continued) anticipate a material change to our $275 fair value estimate, quarter--which will put the company at 180 for the year and since the top-line outperformance in the fourth quarter will ahead of earlier expectations of "at or above a range of effectively cancel out the profitability shortfall. Even after 155-165 units"--will alter 2013 restaurant opening plans. We this morning's sharp pullback, we believe a wider margin of view the comparable-restaurant sales guidance as somewhat safety is required before investing until it is clear that conservative and expect mid-single-digit growth in 2013 due Chipotle can fend off new sources of competition. to menu price increases to offset food cost inflation (which seems more likely following the fourth-quarter food cost On its third-quarter conference call, management forecast pressures) as well as initiatives to drive greater throughput food cost inflation in the low-single-digit range (driven at peak hours. We also remain comfortable with longer-term primarily by higher dairy and protein prices resulting from comparable-restaurant sales growth in the mid-single-digit elevated feed and grain prices) for the fourth quarter, so the range. Chipotle's restaurant openings plans for 2013 seem 130-basis-point increase in food costs as a percentage of reasonable based on current commercial real estate sales to 33.5% was worse than anticipated. Still, based on availability, and our base-case assumptions continue to current spot prices, we agree with management's stance that forecast that annual restaurant openings across all concepts food costs will level off in 2013, especially toward the back accelerate to approximately 200 units per year starting in half of the year. As for our top-line outlook, we generally 2015. believe comps reached a nadir, though increased competitive pressures may restrict comparable-restaurant sales growth Management doesn't provide profitability forecasts, but our to the low to mid-single digits over the next few quarters, or model had already baked in very little margin improvement in mid- to high single digits should management decide to take 2013 amid increased competition and food cost pressures. pricing to offset likely commodity food cost pressures (a Accordingly, we forecast restaurant-level operating margins consideration that we've factored into our base-case model and consolidated operating margins in the high 27% range assumptions). The current share price represents roughly 26 and the low 17% range for the year, consistent with our 2012 times our 2013 earnings per share forecast and an enterprise outlook. However, over the next decade, we remain value/EBITDA multiple of 13, which is consistent with comfortable with our outlook calling for restaurant margins multiples implied by our fair value estimate but ahead of pushing 30% and operating margins eventually exceeding industry averages of 16 and 9, respectively. We believe 20%, which could set the stage for margin upside surprises Chipotle warrants a premium valuation because of its as we lap elevated food costs. considerable market share opportunities. Chipotle Growth Story Intact, but 2013 Could be There were no indications of other changes to Volatile; Lofty Expectations Creeping Into Stock Feb. management's 2013 outlook, which currently calls for flat to 06, 2013 low-single-digit comparable-restaurant sales growth (and With Chipotle CMG providing preliminary results in does not assume the impact of any price increases) and mid-January (including revenue of $699.2 million, 165-180 new restaurant openings, though it's unclear comparable restaurant sales growth of 3.8%, and a whether the opening of 60 new restaurants during the fourth 130-basis- point increase in food costs as a percentage of © 2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information contained herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is prohibited without written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869. ? Chipotle Mexican Grill, Inc. CMG [XNYS] | QQ Last Price Fair Value Consider Buy Consider Sell Uncertainty Economic Moat™ Stewardship 323.79 USD 275.00 USD 165.00 USD 426.25 USD High None Standard Morningstar Credit Rating Industry Restaurants Analyst Notes (continued) sales to 33.5%), we turned our focus during the company's competitive landscape. fourth-quarter update to signals of increased competitive pressures (both from new fast-casual industry players as well We believe management's comments about maintaining as more aggressive promotional activity from traditional restaurant traffic levels by holding the line on pricing (at quick-service and casual-dining players), management's least through the first half of the year), implementing a pricing plans for 2013, and additional color regarding recent greater call to action in its marketing messaging, and food-cost pressures. We generally view commodity cost nationwide expansion of its catering program validate our headwinds (driven primarily by higher beef and dairy prices concerns about the increasing competitive fast-casual resulting from elevated feed and grain prices) as temporary restaurant landscape. While we view Chipotle as one of the in nature that should level off as 2013 progresses, but took clear leaders in this rapidly expanding restaurant category management's comments discussing an increased emphasis and remain confident that the company can outgrow the on driving traffic (holding the line on pricing near term, broader restaurant group for years to come, we also continue marketing message changes, catering efforts) as a to see an increasing number of smaller, privately held chains confirmation of increased competition in the fast-casual finding themselves with easier access to capital. Coupled restaurant category. with management's expected 2% hit due to calendar shifts as well as tougher weather comparisons, first-quarter comps We generally remain optimistic about the long-term unit are likely to be well below historical trends (likely coming in growth potential of Chipotle (which ultimately could expand flat to slightly positive), which will push operating margins to 3,500 North American units under our base case down (we've assumed a similar rate of contraction to the assumptions) as well as the opportunity that ShopHouse 140-basis-point decrease to 14.3% in the fourth quarter). We Southeast Asian Kitchen and international expansion offer. expect management will revisit its pricing plans midway However, with management's reminder that it needs through the year (with a midsingle-digit increase likely), and midsingle-digit comparable restaurant sales growth to drive when paired with ongoing peak-hour throughput expansion leverage on the labor expense line (something that is not efforts, we expect full-year comp growth to recover to the likely to happen until the back half of 2013, especially with midsingle-digit range. Still, commodity cost pressures and expectations of losing 2 comp points in the first quarter due labor expense deleverage during the first half of the year are to Leap Day and Easter calendar shifts and tougher likely to bring full-year restaurant margins and consolidated weather-related comparisons early in the year) and the operating margins modestly below 2012 levels (27.1% and recent rally in the stock since the January 16.6%, respectively). pre-announcement, we would approach this name cautiously over the near term and believe a wider margin of safety is Longer-term, our base-case assumptions continue to required before taking a position. There is no change to our forecast that annual restaurant openings across all concepts $275 fair value estimate (representing about 25 times our accelerate to approximately 200 units per year starting in preliminary 2014 earnings per share forecast) or our positive 2015 (representing average annual unit growth of about moat trend rating, though we will continue to monitor 10%), aided by excess capacity in the commercial retail real Chipotle's ability to drive traffic amid an increasingly estate market and further rollout of its lower-cost Model A © 2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information contained herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is prohibited without written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869. ? Chipotle Mexican Grill, Inc. CMG [XNYS] | QQ Last Price Fair Value Consider Buy Consider Sell Uncertainty Economic Moat™ Stewardship 323.79 USD 275.00 USD 165.00 USD 426.25 USD High None Standard Morningstar Credit Rating Industry Restaurants Analyst Notes (continued) concept. We remain comfortable with the pricing power inherent in the Chipotle brand, and believe the company can support midsingle-digit comp growth over a longer horizon (which puts total company growth in the low double-digit range over the next 10 years). Despite increased competition, we remain comfortable with our outlook calling for restaurant margins pushing 30% and operating margins eventually exceeding 20% over the next 10 years through increased scale (though we concede it may not be a straight line in reaching these goals amid international and secondary concept investments). © 2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information contained herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is prohibited without written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869. ? Release date 03-29-2013 | FINRA Members: For internal use or client reporting purposes only. Page 1 of 1 Chipotle Mexican Grill, Inc. Class A(USD) CMG Chipotle Mexican Grill, Inc. develops and operates fastcasual, fresh Mexican food restaurants throughout the United States. It also has two restaurants in Toronto, Canada and two in London, England and operates one ShopHouse Southeast Asian Kitchen. Last Close $ Sales $Mil Mkt Cap $Mil Industry Currency $325.87 $2,731 $10,112 Restaurants USD Morningstar Rating Fair Value Uncertainty Fair Value Economic Moat Style Sector QQ As of 03-28-2013 High $275.00 None — — — — — — Mid Growth 67.77 155.49 150.00 98.66 262.78 347.94 442.40 334.89 39.51 54.61 36.86 46.46 86.00 213.06 233.82 266.02 1401 Wynkoop Street Denver, CO 80202 Phone: +1 303 595-4000 Website: http://www.chipotle.com 463.0 21.0 Growth Rates Compound Annual Grade: B Revenue % Operating Income % Earnings/Share % Dividends % Book Value/Share % Stock Total Return +/- Industry +/- Market 1 Yr 3 Yr 5 Yr 10 Yr 20.3 30.0 29.4 — 19.9 -22.0 -27.8 -36.0 21.6 30.8 30.4 — 21.5 42.5 20.7 29.8 20.3 33.3 32.7 — 18.6 23.5 6.3 17.7 29.6 — — — — — — — Ind Mkt Profitability Analysis Grade: C Current 5 Yr Avg Return on Equity % Return on Assets % Revenue/Employee $K Fixed Asset Turns Inventory Turns 24.3 20.7 18.0 15.3 73.2 69.9 3.4 2.9 199.0 213.8* Gross Margin % Operating Margin % Net Margin % Free Cash Flow/Rev % R&D/Rev % 27.1 16.7 10.2 8.2 — 25.2 14.1 8.7 8.4 — 32.1 19.7 12.4 8.2 — 1044.2 2.1 7.0 27.2 12.1 36.0 17.0 10.6 8.7 — 43.2 18.6 13.1 11.7 — Financial Position (USD) Grade: B 12-11 $Mil 12-12 $Mil 401 9 8 501 752 22 1425 51 — 157 — 381 1044 323 11 26 547 867 22 1669 59 — 187 — 423 1246 Cash Inventories Receivables Current Assets Fixed Assets Intangibles Total Assets Payables Short-Term Debt Current Liabilities Long-Term Debt Total Liabilities Total Equity Valuation Analysis Current 5 Yr Avg Price/Earnings Forward P/E Price/Cash Flow Price/Free Cash Flow Dividend Yield % Price/Book Price/Sales PEG Ratio 37.2 25.7 24.7 46.5 — 8.1 3.8 1.3 Annual Price High Low Recent Splits Price Volatility 315.0 Monthly High/Low 99.0 Rel Strength to S&P 500 31.0 52 week High/Low $ 442.40-233.82 9.0 10 Year High/Low $ 2.0 442.40-36.86 34.1 — 18.6 37.2 — 6.6 3.1 — *3Yr Avg data is displayed in place of 5 Yr Avg Ind Mkt 30.0 — 14.1 27.5 2.0 6.6 2.3 — 16.2 13.6 9.4 27.6 2.3 2.2 2.6 2.3 Trading Volume Thousand 2006 2007 2008 2009 2010 2011 2012 YTD Stock Performance 158.0 152.5 153.3 — 4840 -57.9 -20.9 -45.4 — 1995 42.2 15.8 22.8 — 2776 141.2 126.2 105.8 — 6608 58.8 56.7 30.2 — 10570 -11.9 -27.9 -14.6 — 9249 9.6 -1.1 -2.5 — 10112 Total Return % +/- Market +/- Industry Dividend Yield % Market Cap $Mil — — — — — — — — — — — — — — — — — — — 1860 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 TTM Financials (USD) 316 — -8 -2.5 471 53.6 6 1.3 628 18.5 31 4.9 823 20.9 62 7.5 1086 22.3 108 10.0 1332 21.5 124 9.3 1518 24.9 204 13.4 1836 26.7 288 15.7 2270 26.0 351 15.5 2731 27.1 456 16.7 2731 27.1 456 16.7 Revenue $Mil Gross Margin % Oper Income $Mil Operating Margin % Net Income $Mil -8 6 38 41 71 78 127 179 215 278 278 -0.34 — 22 — 0.08 — 56 — 1.43 — 26 — 1.28 — 32 14.53 2.13 — 33 17.08 2.36 — 33 19.34 3.95 — 32 22.34 5.64 — 32 26.09 6.76 — 32 33.37 8.75 — 32 40.07 8.75 — 32 40.15 Earnings Per Share $ Dividends $ Shares Mil Book Value Per Share $ — — — 40 -96 -56 77 -83 -6 104 -97 6 147 -141 6 199 -152 46 261 -117 143 289 -113 176 411 -151 260 420 -197 223 420 -197 223 Oper Cash Flow $Mil Cap Spending $Mil Free Cash Flow $Mil 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 TTM Profitability -3.5 -4.4 1.42 -2.4 1.3 2.1 2.7 1.63 1.3 1.3 10.4 13.2 1.74 6.0 1.3 8.3 10.6 1.65 5.0 1.3 10.6 13.6 1.64 6.5 1.3 10.1 13.2 1.72 5.9 1.3 14.2 19.1 1.70 8.4 1.4 17.2 23.6 1.76 9.8 1.4 16.9 23.2 1.78 9.5 1.4 18.0 24.3 1.77 10.2 1.3 18.0 24.3 1.77 10.2 1.3 Return on Assets % Return on Equity % Asset Turnover Net Margin % Financial Leverage 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 12-12 Financial Health (USD) — 192 — -30 — 263 — -28 — 309 — -24 — 474 — 118 — 562 0.01 129 — 623 0.01 134 — 703 0.01 195 — 811 — 283 — 1044 0.00 344 — 1246 0.00 360 — 1246 0.00 360 Long-Term Debt $Mil Total Equity $Mil Debt/Equity Working Capital $Mil 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 TTM Valuation — — — — — — — — — — — — — — — 44.4 — 2.1 3.9 17.0 69.0 0.0 4.5 8.6 33.2 26.2 0.0 1.5 3.2 10.4 22.3 0.0 1.9 3.9 10.9 37.7 0.0 3.7 8.1 23.3 50.0 — 4.7 10.1 26.1 34.0 0.0 3.5 7.4 22.5 37.2 2.3 3.8 8.1 24.7 Price/Earnings P/E vs. Market Price/Sales Price/Book Price/Cash Flow Quarterly Results (USD) Revenue $Mil Most Recent Previous Close Competitors Mar Jun Sep Dec 640.0 509.0 690.0 571.0 700.0 591.0 699.0 596.0 Rev Growth % Mar Jun Sep Dec Most Recent Previous 25.8 24.3 20.9 22.4 18.4 24.1 17.2 23.7 Mar Jun Sep Dec 1.97 1.46 2.56 1.59 2.27 1.90 1.95 1.80 Earnings Per Share $ Most Recent Previous Mkt Cap $Mil Rev $Mil P/E ROE% 99968 32425 27567 13633 18.6 21.3 36.8 80.3 McDonald's Corporation Yum Brands Inc Major Fund Holders % of shares Fidelity Contrafund T. Rowe Price Growth Stock Harbor Capital Appreciation Instl ©2013 Morningstar. All Rights Reserved. The information, data, analyses and opinions contained herein (1) include the confidential and proprietary information of Morningstar, (2) may include, or be derived from, account information provided by your financial advisor which cannot be verified by Morningstar, (3) may not be copied or redistributed, (4) do not constitute investment advice offered by Morningstar, (5) are provided solely for informational purposes and therefore are not an offer to buy or sell a security, and (6) are not warranted to be correct, complete or accurate. Except as otherwise required by law, Morningstar shall not be responsible for any trading decisions, damages or other losses resulting from, or related to, this information, data, analyses or opinions or their use. This report is supplemental sales literature. If applicable it must be preceded or accompanied by a prospectus, or equivalent, and disclosure statement. 5.92 2.64 1.77 ® ß Morningstar’s Approach to Rating Stocks Our Key Investing Concepts Economic Moat Rating Discounted Cash Flow Discount Rate Fair Value Uncertainty Margin of Safety Consider Buying/Consider Selling Stewardship Grades TM At Morningstar, we evaluate stocks as pieces of a business, not as pieces of paper. We think that purchasing shares of superior businesses at discounts to their intrinsic value and allowing them to compound their value over long periods of time is the surest way to create wealth in the stock market. just on movement in the share price. If we think a stock’s fair value is $50, and the shares decline to $40 without much change in the value of the business, the star rating will go up. Our estimate of what the business is worth hasn’t changed, but the shares are more attractive as an investment at $40 than they were at $50. We rate stocks 1 through 5 stars, with 5 the best and 1 the worst. Our star rating is based on our analyst’s estimate of how much a company’s business is worth per share. Our analysts arrive at this "fair value estimate" by forecasting how much excess cash--or "free cash flow"--the firm will generate in the future, and then adjusting the total for timing and risk. Cash generated next year is worth more than cash generated several years down the road, and cash from a stable and consistently profitable business is worth more than cash from a cyclical or unsteady business. Because we focus on the long-term value of businesses, rather than short-term movements in stock prices, at times we may appear out of step with the overall stock market. When stocks are high, relatively few will receive our highest rating of 5 stars. But when the market tumbles, many more will likely garner 5 stars. Although you might expect to see more 5-star stocks as the market rises, we find assets more attractive when they’re cheap. Stocks trading at meaningful discounts to our fair value estimates will receive high star ratings. For high-quality businesses, we require a smaller discount than for mediocre ones, for a simple reason: We have more confidence in our cash-flow forecasts for strong companies, and thus in our value estimates. If a stock’s market price is significantly above our fair value estimate, it will receive a low star rating, no matter how wonderful we think the business is. Even the best company is a bad deal if an investor overpays for its shares. Our fair value estimates don’t change very often, but market prices do. So, a stock may gain or lose stars based Morningstar Research Methodology for Valuing Companies Competitive Analysis Economic TM Moat Rating Analyst conducts company and industry research: The depth of the firm’s competitive advantage is rated: Management interviews Conference calls Trade-show visits Competitor, supplier, distributor, and customer interviews None Narrow Wide We calculate our star ratings nightly after the markets close, and issue them the following business day, which is why the rating date on our reports will always be the previous business day. We update the text of our reports as new information becomes available, usually about once or twice per quarter. That is why you’ll see two dates on every Morningstar stock report. Of course, we monitor market events and all of our stocks every business day, so our ratings always reflect our analyst’s current opinion. TM Economic Moat Rating TM The Economic Moat Rating is our assessment of a firm’s ability to earn returns consistently above its cost of capital in the future, usually by virtue of some competitive advantage. Competition tends to drive down such Company Valuation Fair Value Estimate Analyst considers company financial statements and competitive position to forecast future cash flows. DCF model leads to the firm’s Fair Value Estimate, which anchors the rating framework. Uncertainty Assessment An uncertainty assessment establishes the margin of safety required for the stock rating. QQQQQ Q QQ QQQ QQQQ QQQQQ The current stock price relative to fair value, adjusted for uncertainty, determines the rating. Assumptions are input into a discounted cash-flow model. © 2012 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information contained herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is prohibited without written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869. ® ß Morningstar’s Approach to Rating Stocks (continued) economic profits, but companies that can earn them for an extended time by creating a competitive advantage possess an Economic Moat. We see these companies as superior investments. Very High, or Extreme. The greater the level of uncertainty, the greater the discount to fair value required before a stock can earn 5 stars, and the greater the premium to fair value before a stock earns a 1-star rating. Discounted Cash Flow Margin of Safety This is a method for valuing companies that involves projecting the amount of cash a business will generate in the future, subtracting the amount of cash that the company will need to reinvest in its business, and using the result to calculate the worth of the firm. We use this technique to value nearly all of the companies we cover. This is the discount to fair value we would require before recommending a stock. We think it’s always prudent to buy stocks for less than they’re worth.The margin of safety is like an insurance policy that protects investors from bad news or overly optimistic fair value estimates. We require larger margins of safety for less predictable stocks, and smaller margins of safety for more predictable stocks. Discount Rate We use this number to adjust the value of our forecasted cash flows for the risk that they may not materialize. For a profitable company in a steady line of business, we’ll use a lower discount rate, also known as "cost of capital," than for a firm in a cyclical business with fierce competition, since there’s less risk clouding the firm’s future. Consider Buying/Consider Selling The consider buying price is the price at which a stock would be rated 5 stars, and thus the point at which we would consider the stock an extremely attractive purchase. Conversely, consider selling is the price at which a stock would have a 1 star rating, at which point we’d consider the stock overvalued, with low expected returns relative to its risk. Fair Value This is the output of our discounted cash-flow valuation models, and is our per-share estimate of a company’s intrinsic worth. We adjust our fair values for off-balance sheet liabilities or assets that a firm might have--for example, we deduct from a company’s fair value if it has issued a lot of stock options or has an under-funded pension plan. Our fair value estimate differs from a "target price" in two ways. First, it’s an estimate of what the business is worth, whereas a price target typically reflects what other investors may pay for the stock. Second, it’s a long-term estimate, whereas price targets generally focus on the next two to 12 months. Uncertainty To generate the Morningstar Uncertainty Rating, analysts consider factors such as sales predictability, operating leverage, and financial leverage. Analysts then classify their ability to bound the fair value estimate for the stock into one of several uncertainty levels: Low, Medium, High, Stewardship Grades Our corporate Stewardship Rating represents our assessment of management’s stewardship of shareholder capital, with particular emphasis on capital allocation decisions. Analysts consider companies’ investment strategy and valuation, financial leverage, dividend and share buyback policies, execution, compensation, related party transactions, and accounting practices. Corporate governance practices are only considered if they’ve had a demonstrated impact on shareholder value. Analysts assign one of three ratings: "Exemplary," "Standard," and "Poor." Analysts judge stewardship from an equity holder’s perspective. Ratings are determined on an absolute basis. Most companies will receive a Standard rating, and this is the default rating in the absence of evidence that managers have made exceptionally strong or poor capital allocation decisions. © 2012 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information contained herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is prohibited without written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869. ® ß