THE SUCCESS SECRETS OF CHOP’D BURGERS & KEBABS HOW TO.. PACKAGING MARKETING A look at this market, including new product ideas Make the most of your business using the Internet Focusing on packaging and disposables within the food industry Digital signage - is this the way forward for food-to-go businesses? www.quickbitemagazine.co.uk Contents 24 23 41 43 28 32 49 Issue 6 March 2014 | 5 Design inspirations Photos: Daniel Krieger The Little Beet – a personality-driven fast casual restaurant Midtown Manhattan has a new fast casual lunch spot open on 50th Street, The Little Beet. Designed by ICRAVE, a New York-based with natural elements and a mostly neutral color scheme to showcase the “A handmade grid system suspends lush plants and herbs along the walls and on the ceiling, highlighting the authenticity of the menu and ingredients” concrete and wood reminiscent of a into the space. In addition to the use Beet offers wholesome, seasonal ingredient-driven dishes under the helm of former EMM Group chef and Top Chef Masters star Franklin Becker and owners of Five Guys and Melt Shop 32 | Issue 6 March 2014 manufactured or stale environment. Design inspirations own attitude toward localism, with less of a systematic approach typically seen in customers will see a wall made of hand painted wood, chalkboard and butcher be ordered at the open-style kitchen. level of transparency to the consumer, menu options and be educated on where Guests on the move will also be able to choose from a selection of freshly made “Polished concrete and wood reminiscent of a garden path bring clean, subtle textures into the space” restaurant. Issue 6 March 2014 | 33 Design inspirations at home. is that people will want to come in daily “Each of the five special boards... are made from galvanized steel with magnets, so the specials can be switched up from day to day” especially prides his health-friendly created his menu with care and consideration of those with not just diet, but also health restrictions. Franklin and a son with celiac disease, so he often diners with little time must choose takeout or fast-food options, often made 34 | Issue 6 March 2014