Jun B. Kim
(Last Update: February 2016)
ADDRESS
School of Business and Management
Hong Kong University of Science and Technology
Tel: (852) 2358-7695
E-mail: junkim@ust.hk
EMPLOYMENT
2012 –
Assistant Professor of Marketing, Hong Kong University of Science and Technology
2009 – 2012
Assistant Professor of Marketing, Georgia Institute of Technology
1999 – 2004
Senior Software Engineer, Siebel Systems Inc. San Mateo, CA
EDUCATION
2009
Ph.D. in Marketing, UCLA
1999
Ph.D. in Mechanical Engineering, MIT
1995
MS in Mechanical Engineering, MIT
1992
BS in Aerospace Engineering, Seoul National University
RESEARCH
Research Interests
Demand Models, Choice Models, Information Economics, Market Structure, Internet, Big Data
Publications
Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2016), “The Probit Choice Model under
Sequential Search with an Application to Online Retailing”, Management Science (accepted)
Bart J. Bronnenberg, Jun B. Kim and Carl F. Mela (2016), “Zooming in on Choice: How Do
Consumers Search for Cameras Online? ”, Marketing Science (forthcoming)
Jiao Xu, Chris Forman, Jun B. Kim, and Koert Van Ittersum (2014), “News Media Platforms:
Complements or Substitutes? The Case of Mobile News”, Journal of Marketing, 78:4 (July), 97-112
Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2011), “Modeling Online Consumer
Search,” Journal of Marketing Research, 48:1 (February), 13-27
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Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2010), “Online Demand under Limited
Consumer Search,” Marketing Science, 29:6 (November-December), 1001-1023
‧
Winner, 2012 Frank M. Bass Outstanding Dissertation Award, INFORMS
Work in Progress:
Jun B. Kim, Ying Zhao, and Goutam Challagalla, “Direction of Efforts: A Dynamic Structural Model
of Effort Allocation under Stochastic Demand”
Bart J. Bronnenberg, Jun B. Kim and Carl F. Mela, “Structural Model of Online Consumer Search
with Consideration of Unobservable Product Characteristics”
Zhang, Qiang and Jun B. Kim, “Consumer Search and Choice under Limited Information”
Committee Member to Ph.D. Students (first placement)
Qiang Zhang, HKUST, (on-going)
Yang Shi, HKUST, 2015 (Sen Yat-sen University)
Xi Chen, HKUST, 2014 (Erasmus)
Jiao Xu, Georgia Tech, 2015 (University of Wisconsin Madison)
PRESENTATIONS
Invited Presentations (* by co-author)
“Zooming In on Choice: How Do Consumers Search for Cameras Online?”
HKUST Business Insight Series, Hong Kong, May 2015
Statistics and Computational Interface to Big Data, Hong Kong, Jan 2015
Chinese University of Hong Kong, April 2014
9th Invitational Choice Symposium, Noordwijk, the Netherlands, June 2013*
“Crash Lecture on Structural Econometric Models”
Scheller College of Business, Georgia Tech, March 2012
“The Probit Choice Model under Sequential Search with an Application to Online Retailing”
9th Invitational Choice Symposium, Noordwijk, the Netherlands, June 2013
Korea University International Symposium of Marketing, May 2013
HKUST Business School, March 2011
“Online Demand under Limited Consumer Search”
8th Invitational Choice Symposium, May 2010
Quantitative Marketing and Economics Conference, October 2009
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7th International Industrial Organization Conference, April 2009
The University of Texas at Dallas, November 2008
Tuck School at Dartmouth College, November 2008
Hong Kong University of Science and Technology, October 2008
Stanford University GSB, October 2008
University of Chicago GSB, October 2008
Georgia Institute of Technology, September 2008
National University of Singapore, September 2008
Other Presentations
“Zooming In on Choice: How Do Consumers Search for Cameras Online?”
2014 Big Data Marketing Symposium, November 2014, Seoul, Korea
“Modeling Online Consumer Search”
3rd Georgia Research Symposium, April 2010, Atlanta, GA
XXVI University of Houston Annual Doctoral Symposium, April 2008, Houston, TX
PROFESSINAL SERVICES
Ad hoc Reviewer
Marketing Science
Journal of Marketing Research
Management Science
Journal of Interactive Marketing
Empirical Economics
NSF Grant Competition
Clayton Doctoral Competition
Faculty Committees
2013-
Marketing PhD Committee, HKUST
2012-2013
Undergraduate Committee, HKUST
2012, 2013, 2015
Undergraduate Admissions Interview, HKUST
2009-2012
Faculty Recruiting Committee, Georgia Tech.
2010
IT Committee, College of Management, Georgia Tech.
GRANTS/HONORS
2014-2016
Competitive Research Grant from HK Research Grants Council, US$32,000
2012
Winner, 2012 Frank M. Bass Outstanding Dissertation Award, INFORMS
2004-2008
UCLA Anderson Doctoral Fellowship
3
2004-2006
Korea Ministry of Information and Communications Fellowship
1992
Magna Cum Laude, Seoul National University
1989-1992
Korean Air merit-based Scholarship
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