ALSEA S.A.B. DE C.V. Resuming coverage with BUY and MP 18.00 target price June 12, 2012 We are resuming coverage on Alsea, with a BUY rating and a 12-month target price of MP 18.00 per share and a potential 19% return. Our recommendation is based mainly on the company’s strong fundamentals which include: i) our belief that this will be a exceptional strong year for ALSEA, with an EBITDA growth of 26% due mainly to the recent acquisition of the Italianni’s (52 units) chain; ii) we expect ALSEA’s EBITDA to increase another 13% in 2013E due mainly to the opening of 110 new units, of which 45 will be under the Starbucks brand, the jewel of the crown; iii) ALSEA’s leading position in the Mexican fast food and casual dining industry through a wide range of prestigious formats including Domino’s Pizza, Starbucks, Burger King, Italianni’s, PF Chang, California Pizza Kitchen, and Chili’s; iv) a positive free cash flow generation of around MP600 million in 2012E and MP 700 million in 2013E; v) a manageable financial structure with a net debt to EBITDA of 2.2x at the end of 1Q12 which should improve to 1.6x by 2013E; and, vi) a management team with a solid track record in this industry. We also believe that Alsea’s valuation is attractive at current levels as the stock trades at a 2012E EV/EBITDA of 8.1x, and a projected P/E of 19.6x, which compare to the average of 10.7x and 18.9x for its US peers, including Starbucks and Domino’s. We believe that ALSEA’s multiples are low given that this company’s growth potential is higher than that of its US peers. Buy Local Ticker ALSEA* Price Target MXN 18.00 Last Price MXN 15.13 Expected Return 19% 2012E Div. Yield 0% Total Expected Return 19% Mkt. Cap (Million) MXN 9,349 Ent. Value (Million) MXN 12,972 LTM Pric e Range (9.55 - 16.81) Stock performance 150 140 130 Our new target price is calculated through a discounted cash flow (DCF) model, which assumes a discount rate of 9% and a perpetuity growth rate of 4%. The implied EV/ EBITDA and P/E are 9.4x and 23.3x. Short-term drivers: We consider that events such as the UEFA Euro 2012 and the Olympic Games will boost ALSEA’s SSS. Chili’s’ and Domino’s will have the greater exposure to such events. Alsea’s main operational risks: i) Delays to integrate the Italianni’s restaurants; ii) risk of breaching the conditions of the agreement with Starbucks; and iii) more competition from other fast-food chains. 120 110 100 90 80 Jul-11 Sep-11 Nov-11 Jan-12 ALSEA Mar-12 IPC The main risks to our BUY recommendation would be if the company reported weaker -than-expected results or if the Mexican economy weakened affecting adversely consumer confidence and spending. 2010 2011E 2012E 2013E 2014E 8,996 1,003 11.2% 151 0.24 - 0.40 5.3% 10,734 1,245 11.6% 204 0.33 - 0.20 6.8% 13,310 1,567 11.8% 257 0.77 0.00 9.2% 15,193 1,774 11.7% 351 0.57 0.00 12.4% 17,300 1,964 11.4% 482 0.78 0.00 15.6% Estim ates (MXN) Net sales EBITDA EBITDA margin Net income EPS DPS ROE Valuation EV/EBITDA P/E P/BV 1 10.4x 61.3x 3.2x 10.3x 45.3x 3.1x 8.1x 19.6x 3.3x 7.0x 14.0x 3.7x 6.2x 19.2x 3.0x David Foulkes Gonzalez Retail dfoulkes@actinver.com.mx ℡ +52 (55) 1103 6600 x 5045 Actinver Oficinas Corporativas Guillermo González Camarena 1200, Piso 5, Centro de Ciudad Santa Fé México, D.F. 01210 May-12 Discounted Cash Flows (DCF) Model (MXN million) 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019 2020E 2021E 2022E Perp. 660 748 527 -13 646 - 703 771 532 -17 709 649 699 794 559 -24 692 580 812 818 587 -7 768 589 939 842 616 -19 894 627 1,026 912 1,140 -48 846 543 1,098 976 1,220 -51 905 532 1,175 1,044 1,305 -55 969 521 1,257 1,117 1,397 -59 1,036 510 1,345 1,196 1,495 -63 1,109 500 1,439 1,279 1,599 -67 1,187 490 22,155 9,142 NOPLAT D&A CAPEX Change in WC FCFF NPV FCFF WACC Assumptions Cost of equity Risk-free rate Market risk premium Beta Equity risk premium Country risk premium 10.1% Cost of debt Risk-free rate Credit spread Country risk premium Cost of debt (BT) Tax rate WACC 6.9% 3.5% 4.8% 1.5% 9.8% 30.0% 9.3% 3.5% 5.5% 0.92 5.1% 1.5% Debt / Capitalization Perpetual growh 25% 4% So ur ce: A ct i nver . Relative valuation table Security Alsea Starbucks Domino's (US) Mc Donald's Yum Brands Chipotle Mexican Grill Dunkin' Brands Group Panera Bread Company Brinker Int'l Cheesecake Factory Wendy's Papa John's Int'l Dine Darden Average 2 Price (in USD) $ $ $ $ $ $ $ $ $ $ $ $ $ $ 1.07 53.24 29.23 87.26 63.89 399.59 33.77 144.93 30.74 31.02 4.45 46.51 43.91 49.34 Market Cap (USD Mn) 679 40,383 1,693 88,678 29,425 12,668 4,068 4,308 2,317 1,675 1,737 1,108 804 6,347 195,890.3 EV/EBITDA 2012E EV/EBITDA 2013E 8.1x 14.9x 10.8x 9.7x 10.5x 22.0x 15.9x 11.1x 7.4x 7.4x 8.3x 8.7x 7.4x 7.6x 10.7x 7.0x 12.1x 10.2x 9.1x 9.5x 17.7x 14.1x 9.0x 6.6x 6.8x 7.7x 7.7x 2.8x 6.9x 9.6x P/E 2012E 19.6x 28.4x 14.8x 15.6x 18.5x 44.7x 26.8x 25.7x 14.9x 16.3x 28.6x 17.9x 10.2x 13.3x 18.9x P/E 2013E 14.0x 22.9x 13.0x 14.5x 16.5x 35.8x 23.8x 21.6x 13.4x 14.7x 22.2x 16.5x 9.9x 12.1x 16.9x EBITDA chg. 2012E 32% 26% 5% 4% 16% 27% 26% 20% 7% 9% (6%) 13% (2%) 3% 9% EBITDA chg. 2013E 10% 22% 7% 7% 10% 23% 11% 17% 8% 9% 10% 13% (2%) 10% 10% Net Debt / EBITDA 2.2x (0.8x) 4.8x 1.0x 0.8x (1.0x) 4.7x (0.7x) 1.4x (0.2x) 3.0x 0.0x 5.6x 1.9x 1.6x 2009 Income Statement Highlights (MXN mn) 2010 2011 2012E 2013E 2014E 8,587 3,166 5,421 63.1% 5,086 665 1,000 11.6% 335 3.9% -132 188 45 23.9% 8,996 3,163 5,833 64.8% 5,505 675 1,003 11.2% 328 3.6% -91 283 128 45.2% 10,734 3,788 6,946 64.7% 6,411 710 1,245 11.6% 535 5.0% -118 328 105 32.0% 13,310 4,652 8,658 65.0% 7,839 748 1,567 11.8% 819 6.2% -382 377 111 29.6% 15,193 5,264 9,929 65.4% 8,926 771 1,774 11.7% 1,003 6.6% -400 531 172 32.4% 17,300 5,997 11,303 65.3% 10,133 794 1,964 11.4% 1,170 6.8% -362 942 448 47.6% -96 3 104 1.2% 10 0.17 134 8 151 1.7% 10 0.24 223 27 204 1.9% 10 0.33 265 8 257 1.9% 10 0.77 359 8 351 2.3% 10 1.20 494 11 482 2.8% 10 1.84 10.5% -3.2% -18.0% 4.8% 0.3% 45.7% 19.3% 24.1% 35.1% 24.0% 25.9% 131.7% 14.2% 13.2% 264.0% 13.9% 10.7% 140.3% 2009 2010 2011 2012E 2013E 2014E Total Assets Cash & investments Inventory Accs. Receivable Net PP&E 5,809 463 293 430 2,898 6,110 640 391 478 2,942 9,407 739 429 573 3,472 8,691 697 516 689 3,435 8,603 605 571 763 3,405 8,731 535 644 860 3,179 Total Liabilities Accs. Payable Debt ST Debt LT Debt 2,676 559 1,302 593 709 2,999 680 1,598 230 1,368 6,099 988 4,063 185 3,878 5,620 856 3,836 278 3,651 5,486 972 3,518 278 3,333 5,354 1,105 3,211 278 3,026 Equity Shareholder's Equity Non-controlling interest 3,132 2,909 224 3,111 2,865 246 3,308 3,008 299 3,071 2,792 281 3,117 2,836 282 3,376 3,096 282 Revenue COGS Gross Profit Gross Margin SG&A Depreciation EBITDA EBITDA margin EBIT EBIT Margin Net Financing Cost EBT Taxes & PTU Tax + PTU rate Net Income Minority Interest Majority Net income Net margin Shares Outstanding (millions) EPS Revenue Growth EBITDA Growth EPS Growth Balance Sheet Highlights 3 Disclaimer Analyst Certification for the following Analysts: Pablo Adolfo Riveroll Sanchez Jaime Ascencio David Foulkes Karla Peña Martin Lara Pablo Duarte Ramón Ortiz Roberto Galván The analyst(s) responsible for this report, certifies(y) that the opinion(s) on any of the securities or issuers mentioned in this document, as well as any views or forecasts expressed herein accurately reflect their personal view(s). No part of their compensation was, is or will be directly or indirectly related to the specific recommendation(s) or views contained in this document. Any of the business units of Grupo Actinver or its affiliates may seek to do business with any company discussed in this research document. Any past or potential future compensation received by Grupo Actinver or any of its affiliates from any issuer mentioned in this report has not had and will not have any effect our analysts’ compensation. However, as for any other employee of Grupo Actinver and its affiliates, our analysts’ compensation is affected by the overall profitability of Grupo Actinver and its affiliates. Guide to our Rating Methodology Total Expected Return on any security under coverage includes dividends and/or other forms of wealth distribution expected to be implemented by the issuers, in addition to the expected stock price appreciation or depreciation over the next twelve months based on our analysts’ price targets. Analysts uses a wide variety of methods to calculate price targets that, among others, include Discounted Cash Flow models, models based on expected risk-adjusted multiples, Sum-of-Parts valuation techniques, break-up scenarios and relative valuation models. Changes in our price targets and/or our recommendations. Companies under coverage are under constant surveillance and as a result of such surveillance our analysts update their models resulting in potential changes to their price targets. Changes in general business conditions potentially affecting either the cost of capital and/or growth prospects of all companies under coverage, or a given industry, or a group of industries are typical triggers for revisions to our price targets and/or recommendations. Other micro- and macroeconomic events could materially affect the overall prospects of an individual company under coverage and, as a result, such event-driven factors could lead to changes in our price targets and/or recommendation of the company affected. Even if our overall expectations for a given company under coverage have not materially changed, our recommendations are subject to revision if the stock price has changed significantly, as it will affect total expected return. Terms such as "price targets, our price targets, total expected return, analyst's price targets” or any other similar phrase are used in this document as complementary to our recommendation or as a condition that could change in our point of view and, according to article 188 of Securities Market Act, do not imply in any way that Actinver, its agents, or its related companies are in any form providing assurance or guarantee, nor assuming any responsibility for the risks associated with any investment in the discussed securities. Recommendations for companies, both in the Índice de Precios y Cotizaciones (IPyC) Index and also not belonging to the index. For stocks, we have three possible recommendations: a) BUY, b) HOLD or c) SELL. A stock classified as BUY is expected to yield returns at least 5% above than that of the IPyC Index. Stocks rated as HOLD are expected to yield returns similar to the IPyC Index, within a range of +5/-5%. Many of the companies within this range are often times solid companies which have reached their potential in a short amount of time and should still be considered as a good investment. Stocks rated as SELL are expected to yield returns below 5% of the IPyC Index. Rating Distribution as of June 8, 2012 All Companies in the BMV BUY: 71% HOLD: 23% SELL: 6% 4 Research Pablo Adolfo Riveroll Sánchez Managing Director of Research and Risk Jaime Ascencio Economy & Markets David Foulkes Retail Karla Peña Food & Beverages (52) 55 1103-6600 x5035 kbpena@actinver.com.mx Martín Lara Telecoms, Media & Financials (52) 55 1103-6600 x5033 mlara@actinver.com.mx Pablo Duarte Conglomerates, Industrial & Mining (52) 55 8173-5200 x80161 pduarte@actinver.com.mx Ramón Ortiz Concessions, Construction & Real Estate (52) 55 1103-6600 x5034 rortiz@actinver.com.mx José Luis Saiz Analyst Jr. Roberto Galván Technical Analysis (52) 55 1103-6600 x5800 (52) 55 1103-6600 x5032 (52) 55 1103-6600 X5045 (52) 55 1103-6600 x5023 (52) 55 1103 -6600 x5039 priveroll@actinver.com.mx jascencio@actinver.com.mx dfoulkes@actinver.com.mx jgarcias@actinver.com.mx rgalvan@actinver.com.mx Investment Strategy Ernesto O’Farrill Head, Investment Strategy (52) 55 1103-6645 eofarril@actinver.com.mx Sales & Trading Gerardo Román Head, Sales & Trading (52) 55 1103-6690 Julie Roberts Head, Institutional Sales (210) 298 - 5371 Tulio Chávez Institutional Sales (52) 55 1103-6762 mchavez@actinver.com.mx José María Celorio Institutional Sales (52) 55 1103-6606 jcelorio@actinver.com.mx María Antonia Gutiérrez Institutional Sales (52) 55 1103-6796 agutierrez@actinver.com.mx 5 groman@actinver.com.mx jroberts@actinversecurities.com