COMSTRAT 383 Spring 2016
Assignment Summary | Professor Rebecca L. Cooney, MSC
Updated January 2016
TASK
INDIVIDUAL vs. TEAM
POINTS
DUE DATE
Individual
75 pts
Jan 25
Blog Post #1: Your Welcome to my Blog message
Individual
20 pts
Jan 25
Blog Post #2: The Research Post
Individual
20 pts
Feb 1
Assignment #2: Customer decision process, company profile and narrative
profile [awareness]
Industry: Event | Team Function: Event planning and promotions
Team
75 pts
Feb 8
Blog Post #3: The Holiday Post
Individual
20 pts
Feb 8
Blog Post #4: The Ultimate Guide Post
Individual
20 pts
Feb 17
Blog Post #5: The "Guard Down" post
Individual
20 pts
Feb 22
Assignment #3: Awareness Campaign [awareness > consideration]
Industry: Nonprofit organization, movement or initiative | Team Function:
Public relations and outreach
1. Company profile (20 pts)
2. Concept profile, goals and audience (20 pts)
3. Key messaging and production of materials (20 pts)
4. Presentation of ideas and proposal + live peer feedback (20 pts)
5. Final materials that incorporate feedback, etc. (20 pts)
Team
100 pts
You will turn
in materials
as you
complete
them. All five
materials
must be
submitted no
later than Feb
29.
Blog Post #6: The Top 10 List post
Individual
20 pts
Feb 29
Blog Post Metrics #1
Individual
25 pts
Mar 1
Blog Post #7: Problem/Solution post
Individual
20 pts
Mar 7
Assignment #4: Marketing and Outreach [consideration > purchase/fans]
Industry: Retail | Team Function: Social media engagement
1. Company profile (20 pts)
2. Concept profile, goals and audience (20 pts)
3. Key messaging and production of materials (20 pts)
4. Presentation of ideas and proposal + live peer feedback (20 pts)
5. Final materials that incorporate feedback, etc. (20 pts)
Team
100 pts
You will turn
in materials
as you
complete
them. All five
materials
must be
submitted no
later than
Mar 14.
Blog Post #8: Thought Leader post
Individual
20 pts
Mar 21
Assignment #1: Your 383 Blog [set up & orientation]
•
Initial blog set up (25 pts)
•
About Me page (aka personal narrative) (25 pts)
•
About My Blog page (aka blog platform) (25 pts)
•
Company profile and customer persona (25 pts)
•
Customer decision process (25 pts)
•
Narrative profile (25 pts)
1
TASK
INDIVIDUAL vs. TEAM
POINTS
DUE DATE
Blog Post #9: Pick of the Week post
Individual
20 pts
Mar 28
Blog Post #10: Who I Admire post
Individual
20 pts
Apr 4
Assignment #5: Retaining Employees [purchase/fan > retention/loyalty]
Industry: Corporate, government, retail, hospitality or travel | Role: Internal
Communication Specialist
1. Company profile (20 pts)
2. Concept profile, goals and audience (20 pts)
3. Key messaging and production of materials (20 pts)
4. Presentation of ideas and proposal + live peer feedback (20 pts)
5. Final materials that incorporate feedback, etc. (20 pts)
Team
100 pts
You will turn
in materials
as you
complete
them. All five
materials
must be
submitted no
later than Apr
4.
Blog Post #11: Trending Now post
Individual
20 pts
Apr 11
Blog Post #12: Predictions post
Individual
20 pts
Apr 18
Blog Post #13: What if... post
Individual
20 pts
Apr 25
Blog Post #14: Final "Sounding off" post
Individual
20 pts
May 2
Blog Post Metrics #2
Individual
25 pts
May 2
Assignment #6: Integrated Communication Plan [awareness thru advocacy]
Industry: Sports and Fitness | Role: Marketing Manager
1. Company profile (20 pts)
2. Concept profile, goals and audience (20 pts)
3. Key messaging and production of materials (20 pts)
4. Presentation of ideas and proposal (40 pts)
5. Final materials that incorporate feedback, etc. (50 pts)
Team
150 pts
You will turn
in materials
as you
complete
them. All five
materials
must be
submitted no
later than
May 2.
Attendance & Participation
COMSTRAT 383 is slated to meet 39 times over the 15 weeks (first week of
class thru Dead Week). This includes WSU holidays and other planned dates
we don't meet. Attendance will be taken at each class session. Individuals
who no-show (unexcused absences) will lose points. Attendance on team
presentation dates is mandatory. If you have an unexcused absence on your
team presentation day you will not receive points for that portion of the
assignment and will have to do extra credit if you want to make up the
points. Each student earns up to 5 pts/week for attendance and participation
giving some slack for 1-2 sick or conflict days.
Individual
70 pts
Attendance
taken at each
class session.
2
Grading Summary
Assignment #1
Blog setup
Jan 25
75 pts
Assignment #2
Customer Decision Process
Feb 8
75 pts
Assignment #3
Awareness Campaign
Feb 29
100 pts
Assignment #4
Retail Marketing
Mar 7
100 pts
Assignment #5
Employee Retention
April 4
100 pts
Assignment #6
Integrated Marketing Campaign
May 2
150 pts
Blog Posts (x14)
Topics vary
(see above)
280 pts
Blog Metrics (x2)
Understanding purpose and value of optimization and tagging
Mar 1 & May 2
50 pts
Attendance
39 sessions over 15 weeks
Taken per
session
70 pts
TOTAL
3
1,000 pts