THE INNOVATION CERTIFICATION SERIES
Innovation Fundamentals IM-101
WHY, WHERE AND WHEN TO INNOVATE?
INNOVATION STRATEGY - CAPACITY - DISCIPLINE
A 2-DAY COURSE TO HELP YOU CHART FUTURE PROFITS
This course focuses on the key skills, tools, methods to prepare for “What if?" and “What’s next?”.
Understand how to use the range of innovation types and choices to identify new innovations for your company. Learn how to
link innovation to your strategy with a clear and compelling case-for-change. Use your company's investment and risk profile to
define the options for innovation available to your organization. Learn how to combine ideation and concept development
techniques to create a portfolio of breakthrough business concepts that create new revenue streams and new growth options.
COURSE OUTLINE
What is Innovation? Definitions and Examples of Business Innovation and Innovation Breakthroughs from inside and outside
your industry
Why Innovate? The Power of an Innovation Strategy with a Compelling Case for Change with Clear Goals and Targets
Where to Innovate? The Power of Partners, Exciting New Fields-of-Play and Lead Business Concepts
When to Innovate? The Power of an Innovation Pipeline sequenced over Multiple Time-Horizons
WHAT YOU WILL LEARN
Understand how to use a range of innovation types and choices to identify new innovations for your company
Link innovation to your strategy with a clear and strong Case-for-Change that focuses your organization's scarce resources on
attractive, differentiated and actionable new Fields-of-Play
Use your company's investment and risk profile to define your options for innovation
Combine ideation and concept development techniques to create a portfolio of breakthrough business concepts that create
new revenue streams and new growth options.
TOOLS
Case for Change identifies innovation drivers for and connects them to initiatives & outcomes
Growth Gap demonstrates the size and timing for potential innovation efforts
Fields-of-Play allows you to target groups of related opportunities outside your sandbox
Business Opportunity Map contains all your collected ideas and insights
BOTTOM LINE BENEFITS
Develop new business product concepts and new business models for immediate action
Give old and sleepy products a new life
Turn otherwise unreachable market opportunities in profit makers
Unite your company’s teams around a clear forward looking goal
WHO SHOULD ATTEND
All staff levels up to management level. The course is designed to help participants develop their methodological analytical
skills as well as encourage creative thinking and ideation.
INNOVETY & FACULTY
Innovety is a non-traditional management training and consulting firm. Our mission is to enable you to create a unique and
continuous innovative environment that will differentiate you from the competition and enable you to lead in your industry.
We help you with custom designed tools and technology to solve business problems and build sustainable innovation
capability.
Innovety facilitators and consultants have a significant number of years of international operational experience across
multiple industries while working in different industry sectors in various countries (Canada, China, Egypt, Germany, Italy,
Netherlands, Singapore, United Kingdom, and United States).
CERTIFICATION & MBA CREDITS
Achieve high performance innovation management knowledge and capabilities by completing all 3 Innovation Courses in this
Series; Fundamentals, Capability and Discipline, plus the Eureka project and get certified by the Global Innovation
Management Institute. Qualify for credits at Hult International Business School’s MBA program.
CONTACTS AND BOOKING training@innovety.com
Alcatel Lucent Bldg. Smart Village, Giza,
Tel: 02-35370251
www.innovety.com
Accredited by