New DVD Product Launch November 2005 Video Training for Photoshop CS2 ‘Digital Cosmetic Surgery Made Easy’ http://www.prophotosecrets.com Shane Goldberg © Copyright Shane Goldberg 2005 www.prophotosecrets.com 1 Emailed: Thursday, October 27th 2005 Subject: <Firstname>, Hooray the weekend is almost here!!! Objective: Feedback, See P.S. get client interaction Hi <Firstname>, It's Friday evening here in Adelaide, South Australia so the weekend is almost upon us!! Hooray :) It's been a very busy, long week! (In a good way of course) We've been working hard on alot of new material. I hope you've had a good week too. Anyway I just wanted to say I hope you have a GREAT weekend and if you have a spare 3 minutes click on the link below and check out a new video tutorial on 'Removing Bags under Eyes!' Once you've had a chance to have a look at it hit reply to this email and let me know what you think. http://www.prophotosecrets.com/ecourse/rmveyebags/rmveyebags.html As I mentioned it only goes for 3 minutes and is a neat technique. Cheers Shane Adobe Certified Expert, Photoshop CS2 P.S. If you were here with me right now what would be the 3 top things that you would ask me about? What is it that you want me to show you how to do in Photoshop? Just hit reply to this email and let me know! :) Thanks again for your time. © Copyright Shane Goldberg 2005 www.prophotosecrets.com 2 Emailed: Thursday, 3rd November 2005 Subject: <Firstname>, Another cool video for you and… Objective: Build Relationship of Trust, Tease re: new product, Build expectation they will purchase it and get more interaction by telling me what they want Hi <Firstname>, Firstly I hope you've had a GREAT week so far. I can't believe another week has passed and the weekend is fast approaching! (I'm excited though as it's the first match of our tennis season tomorrow - so fingers crossed we do well!) Ok, now onto the important stuff.... Here is another free video tutorial for you: http://www.prophotosecrets.com/ecourse/rmvbloodshot/rmvbloodshot.html (Let me know what you think of this one! :) Finally, I actually need your help. (Please keep reading...) I do really. You see I've been working very hard, I mean really hard lot's of late nights and early mornings for the past few months!! (my wife will testify to that!!) Why? you might ask! Well you see I've been working on something really special that is going to turn the Photoshop world on it's head. It's the most complete and extensive set of video tutorials on 'Digital Cosmetic Surgery' that you'll ever see (at this point I can't say much more...but rest assured it's going to be big!). But, before I finalize the product and put the finishing touches on it I want to make sure that I've covered EXACTLY what you want to know about 'Digital Cosmetic Surgery' - Touch up secrets! So, all I'm asking is for you to email me (just hit reply to this email and it will come direct to me) with your Requests as to what it will need to have for you to buy it. We're hoping to be able to launch on a special day for me... My 30th Birthday - November 20th...So if you can get back to me ASAP that would be much appreciated. You'll be glad you did when you see what's coming. Take care and have a GREAT weekend, and I look forward to hearing from you over the weekend. Cheers Shane ProPhotoSecrets.com Adobe Certified Expert, Photoshop CS2 © Copyright Shane Goldberg 2005 www.prophotosecrets.com 3 Emailed: Monday, 7th November 2005 Subject: Hi <Firstname>, a BIG Thank You! Objective: Plug possible launch date, Keep communication channels open, show gratitude. Hi <Firstname>, Just a real quick message to say a BIG Thank you for your feedback and support. We have received a HUGE response from our last email and are really grateful for your feedback. It will be well worth the wait (till November 20th!) I promise :) Have a SUPER week. Let me know if you have any other suggestions that you may think of that would be a MUST have in the new product. Kind Regards Shane Adobe Certified Expert, Photoshop CS2 P.S. Our new site specifically for Elements is just around the corner now so make sure you Add to Favourites (Ctrl + D): http://www.photoeditingsecrets.com © Copyright Shane Goldberg 2005 www.prophotosecrets.com 4 Emailed: Thursday, 10th November 2005 Subject: <Firstname>, the new product update… Objective: Pricing survey, build emotion, personality/reality into launch Hi <Firstname>, Just a quick update on the new product (DVD Video Tutorials) on Digital Cosmetic Surgery... The DVD is jam packed with some awesome techniques over 6 hours of Photoshop training to get your head spinning....and then the dreaded hard drive crash!! aaaaaaaaahhhhhhhh It appears at this stage that we may have lost alot of the content for the DVD - we had some of it backed up but not the whole lot. I know what you're saying now - 'you idiot Shane!' what were you thinking!!!? You're right too - I should have backed it up much earlier. Trust me there is no one who would agree with you more at this point than me. Anyway, I wanted to write quickly to let you know what the goings on are and also apologies for not giving you another snippett (video tutorial) today. There is something that you could do for me though that would help me out big time... Just before the big crash we were discussing our pricing options for the DVD & Manual. If you can take 30 seconds or a minute and let me know your answers to the following questions that would be super! 1. What price is so cheap that you would question the value of this DVD & Manual (over 6 hours of quality content 60-70 videos) specifically about Digital Cosmetic techniques e.g. skin, eyes, body image etc. (more details coming soon!)? 2. At what price would this DVD & Manual be a good deal? 3. At what price would this DVD & Manual be expensive but still worth buying? 4. At what price is this DVD & Manual too expensive? 5. How interested are you in this DVD & Manual? Thanking you so much for your feedback and responses to these questions. It will help us immensly. Just hit reply to this email with your answers. Take care and have a Super Day! © Copyright Shane Goldberg 2005 www.prophotosecrets.com 5 I hope and pray that your day is alot better than mine! :) Cheers Shane Adobe Certified Expert, Photoshop CS2 P.S. My wife suggested that I get out from under the desk from the featul position and write to you to help me deal with the current mini-crisis :) P.P.S. On the up-side any video tutorials that I redo are guaranteed to be better. If you have any questions email me direct and I'll do my best to get back to you ASAP. © Copyright Shane Goldberg 2005 www.prophotosecrets.com 6 Emailed: Thursday, 17th November 2005 Subject: <Firstname>, DON’T Buy the DVD! Objective: Get their attention, FAQ’s to overcome any objections Hi <Firstname>, Just to clarify about the subject line - Don't Buy the DVD - I'm referring to the DVD Mastering Photoshop CS Made Easy DVD that is currently selling for $97 USD plus Shipping (Hold off until the NEW DVD is released in the next week - there is a good reason I'm saying that - I will explain later) ;-) I hope you've had a good week. Once again the weekend is fast approaching. I wanted to give you a quick update as we were scheduled to launch the *NEW* DVD on Digital Cosmetic Surgery this Sunday 20th November (on my Birthday! - the BIG 30) Last week - we had the hard drive crash! This week - we've been making a speedy recovery and working almost around the clock to make up for lost ground...Unfortunately we wont be ready to launch on my 30th Birthday (20th November) as planned... But, we will be ready to launch the DVD the following week. We have received hundreds of emails from our valued clients with feedback about the pricing of the DVD which we really appreciated, we've also had hundreds of emails asking about the product, wanting to know more about it, and we've even had some people want to reserve their copy before it's even released! I've compiled a list of a few questions and answers that may help answer other questions that you may have in relation to this product...I do my best to answer personally to all my emails but this has been very VERY challenging in the past week whilst trying to make up for lost ground. Q. What if I have Elements will the new DVD work? A. No! Don't buy the DVD if you are soley an Elements 3.0 or 4.0 user We will be releasing a similar product specifically for Elements in the future (see www.photoeditingsecrets.com ) Q. Will the tutorials show me how to fix skin? Yes, we have around 15 tutorials specifically just on the skin. Q. I think the manual will be a great addition but will it be easy to follow? A. Yes, the manual will be very easy to follow. It will NOT be a comprehensive, long winded book of explanations about every technique. It will be a basic guide with the steps taken in the videos and it will also include some basic tips for the techniques that are covered on the DVD. Think of it as a handbook for the DVD. © Copyright Shane Goldberg 2005 www.prophotosecrets.com 7 Q. Will you cover how to make the photos look like the beautiful shots in magazines with soft smooth skin? A. Absolutely!! You want it - you got it. And you wont have any long, boring videos to show you either - the reason I say that is I've actually watched other video tutorials and found myself falling asleep!!! (that's not a Joke!) and there's NO WAY that I want any of my clients getting bored out of their brains learning from me :) Q. How many videos will be on this new DVD? A. Over 60 video tutorials (over 6 hours worth). Q. Many professionals and even hobbyist Photoshop users would like to achieve professional results in making people look younger, slimmer, basically more beautiful WITHOUT the hassle will this type of thing be included in the DVD? A. Ohhh YES! All of the above - and MUCH more. Q. I'm a wedding photographer and I would like to see how to make my wedding photos stand out. Quality is very important to me so I need to know how to get very professional results without having to spend hours and hours working on each image - will you be covering that? A. Yes, we'll show you step by step how to make your wedding photos 'pop' and 'zing'! And the best thing about it is I'll show you how you can start doing it in 2-3 minutes and even less with some practice. :) I hope this has helped to answer any other questions you may have had. It's a very exciting time as we approach the launch. Apologies for not being able to make the November 20th Deadline. Things outside of my control. Hold off purchasing the other DVD as I mentioned - sit tight for a few more days. Let me know if you have any other questions that are not answered above and I'll try to cover them off in a video early to Mid next week, with a sneak preview of the DVD! Stay tuned for that one. Take care and have a SUPER weekend, Cheers Shane Managing Director Pro Photo Secrets Adobe Certified Expert, Photoshop CS2 P.S. Thanks again for all the emails with best wishes etc. for my birthday - Much appreciated, the funny thing is you'll be thinking it's your birthday when you see what I'm putting together for you with the DVD!!! :) © Copyright Shane Goldberg 2005 www.prophotosecrets.com 8 Emailed: Thursday, 24th November 2005 Subject: <Firstname>, The time has *almost* come… Objective: Build anticipation Hi <Firstname>, The time has almost come to launch the new DVD 'Digital Cosmetic Surgery Made Easy'. As you would probably remember we lost alot of the content when we had the major hard drive crash - but we have been working very hard to make up for lost time (e.g. the past 2 nights we've worked thru till 4am!!! - And No that isn't a joke!) Anyway, I just wanted to drop you a quick note to let you know that I'll have a video for you tomorrow showing you the NEW DVD and I'll be answering some more questions about the up and coming *LAUNCH* which is going to be absolutely HUGE... Take care and have a GREAT day, Keep your eye out for the short video tomorrow. Cheers Shane Pro Photo Secrets MD © Copyright Shane Goldberg 2005 www.prophotosecrets.com 9 Emailed: Friday, 25th November 2005 Subject: <Firstname>, Here’s your *Sneak Preview*… Objective: Build anticipation, get clients emotionally involved via Video presentation Hi <Firstname>, Here is your *Sneak* Preview Video of the new DVD Digital Cosmetic Surgery. Click on the link below to check out the content of the DVD and Launch Details. http://www.prophotosecrets.com/ecourse/prelaunch/prelaunch.html Have a GREAT day & weekend! Cheers Shane P.S. Don't forget if you have any questions you can contact me direct at shane@prophotosecrets.com © Copyright Shane Goldberg 2005 www.prophotosecrets.com 10 Emailed: Monday, 28th November 2005 Subject: <Firstname>, the official *DVD Launch* page… Objective: Get clients to go to Launch page view timer, continuing to build anticipation and excitement, overcome any objectives with additional testimonials Hi <Firstname>, Just wanted to quickly let you know the page you need to bookmark http://www.prophotosecrets.com/dvdlaunch/ Ctrl + D (PC) or CMD + D (MAC) - to add to Favourites. The exact details for the Date and Time of the DVD Launch are there. We've organised a great little bonus for those who are quick off the mark on launch day too, so don't miss out on that one - you'll be kicking yourself if you do! :) We've also made this package so attractive that if you've ever even remotely thought about getting yourself some Photoshop Training this has to be it. You'll understand exactly what I mean on Wednesday. Have a GREAT day, Cheers Shane ProPhotoSecrets.com P.S. Not sure about the whole thing? See what others just like you have had to say about Pro Photo Secrets.com http://www.prophotosecrets.com/testimonials.htm © Copyright Shane Goldberg 2005 www.prophotosecrets.com 11 Emailed: Monday, 28th November 2005 Subject: <Firstname>, Your **Un-Advertised** Special Offer Objective: Reveal what’s in package to ‘priority subscribers’ and give them opportunity to order before seeing sales page, spell out the huge value, overcome objection from clients who have already purchased the 1st DVD product of ours who may not want it as a bonus. This is where the real fun begins! ;) Hi <Firstname>, The time has come! The new DVD Digital Cosmetic Surgery is now ready to ship and we're very excited about that. As you know we've had some little hiccups leading up to the release of this great product, but that is all behind us now and we're moving forward with smiles all round! <Firstname>, you are one of my valued clients. I know you've heard that one before but you really are. My business's success is directly related to whether people just like you like my products. As such I wanted to give you the very first update *prior* to the official release of the product tomorrow at 3pm Aust. EST or 12:01am USA EST. Here is what is in the Package: **DVD - Digital Cosmetic Surgery (60 Video Tutorials)** The new DVD will retail for $99.95 USD or $129.95 AUD **e-Manual - PDF manual** to go along with the DVD - Full color before and after photos included. - Step-by-step instructions of the video tutorials and some helpful tips. - $19.95 **DVD - Mastering Photoshop CS Made Easy** 78 Video Tutorials DVD - $97.00 USD or $129 AUD **BONUS** Embroided Pro.Photo.Secrets T-shirt for everyone who orders on day 1 of the launch! - $24.95 Total Value of this package: $241.85 USD + S&H so here's the big question... What is the price? $89.95 USD + S&H Yes, that is right. I've been having a few head banging fights with those around me who really think I've gone crazy selling at this crazy price....but... here is my thinking.... If I price this product launch package so affordable and pack it © Copyright Shane Goldberg 2005 www.prophotosecrets.com 12 with tonnes and tonnes of goodies (as above) you will have no reason not to buy it and you will be happy because you have just scored the bargain of the century - especially leading up to Christmas. Now, I understand that you've already bought the first DVD and why the heck would you want another copy of it? We have over 1,000 of them in stock at the moment and it's almost Christmas right? Why not give it to someone else you know who could use it? or you could even donate it to the local camera club or if you really want you can sell it in your business!! :) But, I totally understand if you don't want the whole kit and caboodle. So if you just want to upgrade and get the *NEW* DVD Digital Cosmetic Surgery ONLY you can order it right now for only $59.95 USD + S&H ($9.95 USD for Aussies & $14.95 USD for all other countries) So, you will get the DVD and the e-Manual all for $59.95 + S&H! Here is the link to order now for the DVD Only: https://www.2checkout.com/2co/buyer/purchase?sid=254558&quantity=1&product_i d=22 As mentioned earlier this is a NON Advertised special - you wont find it anywhere on the site. So if you want to take advantage of it before it aint there anymore go for it. But, what if you want the whole kit and kaboodle? No problems - as I mentioned before the official launch is in just about 24 hours exactly. But you can order right NOW before everyone else for the Special Launch price of only $89.95 + S&H. Here is the link for you: https://www.2checkout.com/2co/buyer/purchase?sid=254558&quantity=1&product_i d=21 You will be one of the very first to order and you will be guaranteed to get one of the quality Pro Photo Secrets embroided T-Shirts. (You have to let me know your size before we ship your product!) Anyway, that's it for now - once again thank you for your valued support. Do yourself a favour and get yourself the bargain of the century now, here are the links again: For the DVD ONLY: https://www.2checkout.com/2co/buyer/purchase?sid=254558&quantity=1&product_i d=22 © Copyright Shane Goldberg 2005 www.prophotosecrets.com 13 or For the WHOLE Mega, Package worth over $240 USD: https://www.2checkout.com/2co/buyer/purchase?sid=254558&quantity=1&product_i d=21 Now just a quick word of warning - if you don't manage to get your order in today or on the first day of the launch you definitely wont get one of the embroided T-Shirts, and once those 300 Packages are sold or the 7-Days are up whichever comes first that is it! Have a GREAT day, We look forward to receiving your order. Cheers Shane ProPhotoSecrets.com Adobe Certified Expert, Photoshop CS2 ---------------------------------------------"Thanks Shane for such a Fantastic site! I've been scouring the web for simple to understand tutorials on how to use Photoshop to spruce up my digital photos - you know, techniques like removing blemishes, removing background items and removing red-eye. Your site has showed me how to do all that, plus some extra creative things I didn't even know I could do!" David Peterson, ---------------------------------------------"Hi Shane, I am a beginner to photoshop, but your video tutorials has made my beginning so simple and infact inspired and motivated me to go deeper. Thanks to you and your tutorials." Regards, Rashmi ---------------------------------------------"Hi Shane, I love the program and am very proud of myself for being able to follow the program soo easily. I can't believe that I'm actually making these changes to my pictures. These tutorials are soo easy to follow and I have been telling most of my friends about them. © Copyright Shane Goldberg 2005 www.prophotosecrets.com 14 I'm not the only one that was "photoshop stupid." Before your tutorials I was checking around for "Photoshop for Dummies" and VOILA I received an email on your tutorials and I am so glad that I did. Shane I had the photshop program and had no idea how to use it and was using 2nd rate programs that didn't do half of what I have learned this week. Yes, I can't wait to keep learning more, you make it so easy to learn. Please feel free to use any comments I make as I am amazed at the ease to which I am learning. Learning from the tutorials is absolutely awesome. Thank you so very much for making it a pleasure to learn and so easy," Debbie Ward Nova Scotia, Canada ---------------------------------------------"Hi Shane, I had to write this some time ago but I am very busy so I took the opportunity to thank you for the great videos on your websites. I am more confident with photoshop now and like experimenting with what I thought were difficult tools. Congratulations again for the good work and keep it up" Regards Dori ---------------------------------------------- © Copyright Shane Goldberg 2005 www.prophotosecrets.com 15 Emailed: Tuesday, 29th November 2005 Subject: <Firstname>, It’s live and away! Yihaa!! Objective: Announce launch is live to whole list Hi <Firstname>, WOWZERS! We only went live approx. 40 minutes ago and things have been crazy!! Looks like some of you were hovering like hawkes over it's prey! We still have plenty of Packages available but they are going fast So don't waste another minute if you haven't already picked up your *Christmas Present* at www.prophotosecrets.com/dvdlaunch Have a GREAT day, Let everyone you know about this CRAZY Launch before it's too late! http://www.prophotosecrets.com/dvdlaunch Cheers Shane © Copyright Shane Goldberg 2005 www.prophotosecrets.com 16 Emailed: Thursday, 1st December 2005 Subject: <Firstname>, Digital Cosmetic Surgery – Crazy Times… Objective: Overcome the natural tendency to procrastinate, get the sales pumping, emphasis early success of the launch with limited stock ‘urgency’. Hi <Firstname>, OK, we've now been officially "launched" for just over 48 hours now and things have been pretty crazy around here. For a while there we were getting an order every few minutes, but things are slowing down now. Which is a good thing...otherwise we would have gone through all 300 packages in the first few hours. We had some people real early on in the launch who had trouble with 2Checkout.com when ordering, we now have 2 choices to pay for the DVD package via Paypal or 2checkout.com. For those who have ordered we just quickly wanted to say thank you for your orders and we are should have all your orders out the door just after the weekend. If you haven't ordered yet, then get your butt over to: http://www.prophotosecrets.com/dvdlaunch and get yourself one of the remaining DVD packages with both DVD's and the eManual that goes with the Digital Cosmetic Surgery DVD. Here's the link again: http://www.prophotosecrets.com/dvdlaunch Take care, have a SUPER weekend, Kind Regards, Shane Adobe Certified Expert, Photoshop CS2 P.S. If you haven't seen the pre-launch video yet here is the link for that again: http://www.prophotosecrets.com/ecourse/prelaunch/prelaunch.html © Copyright Shane Goldberg 2005 www.prophotosecrets.com 17 Emailed: Monday, 5th December 2005 Subject: <Firstname>, Just over 24 hours left and… Objective: Final push, spell it out for the slow movers who haven’t acted yet. Hi <Firstname>, Just a quick update - Last Wednesday we opened the doors on my Birthday Special and it will be gone forever in just over 24 hours. We had 300 packages available and are now down to less than 100 so if you think it could be for you then waste no time and pick up one of the last packages which include: 1. DVD - Digital Cosmetic Surgery Made Easy (Over 6 hrs tutorials) 2. DVD - Mastering PhotoshopCS Made Easy (Over 7 hrs tutorials) 3. eManual - PDF manual for the Digital Cosmetic Surgery DVD to follow along with the steps in the videos. What a GREAT Christmas present!! ;-) Total cost for the package well over $200 USD but until 3pm Aust. EST or 12:01am EST (USA) Wednesday it is only $89.95 plus shipping. Don't Miss out - get your butt over to http://www.prophotosecrets.com/dvdlaunch NOW! If you have any questions before you spend up email me direct at shane@prophotosecrets.com Have a GREAT day, Cheers Shane ProPhotoSecrets.com © Copyright Shane Goldberg 2005 www.prophotosecrets.com 18 Emailed: Monday, 5th December 2005 Subject: <Firstname>, Tummy Tuck Video Tutorial… Objective: Deliver additional content / teaser with a video from the new product Hi <Firstname>, If you received my email earlier today and you've already purchased the Package please just disregard that... But... Don't dis-regard this one! Here is a fr-ee video tutorial for you on how to give a Tummy Tuck http://www.prophotosecrets.com/ecourse/tummytuck/tummytuck.html It's a short video from the new DVD - Digital Cosmetic Surgery Made Easy - 6 hours worth of this kind of stuff!! Cheers Shane P.S. Have a GREAT day :) © Copyright Shane Goldberg 2005 www.prophotosecrets.com 19 Emailed: Tuesday, 6th December 2005 Subject: <Firstname>, a BIG Thank you for your support… Objective: Thank clients, 1 hour reminder Hi <Firstname>, I just wanted to quickly write and say a BIG Thank you for your support and for not getting too upset with my bombardment of emails over the past week!! :) Our Digital Cosmetic Surgery Launch is almost over (in approx. 1 hour) and it has been a huge success. >From this afternoon you will see the DVD on the site available for the retail price of $99.95 + Shipping for the Digital Cosmetic Surgery DVD and $97 + Shipping for the Mastering Photoshop CS Made Easy DVD which you have picked up for only $89.95 + Shipping. What a BARGAIN!!! We also wanted to let you know that we have shipped ALL orders now except for only 4 or 5 whom we have contacted individually. If you are located within Australia you will receive your order this week. If you are located Overseas you will receive your order from any time after 12th December and fingers crossed everyone will have their DVD's by Christmas (which was the plan!) Once again THANK you for your support - enjoy the DVD's when they arrive and have lots of fun with them :) Cheers Shane Pro Photo Secrets P.S. If you have also subscribed to our free eCourse you may receive other emails from us too encouraging you to purchase the DVD's just ignore that - since you've already picked up the bargain of the year!! © Copyright Shane Goldberg 2005 www.prophotosecrets.com 20 Emailed: Tuesday, 6th December 2005 Subject: <Firstname>, Less than 58 minutes to go! Objective: Reminder, Launch almost over, Further social proof e.g. well over 200 packages sold etc. Hi <Firstname>, WOW! The DVD Launch is almost over (in less than 57 minutes now!) As you know for the past 7 days we have run our never to be repeated DVD Launch special (the whole package 2 x DVD's for only $89.95 plus S&H). It's been huge - sent our office into a bit of a spin but we're back on our feet now. We've shipped out well over 200 packages and we still have a few left. http://www.prophotosecrets.com/dvdlaunch If you've already made the smartest buy of the year and picked up your package just ignore this but if you haven't - don't miss out as this offer will be gone in about 50 minutes forever! Thanks again to everyone who has emailed us with your support and best wishes and also your orders! We really appreciate you. Take care, this will be the last email for a little while - HOORAY I hear you say!! (Apologies if you're sick to death of my emails, just remember that you can un-subscribe at ANY time at the bottom of this email) If you're not offended by my bombardment of emails thank you and we'll speak soon. Have a GREAT day, Kind Regards Shane ProPhotoSecrets P.S. As I mentioned if you haven't already - get your butt over to http://www.prophotosecrets.com/dvdlaunch and get yourself one of the remaining few packages! © Copyright Shane Goldberg 2005 www.prophotosecrets.com 21