Behavior: Ground Rules/Guidelines/Agreements Employees/Staff: sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees my.clevelandclinic.org/social_media_policy.aspx www.intel.com/sites/sitewide/en_US/social-media.htm Public: www.mayoclinic.org/blogs/comment.html www.patientslikeme.com/about/user_agreement www.weightwatchers.com/util/art/index_art.aspx?tabnum=1&art_id=3541&sc=68 Clinicians: www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=9452989 (guidelines for clinical use of e-mail with patients) Codes of Conduct/Ethics: The Health on the Net Foundation works to improve the quality of online health information by establishing principles and certification of sites. The HON Code of Conduct/Principles 1. Authoritative: Indicate the qualifications of the authors. 2. Complementary: Information should support, not replace, the doctor–patient relationship. 3. Privacy: Respect the privacy and confidentiality of personal data submitted to the site by the visitor. 4. Attribution: Cite the source(s) of published information, date, and medical and health pages 5. Justifiability: Site must back up claims relating to benefits and performance. 6. Transparency: The site should have accessible presentation and an accurate e-mail contact. 7. Financial disclosure: Identify funding sources. 8. Advertising policy: Clearly distinguish advertising from editorial content. The Healthcare Blogger Code of Ethics was designed in response to problems experienced by medical bloggers. The goal of this code is twofold: 1. To give the readers of a medical blog a clear idea of the standards by which the blog is maintained. 2. To give bloggers (especially anonymous ones) a clear set of guidelines they can show employers, patients, or other concerned parties as to the nature of the blog. Health Train Manifesto: A collaborative effort to create principles under which open media can become a force of positive change in public health and the healthcare system.