1
INNER
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In choosing Benilde,
you must rethink your criteria.
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FIND A DIFFERENT ANGLE
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Your uniqueness reflects
our way of teaching.
Benilde believes that each student
is endowed by the Creator with talents
and gifts, which the College nurtures
in accordance with the individual’s
learning style.
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I
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The College continues the mission
started by St. John Baptist de La Salle
and St. Benilde Romançon by making
innovative education accessible
to the poor and to diverselygifted learners.
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CORE
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In his time, St. La Salle created
a community of Christian schools
throughout France.
But what he’s actually done is transform
the structure and system of education
across four centuries all over the world,
a legacy for which he was proclaimed
Patron Saint of Teachers.
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FOUNDER
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Achievement is not about who you are
nor where you came from.
In Benilde, it is about achieving extraordinary feats
in your everyday tasks.
St. Benilde Romançon grew up in the plains
of Thuret, France as an ordinary farm boy.
He taught people of all ages and from all walks
of life. But most of all he loved teaching children—
a love that kept him in the classroom for 40 years.
Pope Pius XI described St. Benilde’s influence saying,
“Sanctity does not consist in doing extraordinary
things, but in doing ordinary things
extraordinarily well.”
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CODE
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Benilde’s innovation is fueled
by the diversity of our students.
What our learners taught us is that traditional
education is not for everyone.
Benilde traces its origin to the Career Development
Program (CDP) of De La Salle University.
Under the leadership of Br. Andrew Gonzalez FSC,
the CDP night school for working students was
opened in 1988. Over the years, Benilde has
established itself at the forefront of innovative
educational institutions, serving students with diverse
backgrounds and talents.
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EVOLUTION
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“When Benilde was founded,
it was envisioned to be the center
of innovation in the De La Salle
University System. That is why
the College’s legal name is Lasallian
Educational Innovators Foundation.
Today, as Benilde continues to grow in terms
of population and physical facilities, its spirit
of innovation and creativity propels it towards
becoming the school of choice for students
who know better.”
Br. Victor A. Franco FSC
President, 2007-2013
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INNOVATION
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Three hundred years since
St. La Salle taught his first
student in France, his philosophy
of education now extends
far beyond his first classroom.
Today, the La Salle Worldwide Network
spans 1,500 institutions in 82 countries.
This global Lasallian family, unified by a
commitment to the Lasallian Mission,
nurtures a connection that transcends
gender, culture, age, and class.
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NETWORK
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Jaime Hilario Integrated School-La Salle
Bataan
De La Salle Araneta University
Malabon and Bulacan
De La Salle University
Manila
La Salle College Antipolo
Rizal
De La Salle-College of Saint Benilde
Manila
De La Salle Philippines (DLSP)
unites 16 schools as one family
to create a greater impact on
the improvement of
Philippine education.
La Salle Green Hills
Mandaluyong
De La Salle Santiago Zobel School
Muntinlupa
De La Salle University-Dasmariñas
Cavite
De La Salle Health Sciences Institute
Cavite
De La Salle Lipa
Batangas
De La Salle Andres Soriano Memorial College
Cebu
Our community is dedicated to serve
the poor and provide human and Catholic
education to the least, the last, and the lost.
University of St. La Salle
Negros Occidental
St. Joseph School-La Salle
Negros Occidental
La Salle University
Misamis Occidental
De La Salle John Bosco College
Surigao del Sur
La Salle Academy
Lanao del Norte
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FAMILY
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When Benilde moved to its own campus
on the other side of Taft Avenue in 1989,
it meant more than College expansion.
Benilde extended its reach to a greater
number of non-traditional learners.
The Taft Campus houses computer laboratories equipped
with the latest software and a high-speed Internet facility
to support the academic requirements of Management,
Information Technology, Multidisciplinary Studies,
and Deaf Education students. Laboratories and studios
are designed to stimulate learners to think, discover,
and create.
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HERITAGE
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Step inside the Angelo King
International Center (AKIC)
and enter the real world of the
hospitality industry.
AKIC houses industry standard kitchen laboratories
and SHRIM hatcheries—Hotel Benilde, Solomon
Guest House, Green Cuisine, and Chef Station—
which are training grounds for students to apply
what they learn in an actual work environment.
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HATCHERY
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Styled in irregular geometrics, every nook
and turn of the School of Design and Arts (SDA)
is designed to challenge your creativity.
The SDA Campus is one big gallery with hallways that can
be converted to exhibition spaces at any given time. It has
a museum, theater, black box performance space, cinema,
amphitheater, and studios which serve as production
and collaboration venues for Benildean students.
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PLAYGROUND
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A spark is all you need to begin a blaze.
The six Schools of Benilde light up
your capabilities and turn them
into expertise.
School of Deaf Education and Applied Studies
School of Design and Arts
School of Hotel, Restaurant and Institution Management
School of Management and Information Technology
School of Multidisciplinary Studies
School of Professional and Continuing Education
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ILLUMINATION
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General education
is the load-bearing column
that supports the weight
of specialization.
A well-rounded intellectual
makes for an impassioned doer.
Benilde’s foundation subjects
make you a better communicator,
thinker and specialist in your field.
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FOUNDATION
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Teachers tell you why,
but mentors also show you how.
With industry practitioners as mentors,
you learn from professionals who share
their expertise on the tools of the trade
and who bring their insider’s perspective into
the Benildean classroom.
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MENTORS
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The most effective way to impart
an idea is through experience,
not through explanation.
Lasting lessons are the ones that can’t
be transferred with words. In Benilde,
students are taught not only theory
and history, but the nuts and bolts
of their fields.
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EXPERIENCE
35
Be original.
March to the beat
of your own drum.
Your unique tune will blend
with a campus life that pulses
with the rhythm of creativity
and innovation.
In Benilde, you can live
life at full volume.
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DIVERSITY
37
Benildean faculty
and personnel
understand that their
work is not laying bricks
but building a cathedral.
Education is a collaborative effort
of teachers, administrators,
and personnel committed to
cultivating a culture and climate
conducive to lifelong learning
and character formation.
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FORMATION
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Benildeans are spread across
three separate campuses,
but we live in one virtual zone.
This common ground nurtures our sense
of community and serves as a venue
for dialogue and exchange of ideas
among Benildeans.
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CONNECTIVITY
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At Br. Fidelis Leddy Learning Resource
Center (LRC), books are not the only
sources of information.
While our print materials are extensive and up-to-date,
our audio-visual collection, digital archive, and electronic
databases cater to inquisitive minds seeking information
and inspiration.
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EXPLORATION
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Leave the now when you enter the
Museum of Contemporary Art and Design.
MCAD’s contemporary art exhibitions and education
programs spark scholarly discussions and creative
explorations. Apart from hosting works of local
and international artists such as Lani Maestro, Tiffany
Chung, Michael Lee, Diokno Pasilan, Sandra Palomar,
and Alfredo Aquilizan, MCAD collaborates
with international curators and institutions.
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CONVERSATIONS
BLEED SUITE, PERFORMANCE ART BY SANDRA PALOMAR
45
Centuries ago, St. Benilde
learned sign language to teach
one Deaf student.
Today, Benilde advances multiple ways
in which the Deaf and Hearing can learn from one
another, inspire each other, and grow together.
Through Saint Brother Jaime Hilario Center,
Benilde empowers Persons with Disabilities (PWD)
by providing computer applications training
and employment assistance.
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ACCESSIBILITY
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Scholars in Benilde inspire present
and future generations of learners.
Benilde makes Lasallian education
more accessible to the youth through
a variety of scholarships, grants
and financial assistance programs.
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OPPORTUNITIES
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You are surrounded by a constellation
of organizations and institutions
that will shape your future.
Benilde is committed to establishing institutional
relationships with diverse local, regional
and global affiliates. These partnerships cultivate
transformative experiences to help you achieve
your professional and life goals.
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LINKS
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Our alumni lead the pack
in their chosen fields.
As graduates of innovative and specialized
courses, Benildean alumni revitalize
established businesses and steer
emerging industries.
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PEDIGREE
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You should be
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LOCATION
http://bit.ly/BenildeMap
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Formless ideas are insignificant
until they are shaped into art,
crafted into tools, or designed
as solutions. That is why our
Schools challenge students
to create, build, and do.
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We celebrate a unique
culture and way of learning.
DEAF EDUCATION
AND APPLIED STUDIES
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Birds defy gravity.
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Our School of Deaf Education
and Applied Studies (SDEAS)
is a leader in learner-centered
Deaf education.
SDEAS champions Filipino Deaf identity
and culture through its academic offerings,
formation programs by establishing
partnerships between the Hearing
and Deaf community. We highlight the
importance of working with the Deaf
rather than working for the Deaf.
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Can you inspire change?
In Applied Deaf Studies, Deaf individuals are trained
to become competent leader-advocates for the
Filipino Deaf Community.
As an Applied Deaf Studies student, you gain an in-depth
understanding of the Deaf community, Deaf identity,
and deafness. After your immersion in the fundamentals
of the Deaf Studies program, you specialize in Computer
Graphics or Entrepreneurship.
Upon graduation, you can be employed as a multimedia
specialist, graphic and layout artist, web developer, animator,
data analyst, finance and administrative associate
or hotel service associate.
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APPLIED DEAF STUDIES
HISTORY OF SIGN LANGUAGE IN THE PHILIPPINES, CLAY ANIMATION BY MA. ELENA LOZADA
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Our Deaf Learners’ Preparatory Course (DLPC)
is a two-trimester evaluative program which measures
your readiness for college before you advance to the
Applied Deaf Studies program. DLPC holds remedial
and enrichment activities in five areas of study: Faith
Formation, Personal Development, Filipino Sign Language,
English, and Mathematics.
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DEAF LEARNERS’ PREPARATORY COURSE
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Our Filipino Sign Language Learning Program
(FSLLP) is a certificate course open to all Deaf
and Hearing individuals from Benilde and the
general public who want to communicate using
sign language. FSL classes are handled by Deaf
instructors who integrate visual-gestural strategies
with community interaction, allowing you to experience
first-hand the Deaf’s language and culture.
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FILIPINO SIGN LANGUAGE LEARNING PROGRAM
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We build bridges to forge partnerships.
SDEAS reaches out to individuals and companies
that are committed to working with the Deaf.
Through its Center for Partnership and Development
(CPD), SDEAS networks in the areas of internship,
business opportunities, employment training,
Deaf advocacy, and resource generation.
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PARTNERSHIP
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We uplift the spirit of volunteerism
and inspire others through service.
Benildean Deaf students share their time
and talents to support the Summer of Service
program of Benilde’s Center for Social Action.
They also join outreach activities of organizations
namely, Habitat for Humanity, Hands on Manila,
and Stairway Foundation.
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SERVICE
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We raise our fists not to fight but
to promote equality and diversity.
To campaign for the improvement of the lives
of Deaf people, SDEAS conducts Deaf Awareness
seminars and supports lobbying for legislation
policies that uphold Deaf rights.
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ADVOCACY
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We hold close to our hearts
the aspirations of the Deaf
for holistic development.
Our Deaf students’ academic experience
is complemented with programs
in personal development, faith formation,
leadership training, volunteerism,
and self-expression.
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FORMATION
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We don’t teach creativity.
We won’t instill talent.
You already have those in you.
What we only need to do is
light you up.
DESIGN AND ARTS
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To the inventive, unicorns can be real.
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The School of Design and Arts
(SDA) offers a wide scope
of degree programs in specialized
creative disciplines that meet the
demands of today’s informationdriven world.
Its campus, a 14-storey academic complex,
is one big playground for creative minds
and a venue that stimulates students
to think out of the box, shift perspectives,
and innovate ideas.
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Before proceeding with their
major subjects, SDA students
take Design Foundation’s
core art courses to enhance
their practical skills in drawing,
painting, and color rendering.
Through seminars and gallery visits,
students also gain a strong understanding
of design methods and processes
and demonstrate a critical appreciation
of art history.
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DESIGN FOUNDATION
AUTONOMY SERIES #1, PAINTING BY JHEN OSENA SALINGA
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How do you tell stories through art
and technology?
In Animation, we merge the latest digital technology
with limitless imagination and compelling storytelling.
At your disposal are industry-level technology,
systems, and software, but stretch the boundaries
of your creativity and you have something more
powerful in your hands: a world brought to life
with visual elegance and narrative brilliance.
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AB ANIMATION
http://bit.ly/Benilde-ANI-2013
TO THE SKY, ANIMATED SHORT FILM BY ERIKA ARIELA SANTOS
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Animahenasyon celebrates the
Philippine animation industry
by showcasing original works of
student and professional animators.
Since the first Animahenasyon in 2007,
Benilde has been participating and winning
in the competition.
In 2012, Animation alumnus Niko Salazar
bagged the Animahenasyon Grand Prize
for Marianing, a story of a mysterious man
avenging his wife murdered by an aswang.
Marianing also won the Best Animated Short
6-20 Minutes (Student Division)
and HeroTV’s Choice Award.
(CLOCKWISE) MUTYA, NELSON CALIGUIA JR., MARIANING, NIKO SALAZAR, DOODLE OF DOOM,
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ANIMAHENASYON
JASON CONFESOR & NELSON CALIGUIA JR., LOVE AND MARRIAGE, KENNY TAI,
BAKUNA NI TUTOY, ALEXIS SOMES, ALLYN MARTIN & KEVIN MAKASIAR
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For Frère, Benildean animators
and industry professionals
worked together as one community
of storytellers breathing life to imagination.
Frère is the first animated film on the life and legacy
of St. John Baptist de La Salle. It is imagined
and created by ToonBro Animation, a collaboration
platform wherein animation professionals bring
their industry training into the Benildean classroom
so that students learn the ways of the industry.
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TOONBRO ANIMATION
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Is architecture the soul
of a civilization?
Architecture draws from historical
and environmental knowledge, critical thinking,
and artistic vision to build infrastructure
for human interaction and cultural expression.
As you explore fundamental issues
in contemporary architecture, you are challenged
to design spaces for targeted purposes
using inventive and sustainable design solutions.
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BS ARCHITECTURE
CONCEPT BY ARIZA ABAN, ALEX ABEAR, PHILIPPE ANG, RACHEL ANG, MIKEE AYENTO, JUSTIN BANDONG, CAI JAI YING,
ELIZELLE DAVID, LEON DE CASTRO, LUCILLE ENRILE, MATTHEW GAVINO, PAULA HAPATINGA, XAVIER ODIAMAR, BRYAN
OZAKI, MAXINE PANLILIO, ALLEN SERRAFICO, CHARMAINE TAN, BAHAM TOLENTINO, KEVIN OMAR VIOLA
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Is it possible to manage creativity?
In Arts Management, while you become proficient
in art history, theory and criticism, you also learn the
systems and technologies of institutions and businesses
that run on creativity, art, and design. This is a pursuit
for the art enthusiast who wants to design spaces
and interfaces so art and audience can dialogue, shape
environments so that art may enhance human experience,
and foster an outlook wherein art is a way of life.
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AB ARTS MANAGEMENT
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Do you dream with your feet?
In Benilde, students experience
the creative process and disciplined training
of dance while developing an awareness
of its historical and cultural aspects.
Technique classes in Dance are offered
alongside theoretical studies in dance history,
criticism, and teaching methodologies.
These courses deepen the artist’s appreciation
for how his/her craft is a powerful form
of expression that can enrich a culture
and transform a society.
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BPA DANCE
http://bit.ly/Benilde-Dance
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Who would play you
in a movie on your life?
Our Digital Filmmaking program combines
motion picture production techniques with digital technology
to create the cinema of the future. In the process,
we produce versatile graduates immersed in all elements
of filmmaking: directing, producing, screenwriting, editing,
sound mixing, cinematography, and production design.
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AB DIGITAL FILMMAKING
http://bit.ly/Benilde-DFILM-2013
ANG LALAKING PARISUKAT, SHORT FILM BY INSHALLAH MONTERO
WINNER, MANHATTAN INTERNATIONAL FILM FESTIVAL 2013
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How do you set a trend?
Today’s fashion arena demands designers
who are inventive, cutting-edge, and bold.
To stand out, our Fashion Design
and Merchandising students are taught
traditional couture methodologies
and advanced fashion design approaches.
Laboratory training in clothing construction
and business knowledge on how to market
merchandise help you to carve out a niche
in creative industries.
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AB MAJOR IN FASHION DESIGN AND MERCHANDISING
DESIGN BY EVA YU
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How can you make something
the world didn’t know it was missing?
In Industrial Design you innovate solutions
to optimize the function and value of a product
for the benefit of its users. These solutions,
while they are functional, sustainable,
and aesthetically appealing, ultimately enhance
the quality of life and culture of people.
Our program is a quest to integrate
design philosophies with technology to meet
the demands of the modern consumer.
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BS INDUSTRIAL DESIGN
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How can design shape
the way we live?
Interior Design explores spaces where
people live, work, and play. Behind every
complementing shape, light, color,
and surface is a meticulous Benildean
designer who makes interiors useful
and delightful to those who inhabit them.
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BS INTERIOR DESIGN
DESIGN BY XYZA ARMADA, EUNICE ENRIQUEZ
ROSSANA GONZALEZ, RAUTHER RIVERA, KATRINA UY, AND TERENCE YU
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When did art and technology
fall in love?
Our Multimedia Arts program breeds
a new generation of artists who are adept
in merging different forms of digital media
into design innovations with timeless impact.
It prepares students for the changing landscapes
of art and technology by covering all the bases
of diverse disciplines including photography,
2D and 3D animation, web and graphic design,
and video and sound editing.
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AB MULTIMEDIA ARTS
UNIMATRIX, INTERACTIVE COMIC BY JOAQUIN TANGALIN
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Can music still soothe
a savage beast?
To create music is to speak a universal language.
Our student-musicians manifest their fluency in this
language by having a strong command of music theory
and composition to complement their technical skills in
sound recording and processing.
Our Music Production program reflects the diversity
of musical experience—mixing sounds, composing
songs, producing musical performances—to ensure that
your learning remains relevant in the music business.
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AB MUSIC PRODUCTION
http://bit.ly/Benilde-MP
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How can you best capture life
in a frame?
What distinguishes a Benildean photographer
is his/her ability to astonish an audience with
new perspectives, angles, and interpretations.
In Photography, our students’ goals are to have
an intuitive mastery of light, a deep grounding
in technique, and a genuine connection with
the subject.
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AB PHOTOGRAPHY
MORNING GLORY (BALER, AURORA), LANDSCAPE PHOTOGRAPHY BY ERIC BELTRAN
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How can you tell a story
without words?
Production designers do more than just create
sets. They build worlds, revive eras, and conceive
characters. In Production Design, students
learn about theater and film design, art history,
and media studies as they dabble in stagecraft,
prosthetics, and costume construction.
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AB PRODUCTION DESIGN
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Annuale, a degree exhibition held every
term, is not just a collection of our
students’ best works. It is a catalog of the times,
a calendar of creative images, and a platform
for dialogue.
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ANNUALE
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FACILITIES
SDA THEATER
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SDA houses exhibition spaces
and studio facilities which enhance
students’ hands-on experience.
Standing out with its cantilevered façade,
the SDA Theater has the latest lighting
and sound equipment for performances
and productions. The Black Box is a studio
which provides a setting ideal for experimental
shows and theater productions. The Green Room
allows students to later superimpose shot images
over different backgrounds. The SDA Cinema
is a site for cultural immersion and classroom
instruction where Digital Filmmaking students
showcase and present their works for review.
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FACILITIES
GREEN ROOM
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DANCE
HY
GRAP
O
T
O
PH
N
G
SI
E
N
D
Dance instructor
Dancer
Choreographer
Advertising photographer
Art photographer
Fashion photographer
Photography instructor
Photojournalist
Wedding photographer
M
Animation artist
Animation filmmaker
Animation producer
Animator
Mobile animator
Medical visualization specialist
Web animator
O
I
CT
U
D
O
PR
Costume designer
Exhibit designer
Production design specialist
Prosthetics specialist
Set designer
Special effects artist
Model and puppetry specialist
ION
IMAT
AN
A
DI
E
TIM
L
U
TS
AR
Art director
Authoring specialist
Brand strategist
Editor
Graphic designer
Illustrator
Interactive content developer
Motion graphic artist
Photographer
Web developer
L
A
IT
F
IG
D
E
TUR
HITEC
ARC
AR
TS
ION
FASH
N
DESIG
M
AG
E
M
EN
T
M
C
SI
U
N
O
PR
I
CT
U
D
O
AN
Art critic
Cultural attaché
Curator
Entrepreneur
Event producer
Exhibition manager
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INDUS
TRIAL
Accessory designer
Costume designer
Fashion buyer
Fashion consultant
Fashion designer
Fashion illustrator
Stylist
Arranger
Composer
Music director
Recording engineer
Record producer
Singer
Session musician
Songwriter
A
M
M
IL
G
N
KI
Film editor
Film director
Film marketer
Independent filmmaker
Producer
Production manager
Scriptwriter
CADD expert
Design consultant
Entrepreneur
Licensed architect
Project manager
DESIG
N
Display specialist
Exhibit designer
Furniture designer
Industrial designer
Interface developer
Multimedia designer
Package designer
Product developer
Transport designer
INTER
IOR DE
SIGN
Interior designer
Exhibit designer
Furniture designer
Set designer
Visual merchandiser
CAREERS
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Just as salt and pepper are
the fundamentals of flavor,
theory and practice are the
foundations of our discipline.
HOTEL, RESTAURANT
AND INSTITUTION MANAGEMENT
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Stars set the standard.
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The School of Hotel, Restaurant
and Institution Management
(SHRIM) primes future hoteliers,
restaurateurs, and managers
for the rigors and precision
of the hospitality industry.
SHRIM adheres to the philosophy
that superior education culminates in practice.
Its campus, the Angelo King International
Center (AKIC), houses industry standard kitchen
laboratories where students apply what they
learn through hands-on experience.
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The Hotel, Restaurant
and Institution Management program
integrates theory and practice to provide you
with a strong service orientation and a global
perspective of hotel and restaurant operations.
Students specialize in any of the three tracks:
Culinary Arts, Hospitality Management,
and Tourism Management.
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BS HOTEL, RESTAURANT AND INSTITUTION MANAGEMENT
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What you can sink your teeth into.
The Culinary Arts track equips you with the
fundamentals of food preparation and food service.
It sharpens your management and critical thinking
skills for you to become chefs, managers,
and leaders in the industry.
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BS HOTEL, RESTAURANT AND INSTITUTION MANAGEMENT, CULINARY ARTS
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How you can be superb.
The Hospitality Management track teaches
you the essential principles of managing hotels,
restaurants, and catering companies.
In the process, you oversee diverse functions
of the business, from accounting and finance
to marketing and human resources.
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BS HOTEL, RESTAURANT AND INSTITUTION MANAGEMENT, HOSPITALITY MANAGEMENT
139
Where you can go next.
The Tourism Management track grooms you
for a successful career in the fields of lodging,
food service, recreation, and travel. You learn the
cultural and personal inclinations and expectations
of travelers in order to facilitate the most fulfilling
journeys and experiences.
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BS HOTEL, RESTAURANT AND INSTITUTION MANAGEMENT, TOURISM MANAGEMENT
141
Why you must go the distance.
For students of International Hospitality
Management, one degree is not enough.
They earn Philippine and French bachelor’s degrees
and benefit from Institut Vatel’s worldwide network
of schools recognized for international programs
in business, hotel and tourism management.
http://www.vatel.in
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BS INTERNATIONAL HOSPITALITY MANAGEMENT
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Virtuoso performances are borne
from constant practice and in the
service industries every customer
engagement is a performance.
Behind the red curtain, in our classrooms,
laboratories and hatcheries, our students
perfect the art and science of hospitality
by rehearsing the preeminent techniques
of their trades and setting the highest
standards of their fields.
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VIRTUOSITY
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Benildeans are a mixture
of premium ingredients
fired in precise temperatures,
a product of the perfect chemistry
of theory and practice.
Our students are adept players
in the hospitality industry because they are
equipped with a strong academic foundation
while trained to take on the challenges
of the working world.
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THEORY AND PRACTICE
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In the hotel and restaurant business
where competition is not only
in talent and skill but also
in endurance, a millimeter can
make a mile of a difference.
Consistent attention to detail and precision
in execution distinguish the pros from the amateurs,
the Benildean from everybody else.
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CONCENTRATION
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The fields of hotel, restaurant,
and travel are in the business
of creating experiences.
Benildean SHRIM students elevate the standard
by being in the business of making memories.
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JOURNEY
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To our students, tourism is not
a series of intermittent departures
and arrivals but a symphony
of life-changing experiences.
The activity is to tour, but the goal is for clients
to come home with a new song in their heads
and a memory of the perfect view.
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ADVENTURE
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Benildean International Hospitality
Management students proudly
wear the signature V of Vatel,
a worldwide network of schools
recognized for international
programs in business, hotel
and tourism management.
Through Benilde’s partnership with Institut
Vatel, students secure internships
and employment in reputable hotel chains
all over the world.
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CALIBER
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CU
LIN
AR
YA
RTS
Chef de Partie
Entremetier
Executive chef
F&B manager
Garde manger
Grillardin
Pastry chef
Poissonier
Restaurant manager
Restaurateur
Rotisseur
Sauté chef
Sous chef
Tournant
Airline sales manager
Event organizer
Flight attendant
Travel agency manager
Travel agent
Travel entrepreneur
Travel writer
ISM MENT
UR
TO AGE
N
MA
LITY
PITA ENT
S
O
H
M
AGE
MAN
Banquet sales manager
Events manager
Executive housekeeper
Front desk agent
Front desk manager
F&B manager
Hotel general manager
Hotelier
Reservations agent
Resident manager
Room sales manager
IN
HO TER
MA SP NAT
NA ITA ION
GE LIT
AL
ME Y
NT
CAREERS
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157
Your next destination is a Master’s Degree.
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159
Benilde raises the bar
once again with its first-ever
master’s degree offering.
The Master of Science in Tourism
and Hospitality Management program
has three tracks of specialization:
Culinary Management, Tourism Management,
and Hospitality Management.
160
MS TOURISM AND HOSPITALITY MANAGEMENT
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161
MSTHM trains hospitality professionals
to become sharp and critical decision-makers,
who have strong foundations in the business
and science of hospitality and strategic
development competencies in food products,
travel, and service industries.
162
MS TOURISM AND HOSPITALITY MANAGEMENT
163
We define leadership.
MANAGEMENT AND
INFORMATION TECHNOLOGY
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165
166
Big cats run the show.
167
Our School of Management
and Information Technology
(SMIT) is home to future business
leaders fluent in the language
of new technologies.
SMIT offers degree programs that are
responsive to the challenges of today’s
knowledge and technology-based industries.
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169
Leaders are captains.
As technology steers our way of life
in the Digital Age, there are those who navigate
industries through Information Technology.
In Computer Applications, you become
proficient in business-solving methods
and management techniques while you gain
training in constructing and implementing
organization-specific IT systems to streamline
business operations and boost productivity.
170
BSBA MAJOR IN COMPUTER APPLICATIONS
171
Leaders are global.
Unique products are local; dominant markets
are global. As an Export Management
student, you keep an eye on up-and-coming
products while tracking trends and movements
in the global economy. This program is the
pioneer export-oriented business course
in the country and it merges the essentials
of the export industry, namely product
development, manufacturing, marketing
and distribution, with entrepreneurship
and new strategies and technologies
in international trading.
172
BSBA MAJOR IN EXPORT MANAGEMENT
173
Leaders are champions.
Our Human Resource Management
program integrates business management
and industrial psychology, giving you
a comprehensive understanding of how
to enable personnel, enrich company-employee
relationships, and enhance work environments
to pursue organizational objectives. While
you get down to the basics of workforce
development covering recruitment, training
and compensation, you also cultivate a visionary
instinct and aptitude for transforming human
resource as a crucial component of the strategic
development and success of companies.
174
BSBA MAJOR IN HUMAN RESOURCE MANAGEMENT
175
Leaders are agile.
Through our Information Systems program,
you acquire an in-depth understanding of how information
and technology-enabled business processes increase
the overall performance and responsiveness of organizations.
With your technical knowledge in computers, software
and mobile communications, you have the ability to analyze,
design, and engineer information system solutions
for business, academe, and government.
176
BS INFORMATION SYSTEMS
177
Information Systems students Jason Josol,
Mark Bautista and Camille Domingo
of Team Divided by Zero won first place
in the Microsoft Philippines Imagine Cup
competition, and represented the Philippines
in the Imagine Cup 2012 World Finals
in Sydney, Australia. Their innovation,
KidCamp, is a web and mobile application that
allows teachers of students with autism to
tailor fit their educational programs according
to the learners’ needs, abilities, and pace.
178
http://bit.ly/Benilde-IS-2013
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Leaders are adventurous.
What’s more thrilling than playing video games
is braving an infinite universe to create them.
Our Game Design and Development
program is a hybrid discipline which combines
the technical, art, and business aspects
of gaming. As you build your portfolio of games
ranging from small interactive applications
to complex PC- and console-based systems,
you are also trained how to run and manage
a game development studio.
180
BS INFORMATION TECHNOLOGY, GAME DESIGN AND DEVEOLPMENT
SOUL STORY, 2D PLATFORMER BY Charles Cue (FACULTY) & ELEANOR LICUANAN
WINNER, MANILA GAME JAM 2013
181
Leaders are finishers.
There are no immovable mountains for the determined
learner. Our Career
Development Program (CDP)
gives working students a chance to complete their
college education and advance their careers in business
management or marketing management.
In Business Management*,
our students learn to integrate
operations, marketing, finance,
human resource management,
strategic management and corporate
social responsibility making them
versatile professionals in any industry.
The degree promotes critical thinking
and practical application of business
concepts through simulations,
cases, and discussions.
182
BSBA MAJOR IN BUSINESS MANAGEMENT
*Business Management and Marketing Management degree programs are offered only to working students.
183
Students under the Marketing Management*
program learn to read the mind of the market,
predict its tendencies and influence its impulses.
The course offers a 360-degree view of business
administration from product management, research,
sales, to product distribution. Ultimately, students
become versatile in this industry as course activities
cover consumer behavior, advertising, international
and digital marketing, and financial concepts.
184
BSBA MAJOR IN MARKETING MANAGEMENT
*Business Management and Marketing Management degree programs are offered only to working students.
185
ESIGN
GAME D LOPMENT
VE
AND DE
Asset designer
Programmer
Quality assurance personnel
Video game designer
Video game producer
RT
EXPO GEMENT
A
MAN
Entrepreneur
Market researcher
Product developer
Product manager
MARK
ET
MANA ING
GEME
NT
Entrepreneur
Market analyst
Market research manager
Marketing manager
S
NT
INES
BUS AGEME
MAN
ATION
INFORM
S
SYSTEM
R
UTE ONS
P
M
CO ICATI
L
APP
Business instructor
IT consultant
IT instructor
IT manager
Database admin
IT consultant
IT broadcast manager
IT documenter
IT instructor
IT project manager
IT researcher
Software engineer
System analyst
System designer
System developer
Website and app developer
HUMA
N
MANA RESOURCE
GEME
NT
Compensation specialist
HR manager
Recruitment specialist
Trainer and organization planner
CAREERS
186
187
We lay the foundations of servant-leaders.
MULTIDISCIPLINARY STUDIES
188
189
190
Humans are guardians of the world.
191
Our School of Multidisciplinary
Studies (SMS) offers Bachelor
of Arts major in Consular
and Diplomatic Affairs for
learners drawn to politics
and international relations.
SMS oversees the general education subjects
of Benildean students as part of the College’s
goal of forming well-rounded individuals.
192
193
Diplomacy shapes
how the world is connected.
In Consular and Diplomatic Affairs,
our students examine the interrelations of states,
cultures, languages, politics and economies to gain
a comprehensive understanding of global affairs.
Your multidisciplinary education in social sciences,
languages, and humanities primes you to have
a mindset for dialogue and to have a sensibility
for diverging perspectives.
Our program trains students to become
professionals in international relations whose
career paths lead to consular and diplomatic posts.
194
AB CONSULAR AND DIPLOMATIC AFFAIRS
195
You are future leaders.
We educate young men and women
to be ambassadors of common good,
human rights, justice and peace.
In this increasingly borderless world,
your responsibility is to think globally
and to promote solidarity among
the community of nations.
196
197
198
199
Benildeans take their place
in the arena of engagement.
The process of engagement is dialogue
and not debate. Our students learn
to dialogue with other young minds
at international conventions where they
tackle intricacies of diplomacy, development
and governance. Benildeans participate
and consistently gain recognitions
in Model United Nations (MUN) conferences
held in Australia, China, Czech Republic,
France, Germany, Switzerland,
and the United States of America.
200
201
AND
LAR AFFAIRS
U
S
CON MATIC
O
DIPL
Academician
Diplomat
Civil servant
Conference organizer
Consular officer
Development worker
Events specialist
Foreign affairs officer
Human rights advocate
Policy officer/analyst
Programme/Project manager
Legal officer
Migration officer
Political economist
Political scientist
Protocol officer
Public affairs officer
Researcher
Social scientist
Trade specialist/analyst
CAREERS
202
203
Learning never ends.
PROFESSIONAL AND
CONTINUING EDUCATION
204
205
206
Pyramids are a testament to what humankind can do.
207
For students of the
School of Professional and
Continuing Education (SPaCE),
learning is a lifelong pursuit.
SPaCE provides professionals
with tools and skills necessary
to advance their careers and increase
their competitive advantage in their
respective professions.
208
209
SPaCE offers post-baccalaureate diploma
programs in Security Management, Organization
Development, Human Capital Management,
Training and Management, Supply Chain
Management, Competitive Intelligence,
Professional Event Management, Retail Store
Management, Marketing Management,
Fundraising Management, Real Estate
Management and Executive Leadership.
210
211
Behind every stroke of genius
is a lifelong learner.
SPaCE also offers certificate courses
in Multimedia Arts (Basic Digital Photography,
Basic Web Design, Digital Video Editing,
Special Effects for Video, 3D Modelling and
Animation [3DS Max], Digital Editing Imaging),
Basic and Advanced Painting, and Accounting
for Non-Accountants.
212
www.benilde.edu.ph/space
213
214
215
Vito Cruz station is more than a train stop.
You dream, that’s why you
create, build, do.
You couldn’t tell what dreams may come.
fleeting.
People are flitting,
216
217
It’s never
characters.
Whoever greets you at the gates begins the story.
the same
You have access to different beginnings and endings.
cast of
218
But the story is always about you.
219
...pursuing one quest: the next big idea.
However, there are innumerable yous...
220
221
People give you directions.
So you find your way...
...while dancing...
But really
there are no maps.
...with songs in your head...
222
223
...through celebrations...
Sometimes you must set out on sidequests...
...as other stories are told.
224
224
225
...or fight dragons.
But there is only one theme.
226
227
...and who’s always got your back.
I will continue, O my God,
to do all my actions
for the love of You.
In a place like this, you can tell who’s on your side...
My guarding ability
is directly proportional
to my cuteness.
228
229
...as you imagine what’s going on inside other heroes’ heads.
There are many ways to move a story along...
230
231
Still, you’ll do it your own way.
What people probably think I’m doing
232
What I’m really doing
233
But there will be other missions.
This particular quest ends here.
234
235
236
237
INDEX
238
CONTACT
About Benilde
Program Offerings
Accessibility, 46
Alumni, 52
Campuses
AKIC Campus, 25
SDA Campus, 26
Taft Campus, 22
De La Salle Philippines, 20
Faculty, 32
Formation, 38
General Education, 30
History, 14
Innovation, 16
La Salle Worldwide Network, 18
Learner-Centered Philosophy, 6
Learning Facilities, 42
Learning Technology, 40
Linkages, 50
Location, 54
Mission, 9
Museum, 44
Schools, 28
Scholarships, 48
St. Benilde Romançon, 12
St. John Baptist de La Salle, 11
Student Life, 36
Theory and Practice, 34
Animation, 90
Applied Deaf Studies, 68
Architecture, 96
Arts Management, 98
Career Development Program, 182
Business Management, 182
Marketing Management, 184
Certificate Courses, 212
Computer Applications, 170
Consular and Diplomatic Affairs, 194
Dance, 100
Deaf Learners’ Preparatory Course, 70
Digital Filmmaking, 102
Export Management, 172
Fashion Design and Merchandising, 104
Filipino Sign Language, 72
Game Design and Development, 180
Hotel, Restaurant and Institution Management, 134
Culinary Arts Track, 136
Hospitality Management Track, 138
Tourism Management Track, 140
Human Resource Management, 174
Industrial Design, 106
Information Systems, 176
Interior Design, 108
International Hospitality Management, 142
Multimedia Arts, 110
Music Production, 112
Photography, 114
Production Design, 116
Post-Baccalaureate Diploma Programs, 210
MS in Tourism and Hospitality Management, 160
Admissions Center
De La Salle-College of Saint Benilde
2544 Taft Avenue, Manila, Philippines 1004
+63 230-5151 to 54
http://admissions.benilde.edu.ph/
admissions@benilde.edu.ph
Center for Institutional Communications
De La Salle-College of Saint Benilde
950 P. Ocampo St., Manila, Philippines 1004
+63 230-5241
communications@benilde.edu.ph
Center for Linkages and Advancement
De La Salle-College of Saint Benilde
950 P. Ocampo St., Manila, Philippines 1004
+63 230-5243
linkages@benilde.edu.ph
239
THE BENILDE BOOK 2014
Published by the Admissions Center
Produced by the Center for Institutional Communications
Creative Direction Maria Leovina Nicolas-Cruz
Art Direction Arrianne Lea Caringal, Juan Carlos Salamat
Book Design Juan Carlos Salamat
Copy Albert RJ Miranda, Annelvie Pabitu
Graphic Design Vincent Paul Espiritu, Erica Gapas, Rodolfo Iligan Jr, Juan Carlos Salamat
Photography Erica Gapas, Kevin Reil Gepaya, Albert RJ Miranda, Juan Carlos Salamat
© 2013 De La Salle-College of Saint Benilde
All photography by Benilde except photo on p. 201 © Jonathan Eric Defante
Images on pp. 100, 101 and 117 are from Blazing Ahead, Benilde’s 25th Anniversary TV Special
This book features QR (Quick Response) codes that link to online content.
Scan the QR code with your mobile device or use the URL links provided.
For Admissions and Scholarships information, please refer to Book II.
240
2544 Taft Avenue, Manila, Philippines 1004
www.benilde.edu.ph
241
242