PRESS RELEASE
MYEG teams up with ESPN STAR Sports’ SportsCenter
Malaysia for home video contest
• Participants stand to win a trip to watch the 2009 UEFA Champions
League final in Rome in May 2009
Petaling Jaya, 23 January 2009 – Malaysia’s Electronic Government Services provider MY
E.G. Services Berhad (“MYEG”) has teamed up with ESPN STAR Sports’ SportsCenter
Malaysia to run a viewers’ choice home video contest dubbed “Catch Your Best Shot on
SportsCenter”.
The contest was officially launched today by Datin Paduka Seri Rosmah Mansor. Also
present at the launch was Dato’ Sri Ismail Sabri Yaakob, Minister of Youth and Sports,
Malaysia.
MYEG Executive Chairman, Dato’ Dr. Norraesah bt Haji Mohamad said, “Sports is physically
demanding, but this contest aims to bring the element of fun into the activity. In many
ways, we believe this contest would harness Malaysians’ creativity whilst enjoying a
healthy lifestyle.”
“This is MYEG’s initiative in helping Malaysians to not only cultivate an interest in all kinds
of sports, but also to familiarize with multimedia and online applications. We believe we
are actively engaging Malaysians in embracing new technologies, and that it will eventually
lead towards adopting these technologies on a daily basis,” said Dato’ Dr. Norraesah.
Added Hasnan Hassan, Director, Business Development, ESPN STAR Sports Sdn Bhd, “We are
delighted to be working on this initiative with our valued partner MyEG to help get more
youths involved in sport. This initiative perfectly matches our aim of building a strong,
long-term and active sporting culture in Malaysia and we look forward to more such
partnerships in the future.”
Participants are required to register at http://www.espnstar.com/myeg/, after which they
can upload original sports clips for consideration. The most interesting sports video will be
selected by a panel of judges from MyEG and ESPN STAR Sports and will be featured during
an episode of SportsCenter Malaysia.
There will be one winner every month and a Grand Prize winner. The winning videos will be
shown on the last Friday of each month and the Grand prize video at the end of the
competition. Monthly winners will walk away with exclusive ESPN STAR Sports premiums
worth USD100, while the Grand Prize winner will win a trip for two to catch the action of
the 2009 UEFA Champions League final in May 2009 – live in Rome. (Prize package includes
two (2) economy class return air tickets, accommodation and match tickets.)
SportsCenter Malaysia, the localised version of ESPN’s renowned, award-winning news
programme SportsCenter, is fast becoming the must-watch sports news show in Malaysia
with 4.1 million of all Pay TV viewers having tuned in. Launched in April 2007,
SportsCenter Malaysia, is produced in Malaysia with a focus on the latest news from the
Malaysian sporting scene, and presented by Malaysia’s very own talents.
The “MYEG Catch Your Best Shot with ESPN SportsCenter” contest will run from now till 30
April 2009. For more information, log on to http://www.espnstar.com/myeg/ or call 0378018888 / 8877.
FOR MEDIA ENQUIRIES:
MY E.G. Services Berhad
ESPN STAR Sports Sdn Bhd
Julia Pong, Aquilas Advisory
Tel: 603-2711 1391 / 6012 – 3909 258
Email: julia@aquilas.com.my
Raymond Siva, GCI
Tel: 603 2178 0062 / 6012 3037 226
Email: raymond.siva@g2.com
About MY E.G. Services Berhad (www.myeg.com.my)
MY E.G. Services Berhad (“MYEG”), is Malaysia’s E-Government Services provider that
develops and implements E-Government Services including electronic licensing and
registration of drivers and vehicles, summons payment services, and utility bill payments
through its portal www.myeg.com.my.
The MYEG portal facilitates E-Services between the public and various Government
agencies, namely JPJ (“Jabatan Pengangkutan Jalan”), JIM (“Jabatan Insolvensi
Malaysia”), JPN (“Jabatan Pendaftaran Negara”), PDRM (“Polis DiRaja Malaysia”), DBKL
(“Dewan Bandaraya Kuala Lumpur”) and utility companies; TNB (“Tenaga National
Berhad”) and TM (“Telekom Malaysia Berhad”).
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and
satellite broadcasters. As Asia's definitive and complete sports broadcaster and content
provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent
companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a
diverse array of international and regional sports to viewers via its encrypted pay and freeto-air services.
ESPN STAR Sports showcases an unparalleled variety of premier live sports from around the
globe 24 hours a day to a cumulative reach of more than 310 million viewers in Asia. ESPN
STAR Sports has 17 networks covering 24 countries, each localised to deliver differentiated
world-class premier sports programming to Asian viewers. This includes ESPN SEA, ESPN
China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN SEA 2, ESPN
Taiwan, MBC-ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India,
STAR Sports Malaysia, STAR Sports SEA 2, STAR Sports Southeast Asia, STAR Sports Taiwan,
and STAR Cricket.
On the ground, the ESPN STAR Sports Event Management Group manages and promotes
premier sporting events around Asia. ESPN STAR Sports aims to reach consumers at any
time, any place and through all new media platforms, both internet and mobile. The multilingual, online platforms, espnstar.com, espnstar.com.cn and espnstar.com.tw and
footballcrazy.tv interact with millions of users providing them with in-depth sports news,
results and competitions. Developed for the sports fan that is constantly on the move,
mobileESPN and STAR Sports Mobile delivers differentiated mobile content targeted at its
various audiences. mobileESPN enables the serious sports fan to follow their favourite
sports more closely than ever before with a combination of specially produced video news
clips, in-depth news coverage and analysis. STAR Sports Mobile aims to provide interactive
and entertaining opportunities to engage with sports, delivering exclusive video excerpts
from leading football clubs Arsenal and Liverpool as well as highlights from STAR Sports
original programmes covering opinions, instructional tips and the latest online game
reviews.