OneAsia ties up 5-year regional broadcast deal with ESPN STAR Sports - ONEASIA - Asia Pacific's profes
Asia’s biggest sports content provider adds new golf offering with LIVE coverage of OneAsia
events till 2014
Asia’s biggest sports content provider, ESPN STAR Sports, announced today its multi-year
regional television broadcast partnership to showcase the new OneAsia golf series, Asia
Pacific's first consolidated professional tournament pathway for elite golfers.
The partnership comprises an exclusive five-year television agreement to showcase LIVE
coverage of OneAsia events across 24 territories across ESPN STAR Sports’ regional footprint
till 2014. Golf enthusiasts can also look forward to daily LIVE broadcasts of all OneAsia
tournaments and coverage on ESPN STAR Sports’ news programmes SportsCenter and Score
Tonight and weekly magazine show Golf Focus.
"We are delighted to welcome ESPN STAR Sports as our broadcast partner for the next five
years," said OneAsia Chief Executive, Ben Sellenger. "Their commitment to professional golf,
as well as their unparalleled platform for showcasing sport across the Asia-Pacific, makes them
an ideal partner to grow our events with LIVE, enhanced and focused TV coverage. ESPN
STAR Sports’ extensive reach across the region will play a key role in our end goal to maximize
elite playing opportunities for Asia-Pacific's finest."
Said ESPN STAR Sports’ Craig Dobbs, Executive Vice President, Programming and
Production, “The OneAsia series comprises some of the biggest golf tournaments across the
region, and we’re pleased to showcase this new premium golf series across Asia. The
Asia-Pacific region continues to be a robust market for golf and this exciting partnership
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OneAsia ties up 5-year regional broadcast deal with ESPN STAR Sports - ONEASIA - Asia Pacific's profess
underscores our commitment to serve golf fans and deliver quality programming to our viewers.
“The OneAsia series adds to a stellar list of golf events on ESPN STAR Sports including golf
majors such as The Masters, US Open and The Open Championships well as the PGA Grand
Slam of Golf and PGA Euro Pro Tour.”
The OneAsia tournament schedule has grown to 11 confirmed events after its first year, with
most of the events scheduled in 2010 offering a minimum purse of US$1 million. Of the current
list of events, ten remain full field OneAsia tournaments purely for the leading golfers in the
region, providing players with an alternative pathway to the PGA Tour and the European Tour.
The OneAsia season will kick off at the Luxehills Chengdu Open in Chengdu on 1 April.
Kindly refer to the current tournament schedule here .
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and
satellite broadcasters. As Asia's definitive and complete sports broadcaster and content
provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent
companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a
diverse array of international and regional sports to viewers via its encrypted pay-TV services.
ESPN STAR Sports showcases an unparalleled variety of premier live sports from around the
globe 24 hours a day to a cumulative reach of over 300 million viewers in Asia. ESPN STAR
Sports has 18 networks covering 24 countries, each localised to deliver differentiated
world-class premier sports programming to Asian viewers. This includes ESPN SEA, ESPN
China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN SEA 2, ESPN
Taiwan, MBC-ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India,
STAR Sports Malaysia, STAR Sports SEA, STAR Sports SEA 2, STAR Sports Taiwan, STAR
Cricket and ESPNEWS.
On the ground, the ESPN STAR Sports Event Management Group manages and promotes
premier sporting events around Asia. ESPN STAR Sports aims to reach consumers at any time,
any place and through all new media platforms, both internet and mobile. The multi-lingual,
online platforms, espnstar.com, espnstar.com.cn and espnstar.com.tw interact with millions of
users providing them with in-depth sports news, results and competitions. Developed for the
sports fan that is constantly on the move, mobileESPN enables the serious sports fan to follow
their favourite sports more closely than ever before with a combination of specially produced
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OneAsia ties up 5-year regional broadcast deal with ESPN STAR Sports - ONEASIA - Asia Pacific's profess
video news clips, in-depth news coverage and analysis.
About OneAsia
OneAsia is a non-profit organisation developed to maximize elite tournament opportunities in
Asia-Pacific. The Founding members of OneAsia are the China Golf Association, the Korea Golf
Tour, the Korea Golf Association and the PGA of Australia. The mission of OneAsia is not just to allow the region's best players to gain access to more events, but to ultimately provide them
with an alternative pathway to the PGA Tour and the European Tour, thus retaining the best
golfing talent in the region without compromising their development.
For more information, please contact:
Elgen Kua (ESPN STAR Sports)
DID: +65 6216 6034 Email: kuae@espnstar.com
Janice Lee Fang,
PR & Media Manager - OneAsia
DID: +65 6236 0362
Mobile: +65 9183 1406
jlfang@oneasia.asia
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