Computer Software Association of Japan
B-Mobile(2)
China mobile business platforms
and applications
DUYU Assistant General Manager ,
UFIDA Mobile Business Technology Co., Ltd.
Computer Software Association of Japan
Agenda
China mobile business market
China mobile business trend in 3g times
Business developing strategy
Product and Service
UFIDA's strategy
UFIDA Mobile
2
Computer Software Association of Japan
China mobile business market
a great commercial space of new created business will be
created by 3G technology
0.5 billion mobile phone users means grand marker
potential
the information-based construction of Chinese enterprises
prevail now, the need of management of mobile
information increase rapidly.
till 2009 the scale of Chinese mobile business application
market will reach 30.05 billion(data source :CCW)
UFIDA Mobile
3
Computer Software Association of Japan
China mobile business trend in 3g times
 the mobile phone-based virtual life community will become a new
popular investment spot
 the advantage of the 5th media will promote the development of mobile
phone advertises and accurate sell promotion
 mobile searching as well as it's related technology will become a key
industry of mobile business
 mobile phone game will develop quickly,and more enterprise sells and
marketing elements will be added.
 enterprise application will become a hot topic in mobile e-commerce
field
 position and navigation based on mobile phone will quickly developed.
 2D-Code which simplify wap will fast popularized
 mobile security will become a hot topic.
 mobile-phone operator will change traditional information service
strategy.
UFIDA Mobile
4
Computer Software Association of Japan
Mobile Mall:concept picture
Mobile phone users
WAP
SMS
2-D code
Voice
Search
Interaction
Community
Consultation
Real name,
rankings
lottery 、
cash voucher
appointment、order
space laylty
appraisal,recommendation
,
Shopping mall Street
Eating|Entertainment|Shopping|Male mall|Female mall|Audio and Video mall|Digital
mall|Business tourism mall|Community service
Industry
food and drink ,
entertainment,travel,
shopping,hunting a
job,cultivation,traffic.
...
Business Cycle
Mobile
Mall
WangFuJing、
XiDan、SanLiTun
Brand
Quanjude,TCL,Haojixi
ng,Zhongqinglv,Cashb
ox,Zhongyou....
Into Mall
Member
Activities
Self Street
real names
,rankings,
products display
care,Business
opportunities
Transactions
joint Marketing
mobile presents
overall entering
brand Effects
sellers
sellers
sellers
sellers
sellers
sellers
sellers
sellers
UFIDA Mobile
5
Computer Software Association of Japan
M-ERP’
s frame
ERP System
integration with ERP
packaged
enterprise management
accounts
U8
U9
NC
Tong
Other
Mobile Business Application Integration
Mobile Business Connector
Application Service
Access
Enterprise User
Management
Mobile commerce portal
Account Mgt.
UFIDA Mobile Agent Server
Operator Platform
Mobile Business Connector
Mobile Business DataCenter
U8 Data
U9 Data
NC Data
Tong Data
Other Data
Mobile Business Application
U8
App1
U9
App2
App3
NC
App4
App5
App6
Enterprise & Bill
Tong
App7
Product &
Application List
Other
App8
App9
App10
User List
UFIDA Mobile Business Portal
Enterprise A
Enterprise B
Enterprise C
UFIDA Mobile
6
Computer Software Association of Japan
Business Model for M-ERP
Service
Price
(per
month)
138****02
02
139****12
34
131****31
23
135****43
23
138****33
23
137****43
22
Total
MOA
50
V
V
￥ 130
V
V
￥ 130
V
MSale
100
M-HR
M-SFA
M-BI
100
100
200
合计
MOrder
80
V
V
￥ 150
V
V
￥ 250
V
V
￥ 450
￥ 200
￥ 400
￥ 1360
V
￥160
￥ 250
V
V
V
￥ 300
￥ 200
￥ 100
UFIDA Mobile
7
Computer Software Association of Japan
UFIDA mobile business strategy frame
UFIDA ERP
Enterprise Management Software
NC、
NC、U8/U9、
U8/U9、Tong
ERP,FI,SCM,MFG,HR.CRM,EAM…
ERP,FI,SCM,MFG,HR.CRM,EAM…
M-Commerce
release
search
Data
alternation
Mobile e-Commercial Platform
M-Business
Mobile Mall
BtoBtoC
enterprise mobile management
Mobile service
searching,ranking,advertisement
platform
Operator center
BtoBtoE
mERP、
mERP、Umail
UFIDA Mobile
UFIDA Mobile
8