Reddit and Twitter
Web 2.0
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Social Web
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Web log (Blog)
–
●
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Micro-blogging
Facebook, Twitter, Digg, Reddit, Pinterest,
Blogger, Tumblr, Instagram, Google+, Ren
Ren, Qzone, Weibo
Real time update, Hashtag, At Syntax
Keywords
●
Web 2.0
●
Odeo/Twitter
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Social News
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Summize
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Reddit
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API
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Tracking chip
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Hashtag
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Greenpeace
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Tweet
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Whaling
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Search engine
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Facebook
app
groups
& ● Blogger
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Microblogging
In-class questions
Question 1
●
In _____, I started a _____ website, called
_____, with a _____ of friends. It meant that
the _____ front page is the _____ on the web.
You find some _____ content, _____ it and the
community of your _____ will _____ I they like
it and _____ if they don't. It's always _____.
People are _____ new things that _____ on
the web.
Question 1
●
In 2005, I started a social news website, called
Reddit.com, with a few of friends. It meant that
the democratic front page is the best stuff on
the web. You find some interesting content,
submit it and the community of your peers will
vote it up I they like it and down if they don't.
It's always changing. People are discovering
new things that pop up on the web.
Question 2
●
In true web _____, they _____ together where
they had a _____ of very _____, _____, _____
names: a _____ word for _____, _____ word
for the _____ power of the _____ and Mister
_____ Pants. Mister _____,or Splashy, was
very _____ on the Internet.
Question 2
●
In true web fashion, they put together where
they had a bunch of very erudite, thoughtful,
cultured names: a Farsi word for immortal,
Polynesian word for the divine power of the
ocean and Mister Splashy Pants. Mister
Pants,or Splashy, was very popular on the
Internet.
Question 3
●
_____ wasn't that crazy that _____ won
because they _____ one of their more _____
to win. So they give it _____ of voting. They
got us a _____, so we changed our _____ to
_____. Facebook _____ and _____ were
getting created, and people were _____ signs
in the _____. Finally, Splashy won _____ of the
votes.
Question 3
●
Greenpeace wasn't that crazy that Splashy
won because they wanted one of their more
thoughtful names to win. So they give it
another week of voting. They got us a little
angry, so we changed our logo to Fighting
Splashy. Facebook groups and applications
were getting created, and people were putting
up signs in the real world. Finally, Splashy won
78% of the votes.
Question 4
●
What was the lessons learned from the
Greenpeace story?
Question 4
●
What was the lessons learned from the
Greenpeace story?
–
It's ok to lose control, take yourself a little less
seriously, even though it's a very serious case,
because you could ultimately achieve your final
goal. Be honest, up front and you can do well
online. But the message is no longer coming from
just the top down. Paid content may not be the way
to go.
Question 5
●
How could you take advantage of the Social
Web to promote your content/product?
Question 5
●
How could you take advantage of the Social
Web to promote your content/product?
–
Create something interesting/unique about your
product, post it in many Social web (e.g. Reddit,
Twitter, Facebook) and try to generate mass
interest for your content in those websites
Question 6
●
Its hard to _____ doing a _____ at a _____,
where _____ is so _____, but I had actually
launched _____ as a side project to my _____
company, thinking it was just a _____ we'd do
on the _____ and it _____ up _____ my
company. So I _____ to follow _____ even
though you can't _____ justify them or _____
where they're _____ to go.
Question 6
●
Its hard to justify doing a side project at a
startup, where focus is so critical, but I had
actually launched Blogger as a side project to
my previous company, thinking it was just a
little thing we'd do on the side and it ended up
taking over my company. So I learned to follow
hunches even though you can't necessarily
justify them or know where they're going to go.
Question 7
●
What we didn't _____ was many other uses
that would _____ from this very _____ system,
such as how important _____ could be during
_____. When the _____ broke out in _____ on
_____, people turned to Twitter to _____ what
was _____ and to find _____ from _____ about
what was happening _____ them. LA Times,
_____ and _____ used it too.
Question 7
●
What we didn't anticipate was many other uses
that would evolve from this very simple system,
such as how important Twitter could be during
real-time events. When the wildfire broke out in
San Diego on October 2007, people turned to
Twitter to report what was happening and to
find information from neighbors about what
was happening around them. LA Times, LA
Fire Department and Red Cross used it too.
Question 8
●
The most important _____ development came
from a little _____ in _____ called _____ that
built a Twitter _____. It not only lets you _____
Twitter in _____ ways but it _____ new _____
as well. For example, when there was a _____
in _____, some _____ would tweet the _____
and _____ when they _____ gas and _____
the keyword “#atlgas” which let other people to
_____ for that and _____ gas.
Question 8
●
The most important third-party development
came from a little company in Virginia called
Summize that built a Twitter search engine. It not
only lets you view Twitter in different ways but it
introduces new use cases as well. For example,
when there was a gas shortage in Atlanta, some
users would tweet the gas location and cost
when they found gas and appended the keyword
“#atlgas” which let other people to search for that
and find gas.
Question 9
●
What does the presenter learn from Twitter?
Question 9
●
What does the presenter learn from Twitter?
–
He learned to follow hunch and never assume
where it will go. We couldn't anticipate the many
other uses that would evolve from a very simple
system. Users often invented new ways to use the
system and shaped the system
Question 10
●
What are the two syntax created by the
Twitterers?
Question 10
●
What are the two syntax created by the
Twitterers?
–
@username: to reply to a specific person or a
specific message
–
#keyword: to tag a message with a keyword
Questions?