BEN ZANGHI 20 Cook Street Apt. 2 Charlestown, MA 02129 ben@benzanghi.com 508-­‐340-­‐6722 EXPERIENCE SAPIENT NITRO, Boston, MA 2012-­‐Current SapientNitro helps clients bring their brand story to life through award winning digital marketing and technology services. Manager, Interactive Program Management •
Managed teams of up to 20 people from the initial pitch through project completion. •
Teams included account managers, experience and visual designers, copywriters, marketing strategists, business analysts, technical architects, front-­‐end and platform developers. •
Responsible for the client relationship, project scope, timeline, milestones, staffing plans, financials, status and risk. •
Facilitated all key meetings, providing leadership and a liaison between project teams and clients. •
Ability to play multiple roles, including business analyst and front-­‐end development manager. PROJECT PORTFOLIO: Staples Advantage Redesign ($320k, 11-­‐weeks) Staples Advantage is the third-­‐largest eCommerce site on the web, making it the largest redesign SapientNitro has completed. The redesign was completed amidst a rebranding effort and a strategic shift in product-­‐line focus. Staples Advantage & Staples.com Personas ($500k+, 8-­‐weeks and 10-­‐weeks respectively) Personas are characters that represent the customer and are useful in guiding any decision impacting customer-­‐facing initiatives. Following delivery of Staples Advantage and Staples personas, the team productized the Persona proposal and delivery approach for Sapient teams to leverage for subsequent client prospects. Philips Lifeline Website Redesign ($280k+, 9-­‐weeks) Philips Lifeline is currently the largest player in the medical alert service industry, with nearly 40% of the market. The Lifeline website currently does not have eCommerce capabilities; therefore, sales and services are mostly non-­‐digital. SapientNitro is providing services to deliver an eCommerce mobile and desktop experience that supports the positioning of Philips Home Monitoring products as the clear leader and obvious choice for caregivers. Philips Healthcare Spectral CT Website Redesign ($140k, 11-­‐weeks) Philips Healthcare is looking to re-­‐enter the super-­‐premium CT-­‐scan (computed tomography) market segment with the roll out of a new product at a global scale, targeting the early-­‐adopters in radiology. SapientNitro created a highly interactive website that better positions this product in the market, highlighting key project information and influencing the purchase decision. John Hancock Investments Digital Experience Redesign Phase I ($365k, 11-­‐weeks) John Hancock Investments partnered with SapientNitro to redefine the future of how customers digitally engage with the brand. The first phase included an 11-­‐week direction-­‐setting activity that defined the vision and roadmap for digital engagement over the next 90 days, 1 year and 3 years. Citizens Bank Content Management System Migration ($600k+, 8 months) Citizens Bank engaged Sapient in a 6-­‐month process to upgrade their antiquated CMS and migrate all existing data. This project enabled a better user experience, reduced time-­‐to-­‐market for new content by 50% and reduced total cost of ownership by 40%. CitizensBank.com Redesign and Implementation ($500k+, 10-­‐months) To coincide with the launch of new mass market products and a rebranding initiative, Citizens Bank engaged Sapient to design and launch a next-­‐generation retail website. The project included discovery/definition, design, implementation and post-­‐launch usability testing phases. The final designs were used as a model across other business line verticals, including Commercial Banking. Boston Consulting Group Client Portal Design ($80k+) BCG offers a suite of online applications to their clients to compliment their management consulting services. This project consolidated the suite of applications into a single sign-­‐on portal. SAPIENT GLOBAL MARKETS, Boston, MA 2006-­‐2012 Manager, Program Management Fidelity Investments | IT Transformation and Agile Methodology Roll-­‐out • Modernized Fidelity’s global IT organization by driving the adoption of agile software delivery methodologies, best practice requirements documentation, prioritization, and estimation. •
Managed and coached agile-­‐based project teams to deliver large complex programs across the organization. • Leveraged expert facilitation skills to drive consensus among senior executives, enabling successful product roll-­‐outs. •
Facilitated c-­‐level executives through defining the vision and roadmap of multi-­‐year strategic omnichannel rollouts. Fidelity I nvestments | S HARES R edesign The SHARES application managed all shareholder stock at Fidelity Investments, a private financial services corporation. Managed a team of 20 technologists and analysts to redevelop the application from the ground up, while pioneering Fidelity’s Agile Methodology, on one of the most visible projects being conducted within the organization at the time. •
Implemented governance models, tracking and reporting tools, staffing models, program/project budgets and plans. New York Independent System Operator | Price Validation Application Suite • NYISO controls the energy grid in New York state. •
Led the business analysis and testing teams for a multi-­‐year software project, which enabled automation of price validation activities and surfaced information needed by NYISO to facilitate an equitable energy marketplace. Additional Clients: T. Rowe Price, Stop & Shop, Comcast Corporation GenX Design, Charlestown, MA 2001-­‐Current Founder and Entrepreneur • Designed and delivered customized websites for small and medium sized businesses to better engage customers. • Worked with executives to ensure their web presence captured the brand and better positioned their business. EDUCATION BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS, Wellesley, MA Cum Laude: Master of Business Administration, May 2012 Concentration: Marketing (with a personal focus on strategy execution and marketing analytics) Intensity Track: Managing in Technologically Intensive Enterprises •
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FAIRFIELD UNIVERSITY, Fairfield, CT First Major: Bachelor of Science in Business Administration, May 2006 Second Major: Information Systems, May 2006 ADDITIONAL SKILLS Music: Applications: Languages: Accolades: Accomplished jazz and pop pianist Adobe Photoshop and Dreamweaver, Advanced Excel and PowerPoint skills HTML, CSS, JavaScript, VBA, PHP, SQL, Wordpress development, Business Objects Formal expert on Sapient’s project discovery and delivery methodologies, Nominated: Core Values & Rookie of the Year Awards, Certificate of Achievement from BU on Sabermetrics Baseball Analytics