Sponsorship and advertising
opportunities with
the Economist Intelligence Unit
Thriving in a turbulent age
Running a corporation has never been more difficult. A volatile global economy, an uncertain
geopolitical situation, new technologies whose promise still beckons even as shareholders
bristle at their cost—all these issues confront executives with difficult choices that cannot wait.
As they develop their strategies, executives are seeking management insight and best-practice
advice from thought leaders with a track record for independence and clear-sighted analysis. To
whom do they look for expertise, advice and help? Professional service firms, including
management consultancies, financial services companies, information technology providers and
telecommunications specialists. To succeed, those companies will have to demonstrate a keen
understanding of a volatile and challenging global business landscape. And they will have to find
credible channels through which to reach the senior executives who are their potential clients.
The answer lies in partnership with the Economist Intelligence Unit. Through our business
websites delivering global intelligence on countries, industries and thought leadership, we occupy
a position at the heart of our clients’ corporate knowledge systems. To help global professional
service providers burnish their reputations as thought leaders, the Economist Intelligence Unit
has developed a portfolio of uniquely powerful advertising and marketing platforms.
Opportunities range from content-linked advertising to sponsorship of high-impact white papers.
These offer professional service providers a high-value environment in which to reach and
influence global executives and to establish themselves as thought leaders for a volatile age.
The Economist Intelligence Unit advantage
A global brand
The Economist Intelligence Unit is the business intelligence arm of The Economist Group—
publisher of The Economist newspaper. For more than 50 years, we have provided information
and advisory services to the global business community through a wide range of channels,
including print publications, electronic media, thought leadership meetings and conferences.
We have well-established regional and country offices, supported by an extensive network of
journalists and analysts in virtually every major country in the world. The company has
regional headquarters in London, New York and Hong Kong, as well as offices in Beijing,
Boston, São Paulo, Miami, San Francisco, Shanghai, Singapore, Tokyo, Vienna and Washington.
A respected source
The Economist Intelligence Unit is widely recognised for the accuracy and independence of its
global business analysis. Our reputation is founded on a long list of much-admired strengths:
4Timely, independent and comprehensive analysis of world events
4Consistent economic and market data across 195 countries and regions
4Original research and forecasts presented with an objective view
4Continuous monitoring of political and economic developments
4Delivery into corporate knowledge systems via any electronic format
4Quality of coverage that can only come with more than 50 years of experience
4The Economist Group’s unparalleled reputation for reliability and quality
Our client base
We serve the needs of senior executives across the globe. Our clients manage and direct key
corporate functions, including sales and marketing, strategy and planning, finance, IT,
knowledge management, operations and general management.
We have more than 1 million authorised website users; all are well-qualified executives and
business professionals. They spend heavily on our electronic portfolio of global business
intelligence services, paying from $10,000 to over $500,000 a year for customised packages.
An audience that is …
high level
4Almost two-thirds of our clients are from middle or senior management, including CEOs,
CFOs, CIOs, presidents and managing directors.
global
4Clients come from all the major economies of North and South America; Europe, the Middle
East and Africa; and the Asia-Pacific region.
wide ranging
4We have a high profile in all industry sectors with a strong focus on finance, manufacturing
and services.
4Clients work in major multinational corporations, banks and government agencies, and the
world’s leading academic institutions and business schools.
Our online communications channels
The Economist Intelligence Unit delivers its global business intelligence using the full range of
networking technologies—the Internet, intranets, extranets and Lotus Notes. Senior executives
access our data and analysis through our subscriber-only websites.
Executive Briefing is a new website designed to provide decision support and global business
intelligence for senior executives. Expanding the e-business coverage provided by the EIU
ebusiness forum, the website is designed to provide senior executives the research and insight
they need to make better and more timely business decisions. Alongside alerts of new threats and
opportunities, executives find timely, practical advice on how to respond to them. They also
receive regular forward-looking coverage of the world’s major industries and operational advice on
business conditions in 60 major markets.
eiu.com is a portal website providing direct access to all of our country, industry and
management publications. Updated continuously, eiu.com supplies our latest analysis in a
convenient database that allows clients to search by country, title or free text.
viewswire.com highlights key political, economic and business developments in 195 countries and
analyses their implications for businesses on a daily basis. Uniquely, ViewsWire combines these
briefings with a constantly updated database of country forecasts, risk assessments, regulations
and background data.
Your own client website or extranet
Many organisations have begun to establish websites that allow selected customers and
suppliers to access content hosted on their intranet. To help meet your clients’ needs, you can
enhance your extranet with Economist Intelligence Unit-branded content and analysis.
How you reach our clients
We have developed a wide range of value-added sponsorship and advertising options to suit
differing companies, budgets and strategies.
Sponsorship
Website sponsorship
This option includes sponsorship of Executive Briefing and viewswire.com. As a sponsor of
these websites you gain valuable professional exposure from a close association with the site.
This comes from your contribution to developing the overall service and also through our
marketing and traffic-generating activities. As members of the website advisory board,
sponsors help shape these services. They also contribute ideas for research and publication
and network with other senior executives. A description of the advisory board includes the
name of each client’s chosen representative, a small professional biography and a link to the
sponsor website.
Feature and channel sponsorship
We also develop custom sponsorship opportunities for our clients to meet their particular
needs. These include special content features and sponsored channels on our websites.
Corporate Achievement Awards
These awards, organised around the theme of “Adapting to change” are to be judged by a
prestigious panel of experts. Awards will recognize the top companies in three major regions
as well as a global winner.
White paper programme
White papers
The Economist Intelligence Unit publishes original research briefings on critical business
trends, global and regional business issues, and best practice. Produced in association with
corporate sponsors, these thought-provoking white papers can either stand alone or
become part of a series. They generate keen interest among clients and the international
business media.
Best practice: Oracle
The new business imperative: Using the Internet to boost your bottom line
With the economic downturn in the US and the dotcom collapse forcing executives to
concentrate with renewed resolve on the bottom line, Oracle turned to the Economist
Intelligence Unit to discover how companies are using the Internet to cut operating costs,
boost productivity and create new business opportunities.
We conducted in-depth interviews with dozens of senior executives at major multinational
firms across a range of industries and an online survey of 144 companies. The new business
imperative: Using the Internet to boost your bottom line, written in co-operation with Oracle,
explains how corporate leaders are using the Internet to cut costs and enhance efficiency,
and how they measure success.
Research and publishing
The Economist Intelligence Unit offers an integrated programme of meetings, research and
professional exposure. This customisable programme can focus on future strategies within key
industries or management trends, and through surveys and meetings probe the attitudes of
business leaders to determine their core strategic issues.
Advertising
Value advertising
You can reach more than 1 million fee-paying, senior-level subscribers through value
advertisements on eiu.com, viewswire.com and Executive Briefing. These ads offer a simple yet
effective way to publicise your products, services and research.
We place an advertisement appearing on all pages of our websites that links to content you
provide that offers useful information to readers. Your ad will appear in a prominent area of
each homepage, as well as on other navigational and content pages within each site. Any
landing page will also provide a direct link to the content hosted on your website.
Classified advertising
The Knowledge Centre is a free website that helps executives tap into a wide range of
knowledge resources to assist them both in everyday decision-making and in developing
their careers. It contains three channels as well as an annotated reference section of
research resources, external links and key contacts.
Links to the Knowledge Centre are prominently placed on all of the Economist Intelligence
Unit's websites, driving an audience of more than 1 million authorised users from the
international business community to the site.
The site's mission is threefold:
4To provide independent, value-added analysis on core career development questions
4To provide a decision-support tool to help managers choose the right service providers for
their business; and
4To be the premier knowledge resource for international executives and information
professionals
The Americas
The Economist Building
111 West 57th Street
New York, NY 10019 USA
Julian Tate
E-mail: juliantate@eiu.com
Tel: 1 212 641 9840
Fax: 1 212 586 1181
Europe, Middle East and Africa
15 Regent Street
London SW1Y 4LR
United Kingdom
David Taylor-Evans
E-mail: davidtaylorevans@eiu.com
Tel: +44(0)20 7830 1007
Fax: +44(0)20 7830 1023
Asia and Australasia
60/F Central Plaza
18 Harbour Road
Wanchai, Hong Kong
Edgar Fernandez
E-mail: edgarfernandez@eiu.com
Tel: 852 2585 3888
Fax: 852 2802 7638
An Economist Group business