FIVE
Easy Stages
Through the franchise process
“We sell FUN,
not just ice cream”
Irv Robbins Co-Founder
5
Easy Stages
Through the franchise process
1
COMPLETE INITIAL APPLICATION
• Submit your expression of interest.
• Meet with Development & Leasing Manager – an opportunity to find out
more detail and to establish if we are right for each other.
• Sign Confidentiality Agreement.
2
REVIEW COMPANY DISCLOSURE DOCUMENTATION
3
PRESENT BUSINESS PLAN
4
FINALISE SITE
5
SIGN FRANCHISE AGREEMENT
• Receive Disclosure Document (must be in possession for 14 days).
• Chat with other Baskin-Robbins™ Franchise Partners as part of your
diligence process.
• Complete Business Application Form.
• Identify potential sites.
• Return Disclosure Document acknowledgement form and Business
Application form.
• Provide curriculum vitae and proof of assets with business plan.
• Proof of identity and citizenship to be supplied.
• Review and seek professional advice on your Disclosure Document.
• Return signed Disclosure Document with initial deposit, after14 days.
• Attend second interview with Baskin-Robbins™ management team.
• Agree on appropriate Baskin-Robbins™ site. Location approval
to be confirmed.
• Finalise lease documentation.
• Take receipt of Baskin-Robbins™ Franchise Agreement.
• Seek independent legal advice for the Franchise Agreement.
• Provide signed Franchise Agreements.
• Set training dates and opening dates.
• Parlour opening timetable set.
Note: This process may take between three to five months
www.baskinrobbins.com.au
INTRODUCING OUR PARLOUR FORMATS
Which concept parlour suits me best?
Baskin-Robbins™ offers two parlour formats that suit most trading environments. Both
formats offer quality, variety and availability to consumers and have varying levels
of investment for those interested in joining the Baskin-Robbins™ family of Franchisees Partners.
KIOSKPARLOUR
A Baskin-Robbins™ kiosk parlour will
typically have a minimum of 20m2 and
up to a maximum of 30m2 of retail space.
NEIGHBOURHOOD
PARLOUR
A Baskin-Robbins™ neighbourhood parlour
will typically have a minimum of 50m2
and up to 80m2 of retail space.
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Baskin-Robbins™ is looking for people with drive and passion to become Franchise Partners.
We believe that people are the most important ingredient in making a business a success.
Desirable key qualities for prospective Franchise Partners include:
•An ability to make people smile
•A friendly disposition
•Willingness to work within the
Baskin-Robbins™ system
•Positive and enthusiastic approach to
business ownership
•Relate well with employees and be able to lead
•Determination to succeed
•Great guest service focus
•Proactive and constructive in feedback to
the brand
•Passion for the brand
Purchasing any business is one of the biggest decisions that most people will ever make. We are more than
happy to provide you with information about the Baskin-Robbins™ business and concepts so that you can see
what is involved in becoming a Baskin-Robbins™ Franchise Partner and discuss with independent advisors. It
is strongly recommended that you seek additional professional advice, such as that of an accredited solicitor,
accountant and/or business advisor. Give us a call for an obligation-free meeting, where we can discuss your
potential business future. We would love to meet you to discuss the opportunities with Baskin-Robbins™.
WE WANT TO WELCOME YOU TO OUR EXCITING FRANCHISING OPPORTUNITY.
Do you fit the following?
LIKE PEOPLE? You absolutely, positively, must truly
love being around people and interacting with the
public as well as employees. In short, if you like hiding
out in an office and working on the computer, then
Baskin-Robbins™ is not for you!
BELIEVE IN TEAMWORK? If you work well
with others, get a kick out of sharing ideas and like
contributing to the overall success of Baskin-Robbins™,
then you’re definitely our kind of team player.
IN TOUCH WITH YOUR ICE CREAM SIDE?
You should be as enthusiastic about running a
Baskin-Robbins™ as a six-year old child is about eating
at Baskin-Robbins™. After all, building a successful
franchise demands an extraordinary amount of energy
and enthusiasm. You simply must be ‘into it!’
QUALIFY? All prospective Franchise Partners must meet
Baskin-Robbins™ minimum financial requirements which
are set to make sure you can effectively capitalise on
your franchise investment.
www.baskinrobbins.com.au
KIOSKPARLOUR
Bringing the Baskin-Robbins™ experience to you!
A Baskin-Robbins™ kiosk parlour enables you to offer our guests the great taste of
Baskin-Robbins™ wherever they are. Unlike the neighbourhood parlour, which becomes the heart
of the community, a kiosk may be found in a shopping mall, cinema, airport, high street or
other location where space is more premium.
A Baskin-Robbins™ kiosk will typically have a minimum
of 20m2 and up to a maximum of 30m2 of retail space.
The kiosk parlour offers a wide range of limited-menu
products, similar to the neighbourhood parlour. Utilising
one ice cream freezer, instead of two, a kiosk parlour
offers up to 16 of the most popular Baskin-Robbins™
flavours. All of our ice creams are available to take
home along with our premium ice cream cakes.
Other product offerings including indulgent sundaes
and irresistible shakes made from any of the available
ice cream flavours.
The possibilities really are endless!
Ice Cream
Sundaes
16
FLA
VOU
RS
Shakes
Fresh Packs
Ice Cream Cakes
Cappuccino Blasts™
Winter Warmers
www.baskinrobbins.com.au
NEIGHBOURHOOD PARLOUR
All over the world our guests enjoy the 31
experience offered in our neighbourhood parlours.
Offering a wide range of everyday ice cream treats, the neighbourhood parlour becomes the
heart of the community. A place for meeting friends, taking the family or just dropping by to see
what’s new. Many Franchise Partners live in the local community and they build a loyal customer
base through their support of community events and marketing activities for local people.
A Baskin-Robbins™ neighbourhood parlour will typically
have a minimum of 50m2 and up to a maximum of
80m2 of retail space. Often close to other fast food
restaurants and locations used by consumers into the
evening and at weekends.
The neighbourhood parlour offers a wide range of
Baskin-Robbins™ products. Offering 31 ice cream
flavours, one for every day of the month, keeps our
guests coming back. All of our ice creams are
available to take home along with our premium ice
cream cakes.
The possibilities really are endless!
Ice Cream
Sundaes
31
FLA
VOU
RS
Shakes
Fresh Packs
Ice Cream Cakes
Cappuccino Blasts™
Winter Warmers
www.baskinrobbins.com.au
TRAINING
As a Baskin-Robbins™ Franchise Partner, you will benefit from our comprehensive training
programs, delivered by an approved, certified professional Baskin-Robbins™ trainer. The
training program includes both in-parlour practical training and classroom training. At all
times you will have supervision and support from the Baskin-Robbins™ training team.
Our comprehensive
training platform is
among the industry’s
best and includes:
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Operational support tools
Management systems
Customer service excellence
Food safety
Health and safety management
Refresher courses and mentoring sessions
On-going coaching from operations experts
Every new Franchise Partner is to complete the program.
A training and resource manual is supplied at the commencement
of training to assist in the induction and training process.
Baskin-Robbins™ has developed a comprehensive operations platform under which all Franchise Partners operate to maximise their
business potential. A full set of manuals is provided to all
new Franchise Partners.
A manual for success
Our experience has helped to formulate one of the most comprehensive
training and operating manuals in the Quick Service Restaurant (QSR)
industry. And we’ve done it all to maximise the experience on opening
day and every day.
www.baskinrobbins.com.au
MARKETING
Great brands are strengthened by great marketing. We will help you with the ideas, promotions and materials you need to support your position to be Australia’s first choice for
indulgent ice cream and frozen treats. From in-parlour merchandising to advertising and
online marketing, we’ve got you covered.
Local parlour marketing is made
up of a broad range of programs
that can be used to assist in
generating greater awareness of
the Baskin-Robbins™ brand and
more specifically, bring more
guests into your parlour. Key elements of our comprehensive LSM
programs include:
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Marketing strategies
Sampling
Flavour of the Month
Voucher offers
In-parlour marketing
LSM tool kit and calendar
Local event sponsorships
Club 31
Building community presence
Raising awareness through LSM programs
90 days LSM plans
Program evaluation
New product launches
Marketing calendar
National marketing campaign
Because of our connection to the best practices of more than 6,000 locations worldwide,
Baskin-Robbins™ has proven expertise in providing practical marketing strategies and
tactics for Franchise Partners. We provide the tools needed to help you keep your
business growing day-in and day-out.
www.baskinrobbins.com.au
TASTESWEETSUCCESS
Personal Details
Name:
Surname:
Address:
Email:
Phone:
Best time to call:
Franchise Details
Tell us a bit about yourself:
What is your preferred location for the Franchise?
City:
State:
Would you require finance?
YES
NO
Comments
Approximate level of investment:
SIGNED:
DATE:
Thank you for registering your interest. We will contact you in due course.
For further information, please contact Roger Mussalli on
0499 444 445 or franchise@palmoasisventures.com
www.baskinrobbins.com.au