Radio Advertising Script Templates
Our 30- and 60-second scripts are the perfect starting point to craft a message that
suits your business and audience.
Script 1: Suitable for September to December – 30 seconds
VO: In a time of fluctuating fuel costs and growing concern for the environment, having a clean, reliable and
efficient home heating system has never been more important. With so many options out there, choosing
the system that’s right for you can be a real challenge. But we can help!
At [COMPANY] in [TOWN], we’re proud to offer Viessmann boilers and Viessmann solar systems for every
budget. Keep your heating bills under control and do your part to protect our climate... and your family’s
future. Call [COMPANY] today at [PHONE] and ask about the ideal Viessmann heating system for your
home. That’s [COMPANY], [PHONE]. You can’t afford to wait.
Script 2: Suitable for December to May – 30 seconds
VO: (sfx: winter winds) Living in [TOWN], you know that winter weather is no laughing matter. You’ve put
winter tires on your car, and you’ve pulled out your coats and gloves… but is your home heating system
prepared for what’s to come? You and your family could be put at risk if your heat breaks down in the middle
of a winter storm.
(sfx: winter winds fade out) Don’t get left in the cold -- we’ve got a Viessmann boiler or Viessmann solar
system for every budget! Call [COMPANY] today at [PHONE] and ask us about the ideal Viessmann heating
system for your home. That’s [COMPANY], [PHONE].
Script 3: Suitable for September to December – 60 seconds
VO: In a time of fluctuating fuel costs and growing concern for the environment, having a reliable, efficient
and eco-friendly home heating system has never been more important. Whether you’re building new or
retrofitting, a super-efficient heating system from Viessmann is the best way to keep your heating bills in
check. In fact, by replacing the old boiler in your basement with a Viessmann heating system, you can save
up to 30% in fuel costs. Viessmann boilers are clean, quiet, and wonderfully reliable, and thanks to industryleading heating technology, they save enough money to pay for themselves in just a few short years.
At [COMPANY] in [TOWN], we’re proud to offer Viessmann boilers and solar systems for every budget.
Keep your heating costs under control and do your part to protect our climate... and your family’s future.
Call [COMPANY] today at [PHONE] and ask about the ideal Viessmann heating system for your home. That’s
[COMPANY], [PHONE]. You can’t afford to wait.
Script 4: Suitable for December to May – 60 seconds
VVO: (sfx: winter winds) Living in [TOWN], you know that winter weather is no laughing matter. You’ve put
winter tires on your car, and you’ve pulled out your coats and gloves… but is your home heating system
prepared for what’s to come? You and your family could be put at risk if your heat breaks down in the middle
of a winter storm.
(sfx: winter winds fade out) The heating professionals at [COMPANY] are here to make sure that doesn’t
happen. We’re proud to offer the extremely reliable and eco-friendlly Viessmann line of heating boilers and
solar systems. With almost 95 years of experience and a 99% customer satisfaction rating, Viessmann
guarantees you a warm, comfortable home this winter. Whether you’re building new or replacing your
older system, industry-leading Viessmann technology offers the security of factory-tested parts, top-quality
materials, and long service life.
We’ve got a Viessmann system for every budget! Don’t get left in the cold this winter. Call [COMPANY]
today at [PHONE] and ask about the ideal Viessmann heating system for your home. That’s [COMPANY],
[PHONE].