For students entering the School of Business in fall 2012 or later, and for those electing to complete a business minor.
What is Sports
Marketing?
Sports marketing is a business career that involves
planning, implementing and controlling marketing activities
in all types of sporting venues. To enhance their educational
experience, students in the program meet and work with
professionals who are involved in the business of sports.
Why study Sports Marketing at the Palumbo Donahue School of Business?
We designed a sports marketing program that will
prepare you to be able to analyze and address today’s trends
and implement successful sports business practices.
Our program provides you with an intensive survey of
marketing techniques and promotional strategies, which
cover the marketing mix, new product strategy and services,
interactive promotions, event marketing and value-added
marketing.
As a sports marketing major you will explore strategic
marketing concepts and learn sales management, product
development and marketing research techniques, while
building the skills that will enhance your employment
opportunities.
Oral presentations and written reports will help you
develop the necessary communication skills to succeed in the
marketing field, and an emphasis on case studies will deepen
your understanding of the role of marketing in organizations
as you develop analytical skills and apply fundamental
marketing concepts.
Career Prospects
This major is ideal for students seeking careers in
marketing or sales in sports retail marketing, promotion,
sport media relations and sport management. Graduates of
our program are working in a wide variety of marketing
positions in sports.
Organizations such as the National Football League
(NFL), National Basketball Association (NBA), National
Hockey League (NHL), National Collegiate Athletic
Association (NCAA) and the Olympic Governing Board – as
well as sporting goods manufacturers, corporate sponsors,
sport retailers and the broadcast media – are just a sample of
the career paths that are possible for graduates of the sports
marketing program
Sports Marketing as a Value-Added Second
Major
The Sports Marketing curriculum compliments a
number of other majors in the Palumbo-Donahue School, such
as marketing, entrepreneurship and finance.
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Palumbo-Donahue School of Business  705 Rockwell Hall  600 Forbes Avenue  Pittsburgh, PA  15282
412-396-6277  business@duq.edu  www.duq.edu/business
Courses
Course
REQUIRED COURSES (18 Credits)
MKTG 373 Sales Fundamentals
MKTG 374W Research Applications in Marketing
SPMK 376 Sports Marketing and Promotion
SPMK 377 Sports Management
SPMK 473 Sports Sales and Revenue Generation
SPMK 477W Strategic Sports Business
COMMUNICATION COURSES (6 Credits)
JMA 434 Media and Sports
JMA 436 Media Sports Relations
ELECTIVES (6 Credits)
MKTG 471 Services Marketing
*MKTG 473 Sales Management
MKTG 476 Product Management
MKTG 479 Retail Management
*SPMK 378 Event Marketing and Planning
SPMK 470 Legal Environment of Sports
Management and Marketing
BUAD 401 Business Administration Internship
Prerequisites
MKTG 271 (can be concurrent)
MKTG 271, QSIS 284
MKTG 271 (can be concurrent)
MKTG 271
MKTG 373
MKTG 373 and 374W
SPMK 376 and 377
Semesters Offered
Fall, Spring
Fall, Spring
Fall, Spring
Fall, Spring
Fall, Spring
Fall, Spring
JMA 434
Fall
Spring
MKTG 271
MKTG 373
MKTG 271
MKTG 271
MKTG 271
BLAW 251
Spring
Fall, Spring
Fall, Spring
Fall, Spring
Fall, Spring
Spring
60 credits & two major courses completed
Fall, Spring, Summer
*Highly recommended
Recommended Sequence
Junior Year
Senior Year
Fall Semester
373 Sales Fundamentals
376 Sports Mktg and Promotion
434 Media and Sports
Spring Semester
374 Research Applications in Marketing
377 Sports Management
436 Media Sports Relations
473 Sports Sales and Revenue Generation
Elective
477W Strategic Sports Business
Elective
Special Notes: The electives can be dropped from this major when paired with a second major or a minor.
Only one internship may be counted as a Sports Marketing major elective.
GPA Requirements
Minimum GPA of 2.5 in major and 2.0 in minor.
A Minor in Sports Marketing
Students can earn a minor in Sports Marketing by completing MKTG 373, SPMK 376, SPMK 377, SPMK 473.
It is the responsibility of the student to know both University-wide graduation requirements and
those of the major field of study and to meet all requirements satisfactorily for graduation.
This information is subject to change and this publication cannot be considered an agreement or contract between the individual
and the School. The A.J. Palumbo School of Business reserves the right to alter or amend the terms, conditions and requirements
and to eliminate courses as necessary. Students should consult on a regular basis with their advisor for specific information
related to their major and/or minor requirements. Rev.10/13
Palumbo-Donahue School of Business  705 Rockwell Hall  600 Forbes Avenue  Pittsburgh, PA  15282
412-396-6277  business@duq.edu  www.duq.edu/business