Example “LOST” flyer LOST DOG! Yellow Lab Neutered Male Brown Leather Collar Wearing Sacramento County License & Microchip Tags Last seen January 1, 2008 Vicinity of Bradshaw and Kiefer Photo 368-7387 or 555-1212 REWARD!!! IMPORTANT NOTE: Do NOT put your pet’s name, your name or your address on the flyer! Doing so, makes it much easier for an unscrupulous person wishing to “keep” your pet to replace your pet’s license and/or microchip contact information with their own, thus falsely transferring ownership.