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Chapter 6 You-Attitude
To handle You-Attitude, you must begin building goodwill, continue to adapt your
message to the audience, emphasize what the reader wants to know, and see another point
of view.
1. How do I create you-attitude in my sentences?
2. Does you-attitude basically mean using the word you?
3. I've revised my sentences. Do I need to do anything else?
You-attitude is a style of writing that
• Looks at things from the reader's point of view.
• Respects the reader's intelligence.
• Protects the reader's ego.
• Emphasizes what the reader wants to know.
You-attitude is a concrete way to show empathy and the foundation of persuasion.
You-attitude is a matter of style. That is, revisions for you-attitude do not change the
basic meaning of the sentence. However, revising for you-attitude often makes sentences
longer since sentences become more specific.
Often, we can create you-attitude by changing words. Sometimes, however, it's
necessary to revise organization and content as well as style to create the best document.

You-attitude is a style of writing that

Looks at things from the reader's point of view.
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

Respects the reader's intelligence.

Protects the reader's ego.

Emphasizes what the reader wants to know.
You-attitude is a matter of style. Revisions for you-attitude do not change the basic
meaning of the sentence. However, revising for you-attitude often makes sentences
longer since sentences become more specific.

To create you-attitude in sentences,
1. Talk about the reader, not about yourself.
2. Refer to the reader's request or order specifically.
3. Don't talk about feelings, except to congratulate or offer sympathy.
4. In positive situations, use you more often than I. Use we when it includes the
reader.
5. Avoid you in negative situations.
Apply you-attitude beyond the sentence level by using organization, content, and layout as
well as style to build goodwill.