HERE YOU
WILL FIND
A BUNCH
OF WORK
FOR
PROVOKE
EVOKE &
TOUCH YOUR
SOUL
LTD
graphic design &
art direction
previous Notes
this portfolio
it’s divided into
cases to show YOU a
global view OF THE
solutions i delivered
for each client.
Some of the projects I showcase here are the result of a collaborative process, including copywriters, illustrators...
Look for the green dot for that especific information. And thanks in advance for your attention. ;)
Enjoy!
Brands
CASE...
Description:
If something defines me as a designer,
is that I like projects where I have
complete control over all phases. In
the next pages I show a compilation
of brand design projects that I
delivered for different companies.
Developments in some cases ranging from
the naming, strategic positioning, creative
concept development, art direction based
on simplicity & consistent graphic solutions
to production and implementation.
Every proposal with a common
value: the soul.
Brands
.01
.02
.03
logos
art direction, graphic
design, illustration,
BRANDING & NAMING.
movistar
DETAils:
01: Mobile packaging for kids.
02: Musical producer label.
03: Cocktail Lounge.
.04
.05
TOS
INNOVACIÓN
05: Personal project.
06: I+D aggregate
company division.
07: Communication Agency.
08: Cocktail Lounge.
RI
CA
.07
FYM
DE LOS
TEATR
O
04: Theater company.
.06
C H AR
09: Telefónica flagship store.
.08
.09
by
Telefónica
Brands
.10
.11
.12
logos
art direction, graphic
design, illustration,
BRANDING & NAMING.
SEKODEKO
MUSEO
DETAils:
10: Construction company.
11: Telefónica flagship store.
12: Thematic TV channel.
.13
DI
NA
MO
.14
.15
13: Aid Project of the Ministry
for young entrepreneurs.
14: Communication Agency.
15: Construction company.
16: Telefónica flagship store.
17: Musical producer label.
18: Typographic project.
.17
.16
the
by Telefónica
.18
Brands
.19
.20
.21
Telefónica
logos
art direction, graphic
design, illustration,
BRANDING & NAMING
MADR1D
DETAils:
2016
19: Video rental and video
games company.
20: 2016 Olympics Logo Contest.
21: Telefónica flagship store.
.22
.23
.24
22: Musical producer label.
23: Hosting and services
Company.
24: Hydrocarbon aviation
safety consulting.
25: Aviation oil prices consulting.
26: Catering company naming.
27: Communication agency.
.25
.26
.27
Brands
.28
.29
.30
logos
art direction, graphic
design, illustration,
BRANDING & NAMING
EASY
LUNCH
DETAils:
28: 29th birthday anniversary.
29: Marketing consulting.
30: Healthy food chain.
.31
.32
.33
31: Particle acceleration
sterilization company.
32: Telefónica flagship store.
33: Cartoon creative company.
34: TV channel naming.
35: Typographic project.
36: Telefónica seasonal
campaign.
.35
.34
amuse
ENTERTAINMENT
.36
Brands
.37
my
.38
.39
logos
art direction, graphic
design, illustration,
BRANDING & NAMING
th
DETAils:
37: 28th birthday anniversary.
38: Hydrocarbon aviation
safety consulting.
39: Aid program for young
.40
.41
.42
entrepreneurs naming.
40: Musical producer label.
41: Personal project.
42: Musician.
43: Cocktail Lounge.
44: Aid program for young
entrepreneurs naming.
45: Healthy food chain.
.43
.44
.45
Brands
.46
SEKO
DEKO
.47
ESTAS
.48
logos
art direction, graphic
design, illustration,
BRANDING & NAMING
DETAils:
46: Construction company.
47: Ministry of labor
.49
PI
ONE
ROS
grant program.
48: Personal brand.
.50
.51
49: Ministry of labor
grant program.
INNOVACIÓN
EN EQUIPO
50: Abroad uruguayan citizens
pro-right to vote action.
51: I+D aggregate
company division.
52: Mobile packaging for kids.
53: Event naming.
54: Construction company.
.52
.53
.54
Brands
brand image
art direction, graphic
design, illustration,
BRANDING & NAMING
DETAils:
Communications agency strategic
repositioning and image redesign.
A crisp, neutral image near
a subtle role that stands
out for its quality, united
under the same equation:
Loyalty + efficiency = goals.
“Our success is
not because we
are the fastest,
transparent
or efficient.
They choose
us because we
work in their
own team”.
Brands
brand image
art direction, graphic
design, & illustration
DETAils:
Initial design of the brand
Sekodeko, (a subsidiary of
Knauf Spain). A manufacture
of machinery for molding
plaster structures company.
Sustainable raw materials, light,
economical, easy and quick
to assembly, and particularly
versatile. A clean image was
chosen to convey quality and
simplicity from all angles.
Brands
brand image
art direction, graphic
design, illustration,
BRANDING & NAMING
DETAils:
Initial design pepolopez ™
personal brand in order to position
it as a brand of spontaneous and
positive feelings within a clean
and full of small details context.
For it I choosed tangible
resources and a simplyfied,
cool and neutral image.
Brands
brand image
art direction, graphic
design, illustration
& reBRANDING
DETAils:
According to the customer’s,
the image should reflect his
professional universe that is
nothing less than a prices for
aviation fuel consulting service.
After failing to get over the
hump of the naming change, I
proposed a graphical solution
that breathe professionality
and movement. Inherent
properties of the service provided
reconverted into brand values.
Brands
01
brand image
art direction, graphic
design, & illustration
DETAils:
01: Marketing & sales consulting.
02: Hydrocarbon aviation
safety consulting.
03: Hosting and services
Company.
02
03
invitation
Love
art direction, graphic
design & copy
DETAils:
Invitation for a nuptial
celebration party.
The “Train of Life”. Inspired by the
spanish high speed trains (AVE)
constant trips they had in the
beginning of their relationship.
Simulation of the tickets of AVE.
Brands were created ad hoc.
“There are trains that only pass
once in life: All aboard!”.
CASE...
DescripTion:
Nestle Cereals are dedicated to
providing their clients with credible,
relevant and scientific information to
assist them in helping consumers to
make healthier breakfast choices.
But thinking in the consumer as a more
committed customer, they proposed a new
challenge: To drive brand value through
a new web portal, a new digital path to
purchase, so the shoppers were enticed
to buy more Nestlé branded cereal while
they were inspired, motivated, informed
and assisted in everything that really
matters in the begining of the day.
Nestlé
Nestle
RESPONSIVE WEB PORTAL
ART DIRECTION, DIGITAL
DESIGN & BRANDING
COPY: PAUL O’BRIAN
DETAiLS:
Our proposal was to create a
website with branded content,
expert opinions, relevant
information and tips about how
to plan the day, week or weekend
from the morning, i.e while having
breakfast. Targetting mums
mostly. And at the same time
giving them the opportunity to
save some money with discounts
coupons and offers of related
products of the Nestle branch.
“Make the most
of your day”.
Footer detail
Nestle
RESPONSIVE WEB PORTAL
ART DIRECTION, DIGITAL
DESIGN & BRANDING
Comentaries &
Social Sharing
COPY: PAUL O’BRIAN
DETAiLS:
Having into account the wide
range of users we were trying to
reach, the layout was conceived
to be responsive, color coded and
contrast tested to ease navigation
to every viewer (included color
blind people). Turning the
site into a useful tool for user
and for the brand as well.
Color
Blindness
Tested
Nestle
RESPONSIVE WEB PORTAL
ART DIRECTION, DIGITAL
DESIGN & BRANDING
COPY: PAUL O’BRIAN
Resposive Web design examples
Seasonal
Tactical
E-mail
CASE...
Description:
Turgalicia and the Galician Government
tendered out an ambient campaign to
promote Galicia through its gastronomy.
A sampling of Galician products
would take place on Madrid San
Miguel market for a week.
Turgalicia
Turgalicia
ambient campaign
DETAiLS:
art direction, graphic
design & illustration
Galicia is magical scenery
full of traditional and avant
garde experiences. Its special
geographical features influence in
obtaining the best raw materials
to produce high quality foods
and authentic flavor, recognized
and revered throughout Spain.
copy: Federico Gago
& Vanesa Gonzalez
AQUÍ ES DELICIOSO
You can test here a lot of Galician
products, but if you taste where
born, accompanied by cliffs,
beaches, parks, meadows,
forests, and the charisma of its
people, will be adding a series of
sensations to your palate feel.
“Come and you will know
why, here in Galicia, you get
full of flavor and life.”
An aesthetic and deconstructed
composition able to transmit
a contemporary image
that stands up to the classic
concept we have of Galicia.
ALLÍ ES EXTRAORDINARIO
VANGUARDIA, CIUDADES, TENDENCIA, PARQUES NATURALES,
FIESTAS, MODA Y GASTRONOMÍA PARA VOLVER A SABOREAR.
12/21/NOV
galicia_te_llena
MERCADO DE SAN MIGUEL
galicia_te_llena
Dirección Xeral de
Desenvolvemento Rural
Dirección Xeral de
Desenvolvemento Rural
ambient campaign
Turgalicia
art direction, graphic
design & illustration
copy: Federico Gago
& Vanesa Gonzalez
CASE...
Description:
DeWALT is a worldwide brand of power
tools for the construction, manufacturing
and woodworking industries. It’s name
is among the strongest brand identities
in the world of professional power
tools. It is one of the company’s most
valuable global assets and represents
a significant competitive advantage.
To maintain market leadership and
increase shareholder value, their identity
and comunitcation has a nurtured,
strong and homogenic apperance. And
its communication emphasizes
on the user experience beyond
excelence in their product quality.
DeWALT
DeWALT
Product campaign
graphic design,
photography & Illustration
art direction:
Jonathan Sweatman
Creative direction &
copy: Rob elligham
DETAiLS:
The client was about to
launch a new corded heavy
machinery range and asked
us for a concept and visual
proposal highly impactful, fully
covering all applications and
completely user oriented.
From there we came up with the
idea of an interactive piece with
expandable touchpoints that easily
demonstrate the real versatility
of the tool. All condensed into
the following equation:
Confort + Safety + Versatility
+ Power = Performance
This version is the first
proposal sent to the client.
An abstract composition
made with the materials,
accesories and applications
of the tool. All tensioned by
the extreme power from the
DeWALT corded products.
DeWALT
campaign
graphic design,
photography & Illustration
art direction:
Jonathan Sweatman
Creative direction &
copy: Rob elligham
DETAiLS:
This second proposal after client
amends sent. Keeping some of
the abstract composition essence
but more precise when showing
the materials, accesories and
applications of the tool.
Luckily still impressive. :)
DeWALT
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NOISNEMID DIMENSION
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EXC LEADIN RQUE C
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S
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EXCELLENT
POWER TO WEIGHT
RATIO OFFERS CLASS LEADING
PERFORMANCE COMPLETE
TORQUE CONTROL.
A NEW
DIMENSION
EXCELLENT POWER TO WEIGHT RATIO
OFFERS CLASS LEADING PERFORMANCE
COMPLETE TORQUE CONTROL
DIMENSION
EXCELLENT POWER TO WEIGHT RATIO OFFERS
CLASS LEADING PERFORMANCE COMPLETE
TORQUE CONTROL
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DIMENSION
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EXCELLENT POW
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QU
COMPLETE TOR
Creative direction &
copy: Rob elligham
The complexity of the project was
really high and deserved to take
a long time for every detail, as
it was going to break the actual
product comunication for the
brand, continuing with other
tools launches communications.
A
NEW
DIMENSION
EXCELLENT POWER TO WEIGHT RATIO
OFFERS CLASS LEADING PERFORMANCE
COMPLETE TORQUE CONTROL..
A
art direction:
Jonathan Sweatman
DETAiLS:
DIMENSION
A
N
EW
DIM
ENS
ION
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co-art direction graphic
design, photography
& Illustration
SECURE
POWERFUL
FLEXIBLE
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A NEW
S
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OO
A
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NEW DIMEN
A A
WEN NEW
NOISNEMID DIMENSION
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campaign
DIMENSION
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A NEW
S
TIO OFFER
WEIGHT RA
POWER TO
MPLETE
EXCELLENT
RMANCE CO
DING PERFO
LEA
SS
CLA
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TORQUE CO
Detail of different title works.
CASE...
Description:
Working for a client who defines himself
positive and optimistic, that knows no
cultural barriers and calling to spread
happiness to all those who interact
with the brand is always a complex
client, or you will fall into kitsch.
Is one of those projects where I had
control of the process, developing
both the concept and its verbalization,
as the key visual performance and
adaptation to different formats:
Coca Cola
DETAilS:
Coca Cola
promotional ambient
campaign
art direction,
graphic design,
illustration & copy
3D Design: Alberto gomez
To create an ambient action
for large retail areas and
communication campaign
consisting of an active sales
promotion, direct gift and
a gift aspirational.
Looking in the location of
optimism and hope, where
our fears automatically
disappear to make way through
the imagination to a world
full of positive feelings.
This place is not in the “earth”,
but somewhere closer to
heaven, where having a more
positive vision of reality.
Because ... “behind the clouds
the sun always shines.”
promotional ambient
campaign
art direction,
graphic design,
illustration & copy
3D Design: Alberto gomez
DETAilS:
Outside the shopping center
we place a cloud shaped space.
Inside, we generate a positive
emotionally charged experience.
A promotion information stand,
a rest and try the product area, a
children space ... Once the visitor
comes in, will be received by direct
hostess with a gift: a cotton candy.
This will contain information on
how to get the promotion gift: A
captive balloon ride, right there!.
You also have the opportunity to
participate in an aspirational gift
of a balloon ride in Bhutan, the
country where happiness is not
only a right but an obligation.
promotional ambient
campaign
art direction,
graphic design,
illustration & copy
3D Design: Alberto gomez
DETAilS:
To generate traffic to the area
and communicate the mechanics,
several actions take place both
inside and outside the mall.
Knauf
CASE...
DescripTiOn:
Knauf is one of the fastest growing
manufacturers of insulation materials;
their mission is to become the world leader
in energy efficient systems for buildings.
By the creative account supervision of
Knauf, I focused my effort in obtain
an homogenic overall communication,
redesigning the on/off-line strategy and
brand style following their vision.
The last advertising campaign 2012,
or the online and socialmedia design
strategy, books and cataloghes are
some of the projects i managed.
DETAiLS:
Knauf
product campaign
art direction, graphic
design & Illustration
co-art direction:
david martín
copy: Miguel pérez
& míriam alonso
2012 campaign proposal
comunicating the advantages
& benefits of Knauf building.
There are many external
factors that could endanger
the comfort of our place:
“With Knauf, your worries
are less worries”.
Through the use of papercraft wish to convey the
idea that all these threats
are rendered harmless.
Knauf
wellcome pack & guides
art direction, graphic
design & Illustration
copy: míriam alonso
DETAiLS:
Design a pack with two guides, a
style one where answer questions
on the brand application, and
another with distributors
available marketing actions.
The idea is to show the pack as a
motivating object, inciting to touch
it, open it and use it. And at the
same time be helpful and inspiring
for those who need information.
Screenprinted illustration on vinyl
for containing the two volumes
printed on recycled paper.
Editorial brand gift
DETAiLS:
art direction, graphic
design & Illustration
Always a great idea comes
from a big need. From the more
sustainable construction world
comes a really sustainable book
design, clear content, build
lighter, recycled, hand made.
copy: míriam alonso
A complete guide for architects
and builders with relevant and
technical information about
isolation and sustainability,
that demonstrates a better
world can be built togheter, by
all, by Knauf. Free of global
warnings, free of worries.
Whatch the video on the link:
Knauf
Editorial brand gift
art direction, graphic
design & Illustration
copy: míriam alonso
Editorial brand gift
art direction, graphic
design & Illustration
copy: míriam alonso
Fym
CASE...
Description:
tecnical
The company is a leader in Innovation
in the world cement industry, and it
works in the field of manufacturing
cement, concrete, aggregates, mortars,
conglomerates and prefabricated binders.
· Technical product catalogues.
comercial
FYM is the Spanish subsidiary of
Italcementi Group, the fifth largest
cement manufacturer in the world.
· Product launch press campaigns.
· Commercial product catalogues.
DETAiLS:
Fym
product campaign
art direction &
graphic design
copy: Miguel pérez
illustration: santi pérez
They asked me to create a press
advert campaign explaining
the benefits of building with
this Fym components.
The challenge was to comunicate
in one shot the several
applications of the Natural
Hidraulic Limestone NHL.
“An idea, a great idea, is
distinguished from the others
when practice is in addition to
being environmentally friendly.
We present a way of building
that transcends time, not only
for its easy implementation
and integration, but because to
create healthier spaces. Because
we dont invent anything. Is
there. It’s part of us. In our
world, this world ... because:
Everything is part of
the same idea”
Illustration as the best way to
communicate the dreamful idea
of a world made of possibilities.
“...Everything is part of the same idea”.
wellcome Pack & catalogues
art direction, graphic
design, editorial,
illustration & packaging
DETAiLS:
Client asked to build VIP customer
loyalty with a sample of their
more innovative product, TXActive, a concrete additive
with decontaminating and
self-cleaning properties.
What if the content and
container have the same
properties? What if we add the
same additive to the pack?
The solution was a strong frame
moldings based on recycled
cardboard using the additive TXActive on its fibers with a concrete
sample inside, and a commercial
catalogs and other technical
plus various office supplies.
Fym
product catalogues
Fym
art direction, graphic
design & illustration
copy: Miguel pérez
DETAiLS:
Fym is a multinational out
due to a range of high quality
construction and has an R&D
most advanced in its field. Given
these premises, we proceeded to
the creation of the design line of
the product catalogs, both new
releases and existing products.
To achieve that and after a close
communication with the client,
were designed all of them in a
systematic way, both commercial
and technical handbooks.
Making them available to
trade, architects, engineers
and builders, a useful tool with
clear, descriptive and concise
information, capable to highlight
the technological advances of the
product and its specifications.
Enjoy the path
product catalogues
art direction, graphic
design & illustration
copy: Miguel pérez
product catalogues
art direction, graphic
design & illustration
copy: Miguel pérez
CASe...
DescripTion:
Then I show a collection of digital
projects where both the concept and
the design are developed by me.
A constant searching, in different online
media (youtube applications, minisites, web-sites, facebook promos, ...) of
conceptual and visual impact to escape
from indifference, generating added value.
More
Digital
work
Vodafone
Youtube app
art direction &
graphic design
DETAiLS:
To introduce the new dualcore smartphone vodafone,
we use an innovative
application on youtube.com.
Do you think you can do
several tasks at once?
Introducing Multitask Game,
a game where you test your
multitasking skills and compare
it to the new generation of
smartphones from Vodafone.
HTC
Youtube app & MINI-SITE
art direction &
graphic design
DETAiLS:
Building on the launch of
new HTC dual core devices,
we generated a minisite
with an on-line application
communicating the advantages.
Let me introduce you the first
human interface. You have control.
A character within the smartphone
will do the task you ask.
Allergan
MOTION GRAPHICS
art direction, graphic
design & ANIMATION
DETAiLS:
Allergan is a multinational
pharmaceutical company that
is known for its innovative
character and its responsibility
to the environment and people.
A 3D animation presents the brand
values and
​​
company structure.
Whatch the video on the link:
Philips
facebook fan page & contest
art direction &
graphic design
DETAiLS:
The new generation of Philips
Saeco coffee machines is here,
and among all the campaign
was developed a contest on
facebook fan page where attract
followers to genuine fresh coffee.
The contest consists of a trip to
emblematic Parissian café for
two and retro coffee sets for
those that give the “I like”.
Telefónica
movistar
DyNaMIC PLV
art direction &
graphic design
DETAiLS:
Communicate “premieres plan”, a
program that allows the annual
renewal of cell phone based on
seniority, and the intensity of use.
“The countdown begins”.
A 3D puzzle game where the
pieces fit together forming
animated figures.
POSTER, MAILING & MINISITE
Personal
art direction, graphic
design & ILLUSTRATION
DETAiLS:
Invite my anniversary and make
them behave as true believers.
LOS
Ten Commandments for a
common goal: a party memorable.
I generate an invitation-mailing
redirecting to a minisite. On it
attendees confirm their assistance
including his own commandment.
Subsequently printed, were
installed as decorative object,
and delivered after the party.
“Let the light lead you
... to my place”.
Telefónica
movistar
ITUNES SINGLE COVER
art direction, graphic
design & ILLUSTRATION
DETAiLS:
A cover for a single of a national
artist with a great international
projection. For itunes.
An image loaded of sensation and
glamor. A liberation of the soul.
web-sites, BANNERS,
CONTENT STRUCTURE...
Websites
ART DIRECTION &
GRAPHIC DESIGN
DETAiLS:
Have a look of an example here:
http://salariviera.com
“The Web as a communication channel:
functional and attractive.”
I HOPE
YOU ENJOYED
MY WORK
AS MUCH AS ME
CREATING IT.
PLEASE FEEL FREE
TO CONTACT
ME
LTD
graphic design &
art direction
pepolopez.com
+ 44 7929 361604