MEDIA KIT

PLANNING CALENDAR
02 FEBRUARY
05 MAY
EDITORIAL
EDITORIAL
The Money Issue
Boston Salary Survey
Best Places to Live
SPECIAL SECTIONS
SPECIAL SECTIONS
Home: Outdoor Living
Destination: Providence
Women’s Health
Medical Profiles
Wealth Managers
Valentine Package
Home – Kitchen & Bath
Visit Florida
Ad Close: March 19
On Sale: April 27
Ad Close: December 18
On Sale: February 1
01 JANUARY
03 MARCH
04 APRIL
Best Restaurants
Spring Fashion
Home Design
Green House
Living Well: Cosmetic Surgery
Chef Profiles
Jazz Festival
Schools
Dental Profiles
Special Occasion Planning
Guide
Home: Renovation and Design
Executive Education
Destination: Canada
Diversity in Hospitals
EDITORIAL
SPECIAL SECTIONS
Ad Close: November 20
On Sale: December 29
EDITORIAL
SPECIAL SECTIONS
Ad Close: January 15
On Sale: March 1

EDITORIAL
SPECIAL SECTIONS
Ad Close: February 19
On Sale: March 30
06 JUNE
EDITORIAL
Summer Travel
SPECIAL SECTIONS
Summer Travel
Most Wanted Singles
Ernst & Young;
Entrepreneur of the Year
Destination: Cape and the
Islands
Ad Close: April 16
On Sale: May 25
10 OCTOBER
07 JULY
EDITORIAL
Home Design
Fall Travel
EDITORIAL
Restaurants
SPECIAL SECTIONS
SPECIAL SECTIONS
Home: Kitchen & Bath
Fall Travel
Wealth Managers
Destination: New Hampshire
Go Green
Chef Profiles
Summer Entertaining
Ad Close: May 21
On Sale: June 29
Ad Close: August 20
On Sale: September 28
08 AUGUST
09 SEPTEMBER
EDITORIAL
11 NOVEMBER
SPECIAL SECTIONS
Fall Fashion
Best Schools
EDITORIAL
12 DECEMBER
Food/Restaurants
Top Docs
Schools/Education
Living Well: Coping with Stress
Destination: Maine
Green House
Retirement Living
Chef Profiles
Destination - Newport
Winter Travel
Top Hospitals
Medical Profiles
Opticians
BEST OF BOSTON®
Best of Boston®
Top Hospitals
Dental Profiles
Legal Profiles
Ad Close: June 18
On Sale: July 27
SPECIAL SECTIONS
Ad Close: July 23
On Sale: August 31
SPECIAL SECTIONS
Ad Close: September 17
On Sale: October 26
EDITORIAL
SPECIAL SECTIONS
Ad Close: October 22
On Sale: November 30
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
AUDIENCE
In an age of interruption,
magazines engage.
Magazines are the #1 medium of engagement
across all dimensions
Consumers value magazine advertising
BOSTON MAGAZINE READERS
ARE LOYAL AND ENGAGED.
Boston magazines subscribers:
Take action as a result of reading
Boston magazine
When asked to pull 10 pages that best
demonstrate the essence of their favorite
magazines, readers pull ads 3 out of 10 times
95%
(Shopped in a store, dined in a restaurant,
bought a product/service, etc.)
Look forward to reading every issue 87%
Pass along the magazine
74%
Have read 4 out of 4 issues
71%
Spend an average of 68 minutes
with the magazine
Consumers enjoy magazine advertising more
than advertising in other media
Magazines are a leading influence on word of
mouth
Consumers consider magazine advertising more
relevant and targeted than advertising in other
media
Seeing a magazine ad increased web traffic by
more than 40%
Boston magazine subscribers describe
Boston magazine as:
Source: Magazine Publishers' of America's Magazine Handbook 2008-2009
95%
95%
91%
87%
81%
74%
Enjoyable
Informative
Excellent/Very Good
Trustworthy
An Authoritative Source
Containing useful ads
Source: MMR Subscriber Study, October 2007
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
EDITORIAL EXCELLENCE
“From the very beginning,
our singular goal has been to
produce the best editorial
product possible. Honesty
to both ourselves and to our
readers is paramount, and
we must be driven to earn the
respect of our community and
our peers.
Our magazines can explain and
interpret events and describe
trends. Trends always start
locally, before they sweep
the country. That’s what we
are about – digging into our
communities to see what’s
really going on. Too many city
magazines are nothing more
than promotional vehicles
meant to sell advertising, with
no real editorial purpose. But
editorial integrity is a great
selling point.”
-D. Herbert Lipson, Chairman, Boston magazine
EDITORIAL POSITION
For more than 40 years, Boston magazine’s experienced
writers, editors, and designers have captured all sides of
our city with award-winning and insightful writing, and
groundbreaking reporting and design. Our expository
features, narratives, profiles, and investigative features tell
our half-million monthly readers how this city works, while
our unsurpassed, sophisticated service journalism helps them
get the most out of it. We report which towns are the most
desirable, which schools are at the top of the heap, which
doctors are first-rate, and which restaurants, stores, and
services are the Best of Boston®. We bring a timely, local take
to matters of travel, shopping, money, food, fashion, home,
and health. And we’ll continue to deliver this great city like
no one else can. Because the best city in America deserves the
best city magazine.
MEET THE EDITOR
Andrew Putz, Editor
Andrew Putz is an awardwinning journalist who
previously served as editor of
Minnesota Monthly where he
oversaw all editorial operations
of the publication. During
his tenure, Minnesota Monthly
garnered attention and awards
for writing and design and
published buzzworthy stories on
everything from Al Franken’s
bid for Senate to the I-35W
bridge collapse. Under Putz, the magazine wasn’t merely a
critical success: Amid less-than-ideal economic conditions,
Minnesota Monthly saw newsstand sales increase in 2008 and
is on track to do so again in 2009. The magazine’s January
2008 issue was the best-selling in its 42-year history. Prior to
joining Minnesota Monthly, Putz, 35, was a senior editor under
editor Larry Platt at Philadelphia magazine, and previously
held the same title at Indianapolis Monthly. Putz’s background
as a writer has earned him a widespread reputation for editing
narratives; he covered politics and business for Philadelphia,
and has won two national Clarion Awards for feature writing.
BOSTON MAGAZINE | BOSTON HOME | BOSTON WEDDINGS | NEW ENGLAND TRAVEL | BOSTONMAGAZINE.COM
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
DEMOGRAPHICS
Gender
Male 47%
Female 53%
Age
18-24
25-34
35-44
8%
15%
24%
45-54
55-64
65+
27%
13%
13%
Marital Status
Married
62%
Single
18%
Who’s Reading
Boston magazine?
Boston magazine reaches
680,000 active, influential,
and engaged readers, who
have the discretionary income
to purchase the products and
services that cater to their
dynamic lifestyles.
Well Educated
Attended College
College Graduate
Advanced Degree
88%
60%
31%
Household Income
$50,000+
91%
$75,000+
79%
$100,000+
66%
Average HHI
Average Net Worth
$250,000+
$1,000,000+
21%
5%
$306,800
$1,727,000
Homeowners
Own Primary Residence
Average Value of Primary Residence
76%
$837,000
Influential
Made Philanthropic Donations in the past 12 months
Voted in a federal, state, or local election in the past 12 months
Sit on Board of Directors/Trustee Members for Community/
Philanthropic Organizations
Sit on Board of Directors/Trustee Members for
Commerical Companies/Organization
91%
87%
68%
48%
Sources: Media Audit June-August 2009; MMR Subscriber Study, October 2007.
BOSTON MAGAZINE | BOSTON HOME | BOSTON WEDDINGS | NEW ENGLAND TRAVEL | BOSTONMAGAZINE.COM
300 MASSACHUSETTS AVENUE BOSTON MA 02115 617.262.9700

CIRCULATION
MORE THAN COMPETITIVE MARKET COVERAGE…
With coverage ranging from downtown Boston, to neighboring counties, to the North and South Shores,
Boston magazine has greater market coverage in the Boston Designated Market Area (DMA)*
than many top national publications.
BOSTON MAGAZINE
110,390
PEOPLE
106,749
NEWSWEEK
85,597
REAL SIMPLE
71,322
COSMOPOLITAN
65,493
MARTHA STEWART
64,371
O, THE OPRAH MAGAZINE
63,258
GLAMOUR
62,227
NEW YORKER
60,993
REDBOOK
49,799
BON APPETIT
46,118
IN STYLE
44,798
VANITY FAIR
41,726
VOUGE
36,349
ALLURE
28,778
CONDE NAST TRAVELER
24,099
ELLE
23,689
HOUSE BEAUTIFUL
GQ
HARPERS BAZAAR
METROPOLITAN HOME
TOWN & COUNTRY
22,510
21,906
19,529
14,533
13,317
The 2009 ABC (Audit Bureau of Circulation) Magazine Market Coverage Report identifies the DMA circulation of National ABC audited publications. The 2009 report lists the circulation
of the following pubications in the Boston DMA. This is the latest data available and is based on 2008 ABC publishers data. The next report will be provided in November, 2010
*Boston's magazines' total paid circulation for the August, 2008 issue is 110,390 total paid subscribers as reported in our December, 2008 ABC publishers statement.
Total Population in the Boston DMA - 6,239,239 Total Households - 2,417,120
BOSTON MAGAZINE | BOSTON HOME | BOSTON WEDDINGS | NEW ENGLAND TRAVEL | BOSTONMAGAZINE.COM
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
CIRCULATION MAP
N E W HA M PS H I R E
TOTAL: 2,736
BOSTON DMA
COUNTY:
Middlesex . . . . . . . . . . . . . . . . 28.742
Norfolk . . . . . . . . . . . . . . . . . . .14,064
V ER M O N T
TOTAL: 212
Suffolk . . . . . . . . . . . . . . . . . . . 25,155
Essex . . . . . . . . . . . . . . . . . . . . . . 9,220
Other
175
Worcester . . . . . . . . . . . . . . . . 4,832
Plymouth . . . . . . . . . . . . . . . . . . 5,878
Barnstable . . . . . . . . . . . . . . . .3,859
Hillsboro, NH
. . . . . . . . . . . . . . . 864
Rockingham, NH . . . . . . . . . . . . 737
Merrimack
Belknap
101
Sullivan
Cheshire
Merrimack, NH . . . . . . . . . . . . . . 156
17
156
102
864
63
Strafford
737
Rockingham
Hillsboro
Strafford, NH . . . . . . . . . . . . . . . . . 63
Belknap, NH . . . . . . . . . . . . . . . . . . 101
M ASSAC H US ET TS
TOTAL: 95,395
Cheshire, NH . . . . . . . . . . . . . . . . . 102
Sullivan, NH . . . . . . . . . . . . . . . . . . 17
TOTAL . . . . . . . . . . . . . . . . . . . 93,790
Essex
9,220
Middlesex
28,742
Other
3,645
Worcester
4,832
C I R C U L AT I O N *
Norfolk
14,064
Suffolk
25,155
Plymouth
5,878
Massachusetts . . . . . . . . . 95,395
New Hampshire. . . . . . . . . . . 2,215
Rhode Island. . . . . . . . . . . . . . . . . . 917
Connecticut . . . . . . . . . . . . . . 1,242
3,859
C O N NEC T IC UT
TOTAL: 1,242
Barnstable
Vermont . . . . . . . . . . . . . . . . . . . . . . . 212
Other States . . . . . . . . . . . . . 6,163
TOTAL . . . . . . . . . . . . . . . . . . . 106,144
*Includes hotels and publics places.
RHO D E I SL A N D
TOTAL: 917
Circulation numbers based on Publisher's own data-August 2009 issue.
Includes subscription, verified, and newsstand copies.
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PARTNERSHIPS

REGATTABAR JAZZ FESTIVAL AT THE CHARLES HOTEL
March-June 2010 | Festival Guide: March 2010 issue
For more than two decades, the Regattabar Jazz Festival at The Charles Hotel has produced a nationally
acclaimed lineup of musicians who entertain and engage attendees. In addition to visibility in Boston magazine,
sponsors of this annual festival receive exposure in the Boston Globe, as the special section is inserted into the
newspaper one week prior to the festival’s kick-off, and through a direct mail campaign. Other benefits include
a multi-media marketing program, onsite display, and client entertainment opportunities.
TASTE OF THE SOUTH END March 2010
This annual dining event features culinary cuisine created by highly regarded chefs in Boston’s restaurant hot
bed— the South End to benefit the AIDS Action Committee of Massachusetts. The event provides an estimated 400 guests with the opportunity to savor bite-sized menu samples from local eateries and taste wines from
all over the world. Sponsorship opportunities include online exposure, onsite signage, and product sampling.
THE GREATEST PARTY ON EARTH April 2010
Artists for Humanity is a local nonprofit that employs teens to produce and market artwork with high-level
craft and professionalism, reflecting the artists’ rich cultural diversity. Each year the Greatest Party on
Earth honors Earth Day, in a setting truly perfect for the occasion. The award-winning “green” EpiCenter,
where the nonprofit resides, is the only building in Boston to receive the U.S. Green Council’s highest rating, LEED Platinum. With 400 sophisticated and influential guests attending each year, this party is among
the city’s most anticipated. Past highlights have included an aerialist and authentic Brazilian dancers in full
carnival costume. Sponsorship activation ideas include online and onsite exposure.
ERNST & YOUNG ENTREPRENEUR OF THE YEAR
T W E N T Y- T W O Y E A R S O F E X C E L L E N C E
June 2010 | Special Section: June 2010 Issue
Ernst & Young has been honoring New England's best entrepreneurs for more than 20 years. Program
highlights include a special section in Boston magazine and an annual awards banquet to celebrate the winners. Sponsors appear in the section, which features short biographies of leading entrepreneurs, and are also
given the opportunity for onsite activation at the
prestigious event.
BEST OF BOSTON® August 2010 | Special Section: August 2010 Issue
In late July, all eyes are on Boston magazine in anticipation of the annual Best of Boston® issue, a perennial
newsstand superstar. The top-selling issue highlights the city’s best products, services, restaurants, and shops.
In conjunction with the issue, the invitation-only Best of Boston® event brings together more than 1,000 of
the city’s best and occurs at an exciting and unique venue. Sponsorship opportunities capitalize on this highlycoveted brand through several benefits including, but not limited to, in-book exposure, online visibility, onsite
display, and product sampling.
LAUNCH PARTIES Monthly Events
A signature Boston magazine event series, Launch Parties are special cocktail receptions held each month. The
goal of the event is to celebrate each new issue before it hits newsstands and provide clients with the opportunity to network as well as meet and mingle with the Boston magazine editorial and executive staff. Held at
popular restaurants or venues in the city, the event provides complimentary appetizers, liquor, and beverages
for guests. Sponsorship opportunities include logo exposure on the invitation, as well as sampling and display
opportunities onsite.
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
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Kitchen Views Design
Showrooms are offering $300
of decorative hardware free*
with $5,000 in cabinetry
purchases. A large, eclectic
hardware selection is available
at all seven locations. Choose
complementary cabinetry for
any room of the house.
- Dick Page, Artistic Director,
Shiseido Makeup
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GET THIS
IN GOOD COMPANY
A popular fixture in the pages of
Boston magazine, this section captures
advertiser-related events and the highprofile guests in attendance.
VALUE: $5,680
SHOP BOSTON
Shop Boston features upcoming sales
and announcements of new lines or
products on behalf of our advertisers’
showrooms and retail locations.
VALUE: $11,850
VALUE: $11,850
PROFILE
The perfect platform for our advertisers
to highlight a coveted product or service,
this column features must-have items,
unmatched services, and hot trends and
divulges where to get them.
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OUT & ABOUT
Out & About invites our readers to do just
that—venture out and enjoy their city. This
is your opportunity to announce upcoming
special events and promotions.
VALUE: $5,925
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CHEF PROFILE
Each month, Boston magazine
highlights a local chef and restaurant
with a photo and interview, revealing
ingredients and inspirations from
noteworthy kitchens around the city.
BE WELL BOSTON
From road races to nutrition
tips to advice from cosmetic surgeons, Be
Well Boston gives readers information and
insight on how to look and feel their best.
VALUE: $11,850
VALUE: $11,850
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