How Active Are
Retailers Globally?
In this 6th Edition we
examine the global expansion
ambitions of retailers based
in Europe, the Americas and
Asia Pacific.
2015 | Global Research
HOW ACTIVE ARE RETAILERS GLOBALLY?
As global economic recovery progresses
and consumer sentiment strengthens,
retailers are expanding their networks
globally.
40%
Given the ongoing challenges retailers face from
cost escalation, e-commerce and changes in
consumer behaviour, it is increasingly important
for them to have a strong network of stores to
effectively represent their brand.
of the retailers we
surveyed named
Germany as their
CBRE continues to monitor appetite for global
expansion and examine the issues facing
retailers in today’s market. In this sixth edition
of ‘How Active are Retailers Globally?’
we once again examine the global expansion
ambitions of retailers based in Europe, Middle
East and Africa (EMEA), the Americas and Asia
Pacific (APAC). We explore the number of stores
they are looking to open and the key markets
being targeted in 2015.
#1
target market.
Retail brands originating in Germany, UK, US and Italy are the most active.
16%
16%
16%
11%
...of the brands looking to expand overseas.
50%
Germany is the top target market for
of APAC based retailers are targeting South Korea.
47% of EMEA based retailers.
43%
of American retailers are looking to Japan, China and Hong Kong for expansion.
© 2015, CBRE Ltd.
Source: CBRE Research
HOW ACTIVE ARE RETAILERS GLOBALLY?
Physical stores remain the destination of choice
for consumers. Recognising this, retailers continue
to open stores in diverse locations
Overall Expansion Ambitions - Small vs Large
1-5 Stores
EMEA
South America
North America
40+ Stores
21%
9%
of Luxury & Business
Fashion retailers are
looking at APAC.
78%
of Mid Range
Fashion retailers are
looking at EMEA.
67%
5%
11%
85%
1%
of Coffee & Restaurant
retailers are looking
at APAC.
Regional breakdown:
Asia
18%
4%
Americas
Lack of quality
retail space
EMEA
Unclear economic
prospects
APAC
Cost
escalation
and unclear
economic prospects
and cost
escalation
and unclear
economic prospects
57%
Pacific
13%
50%
49%
46%
49%
42%
We asked retailers what their biggest concerns are
for 2015: o
47% stated cost escalation and unclear economic
prospects. In contrast, only 1% stated foreign direct
investment and 2% stated insufficient logistics network
© 2015, CBRE Ltd.
Source: CBRE Research
HOW ACTIVE ARE RETAILERS GLOBALLY?
Target Markets for 2015
=31
=22
=22
=40
=22
=34
=7
=46
=21
l
l
l
=53
6
=60
=34
=34
=22
=7
10
=60
=60
=31
COUNTRY
17
=40
=27
11
12
=60
=56
RANK
1
=53
=53
=46
% OF RETAILERS
TARGETING THE COUNTRY
IN 2015
=15
2
=60
=42
>30% 10% - 29% <10% =27
4
=42
=56
=27
=27
13
14
=60
=46
=60
Key
% of retailers
targeting market
=42
=46
=31
3
=22
=18
=56
=18
=46
=34
=7
=42
1
Germany
40% l
2
United Kingdom
33% l
3
France
31% l
4
China
28% l
5
Spain
23% l
6
Hong Kong
22% l
7=
Italy
21% l
7=
Netherlands
21% l
7=
United States
21% l
10
Belgium
20% l
11
Austria
19% l
12
Switzerland
17% l
13
Japan
16% l
21
Mexico
9% l
27=
United Arab Emirates
8% l
34=
Chile
6% l
42=
Estonia
4% l
53=
Philippines
3% l
14
South Korea
16% l
22=
Romania
9% l
27=
Denmark
8% l
34=
Greece
6% l
46=
Israel
3% l
53=
Lithuania
3% l
15=
Australia
14% l
22=
Sweden
9% l
31=
Slovenia
7% l
34=
Serbia
6% l
46=
Brazil
3% l
53=
Malaysia
3% l
15=
Poland
14% l
22=
Taiwan
9% l
31=
Finland
7% l
40=
Ukraine
5% l
46=
New Zealand
3% l
56=
Peru
2% l
17
Czech Republic
13% l
22=
Canada
9% l
31=
Macau
7% l
40=
Norway
5% l
46=
Colombia
3% l
56=
Argentina
2% l
60=
Thailand
1% l
18=
Singapore
11% l
22=
Russia
9% l
34=
India
6% l
42=
Kuwait
4% l
46=
Latvia
3% l
56=
Indonesia
2% l
60=
Venezuela
1% l
60=
Vietnam
1% l
18=
Croatia
11% l
27=
Slovakia
8% l
34=
Turkey
6% l
42=
Bulgaria
4% l
46=
Hungary
3% l
56=
Bahrain
2% l
60=
Cambodia
1% l
60=
Kazakhstan
1% l
20
Portugal
10% l
27=
Saudi Arabia
8% l
34=
Ireland
6% l
42=
Qatar
4% l
46=
South Africa
3% l
60=
Morocco
1% l
60=
Oman
1% l
60=
Iran
1% l
15
20
5
=34
=46
=34
=56
=46
© 2015, CBRE Ltd.
HOW ACTIVE ARE RETAILERS GLOBALLY?
Key Contacts
EMEA Research
and Consulting
Global
Research
Andrew Phipps
Head of Retail Research and Consulting,
Executive Director
t: +44 20 7182 2116
e: andrew.phipps2@cbre.com
Nick Axford, Ph.D
Global Head of Research
t: +44 20 7182 2876
e: nick.axford@cbre.com
Natasha Patel
Associate Director
t: +44 20 7182 3166
e: natasha.patel@cbre.com
Richard Barkham Ph.D
Global Chief Economist
t: +44 20 7182 2665
e: Richard.Barkham@cbre.com
Global Retail
Neil Blake, Ph.D
Head of Research, EMEA
t: +44 20 7182 2133
e: neil.blake@cbre.com
Anthony Buono
The Americas
t: +1 619 6968302
e: anthony.buono@cbre.com
Henry Chin, Ph.D
Head of Research, Asia Pacific
t: +852 2820 8160
e: henry.chin@cbre.com.hk
Peter Gold
Europe, Middle East and Africa (EMEA)
t: +44 20 7182 2969
e: peter.gold@cbre.com
Spencer Levy
Head of Research, Americas
t: +1 617 9125236
e: spencer.levy@cbre.com
CBRE Disclaimer 2015
CBRE Limited confirms that information
contained herein, including projections,
has been obtained from sources believed
to be reliable. While we do not doubt their
accuracy, we have not verified them and make
no guarantee, warranty or representation
about them. It is your responsibility to
confirm independently their accuracy and
completeness. This information is presented
exclusively for use by CBRE clients and
professionals and all rights to the material are
reserved and cannot be reproduced without
prior written permission of CBRE.
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© 2015, CBRE Ltd.
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