SYLLABUS
Course Information
International Business
Major:
Code:
International Business
Course:
4
Credits:
2012-01
Period:
Total Hours per Week:
10
Total Course Hours:
140
Total Hours of Classroom Learning (CL):
4
Total Hours of Independent Study (IS):
6
Prerequisites
Code
Description: Courses and/or credits
None. This is a Lower Division course.
Course Coordinator
Last and First Name
Leturia Gurreonero, Renzo
Office Schedule
E-mail
Monday through Friday
08:00 - 18:00hrs
rleturia@usil.edu.pe
Office Location
IB Coordinator (Faculty Department/Division: Business
Administration)
Faculty
Last and First Name
E-mail
Carbonel Falcón, Josilú
jcarbonel@usil.edu.pe
Summary
The course is both theoretical and practical. The objective is to provide students with insight into the International Business field while learning about the concepts of
commercial transactions between two or more countries and understanding the difference between a local and an international operation. The course should also improve
the students' ability to understand the various factors that must be considered in order to launch an international operation and increase the students' capability to
comprehend the nature of International Business at a micro and macro level.
Competences of the Professional Profile
1.
Analyzes global economic, business and socio-economic trends in order to develop strategies, tactics and plans to launch an international operation, that will
contribute to the country's economic, social and environmental development.
Course Competences
Number
General Objectives
Identifies the various factors that drive companies to
engage in international business.
1.
Identifies the various reasons for potential
government interference in various commercial
activities.
2.
3.
Recognizes the importance of the organizational
structure, culture and major functions of a
multinational enterprise (MNE).
Number
1.1.
Identifies the difference between a local and an international businesss.
1.2.
Recognizes and differentiates local versus international businesses, as well as their
economic, social, political and cultural environment.
1.3.
Identifies the most suitable foreign country, for a company to invest in.
Identifies political relationships among countries.
2.1.
2.2.
Identifies the different types of commercial policies used to promote international
business.
2.3.
Differentiates the various modes of market entry strategies, based on the product
and/or service.
3.1.
3.2.
3.3.
International Business
Specific Objectives
Identifies the major functions of a MNE.
Values the differences, challenges, and advantages of managing an operation locally
versus internationally.
Reports on the different strategies linked to the organizational structure.
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Type
Hours
Week
Session
Schedule of Learning Activities, Course Content and Resources
Module 1:
Content
Learning Activities
Resources
Companies´ engagement in International Business; internal and external operating environment.
Specific Competences: 1.1., 1.2.,1.3.
1
1
2
2
1
2
1
6
3
2
2
4
2
2
2
6
5
3
2
6
3
2
3
6
- Globalization and international
business.
CL
- Growth of international business.
- Modes of international operations.
- International strategy.
- Recognizes the different environmental factors
that may lead to international business
opportunities.
- Recognizes the ability of a MNE to set objectives
intelligently in order to maximize profit.
- Slides.
- In-class group exercise: Globalization Process.
- Team debate: Globalization (session 2).
- Current events: class discussion (session 2).
- Reads and analyzes the Global Playground case
and additional articles, to identify the growth
potential that companies may experience when
going global.
- Read chapter 01 of textbook.
- Understands the definition of culture using daily
examples in life.
- Identifies and recognizes social paradigms
around the world and how international
companies must adapt to such.
- Identifies management practices and
orientations based on the country of operation.
- Slides.
- Current events: class discussion (session 3 and 4).
- Team 1 class discussion and presentation: The Java
Lounge case (session 3).
- Group exercise: Cultural awareness (session 4).
- Works in teams to identify and define
globalization as well as to state its advantages and
challenges.
- Reads and analyzes the Java Lounge case to
identify cultural differences and their impact on
International business.
- Read chapter 02 of textbook.
- Read World Business link - Saudi Arabia (session 3).
- Homework 1: Globalization paper due.
- Team 1 presentation and discussion on The Java
Lounge case (session 3).
- Knows the definition of various political systems
and influence on capitalism.
- Understands the variables related to the
commercialization of goods and services.
- Knows the different types of economic systems.
- Knows the macroeconomic indicators used by
international businesses for market entry
purposes.
- Values the need for countries to open trade
barriers.
- Slides.
- Current events: class discussion (session 5 and 6).
- Videos.
- Team 2 class discussion and presentation: Crime that
Pays case (session 5).
- Class discussion: assigned readings.
- Group exercise: Economic costs of piracy and
counterfeiting (session 5).
- Works in teams to identify the various political
and economic systems and ideology.
- Chapters 03 and 04 of textbook.
- Read New York Times China/Goolge article.
- Team 2 class discussion and presentation: Crime that
Pays case (session 5).
- Study for quiz 1.
CL
IL
- Cultural environments facing
business.
- Dealing with cultural differences.
- Behavioral practices affecting
CL businesses.
- Reasons for culture adaptation.
- Cultural awareness and needs in
international business.
CL
IL
- Political, legal and economic
environment facing business.
- Political systems and ideology.
- Effect of political and legal systems
on business conduct.
- Rule of law vs. rule of man.
CL
- Economic environment and
systems.
- Major dimensions of economic
analysis.
CL
IL
International Business
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7
4
2
CL
8
4
2
CL
4
Sources:
6
- International trade theories.
- Product life-cycle.
- Global efficiency and free trade.
- International trade agreements.
- Movement of production factors.
IL
- Knows the theories of trade patterns.
- Understands the product-life cycle concept when
applied to the different traded goods and services
at an international level.
- Knows the advantanges and reasons why
companies decide to engage in international
business.
- Slides.
- Current events.
- Team Presentations: Regional Integration (session 7).
- Quiz 1: Chapters 1, 2, 3, 4 and assigned articles
(session 8).
- Group exercise: Complementarity concept.
- Reads and analyzes the LUKOil case to discuss
the influence of external politics and economics.
- Researches and develops the outline for the
final project.
- Read chapter 06 of textbook.
- Study for quiz 1.
- Homework 2: Regional Integration presentation and
paper due (session 7).
- Outline for the final project due (session 8).
[1] Daniels, John D., Radebaugh, Lee H., Sullivan Daniel P. (2009) International Business 13e: Environments and Operations. Prentice Hall (imprint of
Pearson), New Jersey.
[2] World Business Culture. www.worldbusinessculture.com
Additional aspects to be considered when defining international market entry strategies.
Module 2:
Specific Competences: 2.1., 2.2.,2.3.
9
5
2
10
5
2
5
6
11
6
2
12
6
2
6
6
-Rationale for government
intervention.
- Instruments of trade control.
- Economic integration.
CL - Cross-national cooperation and
agreements.
- Major regional trading groups.
- Recognizes the power of government trade
influences.
- Knows the various trade barriers and technical
obstacles.
- Identifies trade attributes advantageous to
international business.
- Knows the significance of economic integration.
- Slides.
- Current events.
- Discuss outlines for final project (session 9).
- Team exercises: Cuban embargo (sesion 9).
- Class discussion: Cuba trade embargo articles
(session 9).
- Team presentations: International Trade Agreements
(session 10).
- Students will research and develop a paper and
presentation on international trade agreements.
- Reads and analyzes the Cuban trade embargo via
group exercises and additional reading materials
to understand the various perspectives of
government intervention in trade.
- Read chapters 07 and 08 of textbook.
- Read Cuba Trade Embargo related articles.
- Homework 3: International Trade Agreements
presentation and paper due (session 10).
- Learns about the tools and concepts used in
analyzing and formulating international business
strategy.
- Understands external variables that may limit
Foreign Direct Investment (FDI).
- Knows international market entry strategies by
minimizing risk.
- Understands and identifies the advantages of
going global.
- Slides.
- Current events.
- Team 3 presentation and discussion on Zara case
(session 11).
- Quiz 2: Chapters 6, 7, 8 and assigned articles (session
11).
- Group exercise: Industrialized vs. developing
economy (session 12).
- First draft of the final project due (session 11).
- Discuss first draft of final project (session 12).
- Researches international markets to generate a
comprehensive report based on learned
concepts.
- Reads and analyzes the Zara case to understand
international expansion strategies.
- Prepares country presentation.
- Read chapters 11, 13 and 14 of textbook.
- Study for quiz 2 (session 11).
- Homework 4: First draft of final project due (session
11).
- Homework 5 (Group 1): prepare for country
presentation on China.
CL
IL
- Global business strategy of
International Business
- Elements of import and export
strategies.
- Direct investment and
CL collaborative strategies.
- Core competences.
CL
IL
International Business
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13
7
2
14
7
2
7
Sources:
6
- Elements of import and export
strategies.
- Financing import/export
operation.
CL
- Importing and exporting from
Peru.
- Understands and values critical issues that must
be considered for an import/export operation.
- Knows the various international payment
methods.
- Knows the evolution of Peruvian imports and
exports classified by sectors.
- Slides.
- Current events.
- Team 1: Country presentation on China
(session 13).
- Guest speaker (session 14).
- Reviews all learned concepts.
- Studies for midterm exam.
- Prepares country presentation.
- Read chapter 13 of textbook.
- Read World Business link - China.
- Homework 5 (Team 2): Prepare for country
presentation on Brazil.
- Study for the midterm exam.
CL
IL
[1] Daniels, John D., Radebaugh, Lee H., Sullivan Daniel P. (2009) International Business 13e: Environments and Operations. Prentice Hall (imprint of
Pearson), New Jersey.
[2] World Business Culture. www.worldbusinessculture.com
General aspects of the organizational structure and principal functions of a MNE.
Module 3:
Specific Competences: 3.1., 3.2.,3.3.
15
8
2
- The multinational and its
organizational structure.
- Human resource management.
- Factors that must be considered in
the administration of human
CL resources at an international level.
16
8
2
CL
8
6
17
9
2
18
9
2
9
IL
- International marketing.
- Complexities when selling in
foreign markets.
CL - Marketing mix.
- Distribution strategies
- Recognizes the organizational structure of a
multinational and the interdependence of its
functions.
- Identifies and recognizes the importance of
labor relations.
- Understands the need to count with trained
personnel to attain corporate goals.
- Slides.
- Current events.
- Team 2: Country presentation on Brazil (session 15).
- Group exercise: Working as an expat (session 16).
- Reviews all learned concepts.
- Employs additional information to understand
the various factors that should be considered in
the administration of human resources at an
international level.
- Prepares country presentation.
- Read chapter 15 and 20 of textbook.
- Read World Business link - Russia.
- Read assigned articles.
- Homework 5 (Team 3): prepare for country
presentation on Russia.
- Knows the influence of marketing with respect
to product adaptation and service in relation to
the target market.
- Knows strategic marketing components as
means of identifying market opportunities and
potential growth.
- Slides.
- Current events.
- Team 3: Country presentation on Russia (session 17).
- Team 4: presentation and discussion on on Avon case
(session 18).
- Writes the draft for the final project.
- Reads and analyzes the Avon case to identify
marketing strategies.
- Read chapter 16 of textbook.
- Homework 5 (Team 4): prepare for country
presentation on India.
- Draft of the final project due (session 9).
CL
6
IL
19
10
2
- The multinational finance function. - Knows the role of financial management as
- Financial management.
means to maintain and create economic value or
CL
wealth by maximizing shareholder wealth.
20
10
2
CL
- Reviews all learned concepts.
10
6
IL
International Business
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- Slides.
- Team 4: Country presentation on India (session 19).
- Group exercise: Learning to read financial statements
(session 20).
- Quiz 3: Chapters 11, 13, 14, 15, 16, and 20 (session
20).
- Read chapter 19 of textbook.
- Read assigned articles.
- Study for quiz 3 (session 20).
F-205
21
11
2
- International operations.
- Global manufacturing and supply
chain management.
CL - Make or buy?
22
11
2
AP
11
6
23
12
2
CL
24
12
2
AP
6
- Slides.
- Current events.
- Class discussion: Assigned articles.
- Group exercise: Outsource, India or China (session
21).
- Reviews all learned concepts.
- Works on final project and presentation.
- Read chapter 17 of textbook.
- Read World Business link - India and China.
- Read related articles.
- Study for quiz 4.
- Discusses upcoming trends in international
business.
- Slides.
- Current events.
- Quiz 4: Chapters 17, 21 and assigned articles (session
23).
- Guest speaker: TBD
- Reviews all learned concepts.
- Students will research and develop a paper and
presentation on trends impacting international
business today.
- Works on final project and presentation.
- Slides.
- Slides.
- Group 1: Final Project presentations (session 25).
- Group 2: Final Project presentations (session 25).
- Guest speaker (session 26).
IL
- Trends in international business.
12
- Identifies the elements of international supply
chain management.
- Knows the core bussiness.
- Identifies the advantages and disadvantages of
the make or buy decision.
IL
- Environmental factors related to
the development of a goods and
services company.
CL - The foundations of ethical
behavior.
- Ethics and corporate bribery.
25
13
2
26
13
2
CL
- Identifies and knows the importance of ethical
behavior and the cultural foundations of ethical
behavior, as well as the concept of corruption and
bribery.
- Presents the final project in a group/team setting
and explains to the classroom how the company
selected for the final project is being managed in
an international setting.
- Reflects on all the concepts learned throughout
the course via questions formulated by the
professor and peers.
6
IL
- Reviews all learned concepts.
- Works on final project and presentation.
- Slides.
13
- Reflects on all the concepts learned throughout
the course via questions formulated by the
professor and peers.
- Group 3: Final Project presentations (session 27).
- Group 4: Final Project presentations (session 27).
- Reviews all learned concepts.
- Works on final project and presentation.
- Personal notes.
- Slides.
- All final papers due.
- Assigned articles.
- Textbook.
- Review of all concepts learned in
class.
27
14
2
CL
28
14
2
CL
14
Sources:
6
IL
[1] Daniels, John D., Radebaugh, Lee H., Sullivan Daniel P. (2009) International Business 13e: Environments and Operations. Prentice Hall (imprint of
Pearson), New Jersey.
[2] World Business Culture. www.worldbusinessculture.com
International Business
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Methodology
A dynamic and participatory methodology is used by combining theory with practical cases, discussion, debates and exercises in addition to the final project.
N°
1
2
3
Course Requirements and Grading
Weighted average and calculation of final grade
Evaluation Tool
Weight
Permanent Evaluation
Mid-term exam
Final exam
65%
20%
15%
Weight and Evaluation Details for Permanent Evaluation Grade
Evaluation Tool
Homework
Detailed Weighted
Average
(Permanent
Evaluation) (%)
15
Detailed Weighted Average
(Evaluation Tool)
N°
Description
1
Homework 1
Globalization
20
2
2
Homework 2
Regional Integration
20
4
3
Homework 3
International Trade Treaties
20
5
4
Homework 4
Draft of the final project
20
6
5
Homework 5
Country study and presentation
20
10
TOTAL
Participation
Participation 1
Class exercises
25
10
2
Participation 2
Current events
25
11
3
Participation 3
In-class participation
50
14
15
30
Quiz 1
25
2
Quiz 2
25
6
3
Quiz 3
25
10
4
Quiz 4
25
13
TOTAL
Final Project
100
1
1
Final project presentations and paper
40
Date
100
1
TOTAL
Reading Controls
Week
(%)
100
100
TOTAL
4
14
100
General Observations
1. Absolutely no plagiarism is allowed.
2. All homework, drafts, and final papers must be typed, 1.5-spaced, Arial 12pt. and aligned to the left.
3. All homework, drafts and final papers must be submitted electronically via the “USIL Campus Virtual” platform or via email.
4. There will be no make-up quizzes. If a quiz is missed, the grade will automatically be a zero.
Sources
Sources:
[1] Daniels, John D., Radebaugh, Lee H., Sullivan Daniel P. (2009) International Business 13e: Environments and Operations. Prentice Hall (imprint of
Pearson), New Jersey.
[2] World Business Culture. www.worldbusinessculture.com
International Business
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