4C signal detection and subliminal messages 1 10/22/15 What is the difference between sensation and perception? Sensation: Perception: The process of detecting a stimulus, such as • light waves (vision) The process of integrating, organizing and interpreting sensations. , , • sound waves (hearing) • chemical molecules (smell and taste ), • heat or pressure (touch). You might want to think of sensation and perception as two ends of a continuum. There is no clear dividing line between sensation and perception. Where sensation ends and perception begins is difficult to determine. 4C signal detection and subliminal messages 2 10/22/15 Signal Detection Theory Signal detection theory states that detecting a stimulus [by a person] is not an objective processes (page 178). Detecting a stimulus is a subjective decision involving (1) sensitivity to the stimulus in the presence of distractions from other stimuli (noise) and (2) the criteria used to make judgments from ambiguous information (also see response bias, page 178). When detecting light stimuli, (1) The reality of the light is that it is on or off, and (2) you must decide if it is on or off. th Image source: Psychological Science, 4 edition, (2013), Gazzaniga, Heatherton, and Halpern 4C signal detection and subliminal messages 3 10/22/15 Signal Detection: Intensity of the Stimulus Higher Intensity Light presented Light not presented Your response Your response yes, yes, yes, yes, yes, yes, yes, yes no, no yes, yes no, no, no, no, no, no, no, no Lower Intensity Your response Your response Light presented yes, yes, yes, yes, yes, yes no, no, no, no Light not presented yes, yes, yes, yes no, no, no, no, no, no 4C signal detection and subliminal messages 4 10/22/15 Signal Detection: Response bias Liberal: You are more likely to say “yes”. Your standards are more lax. Your response Light presented yes, yes, yes, yes, yes, yes, yes, yes Your response no, no yes, yes, no, no yes, yes, yes, yes, yes, yes There is a higher risk of false positives (false alarm) where you will respond when there is no actual event (light) Light not presented Conservative: You are more likely to say “no”. Your standards are high. Your response Light presented yes, yes, Light not presented yes, yes Your response no, no, no, no, no, no, no, no no, no, no, no, no, no, no, no There is a higher risk of missing something that really is there where you won’t respond to something that actually is there. 4C signal detection and subliminal messages 5 10/22/15 Signal Detection: Response bias Liberal: If people haven’t paid their taxes, was it an honest mistake (Ming) and be forgiving? Be forgiving The person made Correct decision an honest mistake The person was trying to cheat on their taxes false positive Come down hard on them miss Correct decision There is a higher risk of false positives (false alarm) where you will respond when there is no actual event (light) Conservative: If people haven’t paid their taxes, did they try to cheat the system (Boris) and need come down hard on them? Be forgiving The person made Correct decision an honest mistake The person was trying to cheat on their taxes false positive Come down hard on them miss Correct decision There is a higher risk of missing something that really is there where you won’t respond to something that actually is there. 4C signal detection and subliminal messages 6 10/22/15 Signal Detection: Response bias Liberal: You are more likely to accept new information, regardless of whether it is accurate or not. Believe it New information is Correct decision true New information is false false positive Dismiss it miss Correct decision There is a higher risk of false positives (false alarm) where you believe lots of things that are not true. Conservative: You are less likely to accept new information, regardless if it is true or not. Believe it New information is Correct decision true New information is false false positive Dismiss it miss Correct decision There is a higher risk of missing something that really true, but don’t believe it. Critical thinking can help you evaluate incoming information. However, we are prone to use biased thinking (see Chapter 1 and Psy 202). 4C signal detection and subliminal messages 7 10/22/15 Signal Detection: Response bias Signal Detection Theory: An observation that the response to a stimulus depends both on • Intensity of the stimulus • on a person’s response bias. Is the Light on? Image source: Psychology (2009), Schacter et. al 4C signal detection and subliminal messages 8 10/22/15 In the real world, we have to make judgments under uncertainty such as school closures due to bad weather, surgery for cancer, detection of enemy aircraft, assessment of bomb threats, lie detection, etc. 4C signal detection and subliminal messages 9 10/22/15 When distributing financial aid, there are some people who may need it, and some who may not really need it. Award financial aid Reject financial aid Sam needs financial aid Correct decision miss Chris doesn’t need financial aid false positive Correct decision Should you perform a medical procedure for breast cancer? Perform surgery Not perform surgery you have breast cancer* Correct decision miss you have don’t have breast cancer* false positive Correct decision * there is uncertainty in detection of cancer 4C signal detection and subliminal messages 10 10/22/15 A decision at 5:00 am needs to be made: Should you close the school? Close school Keep school open Weather will get worse Correct decision miss Weather will get better false positive Correct decision Is the bomb threat real? There is a bomb There is NO bomb Evacuate Not evacuate Correct decision miss false positive Correct decision 4C signal detection and subliminal messages 11 10/22/15 Should you attack an unknown aircraft? Enemy aircraft Friendly aircraft Shoot aircraft down Hold your fire Correct decision miss false positive Correct decision Is the person lying about stealing $100 when the lie detector is “spiking”? I think they are lying I think they are telling the truth They lied about stealing Correct decision miss They are telling the truth about stealing false positive Correct decision What are other decisions that can be looked at with the signal detection framework? 4C signal detection and subliminal messages 12 10/22/15 How much product should I order? I order a lot of product I order a small amount of product The product will sell Correct decision miss The product won’t sell false positive Correct decision As a police officer, do I shoot that person? I shoot I hold my fire The person is a criminal Correct decision miss The person is not a criminal false positive Correct decision • is the person dangerous? • Is the item a weapon? 4C signal detection and subliminal messages 13 10/22/15 Sensory Processes There are some basic concepts that psychologists use when talking about the sensitivity of the senses (pages 177 - 178 • Sensory adaptation: A decrease in sensitivity to a constant level of stimulation (page 178). Sensory adaptation: The decline in sensitivity of the basic senses to a constant stimulus. Therefore, a stronger stimulus is required to activate the senses (another definition). Smell: Hearing: Touch 4C signal detection and subliminal messages 14 10/22/15 Sensory Adaptation How does sensory adaptation help us understand the world around us? Image source: unknown 4C signal detection and subliminal messages 15 10/22/15 Sensory Adaptation How does sensory adaptation help us understand the world around us? Image source: unknown 4C signal detection and subliminal messages 16 10/22/15 Why is understanding sensory adaptation important • in what cases would sensory adaptation be “bad”? • in what cases would sensory adaptation be “good”?