Critical Power in the Workplace‐
Critical Power in the Workplace
Language Power
1
I‐Ju Chen (陳一如), Yuan‐Ze University, Taiwan (2012/12/05)
1 S
1. Some Evidence
E id
2
z
A Survey on the Use of English Proficiency Standards for Global Talent Management in Large Taiwanese Companies
z
Demand for globalization talents
g
3
A comparison of English Proficiency among Taiwan, Japan, and Korea
Taiwan
Japan
Korea
27.90 %
83.40 %
100 %
GDP of 2011
USD20,122
USD45,813
USD22,784
GDP f 2001
GDP of 2001
USD13 348
USD13,348
USD32 717
USD32,717
USD10 159
USD10,159
50.7 %
40.0 %
124.2 %
Proportion of 1000 Largest businesses using TOEIC GDP growth rate in 10 years
Data Source: A Survey on the Use of English Proficiency Standards for Global Talent Management in Large Taiwanese Companies; ETS & Ministry of Economic Affairs, R.O.C.
Use of English Proficiency Standards to Recruit N S ff i L
New Staff in Large Companies C
i
4
700
700
650
600
550
500
626
550
Taiwan 542
550
Japan 510
Korea 1000 Largest businesses TOEIC scores needs to recruit new staff
Average TOEIC scores in 2011
Data Source: ETS
English Proficiency of University Students in Taiwan
5
638
650
600
550
550
567
550
507
500
434
450
400
350
350
350
300
National
Private
University
National
University of Science and Technology
Th TOEIC
The TOEIC scores for graduate standard (mode)
f
d t t d d( d )
Data Source: ETS
Private
Th
The average TOEIC scores
TOEIC
Different Levels of English Proficiency
6
TOEIC Scores
905 ~ 990
905 990
785 ~ 900
785 900
English Proficiency
Life, social or job‐related topics, can used to correct grammar and enough vocabulary to participate
grammar and enough vocabulary to participate effectively in most of the talking.
Effective use of grammar, to meet the needs for a large part of the work
large part of the work.
Able to cope with the social and work limited needs.
605 ~ 780
605 ~ 780
405 ~ 600
Can be limited face‐to‐face conversation, can be expected to meet the social needs.
255 ~ 400
Be able to meet the basic needs of etiquette, familiar topics can be face‐to‐face conversation.
The 1000 Largest Businesses Demand for Globalization Talent
7
13.08%
0.97%
40.19%
45.76%
Great attention
Data Source: ETS
Some great attention
Less attention
Indifference
The Required Ability for Globalization Talent
l
8
11.80%
25.90%
12.10%
13.60%
English communication skills
Ability to Execute
Teamwork skills
Cross‐cultural understanding
Data Source: ETS
9
Data Source: Central News Agency
The Story of Bao Chun Wu (吳寶春)
The Story of Bao Chun Wu (吳寶春)
10
Data Source: TOEIC OK News
The Story of Wu Bao Chun
The Story of Wu Bao
11
Data Source: TOEIC OK News
2 The Value added Skill in Workplace
2. The Value‐added Skill in Workplace
12
Job application
z Oversea experience
z Promotion
z Others
z
The Benefits of Language Power
h
fi f
13
10 20%
10.20%
10.50%
32.30%
Recruiting new staff
Foreign office
Promotion
Oversea jobs
Commercial negotiations
Others
11.90%
13.00%
13 00%
22.10%
Data Source: ETS
The Requirement for English Proficiency
The Requirement for English Proficiency
14
Position
New staff
The standard of 505~600
TOEIC
TOEIC scores
Data Source: ETS
Management First line associate
manager
505~600
505~600
Middle level manager
g
605~700
Senior manager
705~800
Where do you use English in the company?
Where do you use English in the company?
15
4.10%
8.43%
42.41%
45 06%
45.06%
Official language
Data Source: ETS
Some departments
Some occasions
No Engulish
16
Data Source: TOEIC OK News
17
Data Source: Chinese Electronic News
18
Data Source: 1111 Human Resource Bank
19
Data Source: 1111 Human Resource Bank
20
21
Data Source: 1111 Human Resource Bank
22
Data Source: Yahoo!
23
Data Source: Business Weekly, 1928
Harvard Business School Case Study: Language and Gl b li i
Globalization: “Englishnization” at Rakuten (樂天)
“E li h i i ” R k
(樂天)
24
z
How do Rakuten to execute Englishnization plan?
Global expansion strategy conference
z TOEIC test scores for promotion examination element
z Own expense to learn
z Comparing
z Not distribute jobs before getting the standard scores
z Support plan
z
Data Source: Englishnization at Rakuten
g
3 How to Build Up the Language Power
3. How to Build Up the Language Power
25
Environment
z Exposure
z Elaborate / effort
z
Abroad or not to go abroad!?
A Special Case : North Korea Tourism Bureau Deputy Minister’s visit to Taiwan
i i
’ ii
i
26
z
http://tw.news.yahoo.com/video/%E7%8D%A8%E5
%AE%B6%E6%8E%8C%E6%8F%A1‐
%E5%8C%97%E6%9C%9D%E9%AE%AE%E5%AE%98
%E5%93%A1%E4%BD%8E%E8%AA%BF%E4%BE%86
%E5%8F%B0‐050711071.html
Data Source: FTV
27
交換學生經驗扭轉人生
交
學
驗
英文塑造自信 黃詩詒贏得未來
文／Eileen Shen
文／Eileen Shen
黃詩詒
多益成績：975分
畢業學校：國立新竹高級商業職業學校
錄取學校科系：國立台北科技大學應用外語系
Data Source: TOEIC OK News
How Does Miss Huang Build up Her Language Power??
28
Reading a lot of books in English
z Watching English subtitles movies
z
Data Source: TOEIC OK News
Study Abroad
d b d
29
2012 Taiwan Students in Top 5 Countries
24818
25000
20000
12424
15000
10000
4625
5000
6591
3349
0
United States
Australia
Unite Kingdom
d
Canada
Japan
Data Source: International Culture and Education Division of the Ministry of Education,
National office to the official website
Some Interesting Ranks for St d Abroad (1)
Some Interesting Ranks for Study Abroad (1)
30
z
Low tuition universities: to provide a large number of scholarships
1.
2.
3.
4.
5.
Berea College
g
University of Wyoming
University of Idaho
y
New College of Florida
University of New Mexico
University of New Mexico
Data Source: Newsweek
Data Source: Newsweek
Some Interesting Ranks for Study Abroad (2)
Some Interesting Ranks for Study Abroad (2)
31
z
Best investment universities: to ensure the
employment and wage‐increasing
1.
2.
3.
4.
5.
Princeton Amherst Dartmouth Williams College of the Holy Cross
College of the Holy Cross
Data Source: Newsweek
Some Interesting Ranks for Study Abroad (3)
Some Interesting Ranks for Study Abroad (3)
32
CEO universities: produce CEOs
z
1.
2.
3.
4.
5.
Harvard University
Standford University y
Columbia University
University of Pennsylvania
y
y
Yale University
Data Source: Newsweek
Some Interesting Ranks for St d Abroad (4)
Some Interesting Ranks for Study Abroad (4)
33
z
Otaku universities: produced the computer engineers and entrepreneurs
1.
2.
3.
4.
5.
Harvard Universityy
Yale University
Georgetown University
g
y
Stanford University
University of California, Los Angeles
University of California, Los Angeles
Data Source: Newsweek
Some Interesting Ranks for St d Abroad (5)
Some Interesting Ranks for Study Abroad (5)
34
z
Party universities: Nightlife most famous
1.
2.
3.
4.
West Virginia University
University of California, Los Angeles
y
,
g
University of Illinois
Syracuse University
y
y
Data Source: Newsweek
A Hot Topic : Working Holiday
A Hot Topic : Working Holiday
35
Open to 18 ~ 30 year‐old young men working holiday countries
Country Country
Germany Korea Newlands Japan Canada United Kingdom Australia l
Numbers Numbers
200
400
600
1,000
1,000
1,000
Unlimited
l
d
Data Source: International Culture and Education Division of the Ministry of Education,
National office to the official website
A Hot Topic : Working Holiday
A Hot Topic : Working Holiday
36
Total number of Australia Working Holiday visa applications granted in 2011‐12 to 30 June 2012
22393
25000
20000
13809
15000
10000
9242
10175
6137
5000
0
2008
2009
2010
2011
2012
Data Source: Working Holiday Maker visa program report, 30 June 2012, Department of Immigration and Citizenship, Australian Government
Taiwan External Trade Development Council, TAITRA)
37
Data Source: Now News
Data Source: Now News
International Activities
38
Data Source: TOEIC OK News
Th S
The Story of Bao Chun Wu(cont.)
f B Ch W (
)
39
Data Source: TOEIC OK News
The Story of Bao Chun Wu (cont )
The Story of Bao Chun Wu (cont.)
40
Data Source: TOEIC OK News
41
Data Source: TOEIC OK News
How do Mr. Otaki to build up his language power??
42
To establish a English speaking community
z To read English novel
z To watch English media
z
Data Source: TOEIC OK News
Morris Chang Suggests the way to improve English proficiency
li h
fi i
43
To read foreign newspapers and magazines
z To participate in the International Conference
z
Data Source: Central News Agency
4 The Experience of Yuan Ze University
4. The Experience of Yuan Ze University
44
English‐Taught Bachelor of English‐Taught
Bachelor of
Business Administration (EBBA)
45
English Bilingual of Bachelor of Business Administration Program
45
Global Business
Management Program
Major
International
Finance Program
overseas
study
Unique
Electives
overseas
internship
overseas
courses
English Bilingual of Bachelor of Business Ad i i t ti P
Administration Program
46
EBBA Programs Feature
‹four-year program
‹ ff complete
‹offer
l English
E li h taught
h courses
‹Total credit hours requiring around 128 credit hours
Scholarship for Students
Scholarship for International Students
‹Waiver of tuition and fees US$3,793( NT$110,000)/year
‹Free Dormitory Accommodation US$634( NT$18,400)/year
For details, please visit our website at:
http://www.cm.yzu.edu.tw/InternationalEN/content.aspx?category=25&m=131&m2=172
US$1=NT$29
46
47
Student Facts & Figures
47
EBBA Current Students
Sophomore
99, 43%
Junior
12, 5%
Senior
8,, 4%
%
Freshman
109, 48%
Aug. 2011
48
Learning Goals
Learning Goals
48
EBBA Program
1
Our students will demonstrate problem solving skills,
supported by appropriate analytical and quantitative
techniques
2
Our students will be effective communicators
3
Our students will understand the importance of behaving
ethicallyy in their p
professional lives
4
Our students will demonstrate basic all-around knowledge in
business administration,
administration finance,
finance international business,
business or
accounting
49
E t
Entrance Examination
E
i ti
49
Personal Application
University Entrance
Examination
University Centralized
Examination
(Academic Affairs Office)
Anonymous
Examination
Double Blind
Grading
50
Multi Culture Forum
l
l
50
Multi Culture Forum
•Work Hard, Play
y Hard
• NGO organization and
culture
lt
•Multiculturalism in Canada
AACSB PRT Visit 19-Sep-2011 AM 11:00
51
F t dC
Featured Courses
51
AACSB PRT Visit 19-Sep-2011 AM 11:00
Culture Exchange Activities
Culture Exchange Activities
52
•Welcome party for
Exchange Students
•Culture Sharing Party
•Foreign
Foreign Study Partner
Program
• International Week
AACSB PRT Visit 19-Sep-2011 AM 11:00
52
Education Feature
Education Feature
53
z
z
z
z
Offer iindustry-specific
Off
d
ifi curricula
i l to cultivate
li
future
f
business
b i
leaders
E t bli h the
Establish
th English
E li h BBA with
ith study
t d abroad
b d andd overseas
internship programs
Deepen exchange programs with well-known
well known international
universities
Strengthen internship cooperation with the business
community
53
53
Teaching Feature
Teaching Feature
54
•
•
•
•
100% English taught in EBBA
Program, MBA Program and
MS Program
Case study method
St d abroad:
Study
b d exchange
h
program, dual degree, overseas
study
Business internship
54
54
5 The Key
5. The Key
55
Self‐propelled
z No pain no gain
z
56