PALATKA DAILY NEWS
2016 RATES
We are here to serve our friends,
community and customers for over
125 years.
www.palatkadailynews.com
2
PALATKA DAILY NEWS
www.palatkadailynews.com
1825 St. Johns Ave. • Palatka, FL 32177
386-312-5200 • FAX 386-312-5209
Publisher Wayne Knuckles • Advertising Director Mary Kaye Wells
Rates effective January 1, 2016
State & Nationally Recognized Award Winning
Advertising, Newsroom & Graphic Departments
• Florida Press Club
• Florida Newspaper Advertising Marketing Executives (FNAME)
• National Newspaper Association - 36 awards in past four years.
• Florida Press 2009 Newsroom Recipient Lucy Morgan Award for In-depth Reporting
Advertising Policy
THE DAILY NEWS PUBLISHES
RETAIL AND CLASSIFIED RATES
A. All retail, insert and classified advertising
dollars invested with the Daily News apply
toward fulfillment­of signed annual volume
contract rate agreements. Lineage will be
credited toward fulfillment by the following
formula: all advertising dollars will be
divided by the contract rate in effect at the
time of insertion. It is understood by the
advertiser that if a contract is not fulfilled
during the period specified in the rate card,
the advertiser will pay the Daily News the
difference between the rate granted and the
rate which should have applied during the
term of such agreement. Annual volume rate
determined by dollars committed. No rebates.
Rate lowered monthly after higher level
achieved at the request of the advertiser.
B. Conditions, rates, rules or regulations not
set forth or described in this rate card, or in
any current group rate schedule applicable to
the Palatka Daily News, will not be binding
on the newspaper. Rate offers are subject to
change. Call 312-5210 to request any updates
to this rate card.
C. Proofs will be provided, by request, on
advertisements measuring at least 15 column
inches, turned in by deadlines.
D. The Palatka Daily News reserves the
right to edit or reject any copy deemed
objectionable either in subject matter,
phraseology or setup.
E. The Palatka Daily News accepts
responsibility for failure to correct errors
plainly noted on the proof. Responsibility
for errors is limited to that part of the
advertisement which contains errors, and
re-publication or adjustment will be made
for that amount of space in the next available
issue. Claims for adjustment must be within
seven (7) days of publication. Every effort
will be made to prevent the omission
of an advertisement or a portion of an
advertisement, but should omission occur, the
Palatka Daily News will assume no liability or
financial responsibility for the omission.
M. Advertisements completed by composition staff
and not placed in the newspaper will be charged
at the rate of $50 per hour.
TERMS OF PAYMENT
Rates are net. Terms are cash with copy unless
credit is established in advance with the Palatka
Daily News. All advertising charges are payable
by the 15th of the month following publication.
Accounts with unpaid balances exceeding 30
days are subject to 1.5% finance charges. (18%
A.P.R.) If it is necessary to employ an outside
F. Position, if available, will be guaranteed for agency for collection, advertiser agrees to pay
any and all collection/attorney fees incurred by
a 25% surcharge.
the Publisher.
G. All rates subject to a state or local tax if
imposed. Cancellation, changes of insertion
North East Florida
dates and/or correction must conform to
COMBINATION DISCOUNTS
published deadlines. Cancellation or changes
after deadline may be subject to charge.
H. Advertising which simulates editorial or
news material must be labeled as advertising.
I. For value received, advertiser hereby
assigns to the Palatka Daily News, all
rights, title and interest to all layouts of
advertisements placed with the above named
company which represent the creative effort
of the newspaper and/or utilization of its own
illustrations, labor, composition or material,
and contents such cannot be reproduced by
others without the permission of the Palatka
Daily News.
J. Open rates are subject to change without
notice.
K. Contract rates may be raised on 30 days
with written notice to advertiser.
L. Earned and contract rate savings apply
only to the principal businesses of the
advertiser and may not be shared, transferred
or assigned to other advertisers.
Discounts may be offered for insertions of the
same ad in other CNI papers including but not
limited to, Jacksonville Beaches Leader/Ponte
Vedra Leader, Lake City Reporter, Fernandina
Beach News Leader, Nassau County Record,
and Camden County Tribune.
PALATKA DAILY NEWS
www.palatkadailynews.com
CLASSIFIED
IN COLUMN LINE RATES
No. Days
Per Line
1
5
10
15
30
3.05
2.35
2.20
2.06
1.67
Blind Box Number Pick up or mailed
$25.00 per box. Copy in ad must include
and will be charged for send replies to
Palatka Daily News, P.O. Box 777, Palatka,
FL 32178-0777.
LINE AD DEADLINES
Monday Through Friday 2:00 p.m. for
the following publication day.
PUBLIC NOTICE
LEGAL ADS
Initial Insertion All Subsequent Insertions Tax Deeds Fictitious Name Affidavits Classified Rates
CLASSIFIED DISPLAY
Minimum Commercial Rate
16.19 pci
Repeat same ad without copy change on
consecutive publishing days within one week and
receive 50% Discount. Ad must originate in the
Palatka Daily News at annual volume or open rate
to qualify for discounts.
Rates calculated per line per day, number of days
in between take higher rate.
$16.13pci
$8.07pci
$114.44 ea
$72.47 ea
$2.50 ea
3
13 Week Contract Rate
7.94pci
Publish 1 ad each week, same day for 13 weeks.
During 13 week contract period 13 ads may publish
non-consecutive weeks for a 10% up charge on
posted 13 week rate.
DISPLAY DEADLINES
Publication Day
Tuesday
Wednesday
Thursday
Friday
Saturday
Copy Due
Thurs. 3 p.m.
Fri. 3 p.m.
Mon. 3 p.m.
Tues. 3 p.m.
Wed. 3 p.m.
These are final deadlines for space reservations
and complete layout. Any copy not complying
with these deadlines will not be eligible for no
charge correction. All display ads scheduled on
Wednesdays will be surcharged 10%.
MECHANICAL SPECS
& DEADLINES
Columns
Width
1
1.097”
2
2.288”
3
3.479”
4
4.67”
5
5.861”
6
7.052”
7
8.243”
8
9.434”
9
10.625
Page Depth
21” Column
9
Ads over 17 inches deep, billed as full 21
inches on nine column page. Minimum ad
size one column inch
PLATFORMS & MEDIA
SUPPORTED
We accept pdfs, jpgs, tiff.
COLOR RATES
1 Color Full Color
up to 31”
31.5” to 63”
63.5” to 126” $125
90
150
$
200
$
$
Inches
189”
(high resolution,
300 dpi, please make sure all your fonts are embedded.)
We accept rtf, txt and doc files.
Delivery - CD, FTP, Adsend,
E-mail {pdngraphics@gmail.com}.
Availability is limited.
LEGAL ADVERTISING DEADLINES
Publication Day
Tuesday
Wednesday
Thursday
Friday
Saturday
Copy Due
Thurs. 3 p.m.
Fri. 3 p.m.
Mon. 3 p.m.
Tues. 3 p.m.
Wed. 3 p.m.
Legals submitted after deadline and/or have
extensive changes after being submitted will
incur a 10% upcharge. No guarantee the
legal will be able to publish if submitted after
deadline.
PAID OBITUARIES
Death notices are published at no charge. Full
obituaries are charged by the column inch.
First 5 inches
$24.97
Each additional column inch $5.97pci
Special Headline$5.00 per line
3 line maximum
Palatka Daily News reserves the right to edit all copy.
We’re online too!
Limited advertising is available on our website.
For the most up to date position availability
and rates. Contact your sales representative.
4
PALATKA DAILY NEWS
www.palatkadailynews.com
ANNUAL VOLUME
Annual rates are based on an
annual commitment. A signed agreement
is required.
Retail Rates
WEEKLY FREQUENCY RATES
13wks
52wks
Open Rate..............................24.40
3”
12.97
11.44
75-149 inches...........................21.81
6”
12.64
11.10
150-374inches..........................21.45
10”
12.38
10.71
15”
11.97
10.35
30”
10.51
8.67
375-749 inches.........................20.70
750-1499 inches.......................19.95
1500-2249 inches.....................19.22
2250-2999 inches.....................18.62
3000-4000 inches.....................15.52
Rates are per column inch unless stated otherwise.
All ads publishing on Wednesday have an
additional 10% up charge. No exceptions.
Frequency Repeat Discounts: For the contract period, publish same ad twice each week to earn a 50
percent discount on subsequent ads. Inches in excess of contract will be charged at applicable rate
shown above. Rates shown are per inch. See your sales representative for frequency discount rewards
program.
During 13 week contract period 13 ads may publish non-consecutive weeks for a 10% up charge on
posted 13 week rate.
All ads publishing on Wednesday have an additional 10% up charge. No exceptions.
BOUNCE BACK DISCOUNT
Repeat same ad without copy change on
consecutive publishing days within one week
and receive 50% Discount. Ad must originate
in the Palatka Daily News at annual volume or
open rate to qualify for discounts
MONTHLY RETAIL RATES
31.5-62 inches.....................13.24pci
63-125inches.........................8.77pci
126 inches.............................8.31pci
Black and white advertising. Must purchase
at least 2 ads per month to qualify. No other
discounts apply.
COLOR RATES RETAIL
1 Color Full Color
up to 31”
31.5” to 63”
63.5” to 126” $125
90
150
$
200
$
$
Availability is limited.
OPEN FOR BUSINESS
OFFER
Save 50% - The Open For Business Offer
is a first-time offer to businesses who have
not advertised for 60 days in the Palatka
Daily News. Businesses will be eligible for
a 50% discount off open rate on four ads
(10 inch minimum) in a calendar month.
PLATFORMS & MEDIA
SUPPORTED
We accept pdfs, jpgs, tiff.
(high resolution, 300
dpi, please make sure all your fonts are embedded.)
We accept rtf, txt and doc files.
Delivery - CD, FTP, Adsend,
E-mail {pdngraphics@gmail.com}.
SPECIALTY PRODUCTS
AVAILABLE
tes
icky No
t
S
e
g
a
P
• Front
Wraps
Bags
• Kraft
y Poly
r
e
v
i
l
e
eD
• Hom
n
Cards
ducatio
• Rack
E
n
i
s
r
spape
• New
rs
• Maile
for
tative
resen
les rep mation.
a
s
r
u
See yo d more infor
an
pricing
MECHANICAL SPECS
Columns
Width
1
2
3
4
5
6
1.667”
3.4”
5.25”
7.04”
8.833”
10.625”
Page Depth Column
21”
6
R.O.P. DEPTH/SIZE
Inches
126”
Ads over 17 inches deep, billed as full 21 inches
on nine column page. Minimum ad size one
column inch
DISPLAY DEADLINES
Tuesday
Wednesday
Thursday
Friday
Saturday
Thurs. 3 p.m.
Fri. 3 p.m.
Mon. 3 p.m.
Tues. 3 p.m.
Wed. 3 p.m.
These are final deadlines for space reservations
and complete layout. Any copy not complying
with these deadlines will not be eligible for no
charge correction. All display ads scheduled on
Wednesday’s will be surcharged 10%.
5
PALATKA DAILY NEWS UNIQUE OPPORTUNITIES
www.palatkadailynews.com
APPLAUSE
Putting the spotlight on the Good News and
Good Times of our Community.
Back Page $418/week - 52wk
Back Page $438/week - 26wk
6 col x 2.5” strip... $108/week
3 col x 2.5” strip... $57/week
BUSINESS BIOS
TUESDAY - 5 col x 10.5” in size and limited
to once a year per business (please expect a
long waiting list) $525
THURSDAY - New business: 5 col x 10.5”
in size and may run once. Must be scheduled
within 45 days of the opening of a business
$525
RELIGION PAGE
For sponsorship of the church page every
Thursday. 13wks minimum sponsorship
$21.13 per week
PALATKA DAILY NEWS
10/9/15 8:34 AM
Pub Date
01/29/16
Pub Date
03/02/16
03/16/16
Pub Date
“A” Section Front
Strip..... $150 ea.
Currents Front
$186 ea.
Comics
$56 ea.
POLITICAL RATE
For ads which support or oppose a
candidate for office or political issue. Ad
must state “paid political advertisement.”
And otherwise comply with all state laws.
Payment required in advance with no
discounts allowed.
Open Rate.............$17.87pci
6 ads.....................$16.84pci
13 ads...................$15.76pci
26 ads...................$14.73pci
Back to School
Putnam Pigskin
Magazine05/07/16
Tabloid05/20/16
Tabloid05/28/16
Section
Pub Date
06/01/16
06/03/16
06/24/16
A special publication of the
Palatka Daily News
1/2 page Vert.
Full Page
5”x10.25”
10.25”x10.25”
Pub Date
Tabloid
Tabloid
TBA
08/26/16
Format
Magazine
Tabloid
Pub Date
10/28/16
10/07, 14, 21, 28/16
NOVEMBER
Format
Salute
Very Merry Guide
Thanksgiving Greetings
07/30/16
Format
OCTOBER
Section
Section
Pub Date
Pub Date
AUGUST
Section
MAY
Format
JULY
Format
Business Card DirectoryMagazine
Mature Today
Breast Cancer
Section
Format
Hurricane Tracking Map
Fold Out
Graduation GreetingsSharepage
Medical Directory
Magazine
TABLOID MEASUREMENTS
1/4 page
5”x5”
1/2 page Horz.
10.25”x 5”
ANCHORED
ADVERTISING POSITIONS
Section
Tabloid04/29/16
JUNE
PALATKA DAILY NEWS
Your guide to
finding medical
professionals
in our area.
1/4, 1/2 and Full Page sizes only.
Newspaper has discretion on run date. Must
be nationally advertised product or service
to qualify. Color additional $7.36 pci
Format
Explore
Rascals
Ag Guide
Special Publication of
of Putnam
Putnam County
County
of
REMNANT SPACE
APRIL
Section
Medical
Directory
Happy Grams, In Memory, Thank You’s
$5.45 pci
Fold Out
Tabloid
Home
2015-16
PERSONALS
Format
Section
Mature Today 2015.indd 1
For local churches, civic non-profit service
groups and charitable events, funds must stay
locally, tax I.D. may be required $12.11 pci
MARCH
Azalea Festival
Bass Elite
On the
Force
CHURCH AND CHARITY RATE
Tabloid
Section
IF YOU ARE OVER 50, OR PLANNING TO BE.
For groups with federal/state non-profit status.
Copy of non-profit tax I.D. must be presented
at time of ad placement $14.68 pci
Format
Reader’s Choice
Palatka Daily News
NON-PROFIT RATE
JANUARY
Section
A publication of the
Publish a 1x1 ad in the newspaper for 20
consecutive days. $11.56 per ad.
SPECIAL SECTIONS BY MONTH
www.palatkadailynews.com
2015-2016
DAILY AD
Pub Date
Magazine11/11/16
Magazine
11/23/16
Broadsheet
11/24/16
DECEMBER
Format
Last Minute Gifts
Sharepage
Baby’s First ChristmasSharepage
Christmas Greetings
Broadsheet
Destination Putnam
Magazine
New Years Greeting
Broadsheet
MAGAZINE MEASUREMENTS
1/8 page
3.7”x2.4”
1/4 page
3.7”x4.95”
Pub Date
12/17/16
12/24/16
12/24/16
12/31/16
12/31/16
1/2 page Horz. 7.5”x4.95”
1/2 page Vert.
3.7”x10”
Full Page
7.5”x10”
6
PALATKA DAILY NEWS INSERTION RATES & DISTRIBUTION
www.palatkadailynews.com
TAB PAGES
Open
4x
12x
24x
36x
48x
60x
Single sheet
4
5-8
9-12
13-16
17-20
21-24
25-28
29-32
33-36
$49
$53
$55
$57
$59
$61
$63
$65
$67
$69
$47
$49
$51
$55
$57
$59
$61
$63
$65
$67
$45
$47
$49
$53
$55
$57
$59
$61
$63
$65
$43
$45
$47
$51
$53
$55
$57
$59
$61
$63
$42
$44
$46
$50
$52
$54
$56
$58
$60
$62
$41
$43
$45
$49
$51
$53
$55
$57
$59
$61
$39
$40
$41
$45
$47
$49
$51
$53
$55
$57
PREPRINTED INSERTS:
Inserts billed on a cost per thousand basis, with a minimum
distribution charge for full run on day of insertion. Frequency
discount agreements available to single advertisers with
multiple insertions during one year. Zone distribution offered by
designated zones. Insert paging is based on tabloid size; with a
standard size page equaling two tabloid pages; and two quarter
fold size pages equaling one tabloid page. Tabloid size page
measures 110 1/4 square inches. Circulation varies seasonally.
Please contact your Palatka Daily News representative for the
most up to date circulation information. These rates are net and
non commissionable. For each additional 4 tabloid pages add
$2 per thousand.
PAID MARKET COVERAGE
Expanded distribution available on Wednesdays. In 2015, 13,500
copies of the Daily News will be distributed each Wednesday
as supported by our local Wednesday display advertisers and
participating national advertisers.
PRINT & DELIVER
8.5 inch by 11 inch flyers produced and inserted into products
of the Palatka Daily News on a cost per thousand basis. Full run
required. Rates based on in stock paper only. A surcharge of
50% will be applied for rush printing. Copy due 10 days prior
to insert date.
1 Color Ink
2 Color
1 Color Ink
2 Color
(1 side)
(1 side)
(2 sides)
(2 sides)
$90
$105
$105
$116
INSERT POLICIES
1. Deadline for scheduling or canceling inserts is 7 days prior to
date of publication.
2. All inserts are due at loading dock at least 7 full working days
prior to date of publication
3. Inserts should be in bundles of manageable size, in turns of
100, banded on skids or packaged in boxes.
4. Full run required. Full run is determined by the day you insert.
Zoning is available but will be charged at the full run rate.
MECHANICAL SPECS
AND DELIVERY GUIDELINES
Single sheet inserts printed on stock of less than 40 lbs. or
multi-page inserts printed on stock of less than 30 lbs. should
be oversupplied by 10% to assure correct machine inserting.
Other size restrictions may prevent machine inserting and such
inserts may be handled on a limited basis at a surcharge of $10
per thousand.
Inserts measuring more than 11” x 12” must be folded prior
to delivery. Anything larger must be 1/4 fold prior to delivery.
For minimum sizes please call us. Prior to shipping, check with
advertising department for latest distribution estimates. Inserts
are due one week prior to insertion date on skids or in cartons.
DELIVERY INSTRUCTIONS SHIP INSERTS TO:
Palatka Daily News
1825 St. Johns Ave.
Palatka, FL 32177
Receiving hours: Mon. - Fri. 8 am to 4 pm.
7
E
D
B
A
C
ZONE A
ZONING MAP- PUTNAM COUNTY
Includes zip code: 32177 - PALATKA
ZONE B
Includes zip codes: 32131 - EAST PALATKA
& 32187 - SAN MATEO
ZONE C
Includes zip codes: 32112 - CRESCENT CITY,
32181 - POMONA PARK, 32193 - WELAKA,
32139 - GEORGETOWN, 32189 - SATSUMA (32157)
ZONE D
Includes zip codes: 32147 - HOLLISTER &
32148 - INTERLACHEN
ZONE E
Includes zip codes: 32666 - MELROSE,
32140 - FLORAHOME (32138), 32177 - PALATKA,
32007 - BOSTWICK
Best Use of
Your $$$$!
2015
2 youths
, 19-year-o
ld implic
Putnam
string of burCounty Sheriff’s Offi
glaries in
ce deputie
the area
with three s say they believe
arrests.
they’ve solv
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12-year-o
ld shoote
ed a
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PALATKA DAI
LY NEWS
See Page
3A
A middle
Nevada sch school student des
cribes his
oolyard.
fear whi
es school
le facing
a boy with
a gun in a
See Page
W ED NE
SD AY, OC
TO BE
6A
A Few Showe
30% rain cha rs
nce
79 | 53
For details,
see 2A
R 23 , 20
13
IT’S PUMP
KIN
ww w. my
pd n. co m
SEASON IN
PUTNAM
-2016
First-grade
Palatka learstudents from Pal
atka
ning about
pumpkins ’’s Moseley Eleme
ntary Sch
and how
ool spent
to select
them for
a jack-o-l a recent morning
in the pum
antern.
pkin
Everything’s co
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down at the pu ing up orange
mpkin patch
$1
LANE TRIA
L,
SWAT
officers
testify
DAY 2
Deputies us
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with force, lly not met
lieutenant sa
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BY PETE S
KIBA
Palatka Da
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Th e att
Interlache em pte d mu rde r
tria l of
an
to kil l thr n woman charged
with trying
entered its ee law enf orc em
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sec
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Following in May 2011 testifi used of
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where vis l hav e its fall fes ., the
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See PUMPKI
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sent agenda
Officials
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tha
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exemplify
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.
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me
had
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on the futu
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