Let Your Brilliance Shine
Contents
Section I
Brilliance Overview
Brilliance Overview ……………………………………
Vision …………………………………………………………
Mission ………………………………………………………
Objectives ………………………………………………….
Core Values………………………………………………..
Philosophy and Believes ……………………………..
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Section II
Learning Concepts
Learning Concepts ……………………….................
Brilliance Learning Methodology…………………
Extending Learning Capacity Cycle.................
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Section III
Brilliance Solutions
Brilliance Diplomas …….…………….…………………
Brilliance Tracks ………………………………………….
Brilliance Training Programs………………………..
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Section IV
Partners
Victoria University, School of Management..
Institute of Certified Business Consultants ...
Project Management Institute.......................
RITI………………………........................................
IMC/ ITC/ ITMC ………………………………………….
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Section V
Why Brilliance?
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Section VI
Managing Director Bio
Managing Director (MD)…….………….………....
List of Clients MD served...............................
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Section VII
Brilliance Team
Brilliance Team…………………………………………..
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Section VIII
Brilliance Cliental list
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Section IX
Brilliance Contacts
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©Brillinance Business School Profile
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Section I: Brilliance Business School Overview
“I would like to acknowledge your initiative to explore Brilliance Business School: an environment that provides real
business experiences through an integrated balance of academic business knowledge and diverse practical
approaches.
In today’s business reality, competition becomes more intense and challenging every day which requires each
organization to utilize its pool of “Human Capital” effectively. “Human Capital” is one of the most indisputable assets
in an organization which enables it to gain a competitive edge that differentiates the organization from its rivals in
the marketplace.
In Brilliance Business School, we appreciate the value of our participants’ objectives to build their career path with an
eye on the real market needs and its fluctuating changes. In Brilliance Business School, we do understand and believe
in the uniqueness and richness of the diversity of human capacities which bear great potential that needs to be
unleashed by human experts. We will work with you not only to explore and gain business knowledge but also to
tackle business matters from different perspectives and insights. Also we will be keen to equip you - through our
unique learning methodology - with vital business skills and competences that will contribute to developing your
business acumen and professionalism.
Our management team, professors and employees have taken a vow to exert their utmost effort to make business
learning and consulting an exceptional experience that will accompany our participants all through their personal and
professional lives.
By your choice of Brilliance Business School, you are not only becoming a part of an aware and reliable learning
business environment but also you will get a recognized seal on your business educational record.
Our credibility relies upon your excellence. All you need is to have a true will and the rest is ours."
Looking forward to seeing you around in Brilliance Business School
Yours sincerely;
Sherif Lotfy, Brilliance Business School, Managing Director
Vision
Brilliance will be the leading and most prominent partner of choice for business education in Egypt with
strong presence in the Gulf region
Mission
Brilliance strives to build business capacities and maximize business acumen for our clients through distinguished
business education; professional training and management consulting that enable our clients to achieve their
personal and professional objectives in a continuous learning environment
Objectives
Brilliance aims at providing its clients with business knowledge and skills to enhance their management insight. To
do so, Brilliance Business School employs integrated effective approaches and techniques to explore different
business perspectives with real work experiences. Brilliance Business School aims at the following objectives:
1. Change the conventional “Academic Model” of business education into effective applied processes and practices
that are truly used in the current business environment
2. Create a learning atmosphere where participants can benefit from instructors with business expertise and where
cross-fertilization is achieved
3. Promote autonomy and entrepreneurship approach and attitude
4. Build managers’ capacities with exceptional managerial skills and business acumen
5. Collaborate with world-class educational and learning partners; international and domestic, academic and
professional bodies to bring in various perspectives and global business knowledge
©Brillinance Business School Profile
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Values
1. Integrity and Credibility: We work with uncompromised integrity and credibility that reflect
transparency and honesty in every aspect of our job.
2. Passion for delivering value: We are committed to delivering values to our clients that contribute
directly and measurably their essential needs and bottom line.
3. Quality is not an option: We seek high quality standards in all of our service to our clients. We work hard
to deliver what we promise and exceeding our clients’ expectations from us.
4. Continuous Learning: We provide continuous participation in an ongoing process of acquiring skills and
knowledge which guarantees best practice and up-to-date learning environment.
5. Commitment to society: We believe that our success is applicable only in societies that manage
fundamental challenges. This gives us the license to operate as responsible citizens, and with our
services our company is embedded in societies in a way that contributes to their improvement.
Philosophy and Beliefs
Brilliance Business School believes that the learning program is a team
sport of 3 gears; Learning as a process, Learner as an individual and
Brilliance Business School as an educator.
In order to get the utmost benefit out of the learning event, each gear has
to be functioning effectively in compatibility with the other two. Brilliance
has a set of philosophies and beliefs for each one of the three
components.
Learning as a process:
 Learning is not a torturing process as some tried to practice on us in the
old days.
 Learning is fun and brain sport.
 Learning has limited value unless it is put in practice.
 Learning is not a spoon-feeding. It’s about how to find the spoon by your own. Sometimes to invent it.
 Learning is a quest with no ceilings, boundaries or walls.
The Participant as an individual:
 The Participant has potential capacities and abilities that need a skilful coach to unleash them.
 The Participant has different needs, attitudes, complications and unique individuality that we just need to
understand and respect.
 The Participant has the right to think freely and express his/her opinion without stepping into others' zones.
Brilliance Business School as an educator:
 We eliminate what is common about the erroneous concepts of learning that have been practiced on us – as
students - for years.
 We inspire, encourage and motivate you for learning. If you decide to turn it down, it’s your own choice.
 We will not teach you, we will be giving you an opportunity to learn.
 No one will attack you for your own thinking and beliefs. You can express yourself the way you want, just beware
not to violate others' freedom as well.
 We will not control you on what to think, we will guide you on how to think.
 You are here by your choice! You can leave by your choice – as long as you have the freedom to make your
decision, you are responsible for the consequences.
 We will be like the “Alchemist”!
©Brillinance Business School Profile
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Section II: Learning Concepts
We strongly believe that learning event for our learners has to be
an influential experience that leaves a positive impact that
accompanies them in their professional and personal lives. Unlike
other training programs, delivering information to acquire
knowledge is not only our cornerstone. Beside the well known
wide variety of methods of interactive approaches in
“Andragogy” (Adult Learning) that include role plays, case studies,
group exercises, business simulation and open discussions, we
depend intensively on three learning techniques; continuous
facilitation, immediate practice for delivered knowledge and
individual and group coaching.
Continuous facilitation, immediate practice and Individual and
group coaching allow learners to apply the knowledge acquired,
demonstrate the right approaches and coached upon any
inappropriate practice. Accordingly, learners are exposed to safe influential learning experience that enables them
to transfer the skills gained in the event to their workplace to do their tasks effectively and efficiently.
Brilliance Learning Methodology – Cycle of Extending Learning Capacity “ELC”
The Cycle of “Extending Learning Capacity” is built on a main skeleton that shows seven steps (beside step zero)
where the cycle goes through. It starts by inspiring learner’s to influence his/her Attitude to gain the learner’s
initial acceptance and remove barriers for the Extending Learning Capacity Cycle. Learner’s willingness to learn is
an asset for learning ELC. Then providing the foundation of knowledge of the program in hand, show how this
knowledge is applied, practice it to get its practical dimension in order to be developed as a skill afterwards, then
transfer this skill to professional and personal various situations. Accordingly, learner’s performance is raised and
ultimately his/her Learning Capacity is extended and allows the cycle to be repeated again and again in infinite
pattern.
“Extending Learning Capacity” Cycle depends on a main skeleton consists of seven steps, beside the initial step
Zero, as follows,
Inspire learners’ attitude to the learning process
0
Attitude
1
Knowledge
2
Applied Knowledge
3
Practice
4
Skill
By continuous Practice, skills is developed
5
Transfer
To the professional and personal situation
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Performance
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Learning Capacity
©Brillinance Business School Profile
Provide knowledge as foundation for learning
Show how the provided knowledge works
Practice knowledge to get the practical dimension
Performance is improved and enhanced
Learning capacity is extended to build more
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Cycle of Extending Learning Capacity “ELC”
The Cycle of “Extending Learning Capacity” based on the importance of collaboration of both parties; the Trainer
and the Learner. It requires mutual effort. Thus, two parallel loops (i.e. cycles) are taking place at the same time to
form the integrated “Extending Learning Capacity” Cycle; one loop goes for the role of the Trainer and other for
the Learner – illustrated in the following figure:
The Trainer’s role
The Learner’s role
Attitude
0. Inspire the learner’s perception to learn
1. Provide the needed knowledge
2. Demonstrate how knowledge is applied
Knowledge
Applied Knowledge
3. Coach on learners’ practice
Practice
4. Develop the learners’ skill
Skill
5. Facilitate on how skill is used in other
professional and personal situations
Transfer
Performance
6. Reinforce the desired performance
7. Build On more new knowledge and start
the loop again
Learning Capacity
0. Influenced to the learning process
1. Acquire the knowledge provided
2. Comprehend how knowledge is applied
3. Participate in practice
4. Gain the skill
5. Link how skill is used on professional and
personal situations.
6. Improve his/her performance
7. Extend to acquire new knowledge and
start the loop again
At the same time, the “Extending Learning Capacity” plays as an implied agreement for the roles of the two
parties to know their roles they are going to play and the responsibilities they are going to share.
The Cycle of Extending Learning Capacity “ELC”
The Trainer’s Role
©Brillinance Business School Profile
The Learner’s Role
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Section III: Brilliance Diplomas
Professional Diplomas are different from Academic Diplomas. Professional Diplomas are distinguished not only with
the knowledge delivered but also with the intensive practical dimension they focus on. Professional Diplomas
targets to prepare and equip the learners to gain the skills they need to invest directly in the market “Plug and Play
Approach”. Professional Diplomas include the following:
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Train the Trainer Diploma
Training Management and Consulting Diploma
Human Resources Management Diploma
Sales Management and Negotiation Diploma
Strategic Management Diploma
Successful Business and Entrepreneurship Diploma
Management Consulting Diploma
Business Administration Diploma
Leadership and Management Diploma
Master Life and Business Coach Diploma
Emotional Intelligence and Interpersonal Skills Diploma
Think like the rich and Money intelligence
Brilliance Professional Tracks
Brilliance Tracks is a number of successive selective training courses that provide training courses in specific field;
Sales, HR, Finance and/or Interpersonal Skills. These training courses are tailored and designed to cover long-term
learning experience. They serve as building blocks starting from foundation and basic courses up to advanced and
sophisticated courses. The benefit is to capitalize on the employees’ capabilities and competencies on the
personnel and the professional in a building manner, according to the organization’s requirements and the
participant’s needs.
Purpose of the Brilliance professional diplomas and tracks
 To create a Culture of Learning Organization through which every employee can extend his/her capabilities and
competencies.
 To build the employee competencies structure and pave the road gradually for more advanced skills.
 The account manager has the opportunity to follow up with the participants’ progress in the training.
Training Programs
Accounting and Finance
Programs
Contact and Call Centre
Programs
Customer Services Programs
©Brillinance Business School Profile
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Accounting for Non-Accountants
Budgeting Techniques
Cash Flow Analysis
Cost Accounting
Finance for Non-Financers
Advanced Handling Customer’s Complaints
Call Centre Management and Dynamics
Call Centre Structure and Call Routing
Call centre Quality Assurance Skills
Customer Relationship Management (CRM)
Customer Service over the phone
Design Call centre Key Performance Indicators (KPI’s)
Manage Service Level and workforce’s job
Measuring Call Centre Performance
Customer service Face to Face
Handling difficult Customers
Telephone Etiquette
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Human Resources Management
(HRM) Programs
Training Skills Programs
Interpersonal Skills Programs
Operations Programs
Management And Leadership
Programs
Sales Programs
Language Programs
©Brillinance Business School Profile
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Competency Based HR
Compensation And Benefits
Competency Profiling and Framework
Design Key Performance Indicators (KPI’s)
Get the Best Fit (Professional Interviews)
HR for Non-HR
Make functioning Job profiling
Conducting Training Needs Analysis (TNA)
Evaluation of training Programs
Art Of Facilitation skills
Design and Development Training Courses
On the Job Training
Nature of Adult Learning
Train The Trainer
Attitude and Perception / Paradigm Shifts
Brainstorming and Collective Thinking
Coaching For Success
Conflict Management
Creative Thinking And Brain Power
Decision Making And Problem Solving
Effective Communication Skills
Emotional Intelligence (EI)
Effective Time Management
The Art Of Influencing People
Negotiation Skills
Presentation Skills
Stress Management
Quality Overview
Total Quality Management (TQM)
Supply chain Management
Balanced Scorecard Conducting
Delegation Skills
Effective Supervisory Skills
Performance Appraisal sessions
Performance Management
Managing Effective Teams
Leadership Skills
Team building
Effective Selling Skills
Managing Sales Team
Retail Sales And Merchandizing
Sales Management
Sales planning and Forecast
Business Correspondence
Technical Report Writing
English Language Courses
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Section IV: Partners and Affiliates
Victoria University, School of Management
Victoria University (VU) is an excellent multiple location business competency creating
institution. It provides a unique opportunity for enhancing individual expertise with an
eye on job mobility and new enterprise creation. VU is guided by a key desire to
enhance global business alliances and strategy. VU programs cut across countries and
regions.
VU has the ability to link business leaders with energetic markets. VU emphasizes the
development of the participants’ ability to work within a multicultural environment.
Victoria University
The school offers participants analytical and problem-solving skills, broad cultural awareness, School of Management
a relevant curriculum and fantastic learning opportunities. As a result, participants will be
able to engage actively both in the global economy and the local marketplace.
The Institute of Certified Business Consultants (ICBC)
ICBC is an international professional organization chartered in Canada (British
Columbia) and the State of Delaware and Washington, USA. The Institute has a
worldwide membership. The Institute is of the opinion that the success of the New
Economy requires much more than simply responding to market demand. Accelerating
change, information revolution, globalization, intensified competition, rapid
commercialization of services and compressed strategy life cycles have all created a
new business environment with unprecedented challenges.
Regional IT Institute (RITI) - www.riti.org
Brilliance has a strategic alliance with RITI (Regional IT Institute), Leading Educational
Institute for conducting a number of unique Professional Diplomas. The alliance with RITI is
extended to include a number of other training courses and workshops, as well.
About Regional IT Institute (RITI) is - a non profit institute - established in Cairo in 1992 as a
subsidiary of the Regional Information Technology and Software Engineering Centre (RITSEC)
www.ritsec.org.eg. RITSEC was established in 1992, as a joint project between the United Nations Development Program
(UNDP) and the Arab Fund for social and Economic Development (AFSED); and is hosted by the government of Egypt
through the Information and Decision Support Centre (IDSC). RITI delivers Academic and Training Development Programs
in related aspects to Information Technology, Business and Management. RITI is a leading institute that provides Masters
of Business Administration (MBA) and Doctorate of Business Administration (DBA) in collaboration with Maastricht
School of Business (MsM) in Netherlands, Middlesex University, Project Management institute and other reputable
educational and professional Learning Providers.
Project Management Institute (PMI) - http://www.pmi.org/About-Us.aspx
PMI is one of the world's largest professional membership associations, with half a
million members and credential holders in more than 185 countries. It is a non-profit
organization that advances the project management profession through globally
recognized standards and certifications, collaborative communities, an extensive research program, and professional
development opportunities. The institute’s worldwide advocacy makes it the global thought leader in this strategic
organizational competency. These products and services are the basis of greater recognition and acceptance of
project management’s successful role in governments, organizations, academia and industries.
Industrialization Modernization Centre (IMC) and Industrial Training Council (ITC) www.imc-egypt.org
IMC was established by a Presidential Decree number 477/2000 as an
independent body to give an impetus to the modernization of the Egyptian
industry. It was jointly funded by the European Union (250 million Euros)
©Brillinance Business School Profile
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the Egyptian government (103 million Euros) and the Egyptian private sector (73 million
Euros) with a total budget of 426 million Euros. Today IMC is part of the everlasting process
of continuously bringing Egyptian industry to international competitiveness with serious
commitment from the Government of Egypt to continue financial support for years to
come.
Internal Trade Modernization Centre (ITMC) - www.imc-egypt.org/ar/ITMC.asp
ITMC is an organization which contributes to the development and improving of internal
trade include small and medium enterprises (SME’s). Brilliance is an active member with
ITMC which provide ITMC’s beneficiaries with Entrepreneurial Training and consulting.
Section V: Why Brilliance?
- Brilliance has successfully consummated large number of professional diplomas and training programs with
different sizes and complexities in various business sectors to hundreds of business professionals.
- Our rich professional experience enables us to speak the same language of our clients’ different sectors and thus
understand their business needs to enable them to achieve their business goals. This helps us save our clients'
precious time and offer the right solution according to their specific needs.
- We understand that our success is measured by the success of our clients. Yet Brilliance never compromises its
quality as our clients’ satisfaction is our main goal. These following points summarize our main differentiation
factors:
1- Training programs are model-based. Each of our professional diplomas or training programs is built on one main
model. The model is discussed at the beginning of the program with stage indication of how the contents are split
into each module. This serves as a course roadmap that enables the learners to know the training modules and
link them to the stages they are at. Also, it helps learners to have a holistic view of the entire program
2- The focus is on practical approach of skills and behavioural change rather than knowledge intake
3- International exposure of the best practices with respect to cultural aspects
4- A distinguished Learning Methodology that is unique to the market
5- High quality programs with Participants' / Clients' estimated satisfaction rates over 96%
6- Designed and developed customized courses with respect to organizations' main four pillars: Objectives,
Strategies, Processes and People
7- Diversified experiences in different domestic and multinational business sectors - FMCGs, banking,
pharmaceutical, industrial, service sectors and NGOs – that benefited from our training courses and
professional diplomas
8- Top notch professors, instructors and consultants work in cooperation with international partners and a
dedicated team.
Section VI: Managing Director (MD) Biography
 Master of Business Administration (MBA) – Majored in International Business – ESLSCA – Paris – France in
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collaboration with Arab Academy Graduate School of Business (AAGSB)
Currently Doctorate Degree in Business Administration – Maastricht School of Business (MSM) – Amsterdam –
Netherlands
Certified Dale Carnegie Trainer
Certified Trainer from the World Bank
Certified Master Trainer from the World Bank
Worked as Consultant with Ministry of Communication and IT (MCIT)
Worked as a Trainer Consultant/Trainer for Mobily (Saudi Etisalat)
Conducting Train the Trainer Professional diploma in RITI
©Brillinance Business School Profile
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 Solid
working experience in multinational companies; Bechtel Corporation, Vodafone Egypt for
Telecommunication, Moevenpick Hotels and Resorts and Dale Carnegie for Training. Besides, exposure to
several Multinational and International organizations as external Consultant and Trainer.
 Worked with Training & Consulting providers; RITI, American chamber (Amcham), Innovative Group and Logic
Management Consulting
 Among Companies the MD served: Aboul Fottuh (BMW), Ahram Beverage Company (ABC), Alexandria
Businessmen Association (ABA), BNP PariBank, Ceramica Cleopatra, Cemex, Coca Cola Egypt, Daimler Chrysler
Egypt (DCE)/ Mercedes Benz, Daewoo Egypt, Daihatsu Egypt, Egypt AIR, Exxon Mobil, Future Generation
Foundation (FGF), Golden Tex (Gourmet and Textiles, Honda Egypt (El Fottaim), Mansour (Opel / Chevrolet),
Metro Market, Moevenpick Hotels and Resorts, Lioni wiring systems, System One, Mentra, Ministry of
Communication and IT, Nissan Motors Egypt, Toyota Egypt, Orascom Constructions Industries, Raya Integration,
Pepsico, Vodafone Egypt, Xceed.
Section VII: Brilliance Team
Brilliance Business School Management team is committed to providing our clients with highly responsive and
professional services that exceed their expectations.
Brilliance Business School team of Instructors and Consultants are top-notch practitioners in the market who are
known for their knowledge and dexterity in their area of expertise. They are distinguished professionals who have
successful records of achievements and hands-on experience in fields of training and consultancy. This practical
experience is backed up with academic knowledge that enables them to maximize benefits for our clients and
contribute to thier development.
Brilliance Business School management team, professors, trainers and consultants are jointly dedicated to provide all
business professionals not only with the knowledge and best practices but also the application and tools that
professionals need in their careers.
©Brillinance Business School Profile
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Section VIII: Brilliance Cliental list
Accor hotels
Aga Khan Cultural Services Egypt
Ahli United Bank
Ahram Beverages Company
Al Ahly for Investment
Allianz Egypt
Amideast
Arab Bank
Arab Dairy Products Company
Aramex International
ARESCO for Heat Treatment
Asma Group
Astra Zeneca
Atlantic industries
AUC Egypt
Bader Petroleum Company
Bavrian Auto Group
BNP Pariabas
British American Tobacco
C3
Cairo Poultry Group
Care International Organization
Charmaine
Chloride Egypt S.A.E.
Cisco
Coca Cola Bottling Company of Egypt
Contrack Facility Management
Credit Agricole Egypt
Danone Egypt
Degremont
Delta Pharma
DHL
Eagle Chemicals
Edita Food Industries
Egyptian Company for Network
Egyptian Drilling Company (EDC)
Egyptian German Automotive
El Rashidy El Mizan (Alasly)
El Safa for Grains & its Products
El Sewedy Electric
El Shamsi Trade & Industry (Shatex)
Energya Steel Fabrication
European Association
EVA Pharma
Ezz Flat Steel
Fedex Egypt
GE Oil & Gas / Nuevo
General Motors
Genomix
Housing & Developing Bank
Industrial Training Council (ITC)
ITS GBS
Jacob Delafon
Johnson & Johnson
Jotun Paints
Juhayna
Kiddie Land Preschool
Lafarge
LEONI Wiring Systems Egypt
Link Dot Net
MC donald's
MAF Misr - Majed Alfuttem Group
Makro Cash & Carry Egypt
Mashreq Bank
MCDR/ Nile IT
Medstar
Mena for Touristic & Real Estate
Metro Markets for Trading
Ministry of Trade & Industry
Monairy Group
National bank
Nestle Egypt
Nile Information Technology
Novarits Pharma
NTCC
Oiltech Petroleum
Olympic Group
Orascom Hotels & Development
Orascom Housing Communities
Orascom OCI
PETROJET
Pfizer
Pico Energy
Prime Holding
Raya Corporation
Raya Electronic
Ring for Mobile Services
Sahara Petroleum Services
Schering-Plough
SE Wiring Systems Egypt
Seasons Group
Sedico
Shalakany Law Office
Sigma Pharmaceutical Group
Soft Localize Co for Publishing
Talaat Mostafa Group
Tamweel Emirates
TE data
Temsa Egypt
The British University in Egypt
The Egyptian Institute of directors
TNT
Triangle Oil Field Services
United Sugar Company Egypt
Valeo
Victoria American College
Vodafone Egypt
Wadi Holding
Wafa Chemical
Xceed Contact Centre
Zahara Chemicals
Section IX: Contacts
Brilliance Business School
Address : 1 Mohamed Bayoumi St. off El Thawra St. Behind Almaza Central, Ard El Golf, Heliopolis, Cairo, Egypt
Tel.
: +20 02 26901190 / +20 02 26901177
Mobile : +20 01002344234
Email
: info@brilliance-edu.org
Website : www.brilliance-edu.org
©Brillinance Business School Profile
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