The Opportunity to
Expand
Your Horizon
“The Indian Market…
a billion dollar opportunity”
Reach 360 Activation : A Complete Marketing Solution
Instant access to one of the largest markets in the World with
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over 5000+ modern trade outlets across India.
Large volumes for relevant product offerings.
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Based on market potential & research Reach 360 will target
markets/outlets with high returns to build sales quickly.
Low initial investment, fast break evens.
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Start up investment as low as USD 15,000 plus % of sales.
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Ready to go Marketing & Sales team.
Reach 360 will manage all marketing & promotional
activities across 100 cities and will act as your
representative office in India.
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Complete Reporting and Control.
Reach 360 has an in-depth sales audit and reporting
system to keep track of your sales growth.
Key People Involved
Mario Saldanha (Managing Director)
Over 16 years in Advertising, Media and Sales Activation.
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Last assignment General Manager ZenithOptimedia Malaysia.
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Worked extensively with over 50 of the largest marketers in India. (Unilever, Pepsi, GSK, Bajaj,
HPCL, Kellogg’s, STAR TV)
Hj Jaafar Azuddin Hj Hussin (Director - Alliances)
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Over 25 years experience in Marketing.
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Handling large accounts with MoE, Nestle and other FMCG clients.
Kevin Pereira (CEO - India)
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Over 20 yrs in Sales & Distribution.
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Last assignment as Director The Walt Disney Company (India) Pvt. Ltd.
Sanjay Selukar (Director Operations - India)
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Over 25 yrs in marketing and sales activation.
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Currently managing key brands like Parle Products, Unilever, Coca Cola, J&J and some of the
largest local manufactures.
Board of Directors
Dr. Allan Saldanha (PhD Marketing)
(Currently Sr. V.P Reliance Industries for the Group)
Datuk Seri Talaat bin Husain
(Ex. DG of Domestic Trade and Consumer Affair of Malaysia)
Dr. Izhar Che Mee
(Director Konsortium Logistik Bhd.)
Mr. P. Chakravertty
(Director VGIE Interactive, 360 Group etc.)
Reach 360 Activation : Business Model
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Reach 360 Activation Sdn Bhd is appointed as “Sole Commission Agency” for
the market of India.
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Reach 360 Activation will act as the representative office for the company in India.
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All transactions and dealing done through Reach 360 Activation.
Period
Objective
Time Period
Phase 1 Introduction to Retail Network
2-3 months
Phase 2 Business Plan & MoU with Network
1-2 months
Phase 3 Sales Promotion & Merchandising
on going
Phase 4 Sales Reporting & Auditing
on going
Phase 5 Stock Replenishment, PO & payments
on going
Sales Aquistition Sales Builing
USD 15,000
6 - 8% of Sales
At Actual Cost
Other Services
a. Clearing, Stocking & Forwarding
3-5%
b. Market Research & Tracking
At Actuals
Our Key Clients
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Yasmin Holdings Sdn. Bhd.
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Lub Dagangan Bhd. (A subsidiary of PETRONAS)
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Zurumuda Sdn. Bhd.
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Pelikan International Corporation Bhd.
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Silver Bird Group Bhd.
Our Process
Phase 1 : Introduction to Retail Network
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Feasibility study & basic terms with retail network.
Phase 2 : Business Plan & MoU with Retail
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Assess market potential, Retail Strategy, &
finalise commercial terms.
Phase 3 : Sales Promotions & Merchandising
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Create retail visibility, sampling and
consumer promotions.
Phase 4 : Sales Reporting & Auditing
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Tracking volume movement on primary
and secondary sales level.
Phase 5 : Stock replenishment, purchase order and
payments
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Follow up for replenishment & other commercial
activities.
Other Services
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Obtaining import licences, and government approvals
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Customs clearances, stocking of goods, forwarding to retailer
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Market research on category
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Advertising & media planning
The Indian Retail Revolution
Size & Growth
Retail Growth
700
643
600
US$ Bn
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Indian Retailing Industry was pegged at
USD 302 Bn in 2006.
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The organised retail accounted for just
3.4% of the overall retail pie.
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It is estimated to reach 10-12% of total
retail share by 2010.
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Estimated growth 30-35%.
49%
500
431
43%
400
302
300
200
100
0
2006
2010
2015
Global Position
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Estimated Investment = USD 30 Bn
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Estimated Retail Space = 750 Mn sq ft
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Emergence of 1000 Malls, 2000 Hyper
Markets and 6000 supermarkets
On the radar screen
United Arab
Emirates
To consider
Lower priority
Hungary
Size of the bubble
indicates grocery
sales excluding
taxes
Mexico
Chile
(0 = high risk; 100 = low risk)
Local Investment (next 3 yrs)
Slovenia
100
Country risk (economic and political)
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India is the most attractive retail
destination globally rated by GRDI – AT
Kerney.
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Highly fragmented market 12 Mn outlet
and a few large players.
Latvia
Lithuania
75
Croatia
China
Thailand
Malaysia
Romania
Brazil
50
India
Saudi Arabia
Morocco
Tunisia
Bulgaria
Colombia
Turkey
Peru
Philippines
Indonesia
Russia
Vietnam
Egypt
Ukraine
Uruguay
Argentina
25
Algeria
15
25
35
45
Market potential*
(0 = low potential; 100 = high potential)
The Key Players in Retail
Reliance Retail – largest private sector company in India $30 Bn
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Investment of $5.6 bn over the next 5 yrs (10% of market $30 bn).
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Reliance Retail plans to cover 1,500 cities with over 5000 stores (1,500 supermarkets and 1,000
hyper-markets, specialities stores and Cash & Carry formats).
Bharti- Wal-Mart Tie-up (Mittal Group)
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Investment of $2.5 bn in the 50:50 retail venture.
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Expand to 75 cities with the Hypermarket format.
Aditya Birla Group – Chain “More”
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Investment of $2.5 Bn in the Retail Venture.
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Setting up 1000 stores Nation wide acquired 170 stores from Trinethra Super Retail.
Future Group (Pantaloons & Big Bazaar)
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Currently the largest chain in the country.
Global players Carrefour India, Tesco..etc
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Locations and Offices
Jalandhar
Chandigarh
New Delhi
Dubai
UAE
INDIA
Ahmedabad
Mumbai
Pune
Kolkata
Hyderabad
Chennai
Bangalore
Kochi
MALAYSIA
Kuala Lumpur
MALAYSIA:
Reach 360 Activation Sdn Bhd
48-1, Jalan 1/27F, Pusat Bandar Wangsa Maju,
53300 Kuala Lumpur
Tel.: 066-03-4142 5066 • Fax: 006-03-4142 6066
E-mail: mario@reach-360.com
INDIA:
Reach 360 Activation
701/A, Dev Darshan, Mogul Lane
Mahim, Mumbai 400 016
Tel.: +91-22-2446 3066 • Fax: +91-22-2445 2217
E-mail: kevin@reach-360.com
AUSTRALIA
Reach 360 Activation
18/A Dukes Street, Richmond - 3121,
Melbourne Victoria, Australia
Tel.: +61-39428 7005
E-mail: theresa@reach-360.com
DUBAI
Reach 360 Activation
KPLAN, P O Box 30923
Dubai
E-mail: sanjay@reach-360.com
www.reach-360.com
A U S T R A L I A
Melbourne