Roy Morgan Business Single Source (Finance)
A deep understanding of
the relationship between
individual businesses and
their financial needs.
The only business survey in Australia which allows analysis
of the full scope of business financial services needs and
behaviour, providing a deep understanding of customers on
both a business and consumer level.
Key Benefits
The linkage of numerous aspects of business finances with activities,
attitudes etc. provides a multitude of invaluable strategic insights.
Not only can an organisation’s profitable business customers be
analysed by their business finance (banking, insurance, wealth
management) relationship, satisfaction and product mix, but
the same depth of analysis can also be conducted for its noncustomers to assist with growth strategies.
Key insights of the Roy Morgan Business
Single Source (Finance):
• Key Performance Indicators. How is your organisation
performing overall in business banking, insurance, merchant
servicing, international trade and business superannuation?
• Segment Value and Profiles. Which are the most valuable
business customer segments and what are their key characteristics?
• Loyalty. What is the percentage of customers that deal only
with one institution versus multiple institutions? How long has
that relationship existed?
• Relationship Manager and Business Banker. How satisfied
are your customers with their relationship managers? How does
this compare to competitors relationship managers?
• Share of Wallet. Are you gaining or losing share of your
business customers’ wallets?
• Channel Usage. How is channel use changing among your
business customers and the broader market?
• Product Cross-Sell. How effective are your cross-sell efforts
and how well does it compare with competitors?
• Profitability. Understanding the profitability implications of
servicing your target segments based on their value.
• Mergers and Acquisitions. What will be the effect of mergers,
acquisitions and alliances in terms of business customer value and
cross-sell potential?
• Communications. Which communications will be most
effective in reaching your target markets?
• Customer Satisfaction. Does your organisation’s business
banking satisfaction leave you vulnerable to customer defection?
• Brand. What is the strength of your brand in the business
financial services market?
• Business and Consumer Overlap. Which relationship
influences the other?
Roy Morgan Business Single Source (Finance)
With more than13,000 business finance decision makers surveyed
each year, this is the ideal single source model for Australian
businesses, covering all industries and sizes of businesses.
It provides an integrated and holistic understanding of businesses;
their size, performance, expectations, confidence, financial needs,
telecommunications activity and media consumption.
In addition to detailed information about the business,
Roy Morgan Business Single Source is the only survey that
links with the Roy Morgan Consumer Single Source, Australia’s
largest face-to-face consumer survey, incorporating over 50,000
interviews conducted each year.
This linkage provides an unprecedented unified view of a
customer, linking their business finances to their consumer
finances. This is a key benefit for the Micro and Small Business
segment, which represents more than 80% of businesses in Australia
(turnover < $1 million).
How are these customers treated?
How do they want to be treated?
Which relationship influences the other?
CONSUMERS
BUSINESS
CUSTOMERS
Methodology
The methodology is a mix of Telephone (Computer Assisted
Telephone Interviewing), Online (Computer Assisted Web
Interviewing) and Face to Face (Computer Assisted Personal
Interviewing), with the data weighted to the Australian Bureau
of Statistics (8165.0). The sample includes businesses from every
industry, size and locality in Australia.
Roy Morgan Business Single Source (Finance)
Ready made reports provide a snapshot of the Business Finance Market.
This unique Business Financial Services Currency
Report provides a regular authoritative view of
the Australian Business Financial Services market
(including information on Business Banking,
Superannuation, Insurance etc), tracking the financial
performance of major financial institutions, as well
as providing non-financial information to assist in
creating a holistic view of business owners in terms of
their behaviour, media consumption and preferences.
Business
Financial
Services
Currency
Report
Currency
Report
Business
Banking
Market Overview
Cover To Come
Please direct any queries to finance@roymorgan.com
Roy Morgan Research – 401 Collins Street, Melbourne VIC 3000
Telephone: (03) 9629 6888
© Roy Morgan Research
The monthly Business Banking Satisfaction Report
tracks and benchmarks the performance of individual
Financial Institutions and the overall market, providing
actionable insights to identify opportunities and
develop new strategies. The report provides analysis
across a range of business sizes, from micro businesses
through to large businesses.
Roy Morgan Business Single Source
Corporate
Awareness
Deposits
Cards
Business
Superannuation
Insurance
Types
Main
Financial
Institutions
Image of
MFI
Loans
Detailed Information
Satisfaction with Institution Meeting Product Needs
(Deposits, Cards, Loans, Insurance, Business Superannuation, International Trade, Merchant Services)
MFI
Switching/
Intention
Amount in
Deposit
Accounts
Value of
Transaction Last
Month
Amount Borrowed
Channels
Consideration
Reasons for
Switching
MFI
Length of Time
with Institution
Amount
Carried
Forward
Amount
Outstanding
Relationship
Manager or
Business Banker
Business and
Consumer
Relationships
Opinions
of Financial
Institutions
Likelihood of
Recommending
Institution
International
Trade
Merchant
Services
Investment
Strategy
Business
Confidence &
Performance
Head Office: 401 Collins Street Melbourne VIC 3000
Phone: +61 3 9629 6888 Fax: +61 3 9224 5387
Email: finance@roymorgan.com www.roymorgan.com
RoyMorganBusinessSingleSource(Finance)Scr200112
Relationship
with
Institutions
Business
Profile
Segmentation