Annie’s, Inc.
National Account Manager, Whole Foods
Located in Berkeley, CA, Annie's, Inc. (www.annies.com) is a rapidly growing natural and organic food company with a
widely recognized brand, offering consumers great-tasting products in large packaged food categories. We sell premium
products made from high-quality ingredients at affordable prices. Our products appeal to health-conscious consumers
who seek to avoid artificial flavors, synthetic colors and preservatives that are used in many conventional packaged
foods. Our loyal and growing consumer following has enabled us to migrate from our natural and organic roots to a
brand sold across the mainstream grocery, mass merchandiser and natural retailer channels. Today, we offer over 125
products and are present in over 25,000 retail locations in the United States and Canada.
We are mission-driven and committed to operating in a socially responsible and environmentally sustainable manner,
with an open and honest corporate culture. Our company mission is to cultivate a healthier, happier world by spreading
goodness through nourishing foods, honest words and conduct that is considerate and forever kind to the planet. We
are focused on building a successful and growing business in pursuit of our mission. We strive to be a responsible
company that evaluates our success not only through financial measures, but also through our social and environmental
impacts.
Annie's completed an initial public offering in March 2012 and trades on the NYSE (BNNY).
The Position
Annie’s, a leader in Natural and Organic foods is seeking a dynamic National Account Manager to develop its growing
Whole Foods business nationally. This role requires the ability to manage Broker Partners to accomplish objectives. Key
customer responsibility includes Whole Foods Global & Whole Foods region offices. All business activities must be done
in a way that underscores the social mission of Annie’s brands.
Essential Responsibilities:
 Develop annual customer business in partnership with Trade Marketing. Align Annie’s brand strategies with
customer business strategy to maximize growth and profitability.
 Direct and monitor all aspects of trade promotion to ensure maximum impact.
 Manage Broker partner sales execution and scorecard their performance against MAPS objectives.
 Develop strategic customer relationships.
 Leverage value added selling to advantage Annie’s.
 Champion in-store excellence for Annie’s.
The Candidate
The ideal candidate will have experience in managing key Natural Accounts & Whole Foods. Past experience in team
leadership, budget management, business planning and strategic account penetration is desired.
The National Account Manager will demonstrate leadership, flexibility, diplomacy, and facilitation skills in working with
all team members and external partners. Excellent communication and presentation skills (written and verbal) are
essential in this role.
Education & Experience:
 BA/BS required.
 5-7 years of CPG/Natural Foods sales experience in Key Account Sales, Trade Marketing and Broker
Management.
 Experience selling to Whole Foods preferred.
Functional Requirements:
 Strong strategic skills with experience in annual business planning.
 Strong analytical skills: syndicated data analysis (IRI & Spins) and budget management.
 Post promotion analysis.
 Strong PC skills including MS Office.
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Very strong team player, ability to work with cross-functional teams to get results.
Passion for natural and organic products.
Ability to travel 35 – 45%.
Position Location: This position is home based. Ideally, the candidate will reside in Austin, Texas.
A competitive compensation and benefits package is offered, including 401(k) with company match, and comprehensive
insurance coverage. Annie’s, Inc. offers a professional working environment that promotes teamwork, creativity, and
supports individual growth. Qualified candidates in the desired geographic location should submit a resume with salary
requirements to careers@annies.com. We look forward to your submission.
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