THE REEF AQUARIUM MAGAZINE
ADVERTISING
RATES & DATA
2009
Build your sales
with the world’s
premier reef magazine
Your ad in CORAL reaches
an exceptional audience of
involved marine enthusiasts.
The most-popular and longest-running reef and marine aquarium
magazine, CORAL provides wide-ranging, expert editorial coverage
of reef fishes and invertebrates, aquarium system design and
technology, explorations of wild reefs, profiles, interviews, and
world-class color photography.
Lively, insightful, and on the cutting edge, CORAL is the definitive
read for a growing number of North Americans who are passionate
about their home aquaria and keeping up with the latest information,
products, and services.
About CORAL Magazine Readers
●
●
●
●
Median Age: 53.6
Average Household Income: $76,875
91% have college educations
45% have aquariums of 200 gallons or more.
December 2008 Vertical Response Subscriber Study
GENDER
Men Women
90%
10%
Education
Post-graduate degree
Post-graduate studies
Graduated college
Attended college
Graduated high school
36%
18%
20%
17%
9%
Age
20–34
35–44 45–59 60+
7%
39%
37%
17%
Home
Own
Rent
91%
9%
Household Income
$100,000+
$75,000–99,999 $50,000–74,999 $20,000–49,999 28%
18%
9%
45%
Aquarium Size
(Largest Owned)
200 gallons or more
75–125 gallons
30–55 gallons
46%
29%
25%
Aquarium Experience
10 years or more
5–9 years
1–4 years
Beginner
64%
18%
9%
9%
Advertising
RATES
Guaranteed Rate Base: 10,000
4-Color
●
Published Bimonthly
1–2 Issues
3–5 Issues
6 Issues
Spread
$3,600
$3,240
$3,060
Full Page
$2,000
$1,800
$1,700
2/3 Page
$1,700
$1,530
$1,445
1/2 Page
$1,500
$1,350
$1,275
1/3 Page
$1,200
$1,080
$1,020
1/4 Page
$600
$540
$510
1/6 Page
$400
$360
$340
1/12 Page|Retail Realm
$250
$225
$200
1X
3X
6X
Cover 2 (Inside Front)
$2,600
$2,340
$2,210
Cover 3 (Inside Back)
$2,500
$2,250
$2,125
Cover 4 (Back)
$2,750
$2,475
$2,338
COVERS
BLEED:
No charge.
INSERTS:
Limited availability. Please inquire.
COMMISSION AND PAYMENT TERMS:
Agency Commission: 15% to recognized advertising agencies.
Payment Due: Net 30 days. 1.5% monthly charged on overdue accounts.
CONTRACT AND COPY REGULATIONS:
Please refer to PUBLISHER’S TERMS AND CONDITIONS with your insertion order.
Spread
Full Page
Spread
1/2 Horizontal
1/2 Vertical
2/3 Page
1/3 Vertical
1/2 Island
1/6 Page
1/3 Square
1/4 Page
1/12 Page
(Page margins: TOP and OUTSIDE = 5/8"; INSIDE and BOTTOM = 3/4"
●
BLEED = 1/4")
Mechanical
SPECIFICATIONS
BASIC SPECIFICATIONS:
Magazine Trim Size: 8" x 10 3/4"
Binding: Perfect Bound
Printing: 4-Color Web Offset
AD SIZES (Width x Depth)Non-BleedBleed*
*No content within 1/4" from trim size
Spread
14 3/4" x 9 3/8"
16 1/2" x 11 1/4"
Full Page 6 5/8" x 9 3/8"
8 1/2" x 11 1/4"
2/3 Page 4 5/16" x 9 3/8"
5 3/16" x 11 1/4"
1/2 Page Horizontal 6 5/8" x 4 9/16"
8 1/4" x 5 1/2"
1/2 Page Vertical
3 3/16" x 9 3/8"
4 1/16" x 11 1/4"
1/2 Page Island
4 5/16" x 6 3/4"
1/3 Page Vertical 2 1/16" x 9 3/8"
1/3 Page Square 4 5/16" x 4 9/16"
1/4 Page
3 3/16" x 4 9/16"
1/6 Page
3 13/16" x 3"
1/12 Page
3 13/16" x 1 3/8"
2 15/16" x 11 1/4"
Reserve space today: Contact us!
Anthony Calfo, Associate Publisher
anthony.calfo@CoralMagazineUS.com
724.387.1172 or 802.425.5700 x19
or James Lawrence: james.lawrence@coralmagazineus.com
Material
SPECIFICATIONS
File Formats:
PDF/X-1a files or Macintosh InDesign CS files are preferred.
Press-quality color proofs at 100% required for press match.
Do NOT send low-resolution PDFs or Illustrator PDFs. For tips on creating PDF/X-1a
files, visit www.quebecorworldinc.com/uploadedFiles/CS/how2pdf.pdf
Other acceptable files include Macintosh Quark files, Photoshop Tiffs and Illustrator
EPS files (no Tiff-It, JPeg or GIF files, please). Send all support files that are
incorporated into your ad (e.g. fonts, logos, images, etc.). All grayscale/color images
must be at least 300 dpi; line art at 1200 DPI. When submitting EPS files from Adobe
Illustrator, be sure to convert all text to outlines before saving the file. We cannot
accept True Type fonts. DO NOT nest EPS files within EPS files! Please note: All native
files will be converted to PDF/X-1a files, and the publisher does not guarantee
exact replication.
All colors must be in CMYK format: no RGB, Pantone or spot colors. SWOP standards
apply. Any ads with noncompliant colors will be converted to CMYK, and color
accuracy cannot be guaranteed. Files are NOT to be trapped or prescreened.
Note: Please make sure all white type is set to K.O.
Thin lines, fine serifs and medium to small type should be restricted to one color and
not reversed. As a guideline, reverse type and line art should not be less than .007"
(equivalent to a 1/2 pt. rule) at the thinnest part of a character or rule.
Rich blacks should not exceed 280% and 100% is recommended for the black
channel. Using 4-color black type on small type is not recommended.
Submitting Materials:
E-mail:
● Ads (no larger than 10 megabytes) can be e-mailed to:
editors@microcosm-books.com
● Any ad sent via e-mail should be accompanied by a PDF for proofing purposes only.
(Only PDF/X-1A files are acceptable for production.)
YouSendIt FTP site:
● Visit www.yousendit.com
● Enter recipient e-mail address: editors@microcosm-books.com
and your e-mail address.
● Select file and send it.
2009
Issue and Closing Dates
Issue Date Ad Close Jan/Feb 2009 Dec 22, 2008 Materials Due PUBLICATIOn Date
Jan 9, 2009 Jan 27, 2009
Mar/Apr 2009 Feb 9, 2009 Feb 23, 2009 Mar 31, 2009
May/Jun 2009 April 6, 2009 April 20, 2009 May 26, 2009
Jul/Aug 2009 May 25, 2009 June 8, 2009 July 14, 2009
Sep/Oct 2009 July 13, 2009 Jul 27, 2009 Sep 1, 2009
Nov/Dec 2009Sep 7, 2009Sep 21, 2009Oct 27, 2009
Jan/Feb 2010 Nov 2, 2009 Nov 16, 2009 Dec 22, 2009
Reserve space today: Contact us!
Anthony Calfo, Associate Publisher
anthony.calfo@CoralMagazineUS.com
724.387.1172 or 802.425.5700 x19
or James Lawrence:
james.lawrence@coralmagazineus.com
Reader
REVIEWS
“A better marine aquarium magazine
doesn’t exist…literally”
While originally and currently published in Germany as Koralle magazine,
CORAL the English version stands as the only magazine exclusive to the
marine aquarium hobby currently being offered here in the U.S. With that
said, CORAL is a great magazine that I would encourage novice, advanced,
and expert marine hobbyists alike to get and enjoy. It is the exclusive
premiere marine aquarium magazine. A better marine aquarium magazine
doesn’t exist…literally.
—ALPHA G.O.A.T.
“Great magazine”
CORAL Magazine skips the basics and ignores the temptation to cater to
a more casual crowd with every-other-issue features on tank cycling and
the dangers of overfeeding.
Instead, it features less general topics with a slightly more esoteric
approach while remaining accessible to average marine hobbyists.
Having spent innumerable hours scouring the web and nearly every
forum available on marine aquaculture, I can confidently say one can find
novel information and ideas in CORAL Magazine that are rarely, if ever,
discussed anywhere else. (See August/September 2007 issue discussing
what the author calls ‘induced longitudinal fission’ of RICORDEA for a
great example.)
This magazine provides incredible photographs, well-written articles,
and insightful commentary. Any hobbyist who has spent more than a
few hours reading through books or online forums in this subject should
greatly appreciate CORAL magazine.
—Brian O’Shaughnessy, Amazon Reviews
“Best mag out for reefkeeping hobby”
This is by far the best magazine available to reefkeeping hobbyists. I
have read every issue released so far. The magazine explains techniques
promoted by modern reef aquarists around the world, and especially
from Europe.
Some of the techniques are very new and the methods are not always
viable for many hobbyists who enter and exit out of frustration, but the
magazine also has a basic section for new aquarists.
—Reef Tank “Uncle D,” North Carolina